Professional Documents
Culture Documents
Business Plan Freshly Bakeshop
Business Plan Freshly Bakeshop
BUSINESS PLAN
OF
FRESHLY BAKE SHOP
SUBMITTED TO:
MR. RAGGIE GAMBOA MERCADO MS. CAMILLE JOY ALVAREZ
12-Apollo Adviser/Business Plan Mentor 12-Zeus Adviser/ English Critique
SUBMITTED BY:
GROUP 2 Members: JUVIE ANN M. REYES
I. Executive Summary
LKJ
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Our company name is Freshly Bakeshop we will be operated by seven proponents named
Charimaine Castro, Angelika Soledad, Mikaela Santos, Juvie Ann Reyes, Dave Abina, Catherine Flores
and Vincent Santiago. We called our Bake Shop a Freshly Bake Shop because we sell our cakes that
are freshly baked from the oven. Our business started because we know that Filipinos are fond of
sweets. As an entrepreneur we think of something new that could get the attentions of the
consumers by having customized cakes but in an affordable price.
The Freshly Bake Shop is intended to produce a customized cake where you can choose your own
design, flavors and size. Our product targets are those who are celebrating their weddings,
anniversaries, birthdays or other occasions and also the sweet lovers. We will be located near
school, church, public market, parks and along the highways to make it accessible to the consumers.
The facility of our business will be Muji influenced, with Instagramable backgrounds and displays so
that our clients can enjoy not just the food but also the environment. We'll have some little shelves
of books for them to browse, as well as some board games.
Our customized cakes can be classified as a gift, snack or dessert that can be enjoyed by everyone.
Freshly bakeshop will surely reach your expectation. That is the reason why our product is like that
because we all want the best for you. Freshly Bake Shop assumes to increase 10% every month of
March to November and also increase 15% by the month of January, February and December
because this months are full of celebration like for example New Year's Eve, Valentines and
Christmas etc. Our business forecast will 12,791,790 for the first year, 14,070,969 for the second and
15,478,065.9 for the third year of running our business.
When it comes to starting a business, time, knowledge, and effort are insufficient. Money is also
required for the establishment of a business. As a result, our company's starting capital is
2,000,000.00. To sustain our business for the first three years, half of our funds will come from the
owners, and the other half will come from a bank loan.
Since we are rooting to our business to be successful we will surely gain back the money we funded
in our business. And for the money we loan from a bank we are going to repay it semi-annually.
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2.2 Company Description
Our business that will authorize to act by five proponents named Charimaine Castro, Angelika Soledad,
Dave Abina, Juvie Ann Reyes, Mikaela Santos, Catherine Flores and Vincent Santiago. Each member
agreed to manage the overall operations of the business.
Freshly Bake Shop we will be a small business that aims to make customized cakes. We will specialize
in custom-made to order customized cakes.
We will assure you to serve delicious and freshly made cakes. Freshly Bake Shop will bake cakes daily
and only sell what is freshly made for that day. There will never be a stale cake served at Freshly Bake
Shop. Our business is for all ages and it can be enjoyed on every occasion because our bakeshop offers
freshly baked and tasty cakes that everyone will surely love.
Freshly Bake Shop will meet your needs whether you want need to purchase some cakes for a
particular occasion. The business approach is straightforward we provide treats to customers of all
income levels and backgrounds.
Our company name is Freshly Bake Shop because we sell our cakes that are freshly baked from the
oven. Our business started because we know that Filipinos are fond of sweets. As an entrepreneur, we
think of something new that could catch the attentions of the consumers by having customized cakes
but in an affordable price.
Our logo is simple but memorable yet quick and easy to familiarize. And if the mixer caught your
attention, we will tell you the reason behind it. We indicate mixer because it represents baking our
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freshly products that we want to sell. Furthermore we added some short quotes that is also eye
catching. This quote is inside the circle of our logo "Baked with love and care", we included it in our logo
so they are able to know that our product is baked that way.
Our product Logo is simple but quick to recognize. At first glance, it will literally imprint to one's mind.
And it shows slice of cake as a symbol of our freshly baked pastries.
