SEO

PROPOSAL
[SEO agency] SEO Proposal Template by SEO PowerSuite

SEO Proposal Template

Why invest in SEO

In the world where everything is online, SEO is not a nice addition to your business - it’s a must. SEO
influences almost every aspect of your business from boosting web traffic and visibility to building
your brand and generating high quality leads.

Here are just a few reasons why implementing SEO in your business is a decision you’ll hardly ever
regret.

SALES
96% of Americans shop online and admit that search engines influence their purchasing
decisions a lot

TRAFFIC
Organic search drives almost 95% of all traffic

VISIBILITY
On average, content optimization increases brand visibility by 70%

LEADS
57% of B2B marketers confirmed that SEO has a massive impact on lead generation

COST-EFFECTIVENESS
SEO is a lot more effective and cost-efficient than traditional marketing

AWARENESS
50% of searchers who have already seen your company in the search results will click on it

There are now thousands of people searching for your business - just let [SEO agency] help them find
you.
[SEO agency] SEO Proposal Template by SEO PowerSuite

Who we are

Eschewing all false modesty, [SEO agency] has been a leading full-service SEO agency for over
a decade now. Our agency is a Google Partner, which means Google has officially certified our
knowledge and expertise.

Our team consists of over 50 top-flight professionals in SEO, PPC, eCommerce, social media, Google
AdWords, site usability, databases, apps, and more. They’ll take into consideration all the nuances
of your niche and work out a unique SEO action plan to satisfy even the most ambitious business
needs and goals of yours.

We’ve already helped more than 1200 companies to climb and dominate search results. We work
with companies of all sizes and shapes, from the world’s leading brands to small or medium-sized
businesses. Here are some companies we were lucky to work with.
[SEO agency] SEO Proposal Template by SEO PowerSuite

Our strategy
We’re all for transparency and effectiveness. Therefore, we want you to be involved in the whole
process as much as possible, being 100% aware of what’s going on with your site.

More than that, different customers have different needs, goals, and backgrounds. With that in mind,
we form a range of necessary search marketing activities to match your business’ objectives only.

Step 1: Initial analysis

When kicking off an SEO campaign, we start by diving deep into your company, website,
industry, and competitive landscape. By doing so, we can make some rough estimates
on how much time and work it requires for your site to conquer the desired Google top.

Step 2: Comprehensive keyword research and content

optimization

After getting an idea of where you stand with your website and rankings, we’ll carry out
keyword research to find top sales-driving search terms for your business. This activity
includes revealing keywords that your competitors rank for, digging for new keyword
opportunities, as well as a lot of filtering and analysis. In the end, we’ll come up with the
most powerful list of keywords to further optimize your website for.

Step 3: Smart website auditing

The reality is, sometimes a small technical issue can result in poor user experience,
hold back your rankings, and even get your site under a Google penalty. So at the next
step, we’ll run a 360° audit to identify your website’s weak spots (crawlability, indexing,
redirects, coding errors, etc.) and fix them before they grow into an SEO problem. By the
way, here are some issues we’ve already spotted on your site. See the Site Audit report
in the attachment.

Step 4: Improving UX

User experience has a massive impact on almost every aspect of your business including
conversions, rankings, bounce rates, your brand’s reputation, etc. Therefore, it’s cruсial
for us to make your site meet Google’s and your customers’ high UX standards. We’ll
take care of your webpages’ navigation, speed, accordance to search intent - simply
speaking, everything to make your customers never want to leave.
[SEO agency] SEO Proposal Template by SEO PowerSuite

Step 5: Quality link building

Fact is, reaching Google’s 1st position is impossible without building quality links. That
is why at [SEO agency] we take link building very seriously. Unlike many cheap, black-
hat SEO agencies that simply buy you tons of low-quality links (that disappear in a
month or get you under a Google penalty), we only acquire links from authoritative and
trustworthy publishers.

We’ve already run a quick backlink audit and spotted some harmful links pointing to
your site. We’ll weed them out for you and go through your top competitors’ backlink
profiles to find you even more link building opportunities. See the Backlink Summary
report in the attachment.

