Priya Jha MBA 4th Sem (Final Project)
Priya Jha MBA 4th Sem (Final Project)
PROJECT REPORT ON
SUBMITTED TO
RASHTRASANT TUKADOJI MAHARAJ NAGPUR
UNIVERSITY, NAGPUR
Priya Jha
Dr. S. R. Varma
(2018-2020)
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CERTIFICATE
This is to certify that the project entitled “To study the impact of HR policies on
employee performance in M/s seller drive (Authorized Partner Of Amazon &
Shopify)” has been submitted by Priya Jha, a student of the fourth semester of
M.B.A. in Human Resource from Priyadarshini Lokmanya Tilak Institute of
Management Studies & Research, Nagpur. This is a research work done by the
student in the session 2018-20 towards the partial fulfillment of the requirement
for the award of degree in Master of Business Administration under the
supervision & guidance of Dr. S. R. Varma.
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ACKNOWLEDGEMENT
The pleasure of achievement, the glory, the satisfaction, the rewards, the
appreciation, and the construction of my project report cannot be through without
a few who apart from their regular schedule spared their valuable time for me. The
acknowledgment is not just opposition to words but also an account of the
indictment. They have been guiding lights and a source of inspiration towards the
completion of this report.
Last but not the least, I am very much thankful to all those who helped me directly
or indirectly in the successful completion of the project.
Date:
Priya Jha
Place: Nagpur
SEM IV, MBA
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DECLARATION
Date:
Priya Jha
Place: Nagpur
SEM-IV, MBA
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Sr.
Contents Page No.
No
1 Executive Summary 6
10 Conclusion 53-54
11 Suggestions 55
12 Bibliography 56
Annexure
13 57-59
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CHAPTER 1
Executive Summary
A study to find out the impact of HR Policies in the performance of the employee in Seller Drive
Authorised partner of Amazon & Shopify while taking into consideration of all HR Policy
guidelines and its effective monitoring process of Seller Drive which is the one-stop destination
for all business needs in e-commerce sector whether to manage Amazon, Shopify, Flipkart, e-
The study explores the strategies and processes involves in HR Practices and also the various
departments in e-commerce where the job opportunity is very high. The various departments are
Content & Listing, Order Management, Account Health & Policies, Advertisement, Deals &
The objective of the study is "To study the impact of HR policies on employee performance in
M/s seller drive (Authorized Partner Of Amazon & Shopify)". And Research Methodology
which is calculated based on primary and secondary data. With the help of primary data, we find
the answers to the question. The question based on HR Policies, Employee satisfaction, Equal
opportunity, etc. Implemented the answers on the table and graphical form. As per the report, we
conclude that there are all the major HR Policies in the organization and employees are also
satisfied with the policies, performance standards are developed based on employee's opinions.
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CHAPTER 2
Introduction
“To study the impact of HR policies on employee performance in M/s seller drive
(Authorized Partner Of Amazon & Shopify)”
Human resource policies are the formal rules and guidelines that businesses put in
place to hire, train, assess, and reward the members of their workforce. These
policies, when organized and disseminated in an easily used form, can serve to
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Small business owners should make sure that they address the following basic
human resource issues when putting together their personnel policies:
Employee classifications
Overtime compensation
Payroll deductions
Vacation policies
Holidays
Sick days and personal leave (for bereavement, jury duty, voting, etc.)
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The scope of Human Resource Management refers to all the activities that come
under the banner of Human Resource Management. These activities are as follows.
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Every employee goes under a training program which helps him to put up a
better performance on the job. The training program is also conducted for
existing staff that have a lot of experience. This is called refresher training.
Training and development is one area where the company spends a huge
amount.
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• Performance appraisal
There are various rules regarding compensation and other benefits. It is the
job of the Human Resource department to look into remuneration and
compensation planning.
• Industrial relations: -
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PRINCIPLES OF HR POLICY
2. Principle of scientific selection to select the right person for the right job.3.
5. Principle of fair remuneration to pay fair and equitable wages and salaries
commensurating with jobs.
