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Vinay Summer Internship Project Report
Vinay Summer Internship Project Report
ON
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DEPARTMENT OF BUSINESS ADMINISTRATION
INSTITUTE OF ENGINEERING AND TECHNOLOGY,
LUCKNOW
STUDENT DECLARATION
Date:
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DEPARTMENT OF BUSINESS ADMINISTRATION
INSTITUTE OF ENGINEERING AND TECHNOLOGY
LUCKNOW
Date
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DEPARTMENT OF BUSINESS ADMINISTRATION
INSTITUTE OF ENGINEERING AND TECHNOLOGY
LUCKNOW
Date:
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Acknowledgement
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Executive Summary
Non Governmental Organisations or NGO are the organisation which is concerned with
handling different types of activities which aims for the benefit of society at large
As the name itself says that it is an NGO and also referred to as a non-profit
organization that works independently and without any pecuniary aid from the
government even though the NGO functions with the government agencies in close
coordination for executing their projects . Therefore , the roles and functions of NGO
in India is really a significant one and serve the major purpose of development and
growth.
The functions of NGO deem to have a legal status as they are registered under the
Societies Registration Act , which is a Central Act for registering not for profit
registration . Thus , because of the functions of NGO in India it signifies broad range
NGO acts as a mediator between government and citizen . When few issues that the
does not reach to government or are not solved by the government then functions
of NGO play a significant role in assigning these issues to the government and few
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issues are intentionally looked by the NGO. Their main aim is to make the earth a
The function of NGO is to focus on all the issues concerning human rights, social,
environmental and advocacy. They work to promote and improve the social and political
conditions of the society on a broad scale. Some of the functions of NGO are:
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Table of Content
Part 1
• Introduction
• About the Founder
• Vision and Mission
• Other projects of Umeed
Part 2
• Description of internship
• Aim and Objective
• Need and Scope of Research
• Research Methodology
• Task 1- Social Work
• Task 2- Environment Work
• Task 3- Social Media Marketing and fundraising
• 3(i) Social media marketing
• 3(ii) Fundraising
• Task 4- Inducting Volunteers
• Key Findings and Suggestions
• Limitations
Part 3
• Conclusion and References
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Introduction
WELCOME TO UMEED
Something about us
Umeed - A drop of hope (NGO) is formed to provide a platform to nation’s youth.
They are working every single day for the under-privileged sections of our society.
Tracing back to the inception, Umeed was established with a small cloth donation
campaign as its first stepping milestone for the organisation. The main motive
behind the establishment was child welfare.
We aim to make this world a better place to live in and promotes universal
brotherhood. We strive to fight against the social evil of poverty, illiteracy and all
other deep-rooted worms of society.
Though the inception was just a seedling, But today with our relentless efforts to
mobilize resources and uplift the social condition, We have expanded; penetrating
and spreading amongst masses.
At last, Umeed through its youth force aims to wipe every tear, remove all sorrows
and desires to bring wide smile on every child's face.
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❖ About the Founder
SUBHRAJEET GAUTAM
• +91 9711163637
• [email protected]
Subhrajeet Gautam, a young college student, was driven by the monumental
dream to bring a day when no child would be deprived of the basic rights be
it food, clothing, education, medical security and healthy living environment.
Like most of us, Subhrajeet too was upset observing the disparities between
privileged and underprivileged children. He never wanted to see children
begging and working as servants.
And unlike most of us, he did something about it and tried to make a
difference.
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“What I can do, I must do!” These were the words which kept the fire
burning within him and since then acting as a constant source of motivation.
Subhrajeet was firmly convinced that each of us can, in our own small way,
can bring a difference by being the agents of change . So just imagine the
intensity and impact when all of us are moved to this , the better impact would
be lasting change . His initiatives help youth inculcate respect , sensitivity and
the power of empathizing with others. This enables them to be even more
valuable and appreciated members of our society who paves way for a much
better present as well as future for everyone.
Apart from being the founder of UMEED- A drop of hope , Mr. Subhrajeet
Gautam is a mentor to the organisation and a coach to the stakeholders,
volunteers , interns and other associates of the organisation. He is relentlessly
guiding others and thriving to make a better society bringing lasting impacts.