2.4.3 Mission
Freshly Bake Shop mission is bound to provide a high-quality and affordable bake goods to all.
2.4.4 Vision
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Freshly Bake Shop's vision is to be the most innovative bake shop in Gapan City, with plans to expand
into other provinces throughout the Philippines.
Freshly Bake Shop will be located at H.Malgapo St beside Alberts Flower Shop and Lyndon’s Letchon
Manok at San Lorenzo Gapan City. It is located near schools, church, parks, public market and high ways
making it more accessible.
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2.5.3 Floor Plan
This bakeshop’s motif will be Muji influenced with Instagramable backgrounds and displays so that our
clients can enjoy not only the food but also the environment. We will have some little shelves of books
for them to browse, as well as some board games.
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III. Products
The Freshly Bake Shop is a kind of pastries that will serve you a freshly baked from the oven. We have
customized cakes. Our product is consist of flour, rising agent/baking powder, sweetener/sugar, butter
or oil, eggs, salt, milk or cream, chocolate and cacao, powder spices and flavoring extracts, and
additionally, the fruits. Freshly Bake Shop has many flavors depend on what the customers want. We
will assure you that our Freshly Bake Shop will satisfy your cravings and needs in sweets.
In our packaging we have decided to paper box since Gapan City implemented the “No plastics in
every store or markets” and in order to do that we use an environmental friendly packages for our
products. In labeling, we have decided to use customized stickers which included our company name the
Freshly Bake Shop, our location, number, and social networks to contacts.
Table 3.2.1
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3.3 Future Products
Freshly Bakeshop will create and add more tasty pastries .We would like to add ice cream cake,
cupcakes and donuts with different fillings on it. We would also like to offer a “decorate your own
bento” where you can design your own cake and construct it yourself, so you can get some first-hand
experience in our bakeshop or through your home. The Freshly Bakeshop will serve perfectly made
pastries every day and will act as an example to others who want to be entrepreneurs, to be courageous
enough, and confident enough to craft a strategy and start their own business.
IV.
4.1 Market Segmentation
Under this segmentation, our pastries are served for all ages. Freshly bakeshop will serve a delicious
pastries and it can be enjoyed on every occasion or dessert time because our bakeshop offers a freshly
baked that everyone will surely love. We are not just focusing on the students but also to younger
consumers, employees, and workers who love to eat pastries.
Our target customers are from all ages .Our product targets are those who are celebrating their
weddings, anniversaries, birthdays or other occasions and also the sweet lovers. Freshly Bakeshop will
be located in Gapan City, and we intend to create a Social Media accounts for our bakery to collect
feedbacks from our wonderful customers and help us recognize our business.
Freshly bakeshop will surely reach your expectation. That is the reason why our product is freshly
baked because we all want the best for you. We sell your needs and wants in every way or situation. If
you want something sweet or freshly baked cakes, just call us and we will deliver right away.
Our product starts because we think that they need business development since the popularity is not
forever. We know and surely our product will become sellable because cakes are never getting out of
trend. Some people want to try new things so we produced customized cakes for you to choose your
own design, flavors and size. We know that our product will surely reach their expectations and
satisfaction.
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4.3 Market Growth
We assure that our sales will be more extensive each year. For the reason that our business will become
acquainted by people as time goes on by virtue of our high quality premium taste of our pastries and
cakes.
We planned to sell our pastries through having our own retailers who will present and satisfy the needs
of someone who buys our customized cakes. We will promote our business and products through social
media sites since people are into technology nowadays and this is also the reason to have a high chance
to known our freshly baked shop. We also want to promote our business by hanging the flyers in public
and community areas for them to know that there is a business that will satisfy their cravings.
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Table 4.4.1 Distribution of Patterns
OWNERS/
MANUFACTURERS
RETAILERS
CUSTOMERS
Freshly bakeshop is confident that its existing loyal clients will spread the word and refer their bakery
to their fellow residents. We also intend to promote our product using social media such as Instagram
and Facebook. Our pastries and especially the customize cakes speak for themselves and will quickly
spread around the town of the delicious baked goods and affordable of freshly bake Shop.