7. Principle of the dignity of labor to treat every job and every job holder with
dignity and respect.
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Curbing litigation. Members of the legal and business communities agree that
organizations can do a lot to cut off legal threats from disgruntled current or ex-
employees simply by creating--and applying--a fair and comprehensive set of
personnel policies.
One of the main goals of Human Resource Management (HRM) is to increase the
performance of organizations. However, few studies have explicitly addressed the
multidimensional character of performance and linked HR practices to various
outcome dimensions. This study, therefore, adds to the literature by relating HR
practices to three outcome dimensions: financial, organizational, and employee
(HR) outcomes. Furthermore, we will analyze how HR practices influence these
outcome dimensions, focusing on the mediating role of job satisfaction.
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HRM is the area of core importance for any kind of organization to make success.
The relationship of HRM practices to employee performance is very important for
organizations because these are the employees who make organizations successful.
The present study will provide useful information and knowledge for the
management of the organizations & about the importance of human resource
management practices for getting more involved and productive employees with
improved performances. The study will also contribute valuable information to the
existing empirical knowledge about the link of human resource management
practices to the employee performance in the developing economy of Country
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CHAPTER 3
Company Profile
Seller Drive is a one-stop destination for all your business needs - Manage your Amazon Seller /
Vendor Central, Shopify, Flipkart, eBay, Paytm, etc. E-Commerce business effortlessly. Right
from setting up an account in different marketplaces, to fulfilling the orders and managing the
promotional activities - We get it all done, while you sit back and relax.
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Lifetime Association- We don't just look for business, but a lifetime relationship. Customer
satisfaction is our prime motive and we pay individual attention to perfectly cater to the needs
according to every business.
Content & Listing, Order Management, Account Health & Policies, Advertisement, Deals &
Promotions, Product Research, etc!
World's best-hosted e-Commerce Platform, join mission first 100 Indian Merchant Shopify
Stores Setup at a very economical price!
Expert in Consultancy
Starting online business, struggling with product discoverability or business profitability, contact
us now!
Amazon Service Provider Network (SPN) & Shopify Partner, Shopify Experts
Enabling sellers to launch, manage, and grow their business. The Services offered by SPN are
Amazon Fly, Imaging, Cataloguing, Amazon Boost, FBA Transportation, Advertising
Optimisation & Training.
Enabling sellers to make business LIVE, manage, and grow their Shopify Store business. The
complete solutions were available for Store Setup, Design/Development, Advertising &
Marketing, theme design, and custom app development.
Enabling sellers to go Global and grow their Amazon business. Reach hundreds of millions of
customers, Increase sales from festival demands across the world, Export products easily.
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Seller Drive is a one-stop destination for all your business needs - Manage your Amazon,
Shopify, Flipkart, eBay, Paytm, etc. E-Commerce business effortlessly. Focus on Amazon. Our
experienced team is focussed exclusively on the Amazon marketplace. As a team of the
specialist amazon service provider, we are here to help you launch your products, optimize your
campaigns, expand your reach, and finally drive sales up, and revenue grow! Focus on Shopify.
We create another sales channel using the Shopify Platform. As Shopify partner and expert, we
make business live while creating beautiful Shopify stores that increase sales and grow your
business. Advertising & Marketing. We focus to generate profitability and revenue, after deep
analysis and research we suggest the best methods to put advertisement and marketing budget
with a satisfactory return on investment.
Amazon is dominating the e-Commerce Industry worldwide and surpassing all its opponents in
India! It has more than 250 million active users.
We help merchants on the Amazon marketplace! With an eye on efficiency and innovation,
Seller Drive specializes in Amazon Seller Central & Vendor Central, Catalog & Listing, Amazon
enhanced A+ content, Amazon Brand Store Setup & Marketing, Amazon Advertising & Amazon
Complete Account Management.
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Central? Our network of qualified third-party service providers will help you with everything
you need to be successful in the Amazon marketplace.