Step 6: Local search optimization

46% of all Google searches are local, and the number of “near me” search queries has
doubled over the past year. Therefore, local SEO is a great opportunity for smaller
companies that want exposure specifically in their geographic area. To make it happen,
we’ll run a local search campaign, which includes setting up and optimizing a Google My
Business page, working on local on-page SEO factors, as well as local link building and
citations.

Step 7: Working out a content strategy

“One-size-fits-all” is totally not the approach we follow when creating a content strategy
for your organization. Instead, we work out content recommendations that are 100%
custom and fit your business goals perfectly. They’ll include high-level messaging, a
value proposition, and a social media integration. To maximize the positive impact on
SEO, we’ll also develop publishing workflows for you to stick to.

Step 8: Delivering results

We strive for results and transparency. That is why every week you’ll get a full set of
detailed and easy-to-understand reports to see what has improved and how the whole
process is going.
[SEO agency] SEO Proposal Template by SEO PowerSuite

Campaign objectives

Page #1 rankings for agreed keywords

Boosting organic traffic by at least 50%

Increasing the CTR by no less than 30%

Building at least 30 new backlinks

What we guarantee

Weekly reporting

100% transparency

24/7 service and support

What our clients say about us

“I think every small business owner knows the pain of failing to conquer Google.
I’ve been in this vicious circle for years thinking (100% mistakenly) that I can do
everything myself. So I decided to give [SEO agency] a try, which was one of the
greatest decisions I’ve ever made. These guys know what they’re doing and work
super fast and effective. Now our website ranks above all competitors and loads
at the speed of lightning. What’s cooler than that, they’ve also worked out a
brilliant content strategy for us to stick to. I just want to say that you guys are just
awesome. Massive thanks!“

John Lester, Vice President

CTH Solutions

“I’ve been working with many SEO agencies, and I can now say with all the
seriousness that [SEO agency] has totally exceeded my expectations. They
understood all business needs and really went in depth through all my
requirements. I also liked the feeling of absolute transparency and great reports
I’ve been constantly receiving on the work that they are doing. Just do your business
a favor and leave all the SEO stuff to professionals - for me personally, it’s [SEO
agency].“

Jeffry Brook, Owner

Blue Media
[SEO agency] SEO Proposal Template by SEO PowerSuite

Pricing Estimates

Service Price Hours Rate Subtotal

Initial website $10.00 5 per hour $50.00

analysis

Competition $15.00 5 per hour $75.00

research

Keyword $25.00 10 per hour $250.00

research

Content
$20.00 8 per hour $160.00
optimization

Website $15.00 5 per hour $75.00

audit

Technical $25.00 15 per hour $375.00

optimization

Link building $25.00 40 per hour $1,000.00

campaign

Google My
Business $10.00 2 per hour $20.00
optimization

Content gap
analysis + $15.00 20 per hour $300.00
Content strategy

Total: $2,305.00
[SEO agency] SEO Proposal Template by SEO PowerSuite

Implementation Timeline

Sample projects Timeline

Initial website analysis + competition research 3 days

Keyword research + content optimization 5 days

Website audit 2 days

Technical optimization 1 week

Link building campaign 4,5 weeks

Content strategy 2 weeks

Terms

Payment policy

By signing this proposal, [Customer’s name/Company] agrees to submit the initial payment of $500 in
order for [SEO agency] to begin working on the activities outlined above. Once [SEO agency] provides
the initial payment, a new contract will be drafted with an implementation timeframe and detailed
payment terms.

Warranty

[SEO agency] warrants that all work under this agreement will be performed in a professional manner
and within the specified timeline. All work will be the original work of [SEO agency] and not plagiarized
or in violation of any copyright or infringement laws.

In case [SEO agency] doesn’t meet the commitments or misses the deadline, [Customer’s name/
Company] will receive a refund specified in the contract.
[SEO agency] SEO Proposal Template by SEO PowerSuite

Agreement

By signing below, [Customer’s name/Company] agrees to accept this proposal and enter into a
contractual agreement with [SEO agency] beginning on the date of signing.

[SEO agency’s representative name] of [Customer’s name] of

[SEO agency] [Customer’s company]

Date: Date:

Signature: Signature:

Need more information? Please call us: 888-701-9349. We can’t wait to start driving results for your
business!
[SEO agency] SEO Proposal Template by SEO PowerSuite

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