For the young and adult citizens of Gapan City. Freshly Bakeshop is the type of bake shop that offers
pastries that can be classified as desserts or snacks. We will assure you to serve delicious and freshly
made pastries for you to enjoy with your love ones.
Starting and entering the business industry will be more difficult than it appears, so we planned ahead
of time by going through the government approval process for us to build and launch our company.
After we have received all of the necessary approvals and documents, we will introduce our product to
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the public by giving flyers and by posting on social media flat forms in order for them to recognize our
bakery.
4.5.3Advertising
We preferred to use the social media on advertising our business, because in this generation many
people are usually using technology. And for those who do not use gadgets, we can give them flyers
where they can see our contact, social media accounts, address, and we can also give them free bento
cakes for the first five customers who will order our customize cakes.
Freshly Bake Shop offers customized cakes at price that range from under 250 to 850 pesos. It was
determined through the size, quality or alternatives of ingredients that would be used. For example,
customer can choose what kind of dessert she/he wants to eat if it is the usual customize cakes in bento
size or normal size of our cake which is 7 inch.
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4.5.5 Publicity
By opening our business, we are going to publicly introduce our product through social media like
Facebook and Instagram, and also give flyers to the citizens of Gapan City. Through Facebook, we intend
to create our own Facebook page and also an Instagram account where we can post our yummy
updated products and collect customer feedback. Through flyers, consumers can see some of the
information regarding our business.
V. Competition Analysis
Here in Gapan City, Nueva Ecija there are some different types of pastry and cake that similar to our
product. These are donut, ensaymada, and cupcakes that is available in our competitors such as, Bakery
Shops like Delicious Bakery, Red Ribbon, and Goldilocks. These shops are our top competitors. Delicious
Bakery offers some snacks such as, bread roll, and chicken sandwich. Chicken sandwich is a type of snack
with the combination of chicken, mayonnaise, and crushed pineapple. When it comes to their price, it is
really affordable that everyone can afford. The way on how they entertain the costumers you will surely
appreciate it. Goldilocks and Red Ribbon is famous and known by the consumer. But the weakness of
this product, other consumers get tired of the taste due to the same product that they offer. That is why
our company launch a new food ideas that can give them a happiness and satisfaction to our unique
taste of product which is the customized cakes cakes these product are presentable, you can choose
your own flavor and design and it has a good taste and affordable.
Competitors Description
Other Baker and Bakery Shop These are the business that offers wide variety choices of
(Red Ribbon and Goldilocks) pastry and they have made to order products for their
customers.
Delicious bakery The Delicious bakery offers a variety snacks such as bread
roll, ensaymada etc. And they are also known for their good
service.
The Pastry tasty Pastry tasty is known as one of the famous bakeries
because of their good offer and delicious pastries.
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VI. S.W.O.T. Analysis
Having strengths in our business can overcome the weaknesses of our business, because having
premium cakes and friendly staff can earn the trust of the customers and the location of our business is
more accessible.
Having opportunities in our business can overcome the threats that we might face considering that
those opportunities address important needs. Having target markets, global influences, and life style
trends can lead to the identification of emerging needs.
To implement a long term relationship among employees by giving an award for appreciation.
To get the best feedback from the customers
To have another brand of my business and to be a well-known Freshly Bake Shop.
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To sell in a good way and to have harmonious relationship with the customers.
To have some advantage with the other competitors.
Step 1:
Prepare baking pans
Stir together dry ingredients(flour, baking powder and/or baking soda, and salt)
Step 4:
Combine the butter and sugar then add the eggs one at a time
Step
5:
Alternate adding dry and wet ingredients( flour mixture and some of the milk (or other liquid
Step 6: specified in the recipe) to the butter-egg-sugar mixture)
Step 7:
Pour Batter into pans and bake
Cool the Cake(Allow the cake to cool completely about 1 hour. This is a key step to letting the
Step 9 cake firm up, making it less likely to break apart as you frost it)
Step Assemble the cake then add the first coat of frosting
10:
Step
Frost and decorate
11:
Freshly Bake Shop expects to produce 60 customized cakes per day, by the month we consume 1,560
pieces of our cakes. We expect that our cakes will increase 10% every month of March to November and
also increase 15% by the month of January, February and December because this months are full of
celebration like for example New Year’s Eve, Valentines and Christmas etc.