Improved visibility with the opportunity to get listings on page 1 of Amazon search results.
* Prices mentioned are indicative. Actual prices may vary according to product volume and
requirement.
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Amazon Seller Central is the web interface used by brands and merchants to market and sells
their products directly to Amazon's customers. If you have a Seller Central account, you're
considered a marketplace or third-party seller. Amazon Vendor Central is the web interface used
by manufacturers and distributors. If you sell via Vendor Central, you're called a first-party
seller. You're acting as a supplier, selling in bulk to Amazon. Registration on Vendor Central is
by invitation only.
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It creates referrals
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The EBC of the product detail pages will enhance traditional product descriptions by adding rich
(HTML-based) contents, through which the customers can be more informed about the product;
and will help them in the product purchase with strong brand value escalation.
Up to 6 features will be highlighted per product that will include feature image, feature title, and
feature description. (Note: high-quality feature images for the products should be provided by the
seller)
EBC allows Brand Registered Sellers to showcase the unique value proposition of their products
through enhanced images and text placements. Adding Amazon Enhanced Brand Content, also
known as EBC to your product detail pages may result in higher conversion rates, increased
traffic, and increased sales when used effectively.
Submission
EBC submissions will either be published or rejected with necessary revisions outlined in the
rejection reason within 15-20 days of submission
You can publish content to all ASINs that you own as a Global Catalog Identifier (GCID)
registered brand owner, and have an offer for.
Amazon’s system currently allows sellers to have 20 pending submissions at one time.
Disclaimer
By purchasing this package, you acknowledge that 'Seller Drive' does not make any warranty or
guarantee as to whether your listing will be LIVE in the marketplaces on a certain duration; as
the final decision is on 'Marketplaces' and hereby we do not take responsibility for the same.
Additionally, if 'Seller Drive' completes the products content/listing and the 'Marketplace' rejects
the listing due to certain reasons related to company's documents, product authenticity or other
seller account-related issues; then 'Seller Drive' will not be liable to issue any kind of refund or
replacement of services for the work already completed.
Note
The seller should provide all the products with additional detailed information about their
premium products with high-quality images.
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Seller Drive will ensure that these factors are maintained as per Amazon's Policy and will
escalate the guidelines to the Seller if any violation occurred.
Disclaimer
As per Amazon's policy, many factors decide the account health. Efforts will be made by
Seller Drive to keep the account in good/fair condition but still if due to Order Defect
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Rate, Cancellation Rate, or the Late Dispatch rate, the account goes at risk or is
suspended, respective Sellers will hold the responsibility for the same. We as Seller Drive
will make sure that all appropriate actions/alerts/communication is done from our side
with the sellers to avoid it.
* Prices mentioned are indicative. Actual prices may vary according to product volume
and requirement.
* Variable pricing option also available at 2-5% of order value (GMV)
Website
http://www.sellerdrive.in
Industries
Information Technology and Services
Company size
11-50 employees
Headquarters
Nagpur, Maharashtra
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CHAPTER 4
Objectives of the study
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CHAPTER 5
• The research work will cover Amazon and also deal with the other party which is a regular
user of it.
• The scope of e-commerce Business in India is increasing year after year undoubtedly. The
scope of e-commerce business is turning out to be more famous day by day.
• The market demand and this requirement is generating innovations worldwide focus on
delivery time, ease transactions, and several features served by e-commerce business.
• Amazon has an extremely vast scope because it began an online book store that began
creating its technology such as AWS & Kindle.
• Different clients can do business by paying commission to the Amazon (third party).
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CHAPTER 6
Employees are not very well responding because of their heavy work.
Managers did not communicate everything because of their rules & regulations policy.
The research provides the number of facts but it doesn't provide actionable results.
The answer given by the respondents has to be believed as it is truly reflecting their
perception.
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CHAPTER 7
H1. The employee performance and satisfaction is the valuable outcome of HR Policies
of the organization.
