The LUX Movement

To whom this message may reach,
Most importantly to Directors, Leaders, and Influencers at ASUS, Acer & MINESKI INFINITY
This is to send an idea regarding visions for the future — the possibility to create a positive
impact on the thriving community of the Philippines.
My name is Matthew Lorenzo A. Osorio. But I would like to introduce myself as LUX, a
short term for my stage name “LUXfferre”. A young adult in this generation, a person from the
society, and a visionary amongst the masses.
A businessman and an entrepreneur at heart. But above all else, a certified gamer.
This is sent with the purest of intent for the path to innovation.
For the growth of your company as well as the growth for the economy here in the Philippines.
Just to provide proper recognition.
ASUS:
- I.T solutions
- Innovative
- Seeks to empower businesses
With the mission alone, it already imposes that the company is seeking partnership, as well as values
partnership.
Furthermore, the quality and design of the products serve as living proof that the company is pursuing
consistency and stability: a mission to be long-lasting.
It is also enough to indicate that the products are being valued and have a great effect on its
community, especially to the gaming community.
Acer:
-Break barriers between people and technology
-Innovative
-Empowering people to achieve their goals
Established since 1976
Similar to “ASUS”, It has already made its mark through history and has pushed through decades.
The leaders in “Acer” is in the best position for consultants. Based on their effectiveness throughout
history and success attained.
MINESKI INFINITY & other internet gaming café (e.g. TNC), a recreation center for gamers
that values and promotes proper computer gaming experience.
A cyber cafe network that withstood the test of time and could be viewed as also pushing for
consistency.
Its consumers/clients are not only those who are loyal but the much younger generation of people as
well.
From this establishment alone and speaking from own personal experience, it too has developed a
culture in their name that will be carried on for generations to come.
They have the power to make a much greater influence on society.
Public events by MINESKI
[Okto card no longer in use] This card was used to determine the “VIP’’ status of the client
The Philippines as of now is transitioning to innovation, or as I would like to view it.

Everything is being developed. Constructions are nearly seen everywhere, down to city
improvements, renovations, and establishments making its mark.
These steps to innovation tell us that the country is already showing the potential for creating
a much greater future; if done right.
The picture was taken from Taguig

The Gaming community in the Philippines has yet to reach its full potential. Although it
is already showing its visibility through social media (e.g. Streamers/E-sports representative), it
still lacks the deserving recognition it needs to revolutionize modern society.
It can be viewed as a culture without its sanctuary as of now.
Title of the vision:

"The Infinite Republic of Predators"
Cerberus
“IN SEARCH OF INCREDIBLE”
-ASUS
As a business-minded person and aspiring entrepreneur, unifying gaming organization will
generate a much more effective cause for the gaming community and businesses alike.
Especially when those organizations have also proven effective towards its community and
consumers.
But in doing so, the intentions and directions should never be for-profit alone nor will it lead to
the destruction of any business.
It must be for the community, change within the society, and imposing the values of unity for a
greater cause.
This vision is for the hidden community. To be able to provide a sanctuary for the gaming
culture and help uplift technology for the people, especially gamers.
That is the true goal. But to reach this goal, one needs to take the necessary steps for that
future to be realized.
And I understand that one person with visions alone can never succeed on his own. So,
therefore, let this be a message that symbolizes an influence for that future.
Let this message serve as the first step that directs towards those visions.
(Pictures for inspiration: ecom center moa) : A conceptual image of a monumental gaming capital
A future where the Philippines could be the gaming capital of the world.
That will generate opportunities for the next generations to come.
That will also help shape the characteristics of the public towards innovation.
My purpose now is to make myself known. And to introduce myself as an individual from
the society with these ideals.
It also goes without saying that as an individual of modern society, I am equally seeking
opportunities that will cultivate what I’m truly passionate about.
Gaming
I genuinely love gaming and generating a video/clip from my gaming experience. A hobby in
which I found through twitch.
Some of the videos and clips made when I started

streaming at twitch
My interest in Games;
How it affects people, how it transitions throughout the years, how it generated a community,
how it is a form of entertainment, how organizations build from it and how it will live on from
generations to come.
Technology played an important part in cultivating what transpires as entertainment for this
generation. But from a visionary's perspective, it does not end there. It already showed it's true
potential by creating a culture that people are already living by. Games also impose the value of
connection, by the means of communicating with one another during in-game.
From a personal standpoint, the Philippines (My Motherland), is a thriving country that has yet
to recognize its gaming community's true potential.
"Sa madaling salita" - Pinoy sense
Provide the right support, recognition, and organizations for the gaming community. To impose
an influence that will target the negative impact as well as help shape and mold personalities
from society.
Once there, this will eventually create multiple opportunities not just in a business sense, but
also for the people.
*Games will get the people involved with technology.
*This will create business opportunities to help uplift the economy.
And this is just the tip of the conversation.
-The LUX Movement
Email: [email protected]
Twitter: LUXfferre Twitch: LUXfferre
Facebook: Matthew Osorio YouTube: Matthew Osorio
FB Page: De LUX-E
Instagram: lxffrr
The IGN
LUXfferre
-Came from a mobile game character "Zenonia 3".
The character's name is "Luxferre", with a single "f".
-Since my name has a double letter in the middle I modified it thus created my game name "Luxfferre".
With double "f".
How it's read

