MINI PROJECT REPORT

ON

“INDOOR GARDEN LAMP WITH

ROOM FRESHENER”
Towards partial fulfillment of
Master of Business Administration (MBA)
(Affiliated to DR. A P J Abdul Kalam Technical University, Lucknow)

Submitted By: Submitted To:

Ekta Chaudhary Ms. Aishwarya Nigam
MBA 1st Semester (Assistant Professor)
BBD ITM, Lucknow BBD ITM, Lucknow

SESSION 2021-2022
DEPARTMENT OF MANAGEMENT

Babu Banarasi Das

Institute of Technology & Management
Sector 1, Akhilesh Das nagar, Faizabad Road, Lucknow (U. P.), India

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 DECLARATION
I hereby declare that the field work entitled of “INDOOR GARDEN LAMP WITH ROOM

FRESHENER” submitted to the university is a record of an original work done by me under the guidance of

Ms. Aishwarya Nigam (Assistant Professor) (BBD ITM, Lucknow) and this Mini report is submitted in

the partial fulfillment of Master in Business Administration.

Date: Ekta Chaudhary

Place: MBA 1st Semester

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 ACKNOWLEDGEMENT

I am highly indebted to my Faculty guide and Assistant Professor Ms. Aishwarya Nigam Ma’am for their

throughout guidance and constant supervision as well as for providing necessary information regarding the

project & also for their support in completing the project.

I would like to express my gratitude towards my parents & my college mates for their kind co-operation and

encouragement which help me in completion of this project.

However, it would not have been possible without the kind support and help of many individuals and

organizations. I would like to extend my sincere thanks to all of them who have willingly helped me out with

their abilities.

Ekta Chaudhary

MBA 1st Semester

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 PREFACE

I respect to the allotted project, I have inherited myself as an entrepreneur in this organization but informally

it is a sacred place for me as it’s my first practical exposure to an organization to know and get aware to an

organizational real practical stressful environment. Although I am student of MBA It is a two year full time

degree courses. So far this training is scheduled for first semester syllabi of AKTU i.e. (Mini Project) as a

separate topic to be asked in detail in viva-voice conducted by external Thus study will provided me a better

opportunity to survive in cut throat competition with a prosperous existence. I have tried my best to gain out

of well framed circumstances & with the help of experienced personnel who helped me out so for become

possible to them. As being a very confidential functioning many things are there which can’t be known but

on the basis of gathered information and certain hints, the project has been formed. It may have something

missing but I have tried to present all things what I have received. Although this report has been got checked

by different personnel but after that if there is some shortcomings I expect it to be rectified. So the whole

study bifurcated in different parts. Certain observations & suggestions also have been stated which if

possible to be reviewed.

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 TABLE OF CONTENT

Sr. No. Topic Page

no.
1. EXECUTIVE SUMMARY 1
2. INTRODUCTION OF THE PRODUCT 3
3. PRODUCT DETAIL DESCRIPTION WITH DIAGRAM 4
4. OBJECTIVE OF THE INNOVATION 9
5. NEED OF INNOVATION 13
6. SOURCE OF IDEA 14
7. USES OF THE PRODUCT 16
8. PROTOTYPE 17
9. FUNCTIONAL AREAS 18
10. SWOT ANALYSIS OF THE PRODUCT 19
11. COSTING AND PRICING OF THE PRODUCT 20
12. MARKET ANALYSIS 21
13. PRODUCT FOR WHICH SEGMENT 22
14. TARGETED AUDIENCE 23
15. POSITIONING 24
16. TECHNICAL FEASIBILITY 25
17. FINANCIAL FEASIBILITY OR Available SOURCE OF FUND 27
18. LIMITATION OF PRODUCT 31
19. COMPETITORS ANALYSIS 36
20. POSSİBILITIES OF FURTHER INNOVATION IN THIS PRODUCT 38
21. CONCLUSION 40
22. BIBLIOGRAPHY 41

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 Project Title

“Indoor Garden Lamp With

Room Freshener”

By: Ekta Chaudhary

MBA-Mini Project 2021-2022

Executive Summary :

 Product :

Indoor Garden Lamp With Room Freshener

 Goal :

Product which Light up the room, Fresh the room and Look Attractive.

