Branding and Promoting New Business Ventures 2098MKT - Tri 3 2021 Griffith University

TABLE OF CONTENTS
1. GENERAL COURSE INFORMATION .................................................................................................................................................. 2
1.1 COURSE DETAILS ...................................................................................................................................................................................................... 2
1.2 COURSE INTRODUCTION ........................................................................................................................................................................................... 2
1.3 COURSE STAFF .......................................................................................................................................................................................................... 2
1.4 TIMETABLE ................................................................................................................................................................................................................ 3
1.5 LECTURE CAPTURE.................................................................................................................................................................................................... 3
1.6 TECHNICAL SPECIFICATIONS ..................................................................................................................................................................................... 3
2. AIMS, OUTCOMES & GRADUATE ATTRIBUTES

2.1 COURSE AIMS

....................................................................................................................................................................................................... 3
2.2 LEARNING OUTCOMES .............................................................................................................................................................................................. 3
2.3. GRADUATE ATTRIBUTES ........................................................................................................................................................................................... 4
3. LEARNING RESOURCES

3.1 REQUIRED RESOURCES

....................................................................................................................................................................................................... 4
3.2 RECOMMENDED RESOURCES .................................................................................................................................................................................... 1
3.3 UNIVERSITY LEARNING RESOURCES.......................................................................................................................................................................... 1
3.4 LEARNING RESOURCES ............................................................................................................................................................................................. 5
4. TEACHING & LEARNING ACTIVITIES

4.1 LEARNING ACTIVITIES

....................................................................................................................................................................................................... 5
4.2 OTHER TEACHING AND LEARNING ACTIVITIES INFORMATION ................................................................................................................................... 6
5. ASSESSMENT PLAN

5.1 ASSESSMENT SUMMARY

....................................................................................................................................................................................................... 6
5.2 ASSESSMENT DETAIL................................................................................................................................................................................................. 6
6. POLICIES & GUIDELINES ................................................................................................................................................................ 8
6.1 ASSESSMENT RELATED POLICIES AND GUIDELINES

UNIVERSITY POLICIES & GUIDELINES

........................................................................................................................................................................................................................................ 8
LEARNING SUMMARY ........................................................................................................................................................................ 8
LEARNING OUTCOMES .................................................................................................................................................................................................... 3
GRADUATE ATTRIBUTES .................................................................................................................................................................................................. 4
Printed: 13 February 2022, 01:58AM
The published on-line version of the Course Profile is the authoritative version and by the publication of the Course Profile on-line
the University deems the student has been notified of and read the course requirements.

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1. General Course Information

1.1 Course Details
COURSE CODE 2098MKT

COURSE TITLE Branding and Promoting New Business Ventures

ACADEMIC ORGANISATION MKT Department of Marketing

TRIMESTER Trimester 3 2021

MODE Online

LEVEL Undergraduate

LOCATION Online

CREDIT POINT VALUE 10

Course Description:
New business ventures typically start with no recognised brand name, no customers and no market reputation. Without a strong
brand and effective promotion the new venture is likely to fail. One of the key challenges for new ventures is to create awareness
of their business offering, and to build customer interest in the new business enterprise. Potential customers must be converted
to actual customers by building their desire to purchase the new venture's product or service. This course provides an
introductory smorgasbord of creative and cost-effective promotional techniques in the special context of new business ventures,
small and family businesses. In the case of self-employed professionals, building a personal brand is imperative to differentiate
your business offering to stand out from your competitors and build increased customer loyalty. This course provides students
with the skills and knowledge necessary to successfully build their brand, utilise their social networks, and employ other cost-
effective promotional tools to communicate with their customers. Prerequisites:NIL Co- requisites : NIL Incompatible: NIL

1.2 Course Introduction

This course introduces students to the concepts of small business and personal branding. It examines the various factors that
must be considered in developing a strong brand, and provides students with insights into a range of promotional techniques that
could be utilised by a new business to communicate with customers and develop strong brand loyalty.

Previous Student Feedback

"Very useful for anyone wanting to build their own business"
"This course would be one of the most beneficial courses in marketing I have taken. It applied your own interests and goals to the
marketing field and allows you to connect with the course content on a personal level."

1.3 Course Staff

Primary Convenor Dr Anita Love

EMAIL [email protected]

CAMPUS Nathan Campus

BUILDING Business 3 (N63)

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Course Moderator Dr Joan Carlini

EMAIL [email protected]

CAMPUS Gold Coast Campus

CONSULTATION A Course Profile Moderator is an academic with expertise in this field of study. The
moderator checks the Course Profile to ensure that it meets the University's quality
requirements as well as its suitability and relevance to your level and the program/
major or specialisation. The Course Profile Moderator is NOT part of the teaching
team for the course.

