Map Project Mba
Map Project Mba
ON
“CUSTOMER SATISFACTION”
AT
SILICON INDUSTRIES
Submitted To
KIM-KALOL
(Gujarat Technological University)
A Project Report Submitted In Partial Fulfillment of the
requirement of the award for the degree of MBA
Submitted By
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SILICON INDUSTRIES
1. Declaration
The project report entitled “Customer satisfaction survey of Silicon Industries” has
been submitted to Gujarat Technological University, Kadi in partial fulfillment for the
award of degree of Master of Business Administration. i the undersigned hereby
declare that this report has been completed by us under the guidance of Mr. Bhavin
Sir (production and marketing Manager of Silicon Industries, Mansa) and
Professor “Kavita Sharma” (Faculty Member, kalol Institute of management
(kalol).
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SILICON INDUSTRIES
2. PREFACE
The management has wider scope, the Important of management expands day
to day because, there is large number of companies in small and large comes
into existence. Industrial knowledge likes a coin, which has two sides. One is
theoretical and another is practical knowledge. Both are very Important for the report.
But In fact practical knowledge is more important than the theoretical.
For doing this report I made one questionnaire and collecting Information by the use
of that from the market and after that I am analysis that and seen the actual
satisfaction of consumers and non-consumers for a product/brand and make
findings.
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3. ACKNOWLEDGEMENT
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SILICON INDUSTRIES
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SILICON INDUSTRIES
CONTENT
2. PREFACE 3
3. ACKNOWLEDGEMENT 4
CERTIFICATE
5. LITERATURE REVIEW 23
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7.6 POPULATION 33
8. DATA ANALYSIS 35
9. LIMITATIONS OF RESEARCH 51
10. FINDINGS 52
11. BIBLIOGRAPHY 53
12. QUESTIONNAIRE 54
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CHAPTER :- 4
INTRODUCTION
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Plastic tanks and water tanks store substances utilized in industrial processes, such as
water, sewage, petroleum and chemicals. They are utilized in numerous industrious,
such as the agricultural, water storage tank/gas, water, waste treatment, medical,
scientific and pharmaceutical industries. The structure of the plastic tank varies.
Common tank shapes include cylindrical, square, rectangular, hexagonal and
octagonal. The heads and bottoms of plastic tanks also differ, according to their
function. Tanks can vary shape and size, even within the same type of application; for
example, water tanks can be cylindrical, square, or funnel-shaped, and can hold
anywhere from a couple gallons of water to tens of thousands.
The rotational molding process is the most versatile area of the plastic processing
industries. Rotational molding can be used for making stress free moldings consisting
of several layers of even different material. The rotational molding process is
adaptable to a wide range of plastic raw materials. Raw materials used for roto-
molded process are synthetic polymers in powder from or synthetic resin paste. With
roto-molding, parts can be molded economically in a variety of shapes and sizes,
many of them being impossible to produce by any other process. Common
rotationally molded products include shipping drums, storage tanks, material handling
pins, fuel tanks etc.
Plastic tanks have several advantages over the traditional steel tanks. Their seamless
construction provides them with greater impact strength and superior resistance to
rust, corrosion and fuel additives. These virtually indestructible tanks have a longer
lifespan than steel tanks, which can fracture and leak. Plastic tanks can easily be
molded to fit tank compartments, unlike metal tanks, and are simple to install. This
characteristic provides savings in size, iight and cost. Plastic tanks also cost less
overall than steel tanks.
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SILICON INDUSTRIES
PLAYERS:-
The best way to deal with an unforeseen water cut is to have a water storage tank
installed.
The tank helps reserve water for emergency use thus not being dependent on
borrowing water or worse living without water till the problem gets resolved.
I share a list of the most reliable water storage tank companies in India in case you
wish to install one.
