Chocolate Bibingka #77 Ortega Street, Barangay III San Fernando City, La Union, 2500 +639154056373
Chocolate Bibingka #77 Ortega Street, Barangay III San Fernando City, La Union, 2500 +639154056373
Chocolate Bibingka #77 Ortega Street, Barangay III San Fernando City, La Union, 2500 +639154056373
+639154056373
[email protected]
Executive Summary
Introduction
delicacies with different natures such as ice creams, pastries, noodles, and
others, especially for people with Asian descent. Asians literally loves to eat
anything; that is why, the proponents of this group thought of a way to bring and
is the product that the proponents of this group thought of and designed in order
This product was created to quench the hunger of the masses and at the
same time, to give a lasting flavor and identity to the consumers. This product is
unique because it attempts to combine the natural Filipino delicacy with a flavor
that will surely be loved by the people because of the growing trend of Chocolate.
As this business enterprise will see its possible future, if ever the proponents of
this group decides to continue this as a real business, they will come up with
ways on how to implement the name of this brand to every Filipino household so
Back then, Filipinos are contented with the way they eat their classic rice
cake, little do they know that it can undergo innovation and bring a sweeter and
salty combination of tastes. This enterprise is one of the brands that will offer
innovation to the classic and iconic Bibingka that we know and love. This
love.
This enterprise aims to be one of the Philippines and possibly one of the
world’s leading rice cake brands that will be known for pioneering innovation and
quality, world-class service. This enterprise also wants to expand its reach and
range to other parts of the world by having store branches in a specific location.
This product does not only follow the teens of this generation, this delicacy can
be enjoyed by most of the Filipinos which will make it easier to be marketed and
mentioned. But, the enterprise is confident that the innovation it offers will be
significant because it will allow the current market situation and the current
competitive nature of this aspect to be active. It will allow the competitors to come
up with different ideas that will make the concept of competition alive again for
this aspect. Knowing this, we will also be forced to answer with different varieties
and products in order to lessen the possibility that the enterprise will be left out in
the competition.
The management team that holds the enterprise together are workers that
are all capable and dedicated to their craft. They have experiences in producing
this kind of product, each part of the management team has a specific aspect in
the enterprise to look upon to, this will lessen the workload of the other members
of the management and it will enable them to organize their actions and create
to the masses and the market, once the enterprise has reached a certain amount
of sales to cover another branch and to release a new variety of product, then the
business will be considered a success because from then on, it will make the
including the name, mission, vision, and philosophy that this business lives by.
A. Company/Business Name
“Choco Bibingka” – this name came from the product itself. There
isn’t anything more iconic to us Filipinos’ than our very own Bibingka/Rice
cake.
branches and the range of products that this enterprise can offer.
known for our quality and tasty products as well as the world class
enough training to its staff. Once this enterprise have been known in this
aspect, it will be easy for it to continue other goals which will be mentioned
Reach meaning, to add more and more branches for this enterprise to
attain global prominence and be a hit in the market. This will be attainable
once the enterprise has reached enough cities in the Philippines to render
our slate of products. This is to lessen the customers’ satiety towards this
enterprise’s Choco Bibingka. Once this goal has been reached, it will open
E. Target market
Filipinos.
enjoy, regardless of their age. The enterprise will not find it difficult to find
and to satisfy customers with the product because of the iconic impact of it
food industry is one of the most innovative industries there is. Every once
to the masses.
The reason why this business has an edge to last in the food
unique twist to a known classic which is the Bibingka. Lots of rice cake
stores that are out in the market are offering the same old flavor of the
the same products, again, beneficial to the enterprise because it will allow
the enterprise to think or to come up with other varieties that will make it
G. Legal structure
This section expands on the basic information about the products and
services included in the Executive Summary and Company Description. Here are
This enterprise sells the Philippines’ very own Bibingka… but with a
twist, it gives the iconic Bibingka a more Chocolatey taste. With this variation,
the consumers and the market will enjoy the classic Bibingka a lot more due to
the yummy nature of Chocolate and other ingredients that will be mixed to the
rice cake.
fact that consumers and the market enjoy it when they are given enough
pampering by the service providers, in this case, the enterprise. This is why the
tasting Bibingka in the market. The enterprise also wants to uphold the essence
of quality to everything that this enterprise does and will do in the future.
