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Knight Frank The Wealth Report 2022
Knight Frank The Wealth Report 2022
Editor HNWI
Andrew Shirley
High-net-worth individual – someone with a net worth of
—
Prime property The world is still enduring a period of significant disruption, so more
Written by The most desirable and most expensive property in a given than ever this year’s edition of The Wealth Report needed to cut
Knight Frank location, generally defined as the top 5% of each market by through the confusion and offer clarity. Reflecting this, our cover
Research
value. Prime markets often have a significant international bias concept builds on the notion of chaos and noise coming together
Thusal Bennett in terms of buyer profile. seamlessly. We drew inspiration from nature – notably how starlings
James Culley move together en masse in a murmuration creating wonderful
Lee Elliott The PIRI 100 – Now in its 15th year, the Knight Frank Prime organic shapes – and also from data and the digital world, a theme we
Kate Everett-Allen
International Residential Index tracks movements in luxury discuss in the report. Helped by the subtle foiling effect, the reader’s
Patrick Gower
Antonia Haralambous prices across the world’s top residential markets. The index, eye is drawn to the QR code so they can continue their journey online.
Anna Ward compiled using data from our research teams around the world,
covers major financial centres, gateway cities and second-home
Project management
hotspots – both coastal and rural – as well as leading luxury
Natasha Mistry
o re
ski resorts. ver m
Marketing Dis c o
Lauren Haasz
The Knight Frank Wealth Sizing Model – The model,
THROUGHOUT THE REPORT
Public relations created by our data engineering team, measures the size of
QR CODES WILL TAKE YOU
Astrid Recaldin HNWI, UHNWI and billionaire cohorts in more than 200 countries SEAMLESSLY TO EXTRA
and territories. In addition, we model the number of HNWIs CONTENT AND DATA ON
— THE WEALTH REPORT’S
and UHNWIs at city level for 100 global cities. NEW DIGITAL PLATFORM
Sub-editing
Sunny Creative
Welcome
Rory Penn – Head of Knight Frank Private Office
I
am delighted to welcome you to the
16th edition of The Wealth Report,
and the second to be produced under
the shadow of Covid-19.
Notwithstanding uncertain times,
we have still seen substantial wealth creation
globally with the number of people with net wealth of
US$30 million or more increasing by almost 10%
last year. We offer our perspective on current trends
and opportunities and look to the future to help
guide clients through evolving real estate markets.
What has become clear during the pandemic is
that wealth cannot exist in a bubble. We need to be
cognisant that inequality levels are increasing, and
that the battle against climate change has reached
what many now regard as a tipping point.
I am therefore pleased that this edition of the
report features some incredibly thought-provoking
contributions from those at the forefront of the
struggle against what are arguably some of the
biggest issues facing the world today. From the CEO
of Prince William’s ground-breaking Earthshot Prize
initiative to one of the earliest female technology
pioneers and philanthropists, to mention just two,
I hope you find their insights as inspiring as I did.
Technology moves forward ever more rapidly and
we try to keep up with this by reporting on the brave
new world of the metaverse and the opportunities
offered by a raft of new crypto investments.
Knight Frank also continues to move forward.
We are delighted to have expanded our Private Office
network into New York and Singapore to work
alongside our London and Dubai private client
teams, established a new commercial alliance in the
US and set ourselves an ambitious net zero target.
If we can help you achieve any of your targets
or aspirations, please do get in touch. The Private
Office and wider Knight Frank network would love
to be of assistance.
TH E WEA LTH REPORT 2 0 2 2 2
Contents
The Wealth Report’s six chapters take you on a unique journey through
our index results, expert insights, thought-provoking interviews, future
views and data that help shed light on some of the key issues affecting
how you live, work, invest and give back
32 14 ccumulation, assets
A
and acceleration
18 Inside wealth
Chapter 2 Ten wealth industry experts on their
Analysing global
top tips and biggest risks
Investing
wealth populations
48 36
Power to the people
26
Unsustainable luxury
Liam Bailey questions whether lavish
Chapter 3 Our data dashboard of private capital
lifestyles stand up to scrutiny
Home trends in commercial property
68 50 The heat is on
34 Building blocks
Two big themes driving investment
Chapter 4 The results of our Prime International decisions: blockchain and property
Cities Residential Index (PIRI 100)
24
Taxing times 46 Let’s get phygital
Erica Payne on her mission to
Where digital meets physical real
persuade millionaires they want estate – enter the metaverse
to pay more tax
66
Homes of the future
44 The ultimate investment What will our homes look like
Hannah Jones, CEO of The Earthshot in 100 years’ time?