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❖ Vision and mission
❖MISSION
Our mission is to make this world a better place where everybody lives
happily with harmony by caring & sharing with love for each other and
promoting the universal brotherhood of mankind . We strive to eradicate
poverty , illiteracy & every other problem on the Earth, so that we give
the coming generations a better world to live by wiping every tear and
removing all the sorrows....only with a desire to see a smile on every
child's face...!!!
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We at Umeed aim to recognize and value the potential of local resource and
traditional wisdom of people.
Our focus is concentrated on the receiver’s dignity instead of the donor’s
pride.
We promote circular economy by ensuring maximum use of each material.
We value collaborative efforts with partner organizations to increase
effectiveness and scale.
Umeed views every entity as equal stakeholder in the process of development
rather than observing hierarchical relationships.
➢ To let the under privileged children to get out from poverty and helplessness
➢ To free children from Child Labour.
➢ To built up a sensible, honest, self independent, literate, and confident individuals.
➢ To provide them a life of dignity and respect.
➢ To provide them with nutrition and shelter.
Umeed, an NGO working for child education believes that education is both
the means as well as the end to a better life : the means because it empowers an
individual to earn his/her livelihood and the end because it increases one's
to understanding one's rights - and in the process help him/her evolve as a better
citizen . Education is the most effective tool which helps children build a strong
foundation ; enabling them to free themselves from the vicious cycle of ignorance
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Umeed realized that Education for Children cannot be achieved without the
family , particularly , unless the mother is assured of health care and empowered.
livelihood , and women empowerment . Children , their families and the community
become the target group for umeed Foundation's activities as child education
cannot be done in isolation and nothing else but education for children can bring
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Other projects of Umeed
1)Paridhan
One man's waste can be another man's treasure. It is a more realistic and doable way of
contributing towards the society. Paridhan does not deal in monetary donations but in
old household stuff as Clothes, Toys, Books, and Stationary etc.
The main objective of Paridhan is to provide the necessary things to millions of poor
and needy people facing great hardship and health risk due to lack of proper clothing
and other basic things in far flung and urban slums of the country and promote child
education in underprivileged class of society. We work towards nullifying the
misbalance caused by us, our society and people; and emphasize the "Reduce, Reuse,
Recycle and Realize" mentality in our daily lives.
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Donations
You can donate almost everything like books, stationary, clothes, utensils, electrical
appliances (Mobile, computer), bed sheets, toys, blankets, shoes, sporting goods…..
Anything in good condition that you don't use anymore might help someone in need.
These items will be sorted, repaired, sewed, packaged, transported and distributed to
the rural areas & urban slums throughout India.
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How does it works
Paridhan is a united sustainable effort that works through your valuable contributions.
The collection, sorting, sewing, packaging, repairing of electronic products,
transportation and distribution of clothes and other things are done with a proper
planning, management and execution. We have several dedicated teams which look
after different phases of work.
Taking part
Please be kind to donate us so that we can carry forward this journey of spreading
smiles and distributing happiness (donations to Umeed are tax exempted u/s 80G of the
Income Tax Act). You can donate a collection box or help us to setup one in your
locality or housing society. Be a volunteer, co-ordinator in your locality, housing
society, shopping mall, office, Corporate park, School, College and industrial area or
you want to help in any other way; feel free to write us on [email protected] or call
us on +91 9650918653
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2)Knowledge For All
Education is the most vital element needed for any country to evolve gracefully.
Education begins at home and continues throughout our life. There are innumerable
aspects to why people need education. It helps them to learn new things, make a good
What do we do?
Under our campaign of KNOWLEDGE FOR ALL we aim at providing the most
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We work hard for slum kids from different parts of the city to help them earn the better
Alongside providing knowledge about the curriculum, we also actively indulge with
the children in making sure they learn and practice sanitation and hygiene maintenance
Academic assistance-
We conduct educational events every Sunday in different slum areas to assist children
living in these slums with their academics. For every area there is a different team of
members including volunteer tutors as well as project managers from different colleges
and universities.