1.4 Timetable
Timetables are available on the Programs and Courses website.
The Griffith Business School expects students enrolling in an on-campus course to have the capacity and commitment to attend
class. Students should be prepared to commit approximately 150 hours of work over the whole trimester for a 10 credit point
course. This includes class attendance and private time spent on learning activities and assessment items including exam
revision, and it applies to all modes of course delivery - on campus, online, and on campus mixed mode - irrespective of the
duration of the course.
NB: Details contained in this section of the course profile and section 4.1 Learning Activities are to be read in conjunction with the
official class timetable. The published class timetable which is the authoritative source for timetabling information for all
campuses can be located by clicking on the link above.

1.5 Lecture Capture

It is standard practice at Griffith University that lectures timetabled in lecture capture-enabled venues are recorded and made
available to students on the relevant course site, in accordance with the University's Lecture Capture Policy.
However there are no lectures offered with this course.

1.6 Technical Specifications

Minimum IT Requirements for Studying Online Studying 100% online courses will require that you meet minimum IT requirements
to ensure you can:
• access video and audio recordings
• access digital learning resources
• complete online assessment
• participate in classroom discussion and collaboration via online communication and collaboration tools.
Hardware and software requirements Access to a desktop, laptop or tablet computer running Windows 7 or later, Mac OSX10.9
Lion or later Access to an up-to-date web browser. Be aware of the supported web browsersfor Learning@Griffith (your learning
environment). A webcam and headset (including microphone) Office software to create documents, spreadsheets and
presentations. Office 365is available as a free download.
A reliable, high-speed broadband internet connection, with sufficient upload and download capacity Check your internet speed
Minimum download speed 0.75 Mpbs Minimum upload speed 0.35 Mbps.

2. Aims, Outcomes & Graduate Attributes

2.1 Course Aims
This course aims to provide students with the skills to develop a branding and promotional strategy for a new business venture.
Targeted at students with entrepreneurial intentions across a range of endeavours, including small business ventures and
personal brands, the course aims to equip students with an understanding of the range of networking and promotional tools
available to small businesses.
After completing this course, students will understand the key elements in the development of a strong business brand, and the
challenges and opportunities for small businesses in the contemporary communication environment. Students will gain an
awareness of the application of the promotional mix in a small business context - from public relations tools, to cost-effective
advertising strategies and consumer engagement in online environments.
Successful completion of this course will include the development of a promotional strategy for a small business brand, and a
range of practical marketing skills such as the development of a media release, a social media engagement strategy and the
ability to present a concise 'elevator pitch' on the core brand concept and promotional plan.

2.2 Learning Outcomes

After successfully completing this course you should be able to:
1 Demonstrate knowledge of internal business values and culture, and the integration of these into core brand values.
2 Develop a brand concept for a small business
3 Create an integrated, cost effective promotional strategy for a small business or personal brand.

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4 Exhibit graduate skills in discipline specific knowledge, innovative thinking and communicating ideas effectively

2.3. Graduate Attributes

For further details on the Griffith Graduate please click here
Griffith University prepares influential graduates to be:
• Knowledgeable and skilled, with critical judgement
• Effective communicators and collaborators
• Innovative, creative and entrepreneurial
• Socially responsible and engaged in their communities
• Culturally capable when working with First Australians
• Effective in culturally diverse and international environments
This table demonstrates where each of the Griffith Graduate Attributes is taught, practised and assessed in this
course.
For further details on the Griffith Graduate Attributes please refer to The Griffith Graduate policy.
University wide attributes
GRADUATE ATTRIBUTE TAUGHT PRACTISED ASSESSED
Knowledgeable and skilled, with critical judgement • • •
Effective communicators and collaborators • • •
Innovative, creative and entrepreneurial • • •
Additional MKT Department of Marketing Information on Graduate Attributes
Professional Skills

All students graduating from the Griffith Business School, will have a thorough grounding in business based courses, and in
addition will have acquired a high level of knowledge from specialist courses they have studied in relevant industry or public
sector areas.
They will understand in the context of those areas:
• relationships and networks of corporate, non-government and government organisations
• distinctive systems of operations and management
• various stakeholder perspectives
• development of human capital
• customer perceptions of quality
• need for sustainability
• cultural and social responsibilities
• need for analytical decision making using evidence based research
• requirement for strategic thinking
The Griffith Business School Mission statement - To deliver outstanding business education and research through
engagement and industry, government and the social communities we serve, and to do so in ways that contribute to a
prosperous, equitable and sustainable future.
The Griffith Business School Equity statement - Social inclusion is intrinsic to all aspects of University life. Equity, diversity
and social inclusion will be expressed in teaching, research, service and community engagement at all levels.