In terms of selling strategies, the enterprise will come up with different packages
that will allow and enable the consumers to buy in bulks with fewer prices, if they
like buying.
Product/service features and benefits
This part contains the important benefits that the product is posing and
endorsing to the market which makes it innovative and such as well as the after
sales-services that the enterprise plans to offer to the consumer and the market.
One of the most important features of this product is that the enterprise
gave it a chocolatey taste which makes the taste of a typical Bibingka yummier.
gives health benefits such as; it improves blood flow and lowers blood pressure,
it reduces the risk of having heart diseases, it protects the skin from the sun,
consumer buys 3 of our product, they will get another 1, but for free.
The enterprise will also be offering refunds but only if the product is under
The owners of the enterprise think that the product that the enterprise sells
will solve the satiety of the people when it comes to the classic Bibingka.
As Filipinos, we all know and we are all aware that there isn’t much variety
that the market offers to solve the satiety of people with the plain old flavor of the
specific product. That is why the enterprise came up with the Chocolate flavored
Bibingka. This will be greatly beneficial to the industry because of the following:
The industry will be open to create a much larger variety and different
tastes that it can imply to this product, hence, it will create a competition which
will make the competitive nature of the business sector active in this aspect of
the industry.
The enterprise thinks that this business proposition is a great idea that
most competitors ignore. This will open a lot of opportunities to the market, a lot
The estimated price range of this product is from 15-25 pesos per product.
The enterprise wants to stick to the mid-range type of pricing in order to gain
Although this product costs too much ingredients, there are lots of quality
raw materials that can be bought from the market, still ensuring the quality of
The projected profit margin of this enterprise ranges from 2-5 pesos per
product. This is only estimated, the enterprise believes that the market will be
This contains the company's value proposition, key brand messaging, data
on target customer demographics, and other high-level elements.
The food industry is continuously growing over the past few years. There
well as the market. Since the introduction of exotic and unique products of known
brands, the industry largely adapted to it in order to cope with the tide. La Union
relies on the introduction of new products, the exotic ones, and the yummy ones.
This is the main edge of this enterprise; introducing a new innovation to the
Filipinos’ classic bibingka will be very much enjoyed by people of different age
ranges inside the institution.from vendors who sell to your industry or from
government agencies.
Product strategy
We all know how people living in a tropical country (Asians) love to eat and
support different kinds or types of delicacies. It is then an undenial fact that a lot of
Filipinos like the taste of our country's (Philippines) native baked rice cake that is called
"bibingka". Bibingka is one of the most classic Filipino delicacies and it is also
considered a sub-type of rice cakes (kakanin) in the Philippine cuisine. Traditionally, this
product is made from freshly milled rice or milled glutinous rice (galapong), and coconut
milk or water with 7 to 16 layers in between. This classic delicacy then led or made us
come-up with a decision and an idea to start our own bibingka business with our own
twist to it. Since a lot of people want to eat this delicacy, especially during Christmas
Season and after Church Masses, we know that this type of business is surely going to be
appreciated and welcomed. The twist in our product is that our flavor is far from its
classic taste. It may only be chocolate but its product range consists of variety of
chocolate flavors in order to make it more appealing and appetizing. The flavors that we
are going to offer are: Cappucino, Hazelnut, Hersheys, Milk Chocolate, Nutella, and
Peanut Butter Chocolate. Thus, our aim here is to establish, make and promote a delicacy
would spice it up with a twist in its flavor since we want it to be unique when compared
to others. This product would then be suitable for everyone - kids, adolescents or
Positioning strategy
In order to cope with the nature of the business, the enterprise will
Pricing
The enterprise set the price standards depending on the area and
who would by our product considering the other competitors. The enterprise’s
not the typical size of ordinary bibingka sell in the market but a bite size. But
this product has a special combination of taste that the customers find this odd
and unique. Thus, the price is affordable for the customers and on handling the
Distribution strategy
This enterprise will use is Direct Selling. The enterprise will create
the product from different raw materials which will then be processed to create
the product per se, then will be sold in the enterprise’s branches and such.
partnership to stores near and within the vicinity of churches and schools. This
will widen the reach of the enterprise that will result to higher sales and larger
market reach.