Prize, explains how it could save
the world
80 Cities of the future
Four new urban centres,
90 Saving Nemo from Saudi Arabia to Mars
Natália Perry recounts her long journey
to protect a remote corner of Indonesia
94 Sailing into the metawaves
The future of the superyacht
Key
9.3% over the year, creating an additional
52,000 very wealthy people compared
with just 12 months earlier. This growth
was evenly spread, with North America
findings
(up 12.2%) just ahead of the regional
pack. Only Africa saw a decline in
wealth. As we discuss, the growth in
younger, self-made UHNWIs (21% of
the total) will drive new investment
themes and innovation.
… PROMPTS A BACKLASH
Liam Bailey, Knight Frank’s Global Head p20
With 83% of our Attitudes Survey
of Research, shares his key insights from respondents expecting their clients’
the 16th edition of The Wealth Report wealth to grow further this year, and
our expectation of a further 28.3% rise
T
in global UHNWI numbers by 2026,
he Wealth Report’s objective is to provide an annual assessment of how wealth policy responses to tackle inequality
creation is shaping investment markets, and to highlight opportunities and risks. are on the rise. Expect more wealth
This year’s report paints a dramatic picture. Economic, wealth and property taxation, focused on assets rather than
market trends are accelerating in the wake of the global pandemic, presenting income, and a narrowing in the number
an ever-wider range of options for investors – but there are growing systemic risks on the horizon. of low-tax jurisdictions.
LOCKDOWNS BE DAMNED –
p2 3 GLOBALISATION IS ON
THE RISE
While international airport arrivals
plummeted by 72% compared with
pre-pandemic levels, as travellers
navigated last-minute border closures,
our report points to a demand for more,
not less, internationalism. Around
15% of UHNWIs plan to apply for a
second passport or new citizenship
and 36% of those are planning to do
so for a better quality of life. With global
exports hitting record levels and cross-
border real estate investment on the
rise, globalisation is in the ascendancy.
TECHNOLOGY,
p34
ACCELERATOR OF CHANGE
Digital pioneer Dame Stephanie Shirley
confirms the speed of change; when
she started out, computers were still
programmed using punched cards
(page 6). Her reflections put in context a
TH E WEA LTH REPORT 2 0 2 2 5
global cryptoasset market worth US$2.4 ESG ON THE RISE, AND FINE WINE AND WATCHES
p43 p84
trillion at the end of 2021, up 12-fold in UNDER SCRUTINY LUBRICATE INVESTMENT
under two years. Don’t understand The three letters that increasingly Not to be outdone by prime property,
cryptocurrency? Don’t worry – with dominate investment debates have the luxury collectible sector saw a
8,000 to choose from, one is bound gone mainstream. Some 80% of wealthy strong performance last year, with
to suit. Indeed, 18% of UHNWIs now investors want more ESG-compliant record-breaking sales volumes at
own some kind of crypto, 11% have assets, the main reason being to future- the major global auction houses. Our
invested in non-fungible tokens (NFTs) proof their portfolios – and why not, when Luxury Investment Index was led by
and more than 60% of Attitudes Survey we report a value premium of up to 18% fine wine and watches, both rising
respondents see blockchain technology for the “greenest” offices? The biggest an impressive 16% through the year,
as an opportunity. Still not convinced? barrier for future investment is “lack of and the art market delivering double
We report on a digital Gucci bag that opportunities” – a clear call to action for digit returns at 13%. Digital innovation
sold for more than a real one. If that isn’t developers. Yet with private jet journeys helped to widen the pool of collectors,
enough, get ready to have an opinion rising 47% in a year (page 78) we provide with the NFT boom encouraging a rise
on the best type of metaverse to protect a timely discussion on the sustainability in new younger market entrants.
your digital property (page 9) – open conundrum at the heart of the luxury
or closed? business (page 26), but point to some SUPERYACHTS, NEMO,
hopeful innovations tackling five major
p94 VOLCANIC CITIES AND
PRIVATE CAPITAL DRIVES environmental challenges (page 44). MORE…
p36 REAL ESTATE INVESTMENT In a packed edition we also find space
A growing share of private capital is LUXURY PROPERTY BECOMES to report on the superyacht boom;
p50 THE INVESTMENT SECTOR
pouring into property. While private orders were up by 6% in 2021 led by
OF CHOICE
investors increased their exposure to buyers from the Gulf (which alongside
real estate investments by 52% in The average value of luxury residential the Red Sea is set to be the next
2021, institutional investment volumes property increased by 8.4% in 2021, the superyacht hub). Andrew Shirley links
rose just 29%. Private capital now highest annual increase since our Prime clownfish and Jurassic Park to an
accounts for 35% of all investment International Residential Index (PIRI 100) innovative 75,000-hectare nature
transactions. With 23% of UHNWIs was launched in 2008. Of the markets reserve with sustainable tourism and
planning to invest in property this year, tracked, only seven saw prices decline underwater data centres (page 90).