H2. In the HR Policies, there are various restrictions also which affect the working of the
employees & stability also.
H3. HR Policies keep clear communication between the organization and its. employees
regarding their condition of employment.
H4. HR Policies are important to form a basis for treating all employees fairly and
equally.
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CHAPTER 8
Research Methodology
A research design is a framework or blueprint for conducting a research project. The research
design used for this project is descriptive as it is used in describing facts and characteristics of a
sample population under observation. In this project, it is used to describe the key motivator of
individual employees and to determine their various motivational profiles.
Research is a systematic effort to achieve the truth. Research is a careful, systematic & scientific
investigation or inquiry for a search of new facts in any branch of knowledge. In short,
"Research is systematized effort to gain in new knowledge."
Research as " the manipulation of things, concepts or symbols to generalize to extend, correct, or
verify knowledge, whether that knowledge aids in the construction of theory or the practice of an
art."
According to Kerlinger :
Research design is a plan, structure, and strategy of investigation conceived to obtain answers to
research questions and to control variance.
A research design is a specific method and procedure for acquiring the information needed. It is
the overall operational pattern or framework of the project that stipulates what information is to
be collected from which sources by what procedures.
Research methodology
A research methodology is purely and simply the framework or a plan for the study that guides
the collection and analysis of data. Research is the scientific way to solve the problem and it's
increasingly used to improve market potential. This involves exploring the possible method, one
by one, and arriving at the best solution, considering the resources at the disposal of research.
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The research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done systematically. In those various steps,
those are generally adopted by a researcher in studying his problem along with the logic behind
them. Research needs to know not only the research method but also know methodology. "The
procedures by which researchers go about their work of describing, explaining, and predicting
phenomena are called methodology." Methods comprise the procedures used for generating,
collecting, and evaluating data. All this means that the researcher must design his methodology
for his problem as the same may differ from problem to problem. Data collection is an important
step in any project and the success of any project will largely depend on how much accurate you
will be able to collect and how much time, money, and effort will be required to collect that
necessary data, this is also an important step.
Research steps:-
• Setting of objective
• Instrument-design(questionnaire)
• Main study
• Findings
• Conclusion
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Research Design
A research design is the specification of methods and procedures for acquiring the information
needed. It is overall operation patterns or a framework of the project that stipulates what
information is to be collected from which source by what procedure, it is also referred to as the
blueprint of the research process.
• Diagnostic study
• Experimental study
• Descriptive study
Descriptive Study
A study, which wants to portray the character of a group of individuals or situations, is known as
a descriptive study.
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• Explanatory research: in the case of explanatory research, the focus is on the discovery of the
ideas.
• Descriptive research: Descriptive studies are undertaken in many circumstances. When the
research is interested in knowing the characteristics of certain groups such as age, sex,
educational level, occupation or income, etc.
• Longitudinal studies: longitudinal studies are based on panel data and panel methods. A panel
is a sample of respondent who is interviewed from time to time.
DATA COLLECTION
Data collection plays an important role in research work. Without proper data available for
analysis you cannot do the research work accurately.
1. Primary data
The primary data is that data which is collected fresh or first hand, and for the first time which is
original. Primary data can collect through personal interviews, questionnaire, etc. to support the
secondary data.
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• Observation method- in this method a good report establishment of the respondent with the
researcher plays a very important role. The researcher is present in the company from where he
makes an observation and from there he collects the relevant data according to the careful
observation of respondents state of mind, the integrity of thought, the emotional stigma attached,
aggressive and other related tendencies and the physical postures of the responding forms the
core of this observation methods.
• Interview method- it is a systematic method by which one person enters more or less
imaginatively into the inner life of another who is generally a comparatively stranger for me.
• Questionnaire- it is the method by which we can make a group of employees by dividing them
into various subjects or asking them questions about their lifestyle and their problems. This
method is popularly used in the industry to find out the majority of the people like their job or
how much they are happy with their wages and other welfare facilities.
