PR AGENCY

REFRAME is a Public Relations agency which brings you the best in PR. We are a team of five
young, enthusiastic professionals willing to give our best possible endeavor to make your company
reach new heights. We are zealously focused on creating a real-time measurable impact on client
businesses through breakthrough ideas and diligent efforts.

ABOUT OUR AGENCY

Agency Name: REFRAME

Agency Name: REFRAME
REFRAME Logo:
AURUM Logo:

Vision: Our vision is to make our company recogonized as an evergrowing market leader in
Vision: Our
delivering vision is campaigns
innovative to make ourto company
partnersrecogonized
we respect. as an evergrowing market leader in delivering
innovative campaigns to partners we respect.
Mission: Our mission is to create and implement innovative public relation campaign, to provide
Mission: Our
informed, mediamission is topublic
– savvy createrelations
and implement innovative
services public industry
with superior relation campaign, to provide
knowledge, a genuine
informed, mediaof– customers
understanding savvy public andrelations services
the issues with superior
that affect industry knowledge, a genuine
them alike.
understanding of customers and the issues that affect them alike.

Our Values:

● Client Commitment: We strive hard to build and enhance our relations with our clients. We go above
and beyond everyday to prove and stand on our commitment towards our clients.

● Passionate Learners: As enthusiastic young professionals we are keen learners and try to understand
our client s need and requirement from us in an efficient and effective ‟ manner.

● Smart Workers: We produce quick and efficient work, but always keep the objective of each
campaign top of mind along with the deadlines.

● Result oriented: Pure and simple, that s what we and our clients care about most – the ‟ bottom line!
We strive for tangible results along with creating mind boggling curatives.
OBJECTIVE:

We want to help you stand out and put your best face forward. With comprehensive development and
execution of PR campaign we help your brand with the right positioning, relationship manangement with
the public. A strongly designed media campaign helps gain brand visibility and highlight its product,
services and policies in the eyes of the public. We will:

1. Attract media
2. Generate awareness
3. Inform the public about latest company news
4. Enhance brand reputation
5. Build trust and credibility in the minds of customer.

Our Team:
Our agency is composed of the following departments:
● Creative Team: A team of young, enthusiastic creative professionals with innovative ideas and
execution strategies.
● Account Management: People who are looking out for all of our client s needs and ‟
administering them in terms of extensive research.
● Client Servicing: Keeping up with the clients and balancing communication to strengthen the
bridge between the two parties.

ABOUT THE CLIENT

 Name: LAVANYA SAREEN PHOTOGRAPHY

Company Type: Photography Services

Logo:

Visual identity:

Website : WEB: https://lavanyasareen7.wixsite.com/website

Instagram account
 About us

Founded by Lavanya sareen in 2020, Lavanya sareen photography is not just a

photography studio but a design solution studio based out of New Delhi that works towards
creating and curating tailor-made content for brands across all spectrums of fashion and
lifestyle.

From conceptualising the narrative to planning and execution, We aims to build a brand’s
identity and amp up their social media presence through stunning visuals.

CAMPAIGNS AND EDITORIALS

Creating stylised visuals to highlight the mood of the said collection in  sync with the
brand’s identity and philosophy.

LOOKBOOKS AND E-COMMERCE

Clean and aesthetic studio/outdoor shoots targeted specifically for e-commerce websites
and lookbooks.

PRODUCT STYLING
Championing the details of the product and it’s special features through a cohesive mood
and visuals.
 PROPOSAL

PRESENTED TO:

LAVANYA SAREEN PHOTOGRAPHER

https://lavanyasareen7.wixsite.com

PRESENTED BY:

TEAM REFRAME

ABOUT US:

The name of our PR agency is REFRAME. We offer strategic PR services and

solutions to manage your brand reputation. We plan, execute and deliver results
that make credible news happen for your brand. Our team members are student of
journalism and mass communication.

