Alpha Purified Water Refilling Station
Alpha Purified Water Refilling Station
Presented By;
Darlene Enderez
Irish Capul
2014
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ACKNOWLEDGEMENT
The researchers would like to thank first and foremost the Lord God
Almighty for His never ending grace; Our teachers for giving us the knowledge
and advice to finish this project with ease and also to our loving parents who are
always there for financial support and they were the ones who showered us with
encouragement in order for us to really do our best on this project. Without these
people, this project wouldn’t be successful or possible. That’s why the researchers
would like to say, “Thank you and May God Almighty bless us all”.
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TABLE OF CONTENTS
Page
v. Mission -------------------------------------- 13
Page
Page
i. Variety ------------------------------------ 36
i. Price ----------------------------------- 40
C. Place
i. Location ------------------------------------ 42
Page
D. Promotion
i. Advertising ------------------------------------ 46
Bibliography --------------------------------------------------- 48
LIST OF TABLES
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Page
LIST OF FIGURES
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Page
Fig. 4.1 : Gross Sales for One Year up to Three Years ----------------------- 33
Fig. 4.2 : Gross Sales and Gross Expenses for Three Years --------------- 35
Chapter I
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i. Rationale
people die annually from water-related diseases. About a million Filipinos get sick
with water-borne diseases yearly. And these are diarrhea cases alone. They don’t
These problems are accredited to the poor water system in the Philippines. Even in
the capital Manila, only about three fourths of the population receives piped water
from the municipal authority. Outside Manila far fewer people have access to
clean water distribution. In both locations, these families must find alternate water
sources if they are to avoid cholera epidemics and other health problems spawned
the scenario is worse. Some people rely on wells or even on rivers for their supply
of water for their daily consumption. Amidst this uncertainty, a solution has
appeared in the thousands of water refilling stations that now dot the Philippine
consumers would bring containers and fill them for a per-gallon fee that is a small
fraction of commercially bottled water’s cost. Demand is high that most stores
now offer home delivery for regular customers. Most shops produce between
3,000 and 12,000 liters of water per day. Typically, the supply comes from the
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and further purify their product before sale. Nowadays, bottled water has
how do businesses cope up with the pressure? This is what the researches of this
study would like to unveil. In the course of this study, the researches aim to
stations. And this study also tackles the safeties of processes used by water
the purified water it sells to its customers. The study focuses on the processes the
water refilling stations implements to purify the water from its concessionaires not
in the working place of water refilling stations. The group chose to research on this
topic since nowadays, as the demand for cleaner water becomes higher, the price
of household water purifiers and bottled water has become prohibitive. Water
convenient solution to the public’s drinking water needs than bottled water or the
use of household filters. The demand at the water refilling stations - water stores
that sell purified water is now increasing. The quality of purified water conforms
to the national standards for drinking water and is even better than the quality of
One of the fast expanding businesses in many cities nationwide is the water
refilling station. It's mushrooming on every street corner, because a lot of people
in urban areas prefer to get their drinking water from these water stations, it's
simply clean and safe to drink. Over the years, as the demand for cleaner water
becomes higher, the price of household water purifiers and bottled water has
offer a cheaper and more convenient solution to the public's drinking water needs
than bottled water or the use of household filters. Alpha Purified Water Refilling
Station had just been established last August 2013 and inaugurated its normal
operation last December of the same year. This business is owned and personally
managed by the Group 5. It was located at Sangi Road, Lapu-Lapu City, Cebu.
The vicinity is surrounded by residential and commercial areas. The store is air
parking space for those who are picking up bulk orders. The location of the store is
very accessible to the neighbor. The refilling operations start at 7:00 AM and ends
at 5:00 PM.
4. Where to get the materials and equipments? And the cost of it?
5. What are the different marketing strategies used for the promotion of the
business?
below:
customers' expectations.
The utilization of The Water Station products by at least 10% of the local
population.
cash flow.
v. Mission
provide customers with the finest quality purified water. We exist to attract and
maintain customers. When we adhere to this maxim, everything else will fall in to
Water refill station business - refers to the selling for profit either
contaminated water.