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7.3.1 Projected Volume of Operation
The table
below is the
Table 7.3.1 Projected Volume of Production
MONTH NO.PRODUCTS PRODUCE
January 1,794 pcs
February 1,794 pcs
March 1,716 pcs
April 1,716 pcs
May 1,716 pcs
June 1,716 pcs
July 1,716 pcs
August 1,716 pcs
September 1,716 pcs
October 1,716 pcs
November 1,716 pcs
December 1,794 pcs
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7.4 Raw Materials
The raw materials needed in our product are wheat flour, sugar, salt, eggs, butter, milk, baking
powder, and additional flavorings that our customer wants in their customized cake like vanilla,
chocolate, cocoa and fruits etc. These ingredients will come from grocery to ensure that our product is
high quality made.
To minimize the components from spoiling and being squandered for an extended period of time,
we will store them first in, first out. We ensure that all ingredients are safe by inspecting each expiration
date to ensure that the physical stability and nutrient content indicated on the product level are
maintained
We will base on normal size of our cake which is 7 inch chocolate cake with minimalist design only since
our company is specialized in customized cake.
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per tray (240 pcs) (6,240 pcs)
(30 pcs)
BUTTER 65.00 (225 225 g 60 kg 1,560 kg 450.67
g)
MILK 110.00 per 128 g 7.68 kl 199.68 kl 21,964.8
kg
BAKING 213.00 2g 0.12 kl 3.12 kl 664.56
POWDER (1 kg)
COCOA 168.00(1kg) 96 g 5.76 kl 149.76 kl 25,159.68
POWDER
VANILLA 170(100 ml) 8 ml 4.8 ml 124.76ml 212.16
EXTRACT
TOTAL: 79,994.9
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7.5 Projected Cost of Raw Materials
Due to economic change, Freshly Bake Shop expects to increase the number of raw materials in the
coming years due to increased production. As a result, the percentage of raw materials may increase by
5% from April-May 2022 and 10% by June-March 2022.
7.5.2 Projected Cost of Raw Materials for the Next Five Years
Freshly Bake Shop assumes to increase production cost in the new few years due to inflammation
rate, economic change and the increase in sales of products and is expected to increase by 10%
annually.
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Bookshelf - A bookshelf is a piece of furniture
used to hold books or other printed materials.
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Cash Drawer - A cash drawer has separate
compartments for coins and bills.
TOTAL: 46,700
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7.7 Supplies/Utilities Equipment
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Sieve - a utensil consisting of a wire held in
a frame, used for straining solids from liquids,
for separating coarser from finer particles, or
for reducing soft solids to a pulp.
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Cake cutter - A cutter cake is an
agricultural tool used for cutting cake.
Supplies/Utilities Equipment
ITEM PRICE /UNIT QUANTITY TOTAL COST
(RM)
Cake Molder 100.00 2 sets 200.00
Measuring Cups 53.00 2 sets 106.00
Measuring Spoons 32.00 2 sets 64.00
Decorating Tips 51.00 3 sets 102.00
Pastry Bags 96.00 2 sets(96units per 192.00
set)
Sieve 65.00 2 units 130.00
Rubber Spatula 46.00 2 units 92.00
Offset Spatula 88.00 3 units 264.00
Mixing Bowls 99.00 3 units 297.00
Cake Turntable 118.00 3 units 354.00
Baking Mixer 2,896.00 2 units 5,792.00
Cake Cutter 201.00 2 units 402.00
Scissors Flower Cake 57.00 3 units 171.00
Customized Cake 50.00 100 units 5,000.00
Box
Cake Boarder 271.00 1set(200units) 271.00
Total: 13,437.00
7.8 List of Equipment
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Table 7.8.1 LIST OF SHOP EQUIPMENTS
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Refrigerator - A refrigerator is an appliance
which is artificially kept cool and used to store
food and drink
You sent
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TABLE 7.8.2 LIST OF SHOP EQUIPMENTS
ITEM PRICE /UNIT(RM) QUANTITY TOTAL AMOUNT
Telephone 670.00 1 670.00
Wi-Fi 1,457.00 1 1,457.00
Air conditioner 17,500.00 1 17,500.00
Computer 9,999.00 1 9,999.00
Refrigerator 59,950.00 1 59,950.00
Oven 2,800.00 1 2,800.00
Cake Chiller 6,000.00 1 6,000.00
TOTAL: 98,376.00
OWNERS
ASSISTANT
PASTRY CHEF CASHIER DISHWASHER DELIVERY MAN
CHEF
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8.2 Schedule Tasks and Responsibilities
•Owners
Owners are responsible for coordinating and
supervising the bakery's business operations.
