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Why To Study Marketing Strategies of Food and Beverages Marketing
Why To Study Marketing Strategies of Food and Beverages Marketing
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STATEMENT OF THE PROBLEM
Marketing and advertising food products may seem unnecessary. Why
would a business need to market something that everyone needs to
survive? Like with any other product or service, food is marketed to
attract certain customers and to increase the awareness of the
company and its brand. There are some problems with marketing
food, however, that need to be taken into consideration.
Choosing a Demographic
While everyone needs food and water to survive, there are often
many supermarkets, convenience stores and luxury food shops for
consumers to choose from. Choosing a demographic for a particular
food product, like frozen vegetables, is one of the challenges
businesses face. Selling low-cost or budget brand frozen vegetables
may make sense in a lower-income or cost-conscious neighborhood.
On the flip side, selling higher-priced frozen vegetables would make
more sense in an affluent community. The real problem is to make
sure the advertising matches consumer demand. If the majority of
consumers are looking for moderately-priced products, it won't make
sense to advertise the most expensive foods.
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suspicions about your company's marketing and branding techniques.
In fact, the makers of 26 personal care products were sued in 2011 for
falsely representing the products as organic. The biggest risk in food
marketing is probably in advertising fair trade or organic when only a
portion of the food product meets those categories.
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OBJECTIVE OF THE STUDY
The aim of the thesis is to find out the various methodology and factors
considered by the food and beverage companies to sustain in this high
competitive industry.
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