Bus247 Case 1
Bus247 Case 1
Case 1: Nipponply
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TABLE OF CONTENTS
Acknowledgement.........................................................3
Summary.......................................................................4
Questions/Answers........................................................5
Ques1...........................................................................5
Ques2...........................................................................6
Ques3...........................................................................7Ques4:
..........................................................................7
CONCLUSION.............................................................9
ACKNOWLEDGEMENT
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I would like to express my gratitude to Diksha Kakkar for her
constant support during the case study and research, as well
as for her tenacity, passion, and vast expertise. Throughout
the research and drafting of this case, her guidance was
essential.
Summary
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With Nipponply, Ketan Thakkar began his commercial career in
1994, selling plywood, veneers, laminates, and flush doors. He has 25
years of expertise and, in 2017, he planned to expand his business
geologically into the provinces of Rajasthan, Maharashtra, and
Madhya Pradesh. He needed to look into the cost-volume-profit
(CVP) method of achieving success. He needed to expand his
business since he offers a wide range of plans, all of them are made
with natural ingredients. In addition, his child would be joining the
company shortly, and the company needed to grow. Third, expansion
will reduce their dependency on Gujarat clients while increasing
production. The underlying projection for this extension project is
around Rs. 29.965 million, and the task's duration is estimated to be
15 years. The goal is to produce 45,000 units each year. Furthermore,
29,250 units are expected to be sold at an usual cost of Rs. 2,200.
Nipponply might include with a 65 percent restriction usage of 29,250
units in the first year, an 85 percent limit use of 38,250 units in the
second year, and a 100 percent limit use of 45,000 units in the third
year.
QUESTIONS / ANSWERS
Q2. . Determine the fixed cost of Nipponply for the period of one
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year.
Ans.
65% 85% 100%
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29250 x 38,250 x 45,000 x
Sales 2200=6435000 2200 = 2200 =
84,150,000 990,000,000
Q4. How many units need to be sold to earn a target profit of Rs. 3
Million per year?
Ans. Unit Sales for target profit = (Fixed expenses + Target profit) /
Contribution
Margin Per unit
= (6,589,167 + 3,000,000)/330
= 29,058
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They needs to sell 29,058 units to earn a target profit of Rs. 3 Million
per year
Dollar Sales for target profit = unit sales for target profit x revenue
per unit
= 29,058 x 2,200
= 63,927,600
Ans.
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Summary
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products, veneers, laminates, and flush doors, and
earned a reputation for the quality of its materials.
Products last longer than rivals' (an essential attribute
for retailers and customers). Provided competitive rates
as well as design and customization possibilities.
Manufacturers who are close to high-quality raw
materials have an advantage.
In Gujarat, it has a powerful and well-connected
distribution network. Expansion will enable for
economies of scale to offset expenses of maintaining
high-quality, production, and distribution by offering
their products through B2B and B2C sales.
Expansion will boost the company's profitability and
minimise its reliance on the Gujarati market. To achieve
easy administration, use an enterprise resource planning
tool. For each of the three states, a hierarchical
organisational network is used. Potential consumers are
expanding as India's infrastructure and urban growth
improves. Two new opportunities have emerged: a new
initiative launched by the Indian government to provide
more affordable housing by 2022 (estimated at 114
million houses), and changes in market trends in the
plywood industry, including rising incomes,
urbanisation, real estate investment, and western
influence.
Final Decisions-Trading Capacity: 45,000 units per year
(real output depends on demand), 29,250 units sold per
year at an average price of $2,200, Year one: 29,250
units at 65 percent capacity, Year two: 38,250 units at
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85 percent capacity, and Year three: 45,000 units at 100
percent capacity.
Initial investment: $29.125 million, with 721.915
million coming from internal resources and 78.05
million coming from a bank loan with an interest rate of
11%. Project duration: 15 years, with a salvage value of
$250,000 at the end of that time.
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