Introduction Of The

Product :

“Indoor Garden Lamp With

Room Freshener”, is a Highly Demanded Combination of Indoor Lamp

With Flower Pot (Plant Pot) and Room Freshener.

Product Details and

Description with Diagram :

“Indoor Garden Lamp With

Room Freshener”, is not only a Indoor Lamp which used for Lighting

Purpose For Rooms, Kitchens and Anywhere you Want, But Also a Flower Pot

(Plant Pot) (which used for Attractive Look And Of-course for Decoration

Purpose of your Home) and also a Room

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Freshener for a Positive

Fragrance Atmosphere around your Home.

This is the Image of the Product “Indoor Garden Lamp With

Room Freshener”

Image-1

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Image-2

Image-3

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 Objective Of The

Innovation :

The objective of this Product

“Indoor Garden Lamp With

Room Freshener”, is to provide a combination of Lamp (for Lighting), Flower Pot

or Plant Pot (for Indoor Nature Vibes) and Room Freshener (for Positive Fragrance

Atmosphere).

Need Of Innovation :

There is a Big Need Of This Product “Indoor Garden Lamp With Room

Freshener” in the Market, Because of its Multiple Usage:

• The Need of the first part of

this product “Lamp” is to Light up your House, Room, Bedroom, Kitchen etc.

• The Need of the Second Part of this Product “Indoor Plant & Flower

Pot” is to maintain Indoor Natural Feel and Decoration Purpose to make

your home Attractive and Nature Friendly.

• Need of the Third Part of this Product is to give your House a Fresh

Fragrance Feel, this not only gives you a Positive Vibes but also gives you

Natural Fresh Breathe.

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 Source of Idea :

Basically, I came up with this idea by searching a little and needing a little

daily, I saw that the need for light and fragrance and decoration is daily. So

why don't I get these all together to make a new innovation which is easy and

attractive.

Uses of The Product:

There is few but important of uses of this Product in Daily Basis, For

example, you Light up your House, Room, Bedroom, Kitchen, Guest Room,

Waiting Room and Any Place you want.

You also use this for Home Decoration, Guest Room Decoration and it

is also came with Natural Fragrance which make your Room Fresh to

Breathe and gives you Positive Feel immediately.

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1. Intelligent Lighting

For as long as the world has existed, nature has been doing a pretty good job at

providing plants with much-needed sunlight for photosynthesis. But the brilliant

minds behind the SmartGrow Life have remarkably found a way of turning that

into a more efficient process, even without sunshine. Through a complex LED

system, the appliance ensures the right intensity, spectrum, and duration of light for

healthy development and tastier greens during each growing phase.

Thanks to the fixed light wavelength for each growth phase, your plants always

enjoy optimal lighting conditions - regardless of whether the SmartGrow Life is

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placed by the window or in a cozy corner of the living room.

The improved efficiency comes through a deep knowledge of the light spectrum.

According to Primož, while the sun provides plants with the whole spectrum of

light, the SmartGrow appliance only uses those wavelengths that the plants can use

for photosynthesis in each growth stage. For example, blue light during the

vegetative phase for the production of pigments for color and fragrance, green light

for development of deeper leaf surfaces, and red light for germination, flowering,

and fruiting. With this, consumers can enjoy fresh herbs all year round.

2. Wall Garden

Although indoor gardening is an option for anyone seeking a healthier and greener

lifestyle, it is particularly popular among city dwellers with little to no outdoor

space and limited indoor space, who still crave fresh, homegrown greens. “People

who live in cities usually don’t have big kitchens and big rooms. Their countertop,

for example, does not always have space for an extra appliance such as the

SmartGrow. So we came up with the idea to have a wall mount, which saves space,

and adds a very nice decorative element to the apartment,” says Primož.

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With the new wall mounting kit, you can create your own vertical garden

3. Contactless Magnetic Coupling

Whether in the living room or on the kitchen table - with the SmartGrow Life you

can place your plants exactly where you want them. Time to cook? Just pull the
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tray out of the docking station and take it with you!

This feature, also known as smart docking, makes moving the appliance simple.

