Success Stories of Women Entrepreneur: March 2012
Success Stories of Women Entrepreneur: March 2012
Success Stories of Women Entrepreneur: March 2012
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Abstract
In today scenario women leads in every sector we take example of corporate world,
professionals & political sector. In case of corporate sector woman, they are many obstacles
& difficulties, but then to they prove themselves as successful person in corporate world.
India is brimming with the success stories of women. They stand tall from the rest of the
crowd and are applauded for their achievements in their respective field. These women
leaders are assertive, persuasive and willing to take risks. They managed to survive and
succeed in this cut throat competition with their hard work, diligence and perseverance.
Ability to learn quickly from her abilities, her persuasiveness, open style of problem solving,
willingness to take risks and chances, ability to motivate people, knowing how to win and
lose gracefully are the of the Indian women entrepreneurs. In a recent survey it is revealed
that the female entrepreneurs from India are generating more wealth than the women in any
part of the world. The basic qualities required for entrepreneurs and the basic characters of
Indian women, reveal that, much potential is available among the Indian women on their
entrepreneurial ability.
Index
Sr.No. Particular
1 Introduction
6 Conclusion
Introduction
This paper special focuses on successful women entrepreneurs in India. In a recent survey it
is revealed that the female entrepreneurs from India are generating more wealth than the
women in any part of the world. The various problems aeries in front Indian women
entrepreneurs and how they can overcome these problems become successful in society. As
traditional India are men dominating country but in 21 st century scenario is change women’s
leads in every sector like banking, manufacturing, service sector and Information technology
etc. There are compulsion of circumstances took up income generating activity to sustaining
themselves & there family. The men of these women were either not there or if were there
With help of education & awareness, women have shifted from the kitchen, handicraft &
traditional cottage industry to non traditional business. Many of these new industries are leads
The study is based on secondary data which is collected from the published reports,
Women entrepreneur is a person who accepts challenging role to meet her personal need and
become economically independent. There are economical, social, religious, cultural and other
factors existing in the society which responsible for the emergency of the entrepreneurs.
“Women entrepreneur refers equally to someone who has started a one women business to
and controlled by a women having a minimum financial interest of 51% of the capital and
The hidden entrepreneurial potential of women has gradually been changing with the growing
sensitivity to the role and economic status in the society. Women are increasingly becoming
conscious of their existence, their rights and their work situations. Today, women
entrepreneurs represent a group of women who have broken away from the beaten track and
are exploring new avenues of economic participation. Among the reasons for women to run
organized enterprises are their skill and knowledge, their talents, abilities and creativity in
Women today are radiating that unmistakable glow of leadership. The time has come for the
nations to celebrate and salute the success of women. It is high time that countries should rise
to the challenge and create more support systems for encouraging more entrepreneurship
amongst women. At the same time, it is up to women to break away from stereotyped
mindsets.
The emergence of women entrepreneurs and their contribution to the national economy is
quite visible in India. The number of women entrepreneurs has grown over a period of time,
especially in the 1990s. Women entrepreneurs need to be lauded for their increased
utilization of modern technology, increased investments, finding a niche in the export market,
creating a sizeable employment for others and setting the trend for other women
comprise about 10% of total number of entrepreneurs in India, with the per cent growing
entrepreneurial force. With the corporate sector eager to associate and work with women owned
businesses and a host of banks and non-governmental organizations keen to help them get going,
there has rarely been a better time for women, with zeal and creativity, to start their own
business.
In India, mainly a woman’s duty is to look after her children and manage the other members of
the family. Man plays a secondary role only. Incase of married women she has to strike a fine
balance between her business and family. Her total involvement in family leaves little or almost
no time or energy to be diverted for the business activities. Support and approval of husbands
seems to be necessary condition for women entry into business. Accordingly, the educational
level and family background of husbands also influences women participation in the field of
enterprise
In India, around 3/5th (60%) of women are still illiterate. Illiteracy is the root cause of socio-
economic barriers or hurdles. Due to lack of education and that to qualitative education, women
are not aware of business, technology and market knowledge. Also lack of education causes low
achievement motivation amongst women. Thus lack of education creates problems before
women to set up competitive enterprises. In India around 60% of women are still illiterate.
Illiteracy is the root cause of socio- economic problem. Due to the lack of education women are
not aware of business, technology and market knowledge. Also lack of education causes low
achievement motivation among women.
Male chauvinism is still prevalent in many parts of the country yet. The constitution of India
speaks about the equality between both the sexes, i.e. men and women. But in practice, women
are looked upon as “abla” i.e. weak in all respects. Thus women suffer from a number of
problems, in a nutshell in a male dominated society; women are not treated equal to men. This in
turn, serves as a barrier to woman’s entry into business. The constitution of India speaks of
equality between sexes. But in practice women are looked upon as abla i.e. Weak in all respects.
In male dominated Indian society, women are not treated equal to men. This turn serves as a
Women in India lead a protected life. They are even less educated and economically not stable
neither self-depended. All these factors reduce their ability to bear risks and uncertainties
involved in a business unit, which is the most important criteria of every business activity.
A number of women have to face the challenges of market because of stiff competition. Many
business women find it difficult to capture the market and compete with their product. They are
Today all the women are suffering from one major problem of lack of self-confidence, will-
power, strong mental outlook, optimism etc. They always fear from committing mistakes while
doing their piece of work, more over there is limited initiative of taking risk and bearing
uncertainty in them. Thus all these psychological factors often obstruct their path of achieving
success in the area of enterprise. Successful businessmen can be self motivated through setting
up a mind and taking up risk and accepting social responsibilities on shoulder. The other factors
such as family support government policies financial assistance etc. are also important to set up
business. Women lack confidence in their strength and competence. The family members and
Stability- Women do not change activity frequently and tend to grow with the same
Quick Learner- Women are eager to learn and are quick on the activity learners.