At Umeed, we are dedicated to not just look at the academics of our young minds, but
also their all-round development. From time to time, we organise activities for children
to play and learn important social skills that help them grow as confident and smart as
any other privileged kid. These activities include several painting, singing and dancing
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Awareness campaigns-
Our teams are engaged in designing and organising activities to increase awareness
about significant issues like proper sanitation, self-defence, drug abuse so as to protect
them from these evils as well as to make them advocate about these in the future and
Takimg part
We invite all colleges/ educational institutes from across the globe to be an essential
entries for the posts of volunteer, coordinator, project manager and college
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3)GO Green
Go Green is a Umeed a drop of hope initiative to save the environment through tree
plantation and adoption by public and corporate participation and support where
people can plant, gift, donate and adopt trees online in just one click from their
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We also conduct tree plantation drive with corporates as a part of CSR activity
Tree Plantation :We strive to replant green belts and forests destroyed by human
action through our innovative well-structured plans and responsible planting by the
help of individuals & corporate alliances. We plant donated plants by people and
corporates in various places of need through our dedicated partners across India under
We also conduct tree plantation drives across Delhi and suburbs in Housing Societies,
Corporates Parks, Schools, Colleges, open grounds, barren lands and such any other
Taking Care of Plants : Just planting a sapling is not enough. We nurse it to become a
Tree. Apart from plantation, a plant needs love and care like a baby until it is self-
sustainable.As we found, most people forget about the plants after plantation and that
is whytheir survival rate is very low.So resolve this problem by taking care of plants
automated watering system through “Drip Irrigation” which makes it easy to water the
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Tree Adoption : We humbly request everyone to adopt trees apart from plantation.
Adopting a tree ensures its success in fully growing and maturing. We arrange
maintenance and care for the adopted tree on your behalf and we ensure the sampling
will become a tree in its time. Please consider adopting a tree as this is a truly
Become a Green Yatri : Share our message: think about the people in your network,
in your company or in your school who would love to hear that there is a simple and
and environmental causes & activities and make them understand the importance of
Environment and how the power of youth and togetherness can contribute and bring
positive change in our society and Mother Nature. Here youth and colleges can show
case their green ideas, thoughts, social leadership, innovation, technology and how
Sustainable future, Green Idea, Green innovative technology, workshops (on “Best out
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plantation & clean-up drive, Clean & Green campus, Marathon, , Bicycle rally, Human
chain for cause and many other activities as per need and requirements.
This initiative makes our youth a more respectful, proud, and conscious, sensible
character, which will enable them to be even more valuable and appreciated members
of our society. And will help to pave the way for a much better green present and
How you and your college can take part: We invite all colleges/ educational
institutes from across the globe to be an essential part of Go Green campaign, mail us
99998 08366. As a partner of initiative your college will gain a number of invaluable
benefits, such as: Clean & Green campus, opportunity to serve society and humanity,
green events in campus, good will, and positive image in public, green certificate &
mementos.
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Part 2- Description of the internship
With the help of Training and placement cell of our college I got
and how the internship will be conducted . Under guidance of our HR MR.
protection.
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Aim and Objective
i) Getting more subscribers and followers for the NGO using various social
media platforms.
ii) Making people aware about the problems faced by children and women,
and how Umeed is helping those in need.
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Need for the study:-
The questionnaire formed were basically for two major purposes, firstly to do social
service under the name of NGO. Secondly, to understand the social media strategy of the
organization , find the drawbacks and suggest the necessary steps needed to be taken to
promote the NGO.
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Look for new
leads by
Approach carrying out
existing field visits.
donors for •Drafting
Proposals
donations. •Meeting the CSR
NGO •Cold Calling Heads
Awareness •E-newsletter
•Online Presence
•Digital Marketing
primary goal. The various campaigns run by the NGO lacked online visibility. It
was essential to boost the online presence of the NGO. Putting status and
who are in touch with the NGO in the past and approach them for funding the
3. Look for new leads by carrying out field visits – Look for potential leads
or corporates who would be willing to tie up with the organization for various CSR
activities.