we tip offices to be the biggest target, in 2021. We dive into the numbers Our assessment of new urban forms
with logistics pipping residential to pointing to the outperformers (44% covers 150 new hubs in 40 countries,
second place for the first time. growth in Dubai), the most expensive (you including one at the foot of a volcano
need US$34 million to access the top of in El Salvador funded by Bitcoin (page
p40 PROPERTY INNOVATION the Monaco market) and the most in- 80), and we revisit the final frontier
The pandemic is driving business demand (53 nationalities own property in – property in space (page 30). Read
disruption, and property is at the Provence, Europe’s most diverse market). about all this and more, inside…
epicentre. Priorities identified by our
global team include: green hydrogen p58 PRIME FORECAST
production (Australia has enough land Far from running out of steam, the luxury
to more than meet predicted global housing boom looks set to endure.
demand); renewable energy in Africa Dubai, Miami and Zurich lead our 2022
(data centres are being sited close to forecast, with prime prices expected
the Great Rift Valley’s geothermal to end the year between 10% and 12%
springs); agritech and aquaculture in higher. Asian cities are expected to trail
the Middle East; plus opportunities in slightly in 2022, but even here prices
the childcare and education sectors, will grow. Key themes to watch: agents
forestry and vineyards. We also dive into will complain about stock shortages, FOR MORE
the latest trends in hybrid working. buyers will complain about rising taxes ARTICLES HEAD
ONLINE TO
The takeaway? If you’re only working and cooling measures, and city markets
OUR DIGITAL
from home or the office, you aren’t will be back in demand – but look for the PLATFORM
thinking hard enough about your options. fallout from China’s property slowdown.
TH E WEA LTH REPORT 2 0 2 2 6
Tech
titans
Technology is constantly changing how we play, work and
invest. The Wealth Report discusses the metaverse, equality
and philanthropy with two pioneering entrepreneurs
from different epochs of the digital age
Call me Steve “They have got a new writer, which is very exciting,
so we are still living in hope.”
profoundly from the condition and much of the
£68 million she has given away so far has been
Dame Stephanie Shirley, software As background research for this interview to autism charities like Autistica, which she
pioneer and philanthropist, I devoured Let it Go in just a few sittings over founded. However, she felt compelled to add her
the Christmas holiday. It is inspiring, thought- signature to a recent open letter (co-ordinated
talks to The Wealth Report’s provoking and heart-wrenching. “Required by the Oxford Internet Institute, another of her
Editor Andrew Shirley reading for any would-be entrepreneurs or philanthropic endeavours) to Mark Zuckerberg.
philanthropists” would be my back cover quote. It called on the Facebook founder to do more to
D
Her story, which, in a nutshell, involves study the effects of social media on young people.
ame Stephanie Shirley left overcoming chauvinism and personal tragedy Does she worry that things have gone too far?
Vienna in 1939 in something to create a pioneering, boundary-breaking “I may have said it can be used for good, and
of a rush. Clutching just a few software company, Freelance Programmers, that of course it can, and it has made an enormous
belongings, she was one of went from a £6 dining-table start-up to a difference to the wealth and health of the whole
10,000 or so Jewish children whisked away from £3 billion valuation – and her becoming, in the world, but technology of itself is neutral. We have
Adolf Hitler’s impending Holocaust aboard the process, one of the UK’s richest women and to remember that it’s the users who decide what
Kindertransport trains to a new life in Britain. most generous philanthropists – is laid bare to work on, what to develop, what to deploy,”
More than 80 years later we are talking so compellingly and with such brutal honesty it responds Dame Stephanie.
over the phone about what happened next – seems superfluous to try to dig any deeper. “I’m very proud of the Oxford Internet Institute
we were due to meet in person at her home in I’m keen to discover, though, what Dame because it really has an understanding of life
Henley-on-Thames, but Omicron put paid to that. Stephanie, whose early career involved working online. We struggled very hard to get the human
A fortuitous decision as it turns out. I test positive with some of the computer experts who enabled at the centre of artificial intelligence,” she adds.
