Bestea Group 8 2a Bsoa Final
Bestea Group 8 2a Bsoa Final
In Partial Fulfillment
Tenerife, Bernadette
Rosales, Rolly
I. Introductory Page
Address of Business: Inocencio Barleta St., Brgy IV-B, San Pablo City, Laguna
The BesTea Milktea House is located at Inocencio Barleta St., Brgy IV-B, San
Adventist Church. It was a Joint Partnership business of Patricia Mae Capule and
C. Nature of Business
The BesTea Milktea House is a tea establishment that deals in all flavors of milk
tea and fruit tea. We will sell our milk tea and fruit tea in a milk tea cup. Our BesTea
Milktea House will provide all the best experience to our different customers. We will
not only sell a tea alone, we will intend to deal in various products that are associated
with milk tea and fruit tea as well as offer services that are in line and connected with
tea. Some of the product and services are, different flavors (milk tea and fruit tea) and
a topping (tapioca pearls), for appetizers like fries and nachos. In services we offer
BesTea Milktea House will obtain through the capital of the owners through
bank loan, established by Patricia Mae Capule and Charish Ann Infante on the 4 th of
January year 2021. Our financial plan is based on our research into similar business in
the similar communities. We estimated for equipment, rent and other operating
expenses. As an owner-operated business our top priorities in the first three years are
repaying our long-term loan, paying our employees, covering our expenses on time
Milktea House, Joint Partnership in this business plan is unique to this business and
confidential; therefore, anyone reading this plan agrees not to disclose any of the
information in this business plan without the express written permission of BesTea
Milktea House.
It is also acknowledged by the reader of this business plan that the information
furnished in this business plan, other than information that is in the public domain,
may cause serious harm or damage to BesTea Milktea House and will be kept in the
strictest confidence.
Your signature below executes this agreement. Thank you in advance for your
Signature: Date:
F. Executive Summary
Milk tea shop is popular among young to young adults. But in our milktea house,
it’s not just for young and young adults, it is for everyone because it serves a healthy
drink. Our business, BesTea Milktea House is far from the plain looking tea that you
are familiar with. It is non- alcoholic and non-carbonated. The tea we use is a real
black tea. Most of the people nowadays are health conscious and looking for healthy
drinks such as milk, tea, smoothies and fresh fruit juices. We serve milk tea and also
fruit tea for non- tea lovers. The cup that we are using is a plastic hard cup that can be
reusable. BesTea Milktea House will serve a life time promo that will attract and
excite the customers. Promoting the products of BesTea Milktea in our social media
services. BesTea Milktea House is open for walk in, dine in, to go and delivery.
There is a new tendency for people to try new products and services, teenagers
and students are the most interested on what is trendy nowadays. But also, we will try
to attract new customers by creating and improving a new tendency of drinking tea for
all ages. Our pricing is ranging from 99 to 199 pesos, for regular size (16oz) cost 99
pesos, large size (22oz) 130 pesos and extra-large (1liter) 199 pesos, that is cheap and
unique price compare to competitors because our product has a life time promo of buy
The business is looking forward to add some specialty mix or mixing with
different drinks like yakult mix, creamy latte mix, creamy milk tea mix, coffee drinks
and coolers. And to grow our business, we are also looking forward to build another
BesTea will assure that our employees are well trained and their knowledge,
skills and abilities will enhance more. They will be focus on what they are positioned.
Also, the manager will know what else need to be improved on their skills so that they
will be professional at doing their job. We will be having a general assembly where
everyone can tell their opinions on how to improve and grow the business.
selected public elementary school every year and they will give to some teachers of
their delicious and best seller milk tea or fruit tea, so the business will be even better
known.
BesTea Milktea House has contingency plan to assure that in case of emergency
or disaster might happen, they will have an emergency action plan, evacuation center
or a safety place for the customers, workers and equipment. Food security is also
matter to this business. For all of the important files, it will be back up in case it will
be damage or lost. BesTea will have a backup plan for all of this especially for the
environment. Business policies are given for a better workplace safety that wearing a
prescribed uniform is a must during working, unplugging all the power cord after
working hours, and a fire extinguisher would be place inside the store and production
area. Employee conduct, that employee must report every single information that
At BesTea, we stay true to our word by always providing the best quality
experience, customer service and tea. BesTea will assure you a bond that lasts forever!