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Bottled water - refers to water that is intended for human consumption and
agents and may optionally contain minerals such as, but not limited to
aquifers.
Chapter II
The name of the company is derived from the first letter of the
water refilling station has been named “Alpha Purified Water Refilling
Station”.
whereby the station will cater the reproduction of water through selling
atmosphere.
City, Cebu.
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In Sangi Road, there are few water refilling stations thus giving
(Fig. 2.1)
despite the fact that there are also water refilling stations nearby, the
will be well purified and it will cater 4 varieties of water which will
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indeed cater people’s needs such as to what type of water they prefer to
drink.
relationship already exists with the personal contacts, making the water
count in the refilling station would progress largely. For example, the
customers will be satisfied with the service and the product, they will
spread the news about the firm. Let’s just say “the power of
that clique will then be curious and would try the refilling station, if
they will also be satisfied, the same procedure would then occur. This is
being practical.
v. The Stockholders
Ms. Sanchez
Ms. Enderez
Ms. Matidios
(Fig. 2.2)
DTI
Barangay Permit
(Fig.2.3)
Chapter III
Manager
(Fig. 3.1)
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the business
Manager
Bookkeeper Administrative
Assistant
(Fig. 3.2)
The company’s information system includes the Delivery Man and the
Technical Assistant since the Delivery Man informs the Administrative Assistant
how many customers and who to deliver while the Technical Assistant informs the
equipments. The Administrative Assistant can directly inform the Manager about
the information gathered between the Delivery Man and the Technical Assistant.
Since the Administrative Assistant also has the responsibility to handle cash from
sales, she can also directly inform the Bookkeeper about the cash whereabouts and
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the Bookkeeper can make a summary of cash flows, expenses, sales and etc. which
Manager
Bookkeeper
Darlene Enderez
Administrative Assistant
Technical Assistant
Irish Capul
Delivery Man
Person # 2
Front Liner
Person # 1
SSS Service
Rests Period
Overtime Pay
Differential Mid-Year
Man Cost of
Living
Allowances
Paid Holiday
Total P16,9000.00/month
and Vacation
Leaves
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(Table 3.1)
Chapter IV
CAPITAL INVESTMENT
1. Water Refilling Machine P 250,000.00
20sqm. size
d) Stickers – 3,000.00
6. Others 8,250.00
Total P 525,000.00
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(Table 4.1)
The table below shows the money allocation for each area concerned.
MONEY ALLOCATION
1. Water Refilling Machine P 300,000.00
20sqm. Size
etc.)
d) Stickers – 10,000.00
6. Others 30,000.00
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Total P 670,000.00
(Table 4.2)
iii. Estimate of Income and Expenditures for One year and Three Years
SALES:
= P 45,900.00
= P 471,600.00
(Fig. 4.1)
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EXPENSES:
Year Year
Technical Assistant
– P250/day
Front Liner
– P200/day
Deliver Man
– P200/day
Allowance
(Table 4.3)
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6
Gross Sales
5 Gross Expenses
4
0
First Year Second Year Third Year
(Fig. 4.2)
(Fig. 4.3)
Chapter V
i. Variety
the following:
Mineral Water
Purified Water
Alkaline Water
Pi Water
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water has also characteristics. It is said that our immune system works accordingly
to what type of water we will intake. The Alpha Purified Water Refilling Station
caters all this 4 products to ensure that they will provide whatever type of water
their customers would prefer. Also, this will give them the advantage in terms of
competition because 1 of this product – which is the “Pi Water” – is not available
ii. Design
(Fig. 5.1)
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The design of this product is actually based on its container since water
Alpha Purified Water Refilling Station accepts all kinds of containers such
as those commonly used water containers, small / large water bottles and etc. As
for the pricing, Alpha Purified Water Refilling Station priced the product
(For more details, please refer to our Pricing Scheme on page 40).
Mineral Water
Purified Water
Alkaline Water
Pi Water
has the same function (energy) that your body water has.
