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  • Hackernoon: The Sponsorship Playbook

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    Hackernoon provides concise summaries of technical articles for its readers. It has over 65,000 daily readers worldwide consisting primarily of males aged 25-34 who work in technology. Hackernoon offers sponsorship opportunities for companies, including sitewide advertisements, targeted campaigns, thematic newsletters, and a brand as author program. It has helped over 100 tech companies with their sponsorship needs, and 85% of sponsors return for additional campaigns.

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    Hackernoon provides concise summaries of technical articles for its readers. It has over 65,000 daily readers worldwide consisting primarily of males aged 25-34 who work in technology. Hackernoon offers sponsorship opportunities for companies, including sitewide advertisements, targeted campaigns, thematic newsletters, and a brand as author program. It has helped over 100 tech companies with their sponsorship needs, and 85% of sponsors return for additional campaigns.

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    37 views22 pages

    Hackernoon: The Sponsorship Playbook

    Uploaded by

    Nguyễn Chí
    Hackernoon provides concise summaries of technical articles for its readers. It has over 65,000 daily readers worldwide consisting primarily of males aged 25-34 who work in technology. Hackernoon offers sponsorship opportunities for companies, including sitewide advertisements, targeted campaigns, thematic newsletters, and a brand as author program. It has helped over 100 tech companies with their sponsorship needs, and 85% of sponsors return for additional campaigns.

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    © All Rights Reserved
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    of 22

    Hackernoon

    The Sponsorship Playbook


    WHAT IS We Published Our
    First Story in 2016
    Stories span 22k+
    curated tags
    100+ years worth of
    Stories’ reading time

    65k+ Readers Prefers Opinions 14,000+ tech


    Worldwide (Daily) and Analyses over contributors worldwide
    Click-bait News
    SAY HI TO YOUR 76.9 % male
    Whom - the ever - creepy Google Analytics tells us - are
    Average self - evident “technophiles” and “hobbyists” who
    frequently travel for business, and nurture personal
    affinities for movies and media, sports and fitness, as well
    Hacker as “doing-it-yourself”

    48.9 % aged 25 - 34
    leaning towards 35 - 44 coming in at 21.0 9%. Mostly
    English speakers who use Chrome, IE, Safari or Firefox -
    78.24% on the desktop PCs.

    Majority in the USA


    with India, Canada, the UK and Australia following. We’re
    proud to have gained a total of 36,71,218 new users in
    2019 alone all over the world.
    HOW ARR WE DIFFERENT
    FROM OTHERS ?
    Let Peer Tech
    Publications’ Front
    pages Talk…
    What About Forbes,
    WaPo, & 1 For Money, an
    2 Popup Ads, Tracking Cookies
    “independent” journalist and Paywalled Stories vex
    WSJ? will “accommodate” your
    pitch in their story
    and reduce readership to
    increase profits

    3 You cannot write under


    your own name but can 4 Smart Readers can smell
    this from a mile away.
    pay to get the same thing For the record,
    written by someone with Technologists are Smart
    credentials Readers.

    On Hacker Noon, anybody can submit stories which, on


    5 meeting our Editorial Guidelines, get published and
    promoted EQUALLY.
    Hacker noon top stories in 2019
    Sitewide Top Nav Advertisements
    Top of All Hacker Noon pages
    Optimized for Visibility

    Targeted Advertisements
    Target Highly Relevant Audience
    Optimized for Conversion

    Overview Thematic Newsletters


    AD-Optimized Commentary
    Optimized for Clicks

    Daily Tech Briefs


    Piggyback On Top Stories
    Optimized for Value

    Brand As Author Program


    Your voice on Hacker Noon
    Optimized for Credibility
    Sitewide Top Navigation Advertisements

    • Exclusive Billboard Placement


    • ‘Sticky’ AD – always visible
    • 60k – 80k Impressions Daily
    • 0.8% – 1.2% CTR
    • 600 Clicks Daily (Average)
    • Unblockable by AD Blockers
    • Complimentary placement of larger
    ad on community pages
    • Weekly Commitments Available
    Targeted Advertisements

    Simply pick a category – Programming, Suitable for those with a niche audience.
    Crypto, Blockchain, or Startup and display For example, the Startups category shows
    your ads strategically your ads on tags frequented by Startups
    Thematic
    Newsletters
    • Click to View Thematic Newsletter
    • Written by Hacker Noon Editors
    • Custom Composition designed to
    get 350+ clicks on your AD alone
    • 72k+ Technophile Inboxes
    • 25% Open Rate
    Daily Tech
    Briefs
    • RSS Syndicated Daily Newsletter
    • Your AD at the top and the bottom
    • Along with Hacker Noon Top Stories
    • Open Rates: xx%
    • CTR: xx%
    Brand As Author Program
    • Own Your Company’s Voice on
    Hacker Noon
    • Accredit and Republish Your
    Stories to Your Brand
    • Gain Validation by adding
    Brand logo, CTA, and SM links
    • Our Editors improve your story
    and share them 3x for more
    exposure
    Bespoke Campaign
    Designing
    1 Let Hacker Noon plan out your stories, newsletters, and
    AD copies on Hacker Noon

    Exclusive Freebies such as AMAs, SM Support, Thematic


    Synergized 2 Newsletters, Podcast Interviews, and Copywriting
    Campaign
    3 Regular Reporting of Progress and Course Corrections
    Designing &
    Execution 4 Proven Track Record of Enhanced Engagement and
    Conversions for Indeed Prime and Salesforce in 2019

    5 Cumulative Price is lower than Individual Sum of Prices


    A Bespoke Sitewide Billboard AD 7 Days

    Thematic Newsletter 1 Day


    Campaign
    Noonification Newsletters 1 Week
    Analyzed Brand As Author Stories 2

    • A Crypto-Exchange wanted to
    advertise an event and get customers
    Results without Bespoke Campaign 5500+ clicks (High CPC)
    • Bespoke Campaign included 10-Day
    Billboard Ad + 3 Thematic Newsletters Results with Bespoke Campaign 7200+ clicks (Low CPC)

    • End of Campaign Results:


    § Total Clicks – 10,700
    § CTR – 0.5%
    Over the Same Advertising Period, the Bespoke
    § Customers Gained – 155
    Campaign receives 30% more Impressions
    § CAC – $64
    § CLTV:CAC – 4.2:1
    Hacker Noon Sponsors
    • …and 100+ Tech Companies
    trusted Hacker Noon for their
    Sponsorship Needs
    • 85% of all Hacker Noon
    Sponsors come back for a
    bigger campaign
    Contact Details

    Email: [email protected] (VP)

    Email: [email protected] (COO)

    URL: Hacker Noon Sponsors Portal

    Zoom Call: Schedule a Meeting

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