Business Description
BesTea Milktea House is a new tea house located at San Pablo City. Managed by
the owners Patricia Mae Capule and Charish Ann Infante, their love for teas will make
BesTea Milktea house will offer a lifetime BUY 1 TAKE 1 promo for you. We
will serve a full range of tea and a real black tea, as well as appetizers, nachos and
fries. BesTea will also give you different flavors of tea that you deserve. Our product
is unique from others for offering a low price compared to others. We are also using a
Our Mission
Our mission is to satisfy our customer with our buy 1 take 1 lifetime promo.
Our milk teas are all-natural milk and its best tasting that will make our customers
happy. Our business expects that the people of the town will not get loss of interest of
buying to us because besides from the great taste of our milk tea it is also has a cheap
price that can make them buy a lot to satisfy their cravings.
The BesTea’s Milktea House goal is to bring milk tea experience closer to home,
Products
Our product is far from the plain looking tea that you are familiar with. It is
non- alcoholic and non-carbonated. The tea we use is a real black tea. The tea is
sweet, though you can less the sugar as much as you want. The drink usually a mix of
milk, tea, sugar, flavor and a tapioca ball or also known as tapioca pearls. We offer a
huge variety of flavors to try. We serve milk tea and also fruit tea for non- tea lovers.
The cup that we are using is a plastic hard cup that can be reusable. BesTea Milktea is
Marketing Strategy
BesTea Milktea House grand opening will have a promotion of free upsize in all
milk tea and fruit tea flavors. We will promote our business in our social media
services. We will encourage our customers through promotions like we will offer a
lifetime BUY 1 TAKE 1 promo. Our Buy 1 Take 1 promo is a huge advantage for our
consumer because they will get a 2 cups of milktea for a cheaper price compared to
others. It is also an advantage for the owner itself because the people will enjoy the
product.
Advertisement
awareness for our milk tea and their related products through our Facebook page
promo, discounts and the incentives that we will give to our customers, we will also
include the location of BesTea Milktea House.
Target Market
The target market of our BesTea Milktea House can take by almost everyone like
young people to adults especially the teenagers and students. There is a new tendency
for people to try new products and services, teenagers and students are the most
interested on what is trendy nowadays, they consume milk tea often. We will try to
attract new customers by creating and improving a new tendency of drinking tea for
Most of the people nowadays are health conscious and looking for healthy drinks
such as milk, tea, smoothies and fresh fruit juices. Milk tea shops is popular today so
we have so many competitors that’s why we’re planning some promotions for our
products and improving our products like searching and trying new flavors and types
that will excite the customers and attracting them to purchase our products. We will
share this to our website or social media platforms to inform them. BesTea Milktea
house will offer a lifetime BUY 1 TAKE 1 promo. Our product is unique from others
for offering a low price compared to others. We are also using a hard cup to reduce
using of plastic to save the environment.
B. Analysis of Competitors
Milktea, Rocks & Tea, BLK TEA, Bubba Tealicios Pearl Milk Tea Place,
Mobile Bubble Tea, Patrix Icecream and Milktea, Abeoji Milk Tea, Happy
Cup, Ochado, Serendipity Tea Bar, Hubbys Tea House, Thirst-tea Gorilla
Milktea, Chatime, Infinitea, Ninetea’s Milktea House, Gong Cha, Planes and
Brews.