Sintex
Neropure
Easytank
Storeeil
Vectus
Aqua Tech
National Plastic
Penguin
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SILICON INDUSTRIES
HISTORY:-
SILICON INDUSTRIES was incorporated in India on 19 th August 2003. It came
into public Issue in August 2003 of 15, 00,000 equity Storage tank of 10.00 each for
cash at a premium of rs.30.00 per storage tank aggregating to Rs. 600.00 lac. The
Issue was oversubscribed by 51 times and on listing, it was quoted at Rs. 170.00.
At the beginning of company when the company was private, It was enjoying the
benefit of small scale Industries, at that time company was doing only the business of
crushing the castor seed on capacity of only 100 TPD. Thus the company also
increased its crushing capacity of 1200 TPD and refining capacity of 650 TPD.
From 2001 to 2002 company was conscious about quality of product. Company
Included In the list of exporter after four year. The company has adopted International
quality standards for its product. Right now company is largest manufacturing of
reproducing and commercial water storage tank In India and also largest export of
storage tank. The company has captured local market. Today SILICON
INDUSTRIES is recognized as a star-trading house.
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SILICON INDUSTRIES
CONTACT:-
1657/1, Ashram Estate B/h Gayatri Mandir, Gandhinagar Road, Mansa, Gujarat
382845
REFINERY PLANT:-
CONTACT DETAILS:-
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SILICON INDUSTRIES
PRODUCTION DEPARTMENT:-
Vertical Tank
Loft Tank
Delux Tank
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SILICON INDUSTRIES
TYPES OF PRODUCT:-
Vertical Tank:
Color – Black
Loft Tank
Color – White
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Vertical Tank
Color - White
Vertical Tank
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Color - Black
Delux Tank
Color – White
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MANUFACTURING PROCESS:-
Process:
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be achieved and extremely large part with heavy wall requires 15 minutes
for each moulding cycle.
Loading:
Cooling or curing:
Unloading:
MEDIA PRESENCE:-
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ORGANIZATION CHART:-
MANAGER
ASSISTANT
MANAGER
SUPERVISOR
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WORKERS
PERFORMANCE APPRAISAL:-
Work ability
Disciplines during the work time
Attendance
Honest toward the company
Overtime
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SHIFT TIMINGS
A 8:00 a.m. to 4:00 p.m.
B 4:00 p.m. to 12:00 a.m.
C 12:00 a.m. to 8:00 a.m.
The worker is alloid to work for 8 hours in a day if he wants to take over-
time then he has to take permission of the Supervisor, after the granted he
can do the over-time.
ORGANIZATION CHART:-
Production
Engineer/Manager
SUPERVISOR
SALES EXECUTIVE
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SILICON INDUSTRIES
WORKERS
UNSKILLED SKILLED
WORKERS WORKERS
CHAPTER :- 5
Literature Review
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SILICON INDUSTRIES
CHAPTER: 6
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DISTRIBUTION CHANNEL:-
The channel is
FACTORY
MAIN DEALAR
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WHOLE SALER
RETAILER
CONSUMER
CHAPTER: 7
RESEARCH METHODOLOGY
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Lack of Techno Savvy people and poor Internet penetration : - Since most of
the people are quite experienced and also they are not techno savvy. Also Internet
penetration is iek in India.
Some respondents are unwilling to talk: - Some respondents either do not have
time or willing does not respond, as they are quite annoyed with the phone call.
Inaccurate Leads :- Sometimes leads are provided which had error in it which
varies from only 5 digit phone number to wrong phone number
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SILICON INDUSTRIES
This study is limited to only Mansa City the study is carried out to know that
customer are satisfied or not with the services provided by Silicon industries.
Working In a group requires co-operation of the members and it polished our Inter-
personal skills which will be helpful to each of us when i actually enter the corporate
world.
The main purpose of the study is to get an In-depth knowledge of the functioning of
the Silicon industries Firm.
Here our scope of research will be how i can Increase the awareness about the aware
about the different products served by Silicon industries.
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SOURCES OF DATA:-
The data collected for the fill by the question by the customers
PRIMARY DATA
The primary data are collected by survey method. i have contacted directly to the
respondents and asking questions and collect Information.
