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15+ LinkedIn Cold Message Examples That Get - 49+% Reply Rate - Expandi
15+ LinkedIn Cold Message Examples That Get - 49+% Reply Rate - Expandi
That’s a 72% acceptance rate and a 49% reply rate to the follow-ups.
From that LinkedIn campaign alone – I booked 42 demos.
Ready?
Let’s do this!
Table of Contents
1. 10+ Proven LinkedIn Connection Request Messages That Get Replies
1.1. Connection Request – Industry Leaders and Decision Makers
1.2. B2B Lead Generation Outreach Connection Message Templates
1.3. Investor Outreach Connection Message Templates
2. Foreword on Sending Cold Messages on LinkedIn
2.1. LinkedIn profile optimization
2.2. Target audience and advanced filtering
2.3. Targeting the right people
2.4. Using LinkedIn advanced filters
3. Top 5 LinkedIn Outreach Message Strategies and Templates That Get a ~49% Reply
Rate
3.1. Content retargeting LinkedIn growth-hack
3.2. Facebook group LinkedIn outreach growth-hack
This website uses 3.3. LinkedIn
cookies outreach
to improve yourstrategy that gets
experience. you
If you light years
continue ahead
to use thisof your
site, competitors
you agree with it. OK
3.4. The ultimate omni channel LinkedIn growth-hack with hyper personalization
3.5. Increase
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brand reach and awareness with a PDF lead magnet LinkedIn growth-hack
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4. Conclusion
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“Hey {first_name}, I noticed you are a {your_industry} leader
and wanted to reach out.
“Hey {first_name}!
“Hey {first_name}, your profile was top of the search results for
professionals in the {your_industry} field – would love to
connect and learn more about what you do at
{company_name}! – (your name)”
“Hey {first_name}!
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Investor Outreach Connection
Message Templates
Thoughts for my upcoming Forbes article request
Now, while you can use the above templates as plug-and-play, there are
also some additional steps you can take to improve your cold messages
on LinkedIn.
In fact, I’ve lost track of how many times I’ve received the same, boring
outreach messages like this one.
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They don’t work. They’re clearly automated (and robotic 🤖), and
they’re already pitching in the very first message.
Now, we’ll cover the exact outreach strategies and templates that work
below, but until then, here’s what you need to know:
In other words, if you want a high reply rate for your cold LinkedIn
messages, you need to think about your overall outreach strategy
first.
Keep that in mind when you’re doing outreach. The actual cold
message is just a small part of the outreach.
And if you want people to accept your connection requests and actually
reply, you’ll need to be providing value.
But for the most part, here’s what you should keep an eye out for when
looking at your LinkedIn profile:
Profile photo – The very first thing people notice about you.
Make sure it’s professional and looks ‘trustworthy’.
Whenever someone receives your cold message, the first thing they will
do is click on your profile.
If you want to take it a step further though, make sure you have a clear
and helpful offer, right there in your LinkedIn profile.
Meet Demi:
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Demi is part of the Expandi team and mentions our Top 3 LinkedIn
outreach strategies in her LinkedIn banner image as well as tagline.
So, every now and then, she gets people randomly requesting to
connect with her to gain access to the cold messages guide.
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In short: you’ll
Solutions need to make sure
Pricing your profile
Academy Blogis working for you, not Log in Sign up
against you. And it’s inspiring trust and clearing any doubts.
After that, you can focus on making sure your cold messages hit the
right target audience.
For example, if you’re targeting a CEO, you’ll have to talk about how
your solution fits in their bigger picture. And if you’re targeting a hiring
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manager, you’ll
Solutions have to focus more
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help their goals.
But no matter your audience, the key here is to treat them like an
actual person.
Don’t start selling or pitching straight away (because they don’t care),
don’t lie about how you went through their profile (it’s super obvious
when this isn’t the case), and don’t tell your whole life story in the
small connection box either.
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“Hey {first_name},
Loved
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to improve post onIfautomating
your experience. you continue toemails to save
use this site, time.
you agree with it. OK
Hope toconnect
Solutions and
Pricing keepAcademy
up with more of your content.
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Cheers,
(your name).”
But if you really want to take things a step further, here’s what you can
do.
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Using LinkedIn advanced filters
The more specific your LinkedIn cold messages – the higher your reply
rate.
So, here are a couple of underrated tricks you can use in your filtering:
1. Use a Boolean search (most people don’t even know about this
feature). Essentially, you can use different words to describe
similar concepts on their profiles. For example, you can search for
“marketing” OR “growth-hacking” (our target audience), LinkedIn
will give you the results of people who have any of those terms in
their profiles.