3. Learning Resources
3.1 Required Resources
Details of your Required Learning Resources are available from the Reading List.

3.2 Recommended Resources

Details of your Recommended Learning Resources are available from the Reading List.

3.3 University Learning Resources

The University provides many facilities and support services to assist students in their studies. Links to information about
University support resources that are available to students are included below for easy reference.
Readings - New online service enabling students to access Required and Recommended Learning resources. It connects to the
library catalogue to assist with quickly locating material held in Griffith libraries and enables students to manage and prioritise
their readings, add personal study notes and export citations.
Learning@Griffith - there is a dedicated website for this course via the Learning@Griffith at myGriffith.
Academic Integrity Tutorial - this tutorial helps students to understand what academic integrity is and why it matters. You will be
able to identify types of academic misconduct, understand what skills you will need in order to maintain academic integrity, and
learn about the processes of referencing styles.
Student Support - provides a range of services to support students throughout their studies including personal support such as
Counselling and Health Services; Academic support; and Financial and Welfare support.
The Careers and Employment Team provides: Career Wellbeing, Career Planning and Decision Making, Finding Jobs, Skills
Identification and Development, Graduate Employment Information, LinkedIn Profile Review, Interview Preparation, Online
Psychometric and Aptitude Test Preparation, International Student Support, Disability Disclosure Strategies and Higher Degree
Research (HDR) Career Consultations.

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Library and Learning Services: Library and Learning Services provides a wide range of quality client-focused services and
programs to students, researchers and staff of the University. Library and Learning Services works in collaboration with the
academic community to achieve academic and research outcomes.
Support for learning - the University provides access to common use computing facilities for educational purposes.
Code of Practice - Griffith Information Technology Resources.
MKT Department of Marketing

3.4 Learning Resources

Teaching and learning partnerships require clear and open communications.
The following guidelines outline the communication channels and how information is provided to students.

1. Staff Consultation Times are posted on the course website on Learning@Griffith (ie. under "Staff Information) and outside staff
offices. You can communicate in person with your convenor during office hours, by making an appointment or as appropriate
during class time. It is sometimes difficult for convenors to talk with students immediately before and at the end of class due to
the other prior university commitments. Please do not be offended if you are requested to visit during office hours for assistance,
or asked to make an appointment.

2. Email -Staff to student: From time to time it may be necessary to send an official email about the course to you.
Communication will be through your official University student email address only. It is your responsibility to regularly check your
university email. You may arrange for your student email to be forwarded to another email address. However, it is your
responsibility to ensure that the address used by you has sufficient capacity/quota to receive messages. Student to staff: All
emails to course staff MUST contain the course code and subject heading (eg. 1001XXX Course Name, subject heading), and
should come from your official University student email address, otherwise, they may be left unopened or not actioned and
therefore you may not receive an answer.

3. Course Communications through Learning@Griffith - Course notices will be delivered at lectures and/or posted under the
announcement section on Learning@Griffith. The course web page is an important communication tool for this course.
Information related to lectures and/or tutorials, assessment items, learning resources, and other relevant course information will
be posted to this site on a regular basis. It is your responsibility to check this site at least twice a week. Remember any posted
material is a learning aid only, and is not a substitute for attendance. Lecture notes do not replace the need to develop note-
taking skills and to synthesise the information provided during your lectures and/or tutorials.

4. Additional Learning Resources - Students are encouraged to visit the Griffith University library website for information on the
Library Help Desk, research support, and workshops and training available at Griffith University.