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(Fig. 5.2)
APWRS stands for Alpha Purified Water Refilling Station. The logo
Water is a basic necessity for life. Without water, we humans will never
i. Price
Here is the list of products with prices of Alpha Purified Water Refilling
Station:
Pi Water has the highest price since Pi Water is a type of water which is
As for the pricing strategies, like any other firm, Alpha Purified Water
Refilling Station, gathered information through surveying 100 people from the
area where the firm will be located at. The survey was about the type of water
people in the area most likely used in drinking, nearby refilling stations, and the
pricing scheme of the nearby refilling stations. Based from the survey, the
researchers concluded prices that are not that high so that it can compete with the
nearby stations. In addition, the survey also included comments and suggestions so
that the outcome of the refilling station will attract more customers and that it can
reassure the owners that the customers are satisfied with their service.
(Fig.5.3)
BPI or check, applicable only if the customer orders in bulk such as our sister
you Order Policy”. As for our sister company, the stockholders of APWRS and the
stockholders of the other party, agreed to have a 5 year contract in the water
distribution scheme.
C. Place
i. Location
City, Cebu.
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In Sangi Road, there are few water refilling stations thus giving us
(Fig. 5.4)
Purified Water Refilling Station acts as their distributor. Our sister companies also
In result, our sales increase by 30% every year. The minimum distribution
month. Due to personal contacts, Alpha Purified Water Refilling Station gradually
iii. Coverage
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This is another map site of the water refilling location. As you can see,
there is a circle in the middle of the figure. The circle represents our coverage for
water distribution. This includes the, Super Metro, Myshing- Hair and Nail Studio,
La Nueva Supermarket, Pajo National High School and other houses located
inside the distribution area. Unfortunately, Alpha Purified Water Refilling Station
does not cater water distribution (for delivery of per gallon) outside the
distribution area. The firm only delivers water outside the distribution area if the
(Figure 5.5)
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iv. Transportation
Old Bridge
Gaisano
Mactan
Petron
To Tamiya / Mepz 2
(Fig. 5.6)
The figure above is a sketch of the location of the firm; this is for the walk-
in customers. As for the home deliveries, the firm owns a small delivery truck that
can hold up to 20 containers of water. As for the sister companies, the firm owns a
D. Promotion
i. Advertising
As for the advertising of the firm, Alpha Purified Water Refilling Station
focuses on personal contacts. The people nearby the location of the firm will
Since water refilling stations don’t usually have discounts, the company
owners come up with the “Buy 10 + 1” water discount. To ensure that the
customers bought water that day or so, the customers will be given a card. Every
time they buy water, the boxes inside the card will be marked or signed by the
front liner or the technical assistant depends on which of the two of them is
available. When all of the 10 boxes are fully signed, it is the customer’s choice
whether to claim his/her free 1 container of water. After claiming the free item, the
box intended for the free item will be marked so that the customer will not use it
for another free item. This advertising strategy is only applicable on special
through brochures.
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most easily captured by the following sales feature: increase of sales and
customers annually. In addition, the fastest way to reach the sales goal for the first
sister companies.
point, the goal of the firm is to have a large number of sister companies for
function.
companies have an extensive customer base. Most of the customers have needs
such as well purified water and some may ask for varied water types however,
many water distributors’ customers have needs as well. At present, these water
service companies must direct their own needs to the water distributors in order for
them to cater their customer’s needs. Forming a relationship between water service
increases for the water distributors and would result in increased prestige and
BIBLIOGRAPHY
Online Sources:
http://www.bplans.com/water_purification_business_plan/
strategy_and_implementation_summary_fc.php
http://en.wikipedia.org/wiki/Alkali
http://www.pi-water.com/new/en_water_DrPi_WhatIsPi.html
http://en.wikipedia.org/wiki/Purified_water
http://en.wikipedia.org/wiki/Mineral_water
http://bizfil.com/starting-a-water-refilling-station-business/
http://www.ehow.com/info_8164329_equipment-used-water-refilling-
stations.html
http://businessdiary.com.ph/tag/sample-feasibility-study-for-water-refilling-
station/