SWOT Analysis
Strengths
We have several strengths that will be beneficial to our milk tea business. First,
we provide high quality and healthy beverage at affordable prices. Second, we have
strong distribution channel to reach our customers who are far away. And lastly, we
have competent and efficient employees who understand the beverage market and
they know that it will take us to the top and also the owner who have required
Weaknesses
Our weaknesses are from the fact the we have so many competitors in the
market, we would be battling with other healthy drinks, and difficulty to create an
Opportunities
introduce new products and innovation. Also, we are building a brand that we want to
Threats
We expect to experience strong competition from other milk tea shop in the same
location or around us. Also, we expect issues such as people claiming to have health
issues from taking our product and some problems about our services. Regardless of
the threats that we will going to face, we have strong determination to ensure that we
C. Market Segmentation
Market segmentation will be focus on reaching the customers like young and
adults who are tea lovers and fruits lovers that prefer healthy drinks. They will be
interested in our products because of the cheap price and a life time promo of buy one
take one.
PROCESSING
MANUFACTURING
SERVING
CUSTOMER SERVICES
BESTEA MILKTEA SERVICES
HOUSE
HUMAN RESOURCE
DELIVERY
D. Industry Forecasts
As the business launched the product, the BesTea Milktea House is expecting to
have 200 customers to buy our product, get a review from them and promote to others
or to their friends our products and promotion. After several weeks, our customers and
sales is increasing day by day due to our life time promo. But we will still advertise
our business every day to our social media platforms like on our Facebook page
reviews from our customer we will improve, make a plans and strategies of our
or mixing different drinks like yakult mix, creamy latte mix, creamy milk tea mix,
coffee drinks and coolers. We will be looking forward for having someone or
somebody who’s interested to franchise our business. And we will also build another
E. Controls
In BesTea Milktea House, we have a lifetime promo buy one take one and to
control the supply and demand, we need to estimate the stocks that we have. Based on
every day purchases of customers we will estimate the stocks so that we’ll prevent the
A. Products
The BesTea milktea is a mix of black tea, milk, flavor, sugar and tapioca pearls.
The milktea that we offer is available in three different sizes regular, large and extra-
large all in an affordable price. Our cup is made of hard cup that can be reusable once
you order again and get a 5 pesos’ discount. We serve a huge variety of flavor that you
BestTea milktea is a milktea that you will love and you will drink over and over
again.
BesTea Milktea’s
TOTAL: 14,540.00
PROJECTED EXPENSE:
TOTAL: 58,160.00
A. Service
BesTea milktea service offers a unique and affordable drink that you will
loved. It is made of real black tea, sweet milk and a unique choice of flavors. We
are available in walk in, dine in, to go and delivery. BesTea milktea serve what
you deserve!
B. Size of Business
partnership business the shared capital of the owners of the business will be
Milk
Black tea
Tapioca pearls
Flavors
Hard cups
Straw
Ice
Plastic Bags
Thermos
D. BACKGROUND OF ENTREPRENEUR
E BIRTH
PATRICIA MAE 19 May 25, 2001 San Pablo Pat
CAPULE City
CHARISH ANN 20 September. San Pablo Cali
TENERIFE City
ROLLY ROSALES 20 October 19, Dolores, Rolly
2000 Quezon
Vision/Mission/Goals/Objectives
Mission
Our mission is to satisfy our customer with our buy 1 take 1 lifetime promo.
Our milk teas are all-natural milk and its best tasting that will make our customers
happy. Our business expects that the people of the town will not get loss of interest of
buying to us because besides from the great taste of our milk tea it is also has a cheap
price that can make them buy a lot to satisfy their cravings.
Vision
Our vision is to provide our customers with the best tasting, all-natural milk teas
for their everyday lives. At BesTea, we stay true to our word by always providing the
Goals
Short-term goal – Use the best quality experience, customer service and advertising
Long-term goal – Will build another branch in other location to grow the business.
Objectives
To establish a presence as the first local healthy milk tea around San Pablo
To offer wholesome, fairly priced, and ethically diverse milk tea products.
Strategies
BesTea Milktea House grand opening will have a promotion of free upsize in all
milk tea and fruit tea flavors. We will promote our business in our social media
services. We will encourage our customers through promotions like we will offer a
lifetime BUY 1 TAKE 1 promo. Our Buy 1 Take 1 promo is a huge advantage for our
consumer because they will get a 2 cups of milktea for a cheaper price compared to
others. It is also an advantage for the owner itself because the people will enjoy the
product.