Promotion
This product will use a marketing strategy that can access a lot of
people where it can reach them more effectively. This product will have both
online and printed advertsing which will serve as the way to give inormations
This product will have its official facebook page where all the
information and inquiries will be accomodated, it will also post updates including
the promo this product. Also, this product will use flyers with the informations
your current competition and potential competitors who might enter your market.
Key competitors
The Enterprise has a few contenders for their product. There are few
Bibingka as this will add as a variance of sweet food and choices of the
consumer, this may affect the sales of the enterprise due to their cheaper
price.
Barriers to entry
This part contains the possible barriers that the enterprise may face
during the startup of the business as well as the ways on how the enterprise can
The production cost of this company will surely be one of the hindrances of
needed to produce a batch of our Chocolate Bibingka. The only way to lessen
this mishap is to look for efficient ways to improve production and look for quality
Another problem and barrier that this enterprise considers is the Brand
name in this type of product. It will be hard for this enterprise to be recognized as
industry players have already made. In order to cope with this barrier, the
enterprise will need to market the product largely, meaning, the enterprise will
Once the enterprise reaches a certain level, it may face some mishaps
and threats as well as opportunities that may either benefit or affect the sales of
Some of the threats that the enterprise may face is the change in industry,
it may affect the image of the enterprise because at first, the enterprise wants to
maintain the image of a classic Filipino pastries and rice cake, but as time will
pass by, the enterprise will need to adapt new innovative products and tastes
But, it will also open new job opportunities because the enterprise will be
able to open up the business in a much larger manner and will reach different
heights.
Operational Plan
A. Production
This part contains the necessities that are essential to formulate the
winning formula of this business enterprise as well as the operational plan and
start-up plan that this business enterprise will adapt for its pilot testing.
the product.
salty.
Glutinous rice flour Glutinous flour makes the texture
cheese.
container or basin.
balance also.
Sugar Sugar helps the product to get the
powder.
2. Manufacturing Process
an Oven.
Serving
5. Set the broiler with 200-250 degrees for 8-10
on top.
Personnel
certificate, barangay clearance, and diploma. Can be high school graduate and
official resident in their barangay. We needs employees that are qualified to take
over the cv counter. We also requires employees that will work inside the kitchen
with skills.
and after they passed they will need to complete their 76 hours of being a trainee
with only allowance until they are ready to qualify as our employee. They need to
renew their contract after 6 months if they decide to continue working with our
business. Overall, they will work for 56 hours in every 7 days. We will pay our
employee that is not less than the minimum wage, but their total salary in a
month will be depending on their total of hours they complete per every 15 days.
We will also include their allowances a month for 2,000 pesos and that will be
Financial Plan
This part of the business plan consists of the financial plan that will be
business. This chapter involves all the necessary payments or fees that this
business enterprise must attain in order for this business enterprise to undergo
pilot testing.
1. Start-Up Expenses
The start-up expense and cost that this business enterprise should have is
at least 10,000. This amount is suitable to create 100+ yields of our product
during the pilot testing of this business enterprise. The 2000-peso start up
consumption and other hidden fees that we need to operate on the pilot testing.
the enterprise lacks ingredients for production, the proponents can use the extra
amount from the start up expense to buy the missing raw materials to continue
the production as well as to cover for the essential expenses. This also covers
the rent or the fee for the location in which the first branch of this business
This part contains the profit and loss projection as assumed by the
proponents of this business enterprise. Here you can see all the potential
expenses that the business enterprise have paid during the actual star-up which
includes the office supplies expense, the other fees stated has no cost because
120
100 96.04
100
85.54
80
80
65.4 64.88
60
Sales
40
20
0
February March April May June July
the sales every month. During the first month it has 100 percent of sale due to the
demand of the consumer, February is still a Christmas season for the Filipinos
and they are still like to have this traditional meal. Also, February is the month of
Valentine’s Day that people want to try this because it’s a sweet product. On the
next month there is drop on the sales due to the less demand. In the month of
April the sale also decreases a bit but on the next month it the enterprise
recovers it sales because of the season yet on the 6th month the sales decrease
again.