//Lux-fer-re//
To provide depth to the game name, I have broken it into two. LUX & fferre.
#LUX
-It is the game name.
Affiliated word: Deluxe
#fferre
-Is the extension and viewed as somewhat a code when the whole name is written.
-A cover-up for the word "deluxe"
Why: I've heard so many variations of how people say the name.
To avoid confusion, the game name is shortened to "LUX'' when being said.
When written to understanding:

L U X (deluxe)
Definition of: Deluxe

- Luxurious or sumptuous; of a superior kind.
// The LUX movement. //

To be viewed and understand not as glamourous, but as a character that is formal and with class. A
movement of influence to a community.
A character shared with what I'm passionate about...

#GamingCommunity
#Games
I started a movement online sharing these ideas and visions for the future from my personal
social media pages. In which I sent to various groups on Facebook and Twitter. Including a
forum site, “Pinoy Gamer”.
Facebook Groups I reached out to Twitter
Pinoygamer.ph
The Feedback
The Reply
This had taken me quite some time to generate. I hope it gets its proper consideration,
recognition, and understanding.
My true intention in reaching out is that I want to become a streamer under the company. Upon
saying that, I believe that there is a need for proper convincing to take such risk on an individual
much like myself.
Being an influencer and partnering with a company is the intention. But believe me when I say,
that this is not my end goal.
I recognize the greatness of the company and hope to be a part of it as well as help cultivate it.
I also see potential in the company to push far greater than it is today; especially in the gaming
industry.
I would like to mention “gamers” because that’s the community that I want to target as well as
your company influences.
Moving forward to the proposal
The Power of Advertising in a business sense

-Advertising is a way of gaining profit and partnership without depleting resources.
The discussion:
Benefits of streamers for a company
This will be a two-way street. Providing opportunities for the right people, and using those
people to make the business prosper for the company instead of just sponsoring products to get
the name out.
If a company has streamers under their name, they could control the product being advertised.
The potential for profit and partnership.
The Potential for Business

Streamers that are genuinely true gamers are everywhere and are too scattered without a fixed
image.
And a company like ASUS could make use of that advantage. Especially as of this generation,
the number of streamers is growing. A lot of which focuses on games. And I think there is
potential within its growing community not just providing opportunities for people that will
boost the company's image. An opportunity for growth in business.
Key Idea: Taking advantage of the situation in the streaming industry
Key Word: Imposing
The Critical Part
The importance of purpose and intention
History had already taught us the effects of ill purpose and intentions. Especially if and only if it focuses on profit
alone, it is neither sustainable nor effective for a company that values growth, stability as well as consistency.
A word of caution.
The Purpose
The purpose is for the company to be further recognized as not only that seeks opportunities but also a company that
provides opportunities. A gesture of goodwill.
A boost for the company’s image in the right direction.
A step towards innovation.
Key Word: Publicity
The intention
Being a global technology leader, the intention is to impose inspiration. Sending a message of example to influence
people, especially global leaders to step forward.
Key Word: Revolutionize
The end goal for all this is to provide a sanctuary for the gaming community here in the
Philippines. A fixed signature place that “gamers” alike could gather. Whether its for products,
collaboration, gaming café, e-sports center and even hosting events.
Everything that gaming had influenced.
But before we could move forward as a community in that direction, we should recognize the
proper steps needed.
What I’m pursuing is to become a full-time streamer under platforms of Facebook and Twitch.
To become an influencer, to create connections and be a public figure that will help shape the
gaming community as well as modern society through the means of being a gamer.
The intention of reaching out is that I’m seeking opportunities for me to cultivate this passion
that I’m pursuing. At the same time become an asset that will help craft a path for a much
greater future in the gaming industry as well as the company I'm working for and working with.
The reason behind this, on my own and in the financial status that I’m in, I’m incapable to make
ideas possible on my own. But no man is an island. That’s why I’m more than willing to share
my ideas, insights, and knowledge for those willing to provide opportunities.

The LUX Movement

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The LUX Movement

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To whom this message may reach,

Just to provide proper recognition.

Established since 1976

They have the power to make a much greater influence on society.

Public events by MINESKI

The Philippines as of now is transitioning to innovation, or as I would like to view it.

The picture was taken from Taguig

It can be viewed as a culture without its sanctuary as of now.

Title of the vision:

Some of the videos and clips made when I started

How it's read

When written to understanding:

Definition of: Deluxe

// The LUX movement. //

A character shared with what I'm passionate about...

Facebook Groups I reached out to Twitter

Moving forward to the proposal

The Power of Advertising in a business sense

The Potential for Business

A boost for the company’s image in the right direction.

A step towards innovation.

Key Word: Publicity

Key Word: Revolutionize

Everything that gaming had influenced.

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