They hire and train employees, process payroll,
manage relationships with supplies, organize
inventory and develop marketing and
promotional materials. It upholds safety and
sanitation practices at the bakery by inspecting
the kitchen and developing workplace policies.
Owners collaborate with bakers to develop a
menu, including planning specials and rotating
baked goods.
•Pastry Chef
In charge of preparing baked goods for sale to
customers. Their duties include creating
recipes, ordering ingredients and coordinating
baking schedules to produce breads, cakes,
pastries, pies, cookies and other goods.
•Assistant Chef
Assistant Chef provides direct support to
bakers when producing breads, case and other
goods. They can help with front-of-house duties
like serving customers or kitchen tasks like
mixing batter and organizing inventory. Other
duties for bakery assistants include preparing
fillings for pastries, notifying the manager when
ingredients are low, tracking expiration dates
and counting the number of available goods.
•Cashier
Cashier handles the front-of-house duties at a
bakery including greeting customers,
answering phones, taking orders and
processing cash transactions. A bakery clerk
places prepared baked goods into packaging,
attaches labels to the produce and arranges
them into an appealing display. Their other
duties include sweeping the floor, cleaning
display cases, replacing inventory and wiping
windows, menus and counters.
•Dishwasher
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Dishwashers work at bakeries to provide
bakers with clean kitchen equipment. They
clean and sanitize bread pans, muffin tins, and
molds, spring forms, mixing bowls, spoons, and
spatulas and measuring cups. After washing
the bakery dishes, they organize the utensils
and kitchen equipment for easy access.
Dishwashers may also assist with other
cleaning tasks like cleaning ovens, wiping
stoves and mopping floors.
•Delivery Man
A person who delivers wholesale or retail goods
to customers usually over a regular local route.
NAME JOB
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8.4 Daily Roster
Our store will be open Monday to Saturday. And we will be closed during Sunday so that we can rest.
10 AM – 10 AM – 10 AM – 10 AM – 10 AM – 10 AM – CLOSED
7 PM 7 PM 7 PM 7 PM 7 PM 4 PM
The owners will be the one who will lead the business.
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IX. Financial Plan
9.1 Sales Forecast
Freshly Bake Shop assumes will increase 10% every month and also increase 15% by the month of
January, February and December because this months are full of celebration like New Year’s eve,
Valentines and Christmas etc.
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Freshly Bake Shop through nonstop modernism our company expects to increase its sales by 10%
every year. Below is the projected sale for 5 years.
YEAR SALES
The figure inside the table shows the possible income and the percentage increase of sales throughout
the next five years.
SALES: 11,628,900
EXPENCES:
COST OF GOODS (PRODUCTION COST) 1,047,933.19
FURNITURES AND FIXTURES 46,700
SUPPLIES/UTILITIES EQUIPMENT 13,437.00
EQUIPMENTS 98,376
UTILITIES 60,000
(water, electricity and internet)
ADVERTICING EXPENSE 3,000
SALARY EXPENSE 416,000
=1,311,046.19
NET INCOME LOSS 10,317,853.81
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9.3 Projected Income Statement for the Next 5 Years
Freshly Bake Shop will be expecting to increase the income by 10% every year. And our company will
also be expecting that the income and profit will grow for the next five years.
The table below is the summary of projections of sales, cost of production and income for five years.
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