2. Similarly, you can do an AND search that shows results for people
with both terms in their profile. E.g. “marketing” AND “LinkedIn”
for people who work with LinkedIn marketing.
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So, Solutions
now you’ve found your target
Pricing audience on
Academy LinkedIn and you’re
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ready to reach out.
Here are some proven strategies that focus on boosting your reply rate
that brought results for us.
If you want to boost your LinkedIn cold messages reply rate, you’ll
need to think about your outreach message strategies.
Common ground.
Value.
Because once you find your target audience, you’ll need to make sure
you’re mentioning the above in your cold messages.
With that said, let’s take a look at a couple of outreach strategies and
templates that worked for us.
Simple, right?
Check out the full content retargeting LinkedIn growth-hack case study
here for a more detailed breakdown of why this outreach message
strategy works so well.
Here’s the cold message template used for this cold message strategy
that more than 70% of the people accepted the invitation for and 40%
responded to my follow-ups.:
“Hi {first_name}.
Saw you also liked the amazing LinkedIn Growth Hack post by
Ugljesa Djuric from Lemtalk.
Love it!
Let’s connect,
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Stefan”
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Would
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to improve hear your thoughts”
experience. If you continue to use this site, you agree with it. OK
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But in this case, we’ll be scraping a Facebook group and reach out to its
members on LinkedIn.
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4.Solutions
Upload the
final list on Expandi
Pricing and launch
Academy Blog a connector Log in Sign up
campaign to connect with them.
Check out the full Facebook group LinkedIn outreach growth-hack case
study for more info on LinkedIn automation and more LinkedIn
message examples here.
Connection request
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“Hi {first_name}, I noticed your profile and wanted to reach
out as I see we are both members of the Facebook Group Dux
Soup users.
Love it!
Let’s connect.
Stefan”
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“Does this sound interesting enough to justify a short
conversation? Please let me know what you decide,
{first_name}?”
Just look if you can match a day and time in my agenda right
below. You won’t regret I promise
https://calendly.com/expandi-demo”
Why’s that?
In fact, it’s going to be so specific that your leads will want to accept
your request because they’ll be curious as to how you found that
information about them in the first place.
2. Use FindThatLead to upload the domain names from the CSV file
and find information about those sites.
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FullSolutions
case study
herePricing
as well as Academy
more info on Blog
using a dynamic Log in Sign up
placeholder tag and an alternative outreach campaign template.
Make sure you mention Albacross in your outreach message and you
should be good to go.
Connection request
“Hi {first_name},
Stefan”
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Follow-up
Solutions Message
1 (1 day
Pricing after accepting
Academy Blog connection Log in Sign up
request)
I really like Albacross, but how do you reach out to the visitors
identified on {IF EXIST=Website} Type your message
containing the {Website}{ELSE}your website{ENDIF}?”
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“Does this sound interesting enough to justify a short
conversation?
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1.Solutions
Create a strongPricing
and relevant offer for your
Academy Blogtarget audience. Log in Sign up
Remember ours? It’s this top 3 LinkedIn outreach strategies guide.
Then, make a LinkedIn post and tell your followers to comment if
they want to receive it.
3. Once you have a long list of people who commented on your post,
create an Expandi campaign to connect with them (if you’re not
connected yet) and a messenger campaign (if you’re already
connected).
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Essentially,
Solutions we
connect with people
Pricing who commented
Academy Blog on LinkedIn and Log in Sign up
then reach out to them via email (Lemlist).
This way, we make sure they’ve read our PDF and then we ask what
they thought of it and if there’s anything we can do to help. This is also
super useful for lead generation, in addition to making sure they
reply.
“Heyo {first_name}
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“Heyo {first_name}, I saw you comment on my post about the
Top 3 LinkedIn Outreach Strategies.
Here’s how:
Check out the full LinkedIn growth hack to increase brand reach and
awareness case study here.
Now, that might sound really complicated. But this long LinkedIn and
Facebook cold message outreach strategy does pay off in the end.
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I’d love some feedback – please feel free to send your honest
opinion.”
Message 2 – 5 days
Message 3 – 7 days
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“Hey {first_name}, just floating this on top of your inbox.
Looking forward to your response.”
Conclusion
That took a while, but hopefully, you now know how to write cold
messages that get up to a 50% reply rate (at least).
Remember to:
Use personalization.
1. Add me on Facebook.
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2.Solutions
Let me know
that you’re excited
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LinkedIn tool.
3. Enjoy the free 7-day access to Expandi and start generating 10x
more leads.
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ThiseBook
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your ticket
Blog to never Log in Sign up
7 ‘Untapped Promotion’
✓
strategies to get over 1000+
people to register for your
event
Please send me the personalized emails with updates, special offers, and
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