Adaptability- women adapt to change very well and make the most available environment
Attitude- Women generally have the positive attitude most of the time and usually hold the
Articulate- Women, more often than not, are very articulate and expensive
Patience- Women’s ability to stick with patience is quite better than man
The Nita Ambani is one of the most influential business women in the nation and have a
passion for the game of cricket is a boon and especially for someone of the stature of Nita
Ambani. She has taken Reliance’s social responsibility to the next level and engaged
wholeheartedly with the game that India eats lives and breathes.
Nita Ambani who plays the role of the co-owner of the IPL team Mumbai Indians sure knows
how to balance work and play. Nita Ambani’s fervour for cricket seems to be ever increasing
with Mumbai Indians having raked in all the top rank players from the country and looking
all set to win the accolades. Nita Ambani, co-owner of the Mumbai Indians spearheaded the
strategy for making the smartest bid for the most sought after cricketer Kieron Pollard in the
Indian Premier League (IPL). In the quest to bid for Kieron Pollard, three teams had lined up
for the auction- Chennai Super Kings, Royal Challengers and Kolkata Knight Riders apart
from Mumbai Indians. However, Nita Ambani’s bid prevailed during the auction.
In 2008, Nita Ambani led Mumbai Indians’ successful bid for 7 players including Harbhajan
Singh, Zaheer Khan and Sanath Jaisurya while during the 2009 player auction; Mumbai
Indians bid South African Player Jean Paul Duminy for a whopping $950,000. This year, Nita
Ambani signed up for Kieron Pollard. The bidding which began at a bare price of $200,000
soon took a boost when Chennai Super Kings, Royal Challengers and Kolkata Knight Riders
began battling it out to win over the player. With every bid resulting in all four teams getting
into a tie, the IPL chief Lalit Modi called for a tie breaker rule where in all the teams were
supposed to quote a price in silent and the team quoting the highest amount would win the
claims over Kieron Pollard. Luck clearly rode Nita Ambani’s way as she called out the
highest bid.
Creative Director of Balaji Telefilms; Awarded with Ernst & Young (E&Y) Startup
Ekta Kapoor can be aptly called as the reigning queen of Indian television industry. The
serials produced by her company Balaji Telefilms are a great hit with the masses and are
dominating all the major T.V. channels in India. Born on June 7, 1975, Ekta Kapoor is
daughter of former Bollywood superstar Jeetendra and sister of current Bollywood hero
Tusshar Kapoor. Ekta Kapoor did her schooling from Bombay Scottish School and later on
joined Mithibai College. She was not interested in academics and on the advice of her father
ventured into TV-serial production at the age of 19. And soon she changed the face of Indian
Today, Ekta Kapoor is the creative director of Balaji Telefilms. Her company has produced
more than 25 serials and each one is being shown, on an average, four times a week on
different television channels. Ekta Kapoor's serials have captured the imagination of masses.
She has broken all previous records of TV serial production and popularity in India. Her most
famous television venture has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000
and is still leading the TRP ratings in India. Her other famous serials include "Kahaani Ghar
Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "Kahin
Kisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".
Profession: eBay Hobbyist (WHY HOBBYIST? SHE MAKES A LIVING OFF IT)
Monica Chheda loves clothes. Five years ago, she thought it was trouble enough trying to
squeeze her saris and dresses on to one shelf in the family home. Today, her problems are
much grander. With a little help from eBay, Monica has built a successful business selling
clothing fabrics to Indian and international buyers on the Internet. And with her business
growing fast, these days she struggles to fit all her bright and beautiful fabrics in one store!
The idea to set up her own business took Monica completely by surprise. Ever since her
marriage, the 37-year-old computer graduate earned a small income from tutoring local
children in their school studies. Then one day, a friend of her husband suggested she start
selling fabrics on eBay India to buyers making dresses and kurtis. Monica thought it was a
fantastic idea. After all, she already had a good amount of knowledge on garments as she
used to spend time helping her husband in the Dadar clothing store he used to own. Monica’s
husband has been extremely supportive in helping her getting started and has always
encouraged her to run a business on the Internet. Without his continued support, this wouldn’t
have been possible. She even single-handedly did all her own research, reading up on eBay's
rules and regulations and successfully sourcing fabrics and material from Mumbai's markets.
Today, what started out as a small, home-run Internet business has expanded to include six
employees and a shiny new office? Every day, Monica and her team are kept busy answering
queries, packing and delivering orders, and sourcing new products. She has been such an
inspiration to her staff members that some of them have even followed her lead and opened
their own online businesses. Monica ships her products to almost every corner of the globe
and, to keep her business fresh, she creates new product ranges each season. She is very
proud of her success. It has given her independence, and a special standing in the community
and among her friends. "Running a business on eBay has been a tremendously enriching
experience. It is the perfect platform on which to launch a successful enterprise. “My advice
to other women is to always chase your dreams and never be afraid of the challenges you
meet along the way," says Monica. Oh, and Monica's husband no longer has any objections.
Conclusion:
Women’s today are very dynamic. In India there are various examples of women
entrepreneurs who created history due to their lot of efforts, patience and positive attitude. In
today’s male dominated society women’s have proved that they can also work better and
accomplish their dreams. Today Ekta Kapoor, Neeta Ambani and Monica Chheda are the
idols for those who want to fulfill their dreams and want to be a successful entrepreneur.
Reference:
Websites
http://www.techno-preneur.net/information-desk/sciencetech-
agazine/2009/march09/Women/women.htm
http://www.reliance-tracker.in/news/nita-ambani-co-owner-mumbai-indians