Business Policies
Workplace Safety
Employee Conduct
Employee must report every single information that happens in the business.
Disciplinary
Equal Opportunity
their reason.
BesTea did a one-week training system for the new employees to enhance their
knowledge, skills and abilities. In that training, the new employees will surely focus
on what where they are positioned. In that way, the manager will know what else
needs to be improved on their skills so that they will be professional at doing their
job. Also, they will be having a general assembly where everyone can tell their
opinions on how to improve the business. With all of this the manager and the
The Program for Social Responsibility of our business BesTea Milktea House is
elementary school every year. We will give some teachers of our delicious and best
seller milk tea and as a result, our business will be even better known.
V. Marketing Plan
Pricing
All the ingredients, materials and equipment that the business have such as; milk,
black tea, tapioca pearls, flavors, hard cups, straw, ice, plastic bags and thermos. For
regular size (16oz) cost of 99 pesos, large size (22oz) 130 pesos and extra-large (1
liter) 199 pesos, that is the range price of our product with a life time promo of buy
one take one, that is cheap and unique price and promo compare to competitors.
Distribution
The distribution of the products may be dining in, walk in, to go and deliveries.
Our customers can dine in and walk in, in our store. For the online customers, the
distribution of the products using social media applications and page that we have,
Promotion
Promoting the products of BesTea Milktea House in our websites and social
media accounts will encourage them to purchase because of the promos and cheap
Product of Forecast
Before we launched this business, we our looking forward that after several
months we will develop and adds some specialty mix or mixing different drinks like
yakult mix, creamy latte mix, creamy milk tea mix, coffee drinks and coolers. But for
now, milk tea and fruit tea is our top drinks in our business.
Control
In BesTea Milktea House, we have a lifetime promo buy one take one and to
control the supply and demand, we need to estimate the stocks that we have. Based on
every day purchases of customers we will estimate the stocks so that we’ll prevent the
A. Form of Ownership
This business plan is in the form of “Partnership” since the group which consist of
four members. The owners who manage the business and the two members who
assigned to different positions that will cover all the products and services.
They make sure to know the partners background to make the business profitable
and successful. The owners shared their capital to establish the business. Their interest
C. Authority of principals
Accountability
The owners assigned duties and delegates so the subordinates can accomplish the
Communication
Transparency
Everyone must be transparent and must be willing to share. Owners need to build
a trust with employees so they will be more engaged and committed to the vision of
the business.
Organization Chart
Store Manager
Purchasing Manager
Their roles are to work with suppliers and vendor of ingredients of tea and build
and maintain relationship with them. Also, they prepare and review the supplier
contract.
Marketing Manager
campaigns
Human Resources
Ensures that all the departments in the organization runs smoothly. Conducts
recruitment and orientation for new employees. Also, responsible for carrying our
Accountant/ Cashier
The responsibilities of being accountant are; they are in charge of preparing the
Server
The roles of the server are from preparing the food, stocking supplies, serving,
charging people for their food or drinks, handling cash, cleaning the tables and
answering questions.
Driver/ Delivery Man
delivering the orders to customers in a safe and timely manner. Reviewing orders
before and after delivery to ensure that the orders are complete, the chargers are
Cleaner
inspection and maintenance activities. Carry out heavy cleaning tasks and special
projects.
B. New Technologies
3. Shaking machine
C. Contingency Plan
Purpose
The purpose of the BesTea Milktea House Contingency Plan is to assure that in
case of emergency or a disaster might happen, we will have a backup plan so the
Overview
The business operation will continue in the event of a disaster; we will include
contingency procedures. The business will assure and maintain this plan. The
2. Fire
3. Robbery and theft
4. Market crisis
5. Natural Disaster
Recovery Strategies
identifying and segrating affected products. Provide training on food security for all
2. We will establish an emergency action plan or fire protection plan. Will perform
EAP team training and other employee, visitors, and contractor training. Fire
department and insurance companies can help with assessment. Identify alternate
3. Place cctv and alarms inside of the store and production area. Putting hotline
4. Prepare emergency fund in case of crisis. Marketing strategies for business process.