Dekho Apna Desh: Submitted by - Akriti Goel GLA University Mathura
Dekho Apna Desh: Submitted by - Akriti Goel GLA University Mathura
A social platform to save and empower India’s Rich legacy of Art and Culture
Submitted By –
Akriti Goel
GLA University Mathura
Table of Contents
Executive Summary
Company Description
Management Team
Marketing Plan
Revenue Model
Contingency Plan
Vision
Appendix
Are you suffering from FOMA - Fear of Missing Art?
Executive Summary:
We believe that the future of travel will be about learning, experimenting, experiencing and
passionate artists who deliver superior and authentic knowledge of art by building
Indian Studio is a marketplace platform for hands-on art experiences with master artisans of
India. Our platform connects passionate artisans of Cities like Jaipur, Jodhpur, Udaipur with
travellers, art-lovers, professionals, students for personalized art workshops. Apart from
immersing in the artist’s unique world, one takes an art piece home, which is co-created
Today we live in an era where the pride of ‘experiencing’ the new is much greater than the
pride of ownership. Millennials who are leading consumption today are more interested in
exploring and discovering the world through all their senses. What better way to do that by
Any art experience involves a two to five-hour-long personalized session with an artist of
repute, who will explain & demonstrate to the participants the intricate details, history,
cultural legacy and love and passion for the art. Any guest receives unique insights while
parallelly indulging in the art to design and co-create something of his/her own as a take-
away.
We aspire to curate immersive craft experiences in India that give visitors glimpses into the
lives of artists. We want to put the Indian Karigars into spotlight around the globe.
Indian Studio is a unique platform working for all the authentic artisans that aims to
bridge the gap between the art curators and passionate audience by giving them a
All it takes is an art of storytelling to bring out the emotions and spark interest in every
human. At Indian Studio, we handpick experiences that are hidden in the Indian Art Culture.
A local touch helps in transforming oneself from within and such experiences liberate our
soul, expand our vision and satiate our wanderlust from within. In short, connecting with the
When we buy directly from the artist, not only we give them the sense of recognition but also
Experiences We deliver –
From tie &dye sessions to blue pottery, Jutti making to feather painting! We have got to
covered! Miniature painting, Madhubani Art, Pattachitra Workshop and lot more!
Wood)
Wooden Hand Block Gold Emboss Painting
Kathputli / Puppetry
Lac Work
An authentic and immersive experience which tells the story of the art form, city,
neighbourhood or just the people, sometimes going back decades & centuries with the
Drop a message on our website and the expert will get in touch with you!
Environmental Analysis:
Unfavourable conditions such as pandemic, economic recession might hamper the business
plan. Stability in the economic system will work in favour of the business plan.
The biggest strength of Indian Studio is its unique selling proposition! Aligning with India’s
Weakness of Indian Studio is lack of awareness. Due to dynamic changes in our lifestyle,
people do not have time and knowledge about such workshops which connect artists with
audience.
Opportunities are tremendous! Having the first mover advantage, Indian studio plans to
connect the real, raw, authentic and underrated India with the rest of the world.
Due to a simple and easy business plan, it has a threat of getting copied or facing
competition.
Management Team
Operations Manager
Auditor
Tech strategist
Marketing Plan:
Distributing souvenirs
actually increases 10% to “joy response” parts of the brain when study participants
corporate sector as a part of their employee training programme. The best way to
Tourism Sector – A pilot study recently stated that travellers are more inclined to
for events into art, music, performing arts, poetry & literature.
Revenue Model:
The revenue model of Indian Studio is the number of experiences held. The website enables
the clients to book the experiences according to their choice. Indian Studio provides 90%
reward to the respective artist on every experience booked. After paying off the
SOURCES OF FUNDS
Serial No. Particulars Amount (Rs)
1 Savings 20,000
2 Total 20,000
COST SHEET
Fixed Cost
Advertisement 1500
Miscellaneous 300
Variable Cost
Miscellaneous 100
After executing 22 experience sessions, we will attain our beak even point.
Contingency Plan:
Where there is will, there is zoom! In this unprecedented area, like covid-19, we will be
switching our experiences completely online. Clients can have virtual art experiences like
never before!
Vision:
Gopal ji – Blue pottery Hanraj kumat - sculpting Mohan lal ji – Royal jutti
Contributing our bit to save the heritage and Authentic virtue of rich and
cultural India