COMM 5304 Online Syllabus
COMM 5304 Online Syllabus
COMM 5304
ETHICAL ISSUES IN STRATEGIC COMMUNICATION
Course Description
This course explores the ethical considerations in strategic communication. It focuses in part on
complex diverse approaches to ethical decision-making and applies them to diverse aspects of
strategic communication in professional settings. Students will then be able to apply learned
ethical approaches and moral decision-making process to explore contemporary topics in
strategic communication ethics, such as political communication, public relations, advertising,
digital media, marketing and health communication.
3 credit hours.
Johnson, Craig E. (2018). Organizational Ethics: A Practical Approach. (4th Edition). Sage
Publications, Inc. Thousand Oaks, CA
ISBN-13: 978-1506361758
ISBN-10: 1506361757
Other Resources:
Students must have a microphone and webcam and access to a computer with an Internet
connection and audio speakers.
Access to a word processing program that can save information as a Word.doc or a rich-text
format is required.
Student Expectations:
Late work will be accepted; however, a penalty of one letter grade per week late will be assessed.
For discussion posts, students are required to create an initial post that cites at least one or more
peer-reviewed sources. In order to be eligible to receive maximum discussion points, a student
must have at least one other substantive post in addition to the initial post to his/her peers.
Professor Information
Name: Dr. Angela Anima-Korang
Email: [email protected]
Telephone: 903-923-2290 || 314-359-8808
Office Hours: via email.
TERM: Summer Flex Term II
LAST DAY TO WITHDRAW: Tuesday, August 3
___________________________________________________________
Curriculum Map
UNIT DATES COURSE ACTIVITIES ASSESSMENTS
SLOs
1 Ethical Perspectives
Introductions and Coffee Shop
Unit 1 Devotional
1 Review class expectations Unit 1 Interactive Assessment:
and syllabus. Introductions. Confucianism
Read: Chapter 1- Unit 1 Case Analysis
Introduction Unit 1 Self-Assessment Log
5 Unit 5 Devotional
Workgroup Ethics Unit 5 Interactive Assessment:
Building an Ethical
Ethical Organizational Organization - Social Loafing
3,5 Culture Unit 5 Ethics Debate : Group
Presentation
Unit 5 Case Analysis
Read Chapter 8,9 Unit 5 Self-Assessment Log
6 Ethical Marketing,
Corporate Citizenship Unit 6 Devotional
Unit 6 Interactive Assessment:
2,3 Read Chapter 10,11 Ethical Marketing
Unit 6 Case Analysis
Unit 6 Preparation for
Unit 6 Self-Assessment Log
Unit 7 Professional Ethics
Paper and Presentation
7 Unit 7 Devotional
Unit 7 Case Analysis
Ethics in a Global Society Unit 7 Self-Assessment Log
4 Unit 7 Professional Ethics
Read Chapter 12 Paper
Unit 7 Professional Ethics
Presentation
Determining the Final Grade
Exam 15% This is one exam.
Ethics Debate on a contemporary issue (Group Assignment): 15%
Personal Ethics Statement: 15%
Professional Ethics Analysis Paper: 15%
Professional Ethics Analysis Oral Presentation: 10%
Case Analyses: 10%
Self-assessment Logs: 10%
Devotionals: 5%
Discussions + Participation: 5%
Total: 100%
Grading Scale
A 90-100%
B 80-89%
C 70-79%
D 60-60%
F <60%
Instructor-Specific Expectations
Rubrics
Frequency Does not Participates 1-2 times Participates several Participates frequently
5% participate on the same day. times but postings not throughout the unit
distributed over time
Initial Post Not completed Posts adequate Posts well developed Posts well developed
25% assignment with assignment that assignment that fully
superficial thought and addresses all aspects addresses and develops
preparation; doesn’t of the task; lacks full all aspects of the task.
address all aspects of development of
the task. concepts.
Content Information is Repeats but does not Posts information that Posts factually correct,
Contribution incorrect, add substantive is factually correct; reflective and substantive
30% irrelevant or off information to the lacks full development contribution; advances
topic discussion. of concept or thought. discussion.
Total Score
All online academic policies can be found in the link above; you are
responsible for complying with all of these policies.