DEKHO APNA DESH

A social platform to save and empower India’s Rich legacy of Art and Culture

Submitted By –
Akriti Goel
GLA University Mathura
 Table of Contents

 Executive Summary

 Company Description

 Environmental Analysis & Target Markets

 Management Team

 Marketing Plan

 Revenue Model

 Contingency Plan

 Vision

 Appendix
 Are you suffering from FOMA - Fear of Missing Art?

Executive Summary:

We believe that the future of travel will be about learning, experimenting, experiencing and

exploring. At Indian Studio we connect people seeking artistic experiences to our

passionate artists who deliver superior and authentic knowledge of art by building

credible and meaningful connections. As an all-inclusive experience hub that curates

unique, authentic, and passion-driven workshops and art experiences.

Indian Studio is a marketplace platform for hands-on art experiences with master artisans of

India. Our platform connects passionate artisans of Cities like Jaipur, Jodhpur, Udaipur with

travellers, art-lovers, professionals, students for personalized art workshops. Apart from

immersing in the artist’s unique world, one takes an art piece home, which is co-created

together with the artist.

Today we live in an era where the pride of ‘experiencing’ the new is much greater than the

pride of ownership. Millennials who are leading consumption today are more interested in

exploring and discovering the world through all their senses. What better way to do that by

exploring Rajasthan’s rich culture & heritage through ‘Art Experiences’?

Any art experience involves a two to five-hour-long personalized session with an artist of

repute, who will explain & demonstrate to the participants the intricate details, history,

cultural legacy and love and passion for the art. Any guest receives unique insights while

parallelly indulging in the art to design and co-create something of his/her own as a take-

away.

We aspire to curate immersive craft experiences in India that give visitors glimpses into the

lives of artists. We want to put the Indian Karigars into spotlight around the globe.
Indian Studio is a unique platform working for all the authentic artisans that aims to

bridge the gap between the art curators and passionate audience by giving them a

unique, versatile and creative experiences.

Indian Studio is not an intermediary. By building meaningful relationships with undiscovered

artists, we empower local crafters to find monetary support and recognition.

All it takes is an art of storytelling to bring out the emotions and spark interest in every

human. At Indian Studio, we handpick experiences that are hidden in the Indian Art Culture.

A local touch helps in transforming oneself from within and such experiences liberate our

soul, expand our vision and satiate our wanderlust from within. In short, connecting with the

roots gives us such a state of pleasure!

When we buy directly from the artist, not only we give them the sense of recognition but also

help them in effort to sustain.

Experiences We deliver –

At Indian Studio, we have Art Experiences for every interest.

You name it, we have it!

From tie &dye sessions to blue pottery, Jutti making to feather painting! We have got to

covered! Miniature painting, Madhubani Art, Pattachitra Workshop and lot more!

 Jaipur Blue Pottery  Fresco Painting (Arayash)

 Sandalwood Carving  Pichwai Painting

 Gemstone Carving  Phad Painting

 Meenakari / Enamelling  Samudari Jhaagh (Sea Foam) Carving

 Tarkashi (Brass Inlay on  Leather Jutti

Wood)
  Wooden Hand Block  Gold Emboss Painting

 Miniature Painting  Dhaal & Talwar Engraving

 Sculpting  Metal Engraving

 Rice Writing  Horn & Bone Work

 Paper Mache  Tie & Dye

 Minimalist Photography  Multi-Style Painting

 Kathputli / Puppetry

 Lac Work

What can you expect from the workshop?

 A visit to the authentic art space/workshop of the artist.

 An authentic and immersive experience which tells the story of the art form, city,

neighbourhood or just the people, sometimes going back decades & centuries with the

legacy of their art & craft.

 An insider glimpse at the Artist’s award-winning Masterpieces.

 A co-created art piece as a take-away.

How to book an experience?

Drop a message on our website and the expert will get in touch with you!

You can also book an experience directly from the website!

the experience can be viewed by clicking on the respective experience listing.

Environmental Analysis:

Unfavourable conditions such as pandemic, economic recession might hamper the business

plan. Stability in the economic system will work in favour of the business plan.

The biggest strength of Indian Studio is its unique selling proposition! Aligning with India’s

rich culture, makes it lucrative

Weakness of Indian Studio is lack of awareness. Due to dynamic changes in our lifestyle,

people do not have time and knowledge about such workshops which connect artists with

audience.

Opportunities are tremendous! Having the first mover advantage, Indian studio plans to

connect the real, raw, authentic and underrated India with the rest of the world.

Due to a simple and easy business plan, it has a threat of getting copied or facing

competition.

Management Team

Operations Manager

Business Development Executive

Auditor

Tech strategist

Marketing Plan:

 Putting up free experiences workshop at cultural events/fests

 Distributing souvenirs

 Social Media marketing

 Introduction of Self-DIY kits!

Target Market/ Customers:

 Corporate Sector– According to a 2011 University of London study, blood flow

actually increases 10% to “joy response” parts of the brain when study participants

look at a beautiful painting. We will pitch in our stress-busting experiences for

corporate sector as a part of their employee training programme. The best way to

know your employee is by engaging them in non-work-related art sessions.

 Tourism Sector – A pilot study recently stated that travellers are more inclined to

learn about ancient culture and artistic roots of the place.

 Educational Sector – Schools, Colleges, Cultural fests. Curating tailor-made events

for events into art, music, performing arts, poetry & literature.

Revenue Model:

The revenue model of Indian Studio is the number of experiences held. The website enables

the clients to book the experiences according to their choice. Indian Studio provides 90%

reward to the respective artist on every experience booked. After paying off the

necessary charges and costs, the remaining is the profit left.

SOURCES OF FUNDS
Serial No. Particulars Amount (Rs)

1 Savings 20,000

2 Total 20,000

COST SHEET
Fixed Cost

Advertisement 1500

Internet Charges 400

Miscellaneous 300

TOTAL FIXED COST 2200

Variable Cost

Commission Paid (90% on every experience) 1800

Miscellaneous 100

TOTAL VARIABLE COST 1900

Gross profit Analysis

Price per experience = Rs 2000

Variable cost = Rs 1900

Gross Profit Margin = Rs 100 (per experience)

Break-even point – Fixed cost/Gross profit = 1.46 experience

After executing 22 experience sessions, we will attain our beak even point.
Contingency Plan:

Where there is will, there is zoom! In this unprecedented area, like covid-19, we will be

switching our experiences completely online. Clients can have virtual art experiences like

never before!

Vision:

 Empower Local Artisans

 Highlight the rich mastery of Indian Art

 Upscale the creativity to global level

 Spread Awareness of Indian Art & Culture

Gopal ji – Blue pottery Hanraj kumat - sculpting Mohan lal ji – Royal jutti

Online Workshops and Interviews During Covid-19

Contributing our bit to save the heritage and Authentic virtue of rich and

cultural India