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Methodology
Primary data: I have chosen the questionnaire methods of data collection due to limited
bias and unreliability must be ensured. I have examined the collected data for
• Interview
• Observation
• Questionnaire
The research methodology was important for social works task and also promotion of
NGO through social media platform. It was important to know whether the daily wage
labourers are getting the benefits of government schemes and are aware of their basic
rights. Secondly, to know how the online content on Umeed’s website is compelling the
audience and whether they are able to understand the vision and mission of the
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Research Analysis
For Task 1-
Sample size- 30
Target Respondents- Migrant Labourers and their family members.
Place
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Interpretation- Majorly the laborers are from neighboring area. Living in
Lucknow for work purpose.
Aware of PMUY
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18
Yes No
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3.) Are you aware of the labour laws and the constitutional rights.
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4.) Did you find the given this information useful?
Feedback
Yes No
Interpretation- After having a very engaging session with them, we told them
about Ujala scheme and how they can get benefits from it. Also we made the
labourers aware about their rights.
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For Task 2
Sample size- 30
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1.)Did you find the NGO genuine and are you willing to subscribe?
NGO Effectiveness
Yes No
Interpretation- Even though many people found social media pages of the
NGO effective, few were skeptical of its role and work. It was evident that
the content needs to be compelling and clear.
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2.) Are you aware of the motives of the NGO?
Awareness of Motive
Yes No
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3.) On a scale of 1-5 how likely are you promote NGO?
Feedback
Interpretation- After this question it was clear that most of the content and
motive was compelling enough to promote the NGO. Some of the dull
content was analyzed and given thorough review and improvements were
suggested
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4.) How much amount are you comfortable paying.
Amount
Interpretation- For the sake of fundraising it was important that the motive of
Umeed was conveyed properly to the donators. With the help of these people
I was able to raise funds and donate it for good cause.
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Task 1
Aim-
• Visit a slum area near you or find any unprivileged person e.g. rickshaw
puller, domestic maid, wage worker, etc).
• Know about their living condition , whether they are getting benefits of the
government schemes or not. If not ,then aware them about the government
schemes which could be beneficial for them.
Procedure-
After understanding the task I decided to visit the daily wage labourers working
in our college campus for new sports complex as I was already aware about their
living conditions and decided to aware them about “Prime Minister Gram Ujala
Yojana” as at their residential site they still use primitive incandescent bulbs
which consume a substantial amount of electricity , very susceptible to get
damaged and also illuminates very little also acquainting them about various
labour laws and rights given to them by the constitution.
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Fortunately , I was able to get in contact with three men of Lakhimpur Kheri
working and living in Lucknow with their wives and Children , and asked them
about work their condition , living facility and how much money they make
everyday working here(rupees 500).
Then I made them aware about the Ujala Yojana and my points included:-
➢ According to this all the eligible households under this scheme can get
three to four LED bulbs which cost around 80 to 90 rupees , for only 10
rupees.
➢ Using the LEDs would save electricity , have long lasting bulb life and also
it would be suitable for eyes.
Also, made them acquainted about labour laws and rights guaranteed by the
constitution.
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FUNDAMENTAL RIGHTS
➢ Right to Equality
Article14-Equality before the law which is interpreted in labor laws as “Equal pay for Equal
work”.
➢ Right to Freedom
Article 19: Protection of certain rights regarding freedom of speech, etc.- (1) All
citizens shall have the right to form associations or unions;
(1) Traffic in human beings and beggar and other similar forms of forced labour
are prohibited and any contravention of this provision shall be an offence
punishable in accordance with law.
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Article 24: Prohibition of employment of children in factories , etc.- No child
below the age of fourteen years shall be employed to work in any factory or
mine or engaged in any other hazardous employment.
Article 39: Certain principles of policy to be followed by the State.- The State shall, in
particular, direct its policy towards securing-
(a) that the citizens, men and women equally, have the right to an adequate means of
livelihood;
(b) that there is equal pay for equal work for both men and women;
(c) that the health and strength of workers, men and women, and the tender age of
children are not abused and that citizens are not forced by economic necessity to enter
avocations unsuited to their age or strength;
(d) that children are given opportunities and facilities to develop in a healthy manner
and in conditions of freedom and dignity and that childhood and youth are protected
against exploitation and against moral and material abandonment.
