7 - 8 July 2011, The Sebel Surry Hills, Sydney

A two-day professional guide

A rare opportunity to learn from these two leaders in communication and discuss
your issues in an interactive environment, so you come back to your organisation
with tools that are actionable now

Neryl East
Writer, Speaker, Academic and Communication Specialist

Neryl East Communications

Louise Denver
Director, Corporate Affairs Communication

Deloitte Touche Tohmatsu

Media Parnter : Hosted By:

w w w. a r k g r o u p a u s t r a l i a . c o m . a u
The Science and Art of Communication
Today communication professionals are expected to be tech-savvy, choose the right tools and manage a gamut of new media
with existing resources. And that’s just the new delivery channels. The message making, the strategic advice, shaping behaviour –
these key functions of the profession have not changed. And they become increasingly important as we navigate through our
complex world. Do all this and have fun! It’s a tough ask and one that Louise Denver and Neryl East relish.

Let them guide you through:

Strategies to help your organisation embrace social media now

√√
A way to integrate new and old media in your communication strategy
√√
Techniques to persuade your audience, whatever the medium
√√
Practical steps to communicate with impact during times of change
√√
The chance to hone your skills in a fun and engaging environment
√√

And pick the brains of two of the most experienced communicators in the country.

Module 1: A case study on how a leadership team embraced social media

óó The tipping point

óó Digital natives mentoring digital dinosaurs
óó The ever-increasing strategic imperative for new media

Module 2: Everything old is new again

óó How to communicate using consistent messages across new and traditional media
óó Don't let the tail wag the dog: strategic communication that's not dictated by tools
óó Communication that caters for all audiences

Module 3: Writing for persuasive communication

óó Planning: purpose, audience, context, key messages and outcomes

óó Refreshing the basics
óó Finding the wow factor
óó Both sides now: interactivity Web 2.0
óó Writing to be found
óó Rules for the road: a professional polish

Module 4: Communicating during crisis and change

óó Use your influence as a communicator to bring about positive change in your organisation
óó The art of the conversation
óó Be your organisational leader's best asset

Module 5: The brains trust

óó Sharing experience and knowledge

óó Tall tales and true
 7 - 8 July 2011, The Sebel Surry Hills, Sydney

Louise Denver is a Director, Corporate Affairs Communication at Deloitte. She specialises

in Financial Services and Innovation. She has run her own communication consultancy, Tynan
Denver, which specialises in media, PR, writing and communication. For seven years she was
head of Internal Communication for a division of 7000 people at the Commonwealth Bank.
Louise is also the past President NSW Chapter at the International Association of Business
Communicators (IABC).

Louise returned to Australia after an exciting career as an international journalist in the Middle
East; a documentary film maker in Northern Ireland; and an award winning documentary and
communications pioneer in the US.

Feedback on Louise's past presentations:

“Always love Louise’s presentations – always good to hear from an industry veteran and benefit from her long
experience” - Maddocks

“A captivating presenter and an engaging well thought-out presentation. Inspired a lot of discussion and ideas
with a colleague. Listened to and answered questions thoroughly and incorporated previous comments made
from participants. Very inspirational” – Child Support Agency

Neryl East is a Writer, Speaker, Academic and Communication Specialist. She focuses on
strategic communication and issues management, and trains organisations in communicating
in plain language, engaging the community and getting messages across with impact.

Neryl began her career as a radio journalist, and spent more than ten years in television as a
reporter, producer and presenter. Her roles have included Manager Communications and
Public Relations at Wollongong City Council, Manager Media and Communications at
Shellharbour City Council, Head of Communications and Marketing at the Australian War
Memorial and Manager External Relations at the University of Western Sydney.

Neryl is the author of Named and Shamed: Rod Oxley’s Inside Story of the Wollongong Corruption Scandal,
Strategic Internal Communication for Complex Organisations, and a new publication on change management
published by Ark Group in 2011.

Neryl has a PhD and Master of Arts in Journalism form the University of Wollongong.
www.neryleast.com

Feedback on Neryl's past presentations:

“Brilliant! Engaging, personable, varied. Very useful and great insights. Practical and real great style” - Nufarm

“Neryl is an amazing speaker, instilling confidence in the audience. Great tips!” – GE Capital

“Very energetic & informative. Great illustrative examples” – Reserve Bank of NZ

5 way s t o b o o k yo u r p l a c e AT t h i s e v e n t AG-WEB
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Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

The Science and Art of Communication

7 - 8 July 2011, The Sebel Surry Hills, Sydney

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