4. Teaching & Learning Activities

4.1 Learning Activities
DATE LECTURE WORKSHOP
Lecture 1: Course Overview: Branding and Promotion Workshop 1: Course and assessment overview
8 Nov -
of New Business Ventures. Learning Outcomes: 1, 2
14 Nov
Learning Outcomes: 1, 2

Lecture 2: Small Business Branding and Positioning. Workshop 2: Small Business Branding and Positioning.
15 Nov -
Market and Competitor Analysis. Market and Competitor Analysis.
21 Nov
Learning Outcomes: 1, 2 Learning Outcomes: 1, 2

Lecture 3: Culture and Brand Values. Brand Attributes, Workshop 3: Culture and Brand Values. Brand
22 Nov -
Image and Personality. Attributes, Image and Personality.
28 Nov
Learning Outcomes: 1, 2 Learning Outcomes: 1, 2

Lecture 4: Developing the Brand Strategy- Brand Workshop 4: Developing the Brand Strategy.
29 Nov - identity, vision and presentation (name, logo, slogan Learning Outcomes: 1, 2, 4
5 Dec etc). Protecting brand elements.
Learning Outcomes: 1, 2, 4

6 Dec - Lecture 5: Branding Review. IMC Planning and Strategy. Workshop 5: Branding Review and Assessment Q&A
12 Dec Learning Outcomes: 1, 2, 3, 4 Learning Outcomes: 1, 2, 4

Lecture 6: Developing a Promotional Strategy for a Workshop 6: Developing a Promotional Strategy

13 Dec -
New Business Venture Learning Outcomes: 2, 3, 4
19 Dec
Learning Outcomes: 3, 4

20 Dec - Lecture 7: Networking and Social Media Strategies Workshop 7: Networking and Social Media Strategies
26 Dec Learning Outcomes: 3, 4 Learning Outcomes: 1, 3, 4

Lecture 8: PR Strategies for New Business Ventures- Workshop 8: Generating Publicity; the role of the
10 Jan -
PR, CSR, Events and Social Media. media release.
16 Jan
Learning Outcomes: 2, 3, 4 Learning Outcomes: 2, 3, 4

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DATE LECTURE WORKSHOP

Lecture 9: Advertising Strategies: Creative Message Workshop 9: Advertising Strategies: Print layout and
17 Jan -
and Media Strategies storyboards
23 Jan
Learning Outcomes: 2, 3, 4 Learning Outcomes: 2, 3, 4

Lecture 10: Promotional activities to drive sales for Workshop 10: Promotional activities to drive sales
new business ventures: sales promotions and customer
retention and loyalty strategies Due to the Australia Day Public Holiday the workshop
24 Jan -
will be rescheduled for this week. Details will be
30 Jan
Due to the Austraila Day Public Holiday the lecture this provided on your learning@griffith site.
week will be prerecorded Learning Outcomes: 3, 4
Learning Outcomes: 2, 3, 4

Lecture 11: Customer Relationship Management and Workshop 11: Developing loyalty and brand advocacy.
Brand Development: developing loyalty, encouraging Final Assessment Q&A
31 Jan - 6 Feb
brand advocates and WOM strategies. Learning Outcomes: 2, 3, 4
Learning Outcomes: 2, 3, 4

7 Feb - Lecture 12: Course Review and Future Directions Workshop 12: Course Review
13 Feb Learning Outcomes: 1, 2, 3, 4 Learning Outcomes: 1, 3, 4

4.2 Other Teaching and Learning Activities Information

You will all be expected to review the learning resources on Learning@Griffith prior to each Workshop to ensure you are fully
prepared and understand the key concepts. In the Workshops you will participate in a variety of learning activities with your
fellow students.

5. Assessment Plan
5.1 Assessment Summary
This is a summary of the assessment in the course. For detailed information on each assessment, see 5.2 Assessment Detail
below.
MAXIMUM
MARKED OUT LEARNING
ASSESSMENT TASK DUE DATE WEIGHTING EXTENSION
OF OUTCOMES
PERIOD
Assignment - Written
Assignment 13 Dec 21 17:00 35% 35 marks 1, 2
Brand Strategy Assignment
Test or quiz
31 Jan 22 - 7 Feb 22 30% 30 marks 1, 4
Promotion concept test
Presentation - technical or
professional 10 Feb 22 16:00 35% 35 marks 3, 4
Presentation

5.2 Assessment Detail

Title: Brand Strategy Assignment
Type: Assignment - Written Assignment
Learning Outcomes Assessed: 1, 2
Due Date:
13 Dec 21 17:00
Weight: 35%
Marked out of: 35
Task Description:
Students will be required to submit a 1500 word assignment with justification for the strategic vision of a brand strategy for a
new business venture. The justification must include reference to core brand values and the brand concept, and including key
elements of brand identity such as name, logo and other associations. A minimum of 10 refereed academic journal references will
be required to support the rationale for decisions made.
Further information and supporting resources will be provided on Learning@Griffith, and discussed in Weeks 1 and 2.
Assignments should be submitted online through the link under 'Assessment' on the Learning@Griffith site for the course.
Criteria & Marking:
Marking criteria will be made available on Learning@Griffith in Week 1.

