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    "Going International" Analysis Project (GIAP)

    Uploaded by

    Hằng Lê

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 3

    “Going International” Analysis Project (GIAP)

    Purpose: to gain a deeper understanding, awareness and knowledge of how to analyze an


    international business opportunity in order to make a good decision about “going
    international”.
    Length: 10 to 16 pages at 1.5 line spacing (NOT single spacing!)

    PART ONE: EXECUTIVE SUMMARY (2-3 pages)


    A. Cover Page (including target market, company and product name and group
    member names)
    B. Executive Summary
    1. Describe the Vietnamese company you have chosen for the report. What are
    its main product lines or services that have international market potential?
    2. Where is the target market that you are considering?
    3. Provide a weighted scaling of factors analysis that shows how you arrived at
    your final decision to export/not export or monitor closely. (see “other GIAP
    requirements” section)
    4. Based on your analysis, what do you recommend the company to do?
    a. Go international now (that is, export now)
    b. Do not go international (do not export now)
    c. Monitor closely, maybe in _____ months or years if _______
    happens.)

    PART TWO: FACTORS FOR ANALYSIS (8-14 pages)


    In this section, you will analyze and develop the key factors that have most influenced your
    “going international” decision. Remember to show/develop the link between the
    information/research you find and its impact on your exporting decision!!!

    Section I. Country Overview (no more than 1 page)


    A. Factual data
    1. Geographic location
    2. Neighboring countries 4. Natural resources
    3. Population 5. Main industries and locations within
    country
    B. Background
    1. Historical development 2. Histories of key industries
    Section II. Political and Legal Analysis
    A. Political ideology
    1. Wide vs. narrow participation
    2. Democracy vs. totalitarianism
    3. Pace of progress if nation is undergoing political transition
    B. Political risk
    1. Level of political risk
    2. Sources of political risk (corruption, ethnic conflict, etc.)
    3. Main type(s) of political risk (kidnappings, policy changes, etc.)
    4. How to adapt to the political risk
    C. Legal system
    1. Common law, civil law, or theocratic law
    2. Similarity of home and host nations’ legal systems
    3. Incidence of intellectual property violations
    4. National enforcement of property rights (patents, trademarks, and
    copyrights)
    5. Presence of product safety and liability laws
    6. Level and focus of taxation
    D. International relations
    1. General relations with other countries (key allies/adversaries)
    2. Multilateral agreements with other nations
    Section III. Economic Analysis
    A. Economic system
    1. Type of system (centrally planned, mixed, or market)
    2. Fiscal and monetary policies
    B. Economic development
    1. GDP and GDP per capita
    2. Level of black market activity
    3. Level of human development
    4. Country classification (developed, newly industrialized, or developing)
    5. Macro-economic indicators (unemployment, inflation, etc.)
    C. Economic transition (if in transition from central planning)
    1. Quality of managerial expertise
    2. Capital availability
    3. Cultural issues
    4. Environmental degradation
    D. Financial markets
    1. Exchange rates with key currencies and recent trends
    2. Presence of currency controls/restrictions
    E. Infrastructural forces
    1. Transportation (logistics)
    2. Communications (internet connections/speed, mobile phone
    penetration/costs)
    Section IV. Market Potential
    A. Identify basic appeal
    1. Suitability of climate
    2. Absolute product bans
    3. Access to financing
    B. Measure market potential
    1. Measure current level of imports of your product category
    2. Measure current level of sales
    3. Calculate market potential indicator (if appropriate)
    4. Quality of infrastructure
    C. Select the market or site
    1. Field trips
    2. Competitor analysis
    a. Number of competitors
    b. Market shares of each competitor
    c. Appeal of competitors to segments or mass market
    d. Customer loyalty to competitors
    e. Threat from substitute products
    Section V. Footnotes and Bibliography (see footnote example)
    all resources (including all on-line resources)

    GIAP Schedule of Deadlines


    Deadline 1(Session 2): Submit GIAP group information including:
    1. the names of the people in your group
    2. the sections for which each is responsible
    3. the name of the Vietnamese company and the industry it is in
    4. the name of the product (or product line) or service with international sales
    potential.
    5. select a group coordinator who will be the main spokesperson for the group
    6. country (target market).

    Deadline 2 (Session 6): Submit GIAP detailed outline


    Deadline 3 (Session 14): Submit a final draft of GIAP report. I want a paper copy and an
    electronic copy. Minimum of 10 pages. Maximum of 16 pages. You must space your paper
    at 1.5 lines (not single or double-spaced). Your bibliography and appendices would not be
    included in your number of pages.

    Other GIAP requirements:


    1. Each group will be making a presentation of their Project results. The first presentations
    will begin on Session 14 and continue until the end of the term.

    2. Your group will need to document the resources you use in your analysis – DO NOT USE
    SOMEONE ELSE’S ANALYSIS and call it your own! That is cheating and the group will
    receive an automatic “0” for the project.

    3. BE SURE TO KEEP A RECORD OF THE WEBSITES YOU VISIT! In terms of


    documentation, internet resources should at least include the following:
     the website address, the name of the section on the website, the title, the author, the
    date and the number of pages.

    4. You will need to use the internet to help you get as much information as you can. Below
    are a few useful websites you can try:
    a. http://www.worldbank.org > Countries > Data > Country Profiles - offers useful
    country specific stats
    b. www.worldbank.org/data/dataquery.html Quick Query offers a 5-year, 54-
    indicators segment of the World Development Indicators (WDI) database.
    c. http://devdata.worldbank.org/wdi2005/Cover.htm World Development Report 2005
    d. http://www.worldbank.org/html/extdr/regions.htm Market analysis and descriptions
    e. www.getcustoms.com Getting through customs
    f. www.cia.gov/cia/publications/factbook/index.html World Fact Book
    g. http://globaledge.msu.edu/ibrd/ibrd.asp Market potential indicators, country specific
    info, government resources
    h. http://ciber.bus.msu.edu Michigan State University Center of Int’l Business
    Education & Research
    i. http://strategis.ic.gc.ca/sc_mrkti/ibin/engdoc/1a2.html World Market Research
    reports
    World Agricultural Outlook – FAPRI
    j. www.nexis.com and www.lexis.com (username/ID/account: FTU), (Password:
    12276M)
    k. www.il.proquest.com/pqdweb (username/ID/account: 0TG4JXP48P), (Password:
    welcome)
    l. www.emeraldinsight.com/login (username/ID/account: ftuvn), (Password: ftuvn)
    search.epnet.com (username/ID/account: S6393116), (Password: Password)
    m.http://www.geert-hofstede.com hofstede framework website
    n.http://www.doingbusiness.org database provides objective measures of business
    regulations and their enforcement.
    o. www.intracen.org/menus/countries.htm this is a UN/WTO website that has many
    International Trade Statistics)
    p. http://www.nationmaster.com/index.php a user-friendly database of International
    Trade Statistics
    q. http://www.library.auckland.ac.nz/subjects/stats/offstats/ a website that lists useful
    sources of statistical information

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