The secondary data are those which have already collected and stored. Secondary data easily get
those secondary data from records, journals, annual reports of the company, etc. It will save time,
money, and efforts to collect the data. Secondary data also made available through trade
magazines, balance sheets, books, etc. This project is based on primary data collected through
personal interviews. But primary data collection had limitations such as matter confidential
information thus project is based on secondary information collected through five years' annual
report of the company, supported by various books and internet sides.
Types of sampling
Types of sampling used in the survey were simple random sampling. In this method, the
sampling units have chosen randomly from the total employees at all levels in the organization.
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The sample size restricted as the sample is one organization. This sample size was determined as
50 as it is selected randomly from the Seller Drive, Nagpur.
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CHAPTER 9
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From the above chart, it can be concluded that Meal & break periods are the HR Policies used in
this company. Because 59% of the employees say that Meal & break periods are the HR Policies
used in the company are good. 13% of employees say that Timekeeping & pay is the HR Policies
used in the company, whereas 12% of the employees say Employee classification is the HR
Policies used in the company.
From the above paragraph, it can be concluded that HR Policies used in the company are good.
Because 82% of the employees say that the HR Policies used in the company are good. 9% of
employees say that the HR Policies used in the company are Very good whereas 6% of the
employees say that the HR Policies used in the company are Very bad and 3% of employees
have no comments for the HR Policies used in the company.
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3. At what level these HR Policies are helpful to reduce the grievances among the employees?
From the above paragraph, it can be concluded that the level of these HR Policies is helpful to
reduce the grievances among the employees are High. Because 85% of the employees say that
the level of these HR Policies are helpful to reduce the grievances among the employees are
High. 9% of employees say that the level of these HR Policies helpful to reduce the grievances
among the employees is Low whereas 3% of the employees say that the level these HR Policies
are helpful to reduce the grievances among the employees is Very good. and 3% of employees
have no comments.
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4. How much you are satisfied with the HR Policies of your organization
From the above paragraph, it can be concluded that the employees are Partially Satisfied with the
HR Policies of the organization. Because 88% of the employees say that the employees are
Partially Satisfied with the HR Policies of the organization. 6% of employees say that they are
Very Dissatisfied with the HR Policies used in the organization whereas 3% of employees have
no comments about it.
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Social 2 6.2%
Cultural 0 0%
Economics 18 56.3%
Legal 3 9.4%
From the above chart, it can be concluded that Economics is the factor that affects the HR
Policies in the company. Because 56% of the employees say that Economics is the factor that
affects the HR Policies in the company. 25% of employees say that Political factors affect the
HR Policies in the company whereas 9% of the employees say that Legal factors affect the HR
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Policies in the company and 3% of employees have no comments for the HR Policies used in the
company.
6. What are the various restrictions in HR Policies which affect the employee working &
satisfying?
Grievance Policy 15 0%
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From the above chart, it can be concluded that Leave Policy is the major restriction in HR
Policies which affects the employee working & satisfying. Because 67% of the employees say
that Leave Policy is the major restrictions in HR Policies which affect the employee working &
satisfying. 13% employees say that Code of Conduct is the restrictions in HR Policies which
affect the employee working & satisfying whereas 9% of the employees say that Bullying,
Harassment & Discrimination Policy restrictions in HR Policies which affect the employee
working & satisfying, 3% employees have no comments for the restrictions in HR Policies which
affect the employee working & satisfying.
7. Rate the level at which Hr Policies helps to positively motivate the employee's performance
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From the above paragraph, it can be concluded that the level of these HR Policies are helping to
positively motivate the employee's performance are Very High. Because 59% of the employees
say that the level of these HR Policies are helping to positively motivate the employee's
performance are Very High. 32% employees say that the level of these HR Policies are helping
to positively motivate the employee's performance are High whereas 3% of the employees say
that the level these HR Policies help to positively motivate the employee's performance is Low .
and 3% employees have no comments on it.