RESEARCH APPROACHES:-
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SILICON INDUSTRIES
Here, i have used questionnaire for my market research. e have conducted a survey
through questionnaire. Questionnaire describe the structured techniques for data
collection that consist of a series of questions written that a respondents an
sirs.
7.6. POPULATION:-
I have selected most of the respondents at Mansa for our study. So, here large
number of respondents are there but all the respondents are not selected for
the research because It’s a very difficult to study and also very costly. So, i
have selected only 100 respondents for the study.
Sampling unit means where Is to be surveyed. It represents the target population for
survey. Here, i surveyed In Mansa specific area only. Here, a respondent Includes
consumer as Ill as non-consumer of a product.
Here, how many respondents should be surveyed for the marketing research,
large sample gives the more reliable results then few samples. But here, It Is
one limitation of fixed time so i can take only 100 samples for the survey.
Sampling method Indicate how the sample units are selected by us. The Important
decision In this regarded Is to determine which of the two probabilities or
non-probability sample Is to be chosen. i have used non-probability convenience
& snow-ball sampling.
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SILICON INDUSTRIES
While preparing this project report i have assumed quite a number of things
which are as under:
The respondents are the perfect sample of the population.
The respondents give truthful ansir to the question without any biases.
There are no external factors (environment) affecting to the respondents.
There are limited sample size and time for research.
Chapter: 8
DATA ANALYSIS
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Simcon 29
Sintex 26
Vectus 10
Aqua tech 6
Neropure 16
Other 13
total 100
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INTERPRETATION:-
From the above graph It Is clear that Simcon Is having the highest market
awareness than the Other brands. Majority consumers know about Simcon On the
Other hand, non-consumers also know about Simcon. Other brands like Sintex and
Neropure are having good awareness on the mind of user as ill as non-user
also.
It indicates that Simcon is having strong brand awareness.
Simcon 26
Sintex 28
Vectus 15
Aqua tech 13
Neropure 9
Other 9
total 100
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SILICON INDUSTRIES
INTERPRETATION:-
From the above graph It Is no clear that majority respondents are using Simcon
Water Storage Tanks. Other hands below half percent respondents are using other
Water Storage Tanks such as Simcon, Sintex, Vectus, Aqua tech, Neropure.
Aff.Price 34
Available 40
Quality 18
Other 8
total 100
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other, 8
quality, 18 aff.price, 34
available, 40
INTERPRITATION:-
The mostly customer are choose because the affordable price and easily available of
Water Storage Tanks. Less choosing by the quality and other customer choose to
other reason. The customer are satisfied of the easily available of Water Storage
Tank and affordable price.
Que. 4. Rate the SIMCON Water Storage Tank on to scale of 1 to 5 for the
following statement?
1. Affordable Price:-
S.Agree 18
M.Agree 20
No. A&D 37
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M.Disagree 15
S.Disagree 9
Total 100
2. Consistency in Quality :-
S.Agree 12
M.Agree 19
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No. A&D 35
M.
Disagree 9
S. Disagree 24
Total 100
3. Retailer response :-
S.Agree 7
M.Agree 20
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No. A&D 30
M.
Disagree 9
S.
Disagree 34
total 100
4. MOST RELIABLE :-
S.Agree 12
M.Agree 16
No.A&D 27
M.Disagree 23
S.Disagree 21
Total 100
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SILICON INDUSTRIES
INTERPRETATION:-
Affordable price is Simcon less percentage of strongly agreed. In quality also less
percentage of strongly agreed. The retailer response strongly disagreed are high
percentage most reliable are Simcon Water Storage Tank is less percentage of choose
are suggest of the good quality, response, price and water storage tank.
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SILICON INDUSTRIES
2. Qualities:-
Simcon 25
Sintex 34
Vectus 27
Neropure 14
Total 100
INTERPRETATION:-
From the above graph It Is clear that majority consumers gave 1 st rank to
Simcon for the affordable price, minimum level of quality of Simcon Water
Storage Tank.
yes 79
no 21
Total 100
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SILICON INDUSTRIES
no, 21
yes, 79
INTERPRETATION :-
The mostly customer is wish to the company give more advertisement and marketing
of the increase of the saling of the water storage tank more by the industries because
of the more advertisement of the company are the awareness.