This assessment item:

• is a school based activity
• is an individual activity
• does not include a self assessment activity
• does not have a resubmission provision

Title: Promotion concept test

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Type: Test or quiz

Learning Outcomes Assessed: 1, 4
Due Date:
31 Jan 22 - 7 Feb 22
Weight: 30%
Marked out of: 30
Task Description:
The online quiz will be available on the Learning@Griffith course site under Assessment. You may complete the quiz at any time
prior to the due date. The quiz must be completed in one sitting, and must be completed within 60 minutes of commencing the
quiz.
You should read each question carefully and then select the most appropriate response. Further information will be made
available on Learning@Griffith under Assessment.
Criteria & Marking:
The quiz is marked electronically, and your mark will appear in the Mark Centre on Learning@Griffith.

This assessment item:

• is a school based activity
• is an individual activity
• does not include a self assessment activity
• does not have a re-attempt provision

Title: Presentation
Type: Presentation - technical or professional
Learning Outcomes Assessed: 3, 4
Due Date:
10 Feb 22 16:00
Weight: 35%
Marked out of: 35
Task Description:
Presentation is of launch promotional strategy of brand developed in Assessment 1.
Presentation is of 5 mins duration
Further information, including a suggested structure and detailed requirements will be made available on Learning@Griffith in
Week 1.
Assignments should be submitted online through the link under 'Assessment' on the Learning@Griffith site for the course.
Criteria & Marking:
Further information, including a suggested structure and detailed requirements will be made available on Learning@Griffith in
Week 1.
Assignments should be submitted online through the link under 'Assessment' on the Learning@Griffith site for the course.
Submission: Via the 'Assignments' tool in Learning@Griffith.

This assessment item:

• is a school based activity
• is an individual activity
• does not include a self assessment activity
• does not have a re-attempt provision

5.3 Late Submission

For all non-Honours Dissertation courses: An assessment item submitted after the due date, without an approved extension,
will be penalised. The standard penalty is the reduction of the mark allocated to the assessment item by 5% of the total weighted
mark for the assessment item, for each working day that the item is late. A working day will be defined as Monday to Friday.
Assessment items submitted more than five working days after the due date will be awarded zero marks. To understand how the
mark is reduced please refer to Assessment Procedures for Students.
For all Honours Dissertation courses: Enrolment in an Honours degree shall be cancelled and the candidature terminated if
the candidate fails to lodge their Honours dissertation by the prescribed date including any approved extensions.

5.4 Other Assessment Information

Supplementary Assessment is available in this course.
Supplementary assessment may be awarded if you have submitted all the assessment requirements of the course, and you have
received a grade of 3 or have achieved an overall percentage equivalent to the grade of 3 or higher, but you have not achieved a
pass or the required minimum mark in one or more mandatory pass components of the course.
You are allowed one attempt at a supplementary assessment item per course per trimester. If you gain a pass mark for your
supplementary assessment item, you will be awarded a grade of 4.
Where you do not achieve a pass mark for the supplementary assessment item, the original grade of 3 for the course will remain,
except for courses using the Medical School grading basis where a non-graded fail (NGF) is awarded.
Please see the Assessment Procedure for Students for more information.
Final Grades
A student’s final grade for this course will be based on the aggregation and weighting of marks across assessment, any
mandatory pass components and grade cut-offs. Grade cut-offs can vary, so you will need to wait for the official release of grades
to be sure of your grade for this course.

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• This course is a graded course (i.e 7, 6, 5, 4, 3, 2, 1).

6. Policies & Guidelines

This section contains the details of and links to the most relevant policies and course guidelines. For further details on University
Policies please visit the Policy Library

6.1 Assessment Related Policies and Guidelines

University Policies & Guidelines
The University's assessment-related policies can be found in the Griffith Policy Library.
Please refer to the following specific policies:
• Assessment Policy
• Assessment Procedure for Students
MKT Department of Marketing
Assessment Guidelines
Students enrolling in this course are expected to have attained a Pass grade or better in any prerequisite course/s. Where
prerequisite course requirements have been fulfilled through credit arrangements for prior study, students are expected to be
able to demonstrate the skills and knowledge equivalent to those required for a Pass grade at Griffith University. Where students
are unable to demonstrate skills and knowledge at this level they may experience difficulty with the course.