8. Performance Standards are carefully developed based on employees' opinion (Please tick)
Neutral 18 56.3%
Disagree 2 6.3%
Agree 5 15.6%
Strongly Agree 3 3%
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From the above chart, it can be concluded that the Performance Standards are carefully
developed based on employees they are neutral about it. Because 56% of the employees are
Neutral that Performance Standards are carefully developed based on employees. 19% of
employees strongly agree that Performance Standards are carefully developed based on
employees whereas 16% of the employees Agree that Performance Standards are carefully
developed based on employees, 3% of employees have no comments on Performance Standards
are carefully developed based on employees.
9. Rate the scale at which human resource management policies significantly affect employee's
performance?
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From the above paragraph, it can be concluded that the scale at which human resource
management policies significantly affect employee's performance is Very High. Because 52% of
the employees say that the scale at which human resource management policies significantly
affect employee's performance is Very High, 36% employees say that the scale at which human
resource management policies significantly affect employee's performance are High, whereas 9%
of the employees say that the scale at which human resource management policies significantly
affect employee's performance are Low, rest 3% employees have no comments about the scale
at which human resource management policies significantly affect employee's performance.
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From the above chart, it can be concluded that Yes equal opportunities are given to all
employees because 88% of employees agree that Yes equal opportunities are given to all
employees whereas 12% say No that equal opportunity is not given to all employees.
11. Do employees have access to profit-sharing/ gain sharing/ employee share ownership?
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From the above chart, it can be concluded that Employees don't have access to profit-sharing/
gain sharing/ employee share ownership. Because 94% of employees say No that they don't have
access to profit-sharing/ gain sharing/ employee share ownership.
CHAPTER 10
Conclusion
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The project work on the impact of HR policies on employee performance in M/s seller
drive (Authorized Partner of Amazon & Shopify) not only gave exposure to HR Policies
but also a new insight on the working of the human resource department of the e-
commerce company.
The policy grooms every individual to realize his/her potential in all facts while
From the study it can be concluded that HR Policies helps in motivating the employees
for work, it also helps the employees to get more opportunity in the e-commerce sector. It
helps to build a good official relation. And also helps to increase the profit of the
company.
It can be concluded from the study that with the HR Policies the employees are highly
satisfied or satisfied & because of this the growth & demand of the company is good. The
com
panyinspires its employees to do their best work.
It can be concluded that human resource management practices affect the performance of
employees, so the study says many of them are treated equally and fairly.
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From the study, it can be concluded that there are various restrictions which affect
working but with the help of proper and clear communication, every problem can be
solved.
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CHAPTER 11
Suggestion
1. Equal opportunities should be given to every employee so that they could give their best.
3. It is suggested that the organization must focus more on HR Policies so that every employee
4. Must make employee feedback compulsory things so that organizations could know about
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CHAPTER 12
Bibliography
INFORMATION SITES
2. Websites
http://www.sellerdrive.in
https://www.wikipedia.org/
http://www.hrgroup.com/
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CHAPTER 13
Questionnaire
EMPLOYEES PERFORMANCE
Anti-harassment
Employment classifications
Anti-harassment- 1 2 3 4 5
Employment classifications-1 2 3 4 5
3. At what level these HR Policies are helpful to reduce the grievances among the employees?
Rating scale - 1 2 3 4 5
4. How much you are satisfied with the HR Policies of your organization 1
23 4 5
Political
Social
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Cultural
Economics
Legal
6. What are the various restrictions in HR Policies which affect the employee working &
satisfying?
Leave Policy
Grievance Policy
Code of Conduct
7. Rate the level at which Hr Policies helps to positively motivate the employee's performance 1 2
345
8. Performance Standards are carefully developed based on employees opinion (Please tick) Fully
agree
Fully disagree
Partially agree
Partially disagree
9. Rate the scale at which human resource management policies significantly affect employee's
performance?
12345
Yes
No
11. Do employees have access to profit-sharing/ gain sharing/ employee share ownership?
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Yes
No
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