Inc. Ai. 36
Inc.
Sales 33
Other 11
Total 100
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other, 11
inc.awe., 35
inc.sales, 33
INTERPRETATION:-
The mostly customer are choose an advertisement of incease awareness and also
agreed with the increase of sales and other customer are interest of the any reason of
the increase of the sale of advertisement.
T.V. 54
Newspaper 23
Magazines 8
Other 14
Total 100
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INTERPRETATION:-
The mostly customer are prefer Television and Newspaper and less of customer prefer
magazine and other media prefer of advertisement, television media is highly prefer to
the current market of industries.
yes 87
no 13
Total 100
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no, 13
yes, 87
INTERPRETATION:-
The mostly customer are choose or wish to company sale of the Water Storage Tank
various colour and Size of products by the water storage tank company because of
the increase of sale by the water storage tank industry.
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Total 100
INTERPRETATION:-
The mostly customer choose 100 to 1000/Black, 200 to 2000/Black and 300 to
3000/Black and other customer are choose 100 to 1000/White, 200 to 2000/White d
300 to 3000/White because of the poor people are purchase of Water storage Tank.
Que. 11. Any sales promotional scheme that you want/suggest to the company?
Disc.price 29
disc.qua 45
gift voucher 20
Other 6
Total 100
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INTERPRETATION:-
The mostly customer is like discount on price and discount on quantity are and
other customer are like to the gift voucher. And other are any other suggestion of
the increase of sale
yes 46
no 54
Total 100
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yes, 46
no, 54
INTERPRETATION:-
In a 54% of customer are not recommended Simcon products to other. Only 46% are
recommended Simcon products to other the suggestion of to help the serve better
of good quality, Affordable price and easy to available.
Lack of Techno Savvy people and poor Internet penetration : - Since most of
the people are quite experienced and also they are not techno savvy. Also Internet
penetration Is poor In India.
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Some respondents are unwilling to talk: - Some respondents either do not have
time or willing does not respond, as they are quite annoyed with the phone call.
Inaccurate Leads :- Sometimes leads are provided which had error In It which
varies from only 5 digit phone number to wrong phone number
Lack of experience.
Limited sampling size.
The period of study is limited.
Cost.
10. FINDINGS
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SUGGESTION:-
11. BIBLIOGRAPHY
1. IB SITE:-
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https://www.indiamart.com/proddetail/Simcon-delux-water-storage-tank-
16921457748.html
https://www.indiamart.com/siliconindustries/aboutus.html
https://www.siliconindustries.in/index.html
12. QUESTIONNAIRE
Dear respondent,
I am the student of Kalol Institute of management, Kalol. As par
our academic curriculum In MBA program, I am doing research on depth survey of
customer satisfaction for SimconWater Storage Tank i request to fill this
questionnaire and help In our study. i ensure you that this database Is for
academic purpose only.
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SILICON INDUSTRY
I wish to take only 2 minutes of your time to kindly fill these details and handover to
us. As you are our privileged customer I am extending A Research on customer
satisfaction of Water Storage Tank of SILICON INDUSTRY.
Name :-
Address :-
E-mail :-
AGE :-
Occupation :-
Contact No. :-
QualIty Other
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SILICON INDUSTRIES
Q.4 Rate the Water Storage Tank on to scale of 1 to 5 for the following
statement.
Q.5 Give your agreement to the following companies to the particular by rating
1 to 4.
Yes No
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Increase awareness
Increase sales
Other
Television Newspaper
Magazine Other
Yes No
Other
Q.11 Any sales promotional scheme that you want/suggest to the company?
Discount on price
Quantity discount
Gift voucher
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Other
Q.12 Did you recommended Simcon Water Storage Tank products to others?
Yes No
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