6.2 Other Policies and Guidelines

University Policies and Guidelines
Students are responsible for ensuring that they have read all sections of the Course Profile for the course/s in which they are
enrolled in any enrolment period. The published online version of the Course Profile is the authoritative version and by the
publication of the Course Profile online, the University deems the student has been notified of and read the course requirements.
Variations to the Course Profile during the trimester of offer are not permitted except in exceptional circumstances and will be
advised in writing to all enrolled students and via the Learning@Griffith website. Additional information regarding the content of
this course may be published on the Learning@Griffith website.
Copyright matters
Copyright applies to all teaching materials and materials generated by students which substantially relate to Griffith University
courses. Students are warned against selling Griffith University teaching materials and their student notes online through
commercial websites during and after their studies. You will almost certainly be in breach of copyright law and Griffith’s IT Code
of Practice if you post these materials on the internet and commercial websites. Please refer to the Copyright Guide for Students
for further information.
Health and Safety
Griffith University is committed to providing a safe work and study environment. However, all students, staff and visitors have an
obligation to ensure the safety of themselves and those whose safety may be affected by their actions. Staff in control of learning
activities will ensure as far as reasonably practical, that those activities are safe and that all safety obligations are being met.
Students are required to comply with all safety instructions and are requested to report safety concerns to the University.
General health and safety information is available on the Health, Safety and Wellbeing website.
Other Key Student-Related Policies
All University policy documents are accessible to students via the Griffith Policy Library and links to key policy documents, in
addition to those listed in 6.1 above, are included below for easy reference:
• Student Communications Policy
• Health and Safety Policy
• Student Administration Policy
• Student Charter
• Student Review and Appeals Policy
• Student Review and Appeals Procedures
• Student Complaints Policy

Learning Summary
Below is a table showing the relationship between the learning outcomes for this course, the learning activities used to develop
each outcome and the assessment task used to assess each outcome.

Learning Outcomes
After successfully completing this course you should be able to:
1 Demonstrate knowledge of internal business values and culture, and the integration of these into core brand values.
2 Develop a brand concept for a small business
3 Create an integrated, cost effective promotional strategy for a small business or personal brand.
4 Exhibit graduate skills in discipline specific knowledge, innovative thinking and communicating ideas effectively

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Assessment & Learning Activities

LEARNING OUTCOMES
LEARNING ACTIVITIES
1 2 3 4

Workshop 1 (Workshop)
• •
Lecture 1 (Lecture)
• •
Workshop 2 (Workshop)
• •
Lecture 2 (Lecture)
• •
Workshop 3 (Workshop)
• •
Lecture 3 (Lecture)
• •
Workshop 4 (Workshop)
• • •
Lecture 4 (Lecture)
• • •
Workshop 5 (Workshop)
• • •
Lecture 5 (Lecture)
• • • •
Workshop 6 (Workshop)
• • •
Lecture 6 (Lecture)
• •
Workshop 7 (Workshop)
• • •
Lecture 7 (Lecture)
• •
Workshop 8 (Workshop)
• • •
Lecture 8 (Lecture)
• • •
Workshop 9 (Workshop)
• • •
Lecture 9 (Lecture)
• • •
Workshop 10 (Workshop)
• •
Lecture 10 (Lecture)
• • •
Workshop 11 (Workshop)
• • •
Lecture 11 (Lecture)
• • •

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LEARNING OUTCOMES
LEARNING ACTIVITIES
1 2 3 4

Workshop 12 (Workshop)
• • •
Lecture 12 (Lecture)
• • • •
ASSESSMENT TASKS

Brand Strategy Assignment

• •
Promotion concept test
• •
Presentation
• •

Graduate Attributes
For further details on the Griffith Graduate please click here
Griffith University prepares influential graduates to be:
• Knowledgeable and skilled, with critical judgement
• Effective communicators and collaborators
• Innovative, creative and entrepreneurial
• Socially responsible and engaged in their communities
• Culturally capable when working with First Australians
• Effective in culturally diverse and international environments
This table demonstrates where each of the Griffith Graduate Attributes is taught, practised and assessed in this
course.
University wide attributes
GRADUATE ATTRIBUTE TAUGHT PRACTISED ASSESSED
Knowledgeable and skilled, with critical judgement • • •
Effective communicators and collaborators • • •
Innovative, creative and entrepreneurial • • •
Socially responsible and engaged in their communities
Culturally capable when working with First Australians
Effective in culturally diverse and international environments

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