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Article 41 : Right to work , to education and to public assistance in certain
cases.- The State shall , within the limits of its economic capacity and
development , make effective provision for securing the right to work , to
education and to public assistance in cases of unemployment , old age , sickness
and disablement , and in other cases of undeserved want.
Article 42: Provision for just and humane conditions of work and maternity
relief.-The State shall make provision for securing just and humane conditions of
work and for maternity relief.
They were really pleased to know about these initiatives by government and promised
to get benefits of this scheme.
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Photographic evidence of the meeting is provided below:-
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Task 2
➢ Aim -Create a natural nest for birds using waste from home.
Procedure- It was rather a much easier task and the one I loved doing. Taking help
from my sister , we used coconut thread(coir) with cardboard and old cloth we made
beautiful nest. Had put empty coconut shells to keep rice and bajra. The nest was kept
on the cantilever.
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Task 3
get subscribers and followers for their social media channels and
Social media has become an integral part of our daily lives. Almost
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supporters , social media marketing is the most cheapest and cost
Social media for NGOs offers a great chance to show their work
to the outside world and to get into connect with their supporters, their
do not have the same function as a website though, as they are – as the
this social and interactive side to engage with the audience and
make them a part of the work. Only in this way, social media
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Procedure- In order to complete the given task , I divided the work
could appreciate the work and also can promote the channel.
was sent had queries about the NGO, therefore I had to explain to
internship . After having few engaging talks they were glad to be part
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Tracking performance – I n any kind of marketing it is important to
measure how people feel about the product that is being introduced.
Therefore after getting few feedbacks , it was noticed that the youtube
my part.
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Task 3(ii)
Aim- Raise fund for the organisation from various sources ( a minimum of rupees
these have arisen out of some need felt by the organization , donor
The management of the project also requires funding because there will
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paying through the resources raised for the project . To manage these
human resources , there is also need for some money so that the
also have to be adequately funded for its future growth. There are also
for it . This could also require some corpus of funds so that NGOs
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Procedure- For this task I relied mainly on my friends , college mates and
cousins. Through my marketing campaign they were already aware about the NGO
and my internship . So, for my final task, I had put a Whatsapp status promoting
the cause of umeed and asked my contacts to do funding for the NGO. Through
that status , I conveyed my message that Umeed is an 80G* registered NGO and
the money provided by you will be utilized for helping disabilities, disaster struck
and slum children. Also , special emphasis on girl education and women education,
Note- 80G- Section 80G of the Income Tax Act provides a 50% exemption from paying tax
on donations made to funds or organizations qualifying under the act. This Section offers tax
deductions on donations made to certain funds or charitable organisations with a qualifying limit
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z
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Task-4
them.
organization is one of the most important task , but it must be taken care
that only serious and well informed candidates about the internship get to be
part of it. After getting the guidelines and little help from my HR. I
posted a ‘job posting’ on LinkedIn. The job notifications got 6 applicants after
sorting out there CVs and preparing my questionnaire I conducted there interviews
and was able to have conversations with highly qualified candidates and get this
kind of experience for the first time. The list of applicants and job notification
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Candidate’s Address Qualification Contact No.
Name
Khushboo Pune Law 9588414164
Dandey
Ayanika Dhara Jalandhar Btech(CS) 8380927810
Afsar Ahmad Banda BCom 7007642846
Trisha Sharma Bhopal Law 9926295979
Anamika Nath Meghalaya BCom 8257846343
Vishakha Delhi BA 8950705880
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❖ Key Findings
i) Only few poor labourers are aware about their basic rights and government
schemes.
v) Umeed needs to promote itself in all the social media platform equally as it
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❖ Suggestions Given:-
engage the audience. Creating glittering and vibrant videos with social
values , showing the work of volunteers and also using ‘youtube shorts’.
show the cause of existence or the NGO at the very first glance of the
organization . If you use hashtags in a smart way, you can extend your
network beyond the people who already know you and your work and gain
new friends and supporters. If you can manage to get into the trending
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images with your contributions , you will gain many new followers that
iv)A blissful Logo- For some reason the logo which was all black and
white had little impact to the eyes. Therefore , it was suggested to have a
funny videos, listen to music or to learn new things . YouTube videos are
an amazing way to give great insights into your project . With today’s
quality and they are much more engaging than pictures and text only.