Through the contactless magnetic coupling system, consumers can easily put the

SmartGrow’s bowl back into place after removing it to harvest herbs for cooking,

for example. The technology is especially useful for those taking advantage of the

wall mount since the appliance can easily be reassembled at any time.

4. Hydroponic Technology

The hydroponic system is perhaps the main secret behind uncomplicated gardening

— even for those without a green thumb. Growing the plants in water instead of

soil not only ensures a pest-free garden but also provides the plant roots with just

the right amount of nutrients, water and oxygen.

For Primož, assuring the quality of the hydroponic technology was the hardest part

of developing the SmartGrow. “The biggest challenge was when we found out that

the way we had done the irrigation system was not good enough the way it was.

Then we had a lot of iterations that took a long time”, explains the engineer. But

the hard work definitely paid off. The system can now automatically, and silently,

pump just the right amount of water which leaves consumers with one single last

step: harvesting and enjoying fresh homegrown greens.

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The hydroponic technology ensures that the plants always have the right amount of

nutrients, water, and oxygen

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 Image :

Some Images of Physical Products-

Image-1

Image-2
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 Functional Area:

There is some Functional

areas of this Business Management involve Strategy, Marketing, Finance,

People Need, Technology, Sales and Operations.

 At first I launch this product in my own city.

 I will give the dealership of Indoor Garden Lamp With Room

Freshener in different location of business hub.

 I will tie-up with many super market for the Indoor Garden Lamp

With Room Freshener.

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SWOT Analysis of The Product:

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 Costing and Pricing of

the Product:

 This Product is combination of three Products of Daily Needs-

Lamp, Plant/ Flower Pot and Room Freshener.

 The Cost of The Product will be Rs.349/- including Advertising and

Taxes. The Wholesale Price of the Product will be Rs.449/- and The MRP

will be Rs.599/-

So, the Price of this Product is

Rs.599/- Per Unit.

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 Market Analysis:

(a)- Product for Which Segment

This Product is a Psychographic Market Segment Product, Because the

Product add values in People’s

Life, Light up their Rooms, Freshener make Fresher the Air of the Room and also

gives Natural Feel of Plants/Flower inside of Room.

(b)- Targeted Audience

The targeted Audience for this Product are those peoples who is looking for

Best solution of daily

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 Needs like Lighting their Rooms,

Decorate their Rooms and Also need for Room Fragrance.

(c)- Positioning

• Effective advertisement for product.

• Effective logo.

• Effective Tagline

• Best launching of product

• Discount scheme on product purchase

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 Technical Feasibility:

This is a Product under small Business with unique features, customer have a

tendency to try something new isn’t always an easy task, and many of the product use

marketing techniques that a small business can learn from and Build Better Quality.

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 Financial Feasibility Or

Available Source Of Fund:

I have contacted few peopleabout this idea and Some Peoples are ready to invest on this

project. Also we go to Bank for a Business loan and they will Support us, as soon as we

start this Business.

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 Limitation of The

Product:

 Limited Cities Launching

 Limited design

 Limited Color

 Limited Production

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Competitor Analysis:

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 Possibilities of further

Innovation in this Product:

This Product is Already High Innovative Demanding Product in the Market And

More Possibilities for this product is to Expand this business in New Locations and

Larger Sales in The Market.

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 Conclusion:

This Product Indoor Garden Lamp With Room Freshener is a Combination of

Lamp for Lighting Purpose, Plant Pot/Flower Pot For Indoor Nature Decoration and

Room Freshener for Fragrance Purpose. This Product is in Daily need and Highly

Demanded Product in Market and the Product comes with in Budget Price segment.

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Buying air fresheners seems to be the best way to mask bad odours at home. While

they do a good job of making the home smell nice and fragrant, many of these

artificial air fresheners, even though they might be enjoyable end up doing harm

than good to your health. A lot of breathing problems related to asthma have been

associated with these, while headache, nasal irritation or soreness in throat too are

symptoms which some people face when they encounter synthetic fragrance. The

best solution to this is using all-natural air fresheners which are as effective in

making your home smell divine. Using natural ingredients like essential oils, herbs,

flowers, you can come up with blending divine scents right at your home.