MISSION STATEMENT:

Our mission is to create and implement innovative public relation campaign, to

provide informed, media – savvy public relations services with superior industry
knowledge, a genuine understanding of customers and the issues that affect them
alike.
VISSION STATEMENT:

Our vision is to make our company recogonized as an ever-growing market leader

in delivering innovative campaigns to partners we respect.

OBJECTIVE:

We want to help you stand out and put your best face forward. With
comprehensive development and execution of PR campaign we help your brand
with the right positioning, relationship manangement with the public. A strongly
designed media campaign helps gain brand visibility and highlight its product,
services and policies in the eyes of the public. We will:

1. Attract media
2. Generate awareness
3. Inform the public about latest company news
4. Enhance brand reputation
5. Build trust and credibility in the minds of customer.

CREATIVE STRATEGY

We will take your new start-up company to big audience and imporatant investors
in a quick and effective way. We will work with you to identify key angles and
opportunities to target high profile media , investors, and clients.

The strategy we had in mind for building campaign that will push your company
forward is consisting of the following:

1. We will identify collaboration opportunities and create a database of media

contacts.
2. We will manage your social media account and create a steady flow of
content on it focusing on content marketing and reaching out to influencers
with a background in your sector.
 3. Organizing an event:

OUR TEAM

1. ADITYA SINGH
2. CHARU BHATNAGAR
3. DEVANSHI SETHI
4. LAVANYA SAREEN
5. NAKUL MORYA
Notice
Minutes of meeting
Campaign
 ASHA
A New Found Confidence……………

ASHA is a campaign lead by Lavanya Sareen Photography for embracing courage and boosting
confidence of Acid Attack Fightors. For any person who has suffered an acid attack it is very
difficult to regain that confidence because these attacks often disfigures a person for life. For
most of us are face is our identity , our confidence and our courage, but when someones takes
away or disfigures that face in just a second , how are we suppose to regain ourselves again.
When I thought of myself in such a situation I realized no matter how strong I think I am but
maybe I can loose that strength forever. And from that moment I never called them an Acid
Attack Survivor , but an Acid Attack Fightor. These Fightors are one of the only superheroes we
get to see in real life as they have not only fought those villains and acid but also their friends,
familes and the entire society bravely to earn a respectful position for themselves.

As a professional Photographer , I have observed the changes in the model’s behaviour and self-
esteem after a photoshoot. They are always more confident and embrace their natural beauty not
just after seeing the photos but also because they went through a professional shoot. The lights,
camera, music and o the whole enviroment of a photoshoot gives a person a new perspective
towards themselves and the self-image they have in mind. During the shoot we not only just take
photos, but also makes the model more comfortable and teaches them posing and most
importantly how to embrace their natural face to get the most authentic and beautiful pictures.
Once they let go of their fear , they have an opportunity to found a new confidence in
themselves.

Through ASHA we would like to contribute our skills and help these fightors to find a NEW
CONFIDENCE in themselves. We want to provide them with an amazing experience of a
Professional Photoshoot. Giving a gift of confidence is a very difficult or maybe almost an
impossible thing but we would like to make the effort to do it. No matter if a face has
symmetry or stands according to the societal expectations, every face is beautiful
and we are here to embrace it.
MOODBOARD
 WHAT WE WILL DO IN THE EVENT

We will provide a:
1. Professional photoshoot with 5-6 fightors
2. Learning about their experience and Sharing it in the event
3. Fundraising at Vivekanand Institute of Professional Studies
Studio equipments which we’ll use:
1. Backdrop stands
2. Backdrops
3. Tripod
4. Monopod
5. Cameras
6. Reflectors , diffusers
7. Small lights ( rings lights , colors etc)
POSTER FOR THE EVENT
POSTER FOR FUNDRAISING
PHOTOSHOOT
 PRES
S CONFERENCE
E PRESS KIT
POST PRESS CONFERENCE
SOCIAL MEDIA MANAGEMENT