Danica Dalmeida - Adidas
Danica Dalmeida - Adidas
adidas
INTRODUCTION
They truly went their own direction with style and are still finding ways to re-
fresh their clothes and shoes while staying true to their roots. Nike makes some
good performance oriented stuff, but is lacking heavily in the more casual sports-
wear game. That’s where I see the major difference between the two brands. Plus, I
find Adidas quality to be better, even if it might be a marginal difference. When it
comes to the performance of their running and workout stuff, I think it’s hard to
compare. Everyone requires something different from their clothes and shoes. It’s
just so hard to pinpoint one universal form of measurement in situations like that.
Ultimately, I go to Adidas because the brand keeps me coming back. It’s about how
a brand is portrayed, and the meaning of the word ‘brand’ is important to me as a
consumer. Adidas has found a way to make their brand nostalgic for not only people
that have worn it for years, but also people who have never worn it at all. It’s pretty
unique.
Adidas’ product line includes tennis, golf, cricket, basketball, lacrosse, volleyball, rug-
by, gymnastics, skateboarding, baseball, field hockey, and kabaddi gear, running and
lifestyle shoes, soccer shoes, and other sport utilities. Adidas also sells deodorants, fra-
grances, aftershave, and lotions, as well as watches, sunglasses, caps, and socks.
WINDOW DISPLAY
Adidas transforms the good old window shopping into an interac-
tive digital window concept for a trendy and exceptionally easy
shopping experience. With or without the help of smartphones,
the customers can shop at Adidas Neo whenever and however
they want. German Teenagers are going to be the first to test
this six-week pilot project in the window of the Adidas Neo Label
store in Nuremberg.