Incense sticks

Incense sticks or coils made from aromatic plants or herbs give out a heavenly

fragrance. They are usually combined with essential oils and the variety of

fragrances to choose is endless. Indians have had a tradition of burning incense

sticks regularly in the evening which was meant to be beneficial for the household.

Aroma candles Candles with scented aroma are perfect way to fill your house with

aromatic scents. Keep in mind however to avoid those with synthetic fragrances

which can have chemical compounds. Opt instead for natural candles made from a

special blend of beeswax or soy wax. These also contain pure essential oils and

natural elements which help them burn longer. They are thus far safer than synthetic

candles.
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Make use of coffee

Coffee lovers just love to wake up to the smell of fresh coffee, whether it is being

grinded, brewed or coffee beans being baked in the oven. The smell is sure to cheer

you up while also absorbing strong odors like onions and garlic. Place coffee

grounds into the kitchen dust bins to keep disgusting garbage odors at bay.

Use dried potpourri

Not only does it look good for decoration, potpourri leaves your home smell

amazing. Try to use naturally scented potpourri while avoiding the synthetically

blends ones with preservatives in it. You can make your own by customizing the

fragrances with all sorts of different scents by using dried fruit, herbs, spices and

essential oils.

Air Freshener Gels

Completely free of any toxins, these allergy-safe air freshener gels come in a variety

of fragrances. The best part is that you can try making them at home too using easily

available ingredients like essential oils of your choice. Taking any oils from

lavender, basil, orange, rosemary and gelatine in a jar and easy to follow instructions

the do-it-yourself gels are ready in no time at all.

Essential oils

Buy natural oil reed diffusers which are little jars of scented oils which you can even
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light in any room. The scent is sure to lift your spirits and make your mood lighter.

You can also dip cotton balls into essential oils of your choice (the best being

eucalyptus or lavender) and leave them in the bathrom to create a soothing, spa-like

environment.

Simmer some herbs

Use the age-old trick of getting the house smell good by simmering a pot of spices,

herbs and fruit in water. It is the easiest thing to do since you already have

everything you need for in your kitchen. So in a pot of water, throw in apple peels,

lemon halves, orange rinds, cinnamon sticks, cloves, anise, and any other delightful

herb, the smell of which you like and get all of this to simmer on slow heat till the

delightful aroma fills up your house. After it cools down, strain and store in spray

bottles to be used in the kitchen and elsewhere whenever your home wants a little

freshening.

Cleaning the air without a scent

Soaking up odors without leaving any scent of it’s own, baking soda is a great air

freshener for people with asthma. You can keep open boxes of baking soda in the

refrigerator, in cabinets, and in closets or drawers to clear away odors. Sprinkle

baking soda in trashcans, and put it in your vacuum bag for a fresh scent while

cleaning. White vinegar too has a similar effect, so if you place a bowl of white

vinegar in a room overnight, it will absorb the offensive odors, and you’ll wake up
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in the morning to a clean-smelling space. You can also fill an empty spray bottle

with one part white vinegar to four parts water and spritz it into the air to freshen up

the room.

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Get baking

Even baking something as simple as lemons can help you get rid of kitchen odors. Simply slice

couple of lemons and bake them and once done turn off the heat, and open the oven door. The

other best bakes would be cakes, cookies or brownies which you can enjoy eating too later.

To keep the air in your home clean...

 Ensure that the kitchen and bathrooms are well venti lated

 Clean pets beddings and toys regularly

 Keep open a window for half an hour daily

 Allow clean breeze to blow in the house

 Avoid dampness in the house

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 BIBLIOGRAPHY

 https://timesofindia.indiatimes.com/most-searched-products/home-decor-and-

garden/garden-and-outdoors/fragrant-indoor-plants-plants-that-will-fill-your-rooms-

with-delicious-scent/articleshow/84854308.cms?from=mdr

 https://www.hgtv.com/design/remodel/interior-remodel/10-best-plants-for-cleaning-

indoor-air-pictures

 https://www.healthline.com/health/healthy-home-guide/benefits-of-indoor-plants

 https://balconygardenweb.com/best-smelling-fragrant-indoor-plants/

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