Videos can give voice to the beneficiaries and make your project much
more real for the viewers . One of the main goals when using social
media for NGOs. You can also use YouTube to disseminate your project
videos could be a great tool to share this with other NGOs and
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represented yet. If you have a great channel, this could be somewhere
where you can shine and be bright . You could also use YouTube to
in videos.
Apart from addressed points social media marketing can be used for
Exposure
Signing up for an account for your NGO gives you potential exposure too
many people who otherwise would never get to know about your project. We
have already talked about the importance of your website, but through a social
media profile , it is much easier to get exposure for your work. To find your
search for it with very specific terms . Social media gives you more
chances to share your work throughout your network and then through the
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network of your followers . Social media is a great way to get direct
feedback for your work. If you post a picture , people will comment on it.
If you post a link to your website , they will learn more about your project
and share their thoughts in the comments . It is an easy and great way to
in your work . You can ask questions and create a direct connection to your
want to work with or the ones you want to inform about your project.
Social media is a great way to get direct feedback for your work. If you
post a picture , people will comment on it. If you post a link to your
website , they will learn more about your project and share their thoughts in
the comments . It is an easy and great way to find out if your project is
creating a buzz or if no one is really interested in your work. You can ask
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Great tools – Messaging, Polls, and Feedback
Social media offers several tools that you can use to present your work or to ask
for funding. People can send you direct messages; you can prepare polls and have
If you use these tools, you can create a more direct connection to your audience
and include them more closely in your work. People who have already been
messaging with your organization are more likely to donate to your cause.
If you are not sure how to roll out a new program, you can use polls to collect
opinions and develop a strategy with the direct feedback of the people who might
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Share your work
Social media is a very easy way to share your work with your beneficiaries or
people who want to support you. Sometimes you only have a small update that
would otherwise not make it to your homepage – Facebook is the perfect medium
for this. You can share pictures and short videos of your work and your progress
If you end up writing an article on your homepage about the progress of your
projects, you can link to this article and make sure that many people read it.
Sharing work in progress makes your followers feel closer to the project and in the
Social Media has a great feature to plan and share events with your audience. If
you can plan and share this on it and make sure that everybody who needs to know
about it gets the information. You can even directly invite people via Facebook and
other platforms.
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Connect with similar organizations
On social media, you can easily find other organizations that work in your field. If
geographically or thematically – you can find people who fight the same problems
and might want to partner up with you. Share your experiences and resources to
Network
can not only connect with other NGOs that could be potential partners but also
with donors, professionals from your field and potential supporters. When you
follow donors on social media, you will get to know much better what they
actually want to fund and where their work leads them. Sometimes it can be a great
way to get into contact when you comment and share posts and connect this way.
Tagging partners and supporters make sure that you extend your network and let
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Posting pictures and videos
Social media gives you the possibility to easily post visual media – pictures and
people have a real idea of your project, they are much more likely to support your
project. This is one of the great plus points of social media for NGOs. Pictures and
video are the perfect way to invite people to take a closer look and understand your
connection.
On Social media, you can also share links in an easy and appealing way. If it is
articles from your own homepage or articles that have been written about your
organization or your projects, you can share them with your audience and let
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Social Media for Nonprofits – direct fundraising
You can also use social media for direct fundraising from your followers.
Recently, Facebook and Youtube has introduced a new feature to directly fundraise
through their page. But there are also other ways to increase fundraising with the
help of social media. You can post links to your fundraising or crowdfunding
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❖ Limitations and challenges.
internship , during the first task of social work , the labourers were wary of
contacting strangers.
ii) Young NGO - Umeed is rather a very new NGO and many people are
iii) Getting donations - Even though I didn’t face much problems to get
donations , still explaining the concept of 80G was difficult to some extent.
quite simple and expected more variety of tasks to get more learning
experience.
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Conclusion
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References
https://www.umeedngo.org/
https://labour.gov.in/labour-law-reforms
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