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  • Guideline - Group Business Project Portfolio Guideline Sem 1 2021-2022

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    fauzani
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    This document provides guidelines for a group technology entrepreneurship project. Students must set up a real entrepreneurial business and marketing strategy on Instagram. They need to address Instagram content, build followers, use hashtags and attractive pictures. They must also create calls to action, post frequently and report sales using an e-commerce portal. The group report is due by December 10th and must follow the specified format and contents. Any questions should be directed to the lecturer.

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    This document provides guidelines for a group technology entrepreneurship project. Students must set up a real entrepreneurial business and marketing strategy on Instagram. They need to address Instagram content, build followers, use hashtags and attractive pictures. They must also create calls to action, post frequently and report sales using an e-commerce portal. The group report is due by December 10th and must follow the specified format and contents. Any questions should be directed to the lecturer.

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    53 views1 page

    Guideline - Group Business Project Portfolio Guideline Sem 1 2021-2022

    Uploaded by

    fauzani
    This document provides guidelines for a group technology entrepreneurship project. Students must set up a real entrepreneurial business and marketing strategy on Instagram. They need to address Instagram content, build followers, use hashtags and attractive pictures. They must also create calls to action, post frequently and report sales using an e-commerce portal. The group report is due by December 10th and must follow the specified format and contents. Any questions should be directed to the lecturer.

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    of 1

    FACULTY OF TECHNOLOGY MANAGEMENT AND TECHNOPRENEURSHIP (FPTT)

    UNIVERSITI TEKNIKAL MALAYSIA MELAKA (UTeM)

    TECHNOLOGY ENTREPRENEURSHIP

    BTMW 4012

    SEMESTER 1

    2021/ 2022
    CO PO C P A
    Business 2 3 4
    Practical Project Business Business Project
    Test
    Work Report Plan
    Portfolio
    1
    Guideline
    (30%)

    Instructions: iii. Organizational chart


    1. This is a group project. iv. Mission / vision
    2. Each group has to set up a real entrepreneurial v. Descriptions of
    business and its structure. products/services
    3. In the real entrepreneurial business, each group vi. Price list
    needs to use social media platform by utilizing
    Instagram (IG) for marketing purposes. c. Instagram (IG)
    4. By utilizing Instagram (IG) for marketing i. Contents in Instagram (IG)
    purposes, the students need to address the ii. Build awareness of account
    content of: on Instagram (Followers)
    a. Contents in Instagram (IG) iii. Hashtag
    b. Build awareness of account on iv. Attractive picture
    Instagram (Followers) v. Create Call To Action (CTA)
    c. Hashtag vi. Frequency of posting
    d. Attractive picture d. Sales
    e. Create Call To Action (CTA) e. Conclusion
    f. Frequency of posting
    5. For reporting of sales, each of the students 8. The report must be submitted on or before 10
    needs to register in Go-eCommerce Portal DEC 2021, FRIDAY (Week 10) BEFORE
    (https://www.go-ecommerce.my/). 5PM. Failure to do so will jeopardize the
    6. Lecturer also need to register in Go-eCommerce student’s grade for this subject.
    Portal to enable the student to choose the name 9. This report carries 30% for group marks. Any
    of the lecturer who taught when fill up the enquires/ questions/ problems regarding this
    eUsahawan Portal (https://www.go- assignment should be directed to your lecturer
    ecommerce.my/) either during lecture or via online platform.
    7. Students are required to write a report which
    consists of the following matters:
    a. Preliminary Materials
    i. Cover page Disclaimer
    ii. Acknowledgment 1. No fake products are allowed.
    iii. Table of contents 2. Students need to close the business at the end of the
    semester.
    iv. Executive summary
    b. Body of the Report
    i. Introduction of business
    ii. Name and address of the
    business

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