a few days later and catching Covid-19 from me the cracking of the Enigma code in the second It’s striking, although perhaps not that
would not have been much of a footnote to such world war and whose company’s first computer surprising given that she has pledged to give
an extraordinary life. programs – Freelance Programmers helped all her money away, that Dame Stephanie is
It’s a life so extraordinary that her autobiography develop the black box flight recorders for adamant that making lots of it was not a big
Let it Go was due to be made into a Hollywood film Concorde – were just holes punched into cards, driver when she first went into business.
directed by Haifaa Al-Mansour. The pandemic thinks about the role of technology today. “The idea of raising money never really
got in the way, but a Netflix mini-series is still on She lauds the AI-driven robots that help treat crossed my mind. I didn’t think it would be
the cards, Dame Stephanie, or Steve as she prefers autistic children at the centres she has helped to worth even trying, because we’re talking about
to be called – but more on that later – tells me: fund. Dame Stephanie’s late son Giles suffered 1962 when I started. We really pulled ourselves
TH E WEA LTH REPORT 2 0 2 2 7
I’m very proud of the up by our bootstraps, each year making a little talking about the double bottom line, finance
bit of a profit and reinvesting it back.” and social impact, and the triple bottom line of
Oxford Internet Institute It’s in sharp contrast to many of today’s finance, social impact and the environment.”
because it really has an extravagantly funded start-ups, but Dame But having fought for gender equality
understanding of life Stephanie doesn’t begrudge their rapid rise. so fiercely – she originally started using the
“These companies may become a unicorn before pseudonym Steve when it quickly became
online. We struggled they’ve ever turned a profit, but they’re valued so apparent that potential clients weren’t taking
very hard to get the highly because they have control of something her letters seriously – I ask if is she happy with
the way things have turned out some six
human at the centre of that’s innovative and potentially very lucrative.
It’s all about information technology.” decades later. The verdict is mixed.
artificial intelligence More important to her was beating the sexist “When I was disrupting things, women were
attitudes of post-war Britain that dogged her disallowed, legally, from doing certain things.
early career, and creating a workplace where We couldn’t work on the Stock Exchange. We
women, often discarded by employers after couldn’t sign a hire purchase agreement.
having the temerity to start a family, could work We couldn’t take up a mortgage without male
flexibly in a welcoming environment. authorisation. That seems very alien and
She’s delighted that many corporations at out-of-date now, and what we’ve got left with
long last no longer consider shareholder returns is a cultural thing where women are legally
as their sole raison d’être. “Companies are absolutely one-to-one.
“But if you look at corporate boards, they’re
still predominantly male. Some FTSE 100
companies haven’t even got one female on the
main board. I was horrified that the legislation
to monitor the gender pay gap should be waived
during the pandemic as people think, ‘well,
that’s not really very important. We don’t need
to do that.’ I thought that was highly indicative of
how society still looks at women.”
Since she retired, giving away the fortune
that eventually arrived when FI, the successor
to Freelance Programmers, was floated on
the Stock Exchange and she became Britain’s
eleventh richest woman, has been Dame
Stephanie’s main focus.
I put it to her that other wealthy individuals
should be following her example and doing
more with their fortunes. She insists it’s not up
to her to tell other people how to spend their
money, although she concedes that it wouldn’t
be a bad thing.
“I mean I have to say yes, but it is a personal
decision of the individual, whether they want to
take pleasure from giving or whether they want
to take pleasure from retaining the money and
the security that it implies.”
Although she is keen to stress that
philanthropy doesn’t need to just be about
altruism – it can also be highly pleasurable for
the donor – she emphasises that it’s most
effective when it goes beyond just giving to
charitable causes. Using her business skills
and leveraging her contacts and relationships
TH E WEA LTH REPORT 2 0 2 2 8
READ MORE
ABOUT DAME
STEPHANIE
SHIRLEY’S
AMAZING LIFE
TH E WEA LTH REPORT 2 0 2 2 9
Y
at Siu may not be a household publishing rights for CryptoKitties, which at one When he was 18 he moved to the US to work
name, but like our other tech point was so popular it threatened to collapse for Atari, but when the business stopped making
titan Dame Stephanie Shirley the Ethereum blockchain, had in 2018 been computers in the early 1990s he helped set up
he will go down as one of the snapped up behind the scenes by an outfit a company focused on Virtual Reality Markup
most innovative and influential called Animoca Brands. The co-founder of that Language. That led to an acquisition by SGI, which
tech entrepreneurs of his generation. Similar company? Yat Siu. The net worth of that company in turn brought him to Asia. Looking to test the
to Dame Stephanie’s, his fortune didn’t appear now? More than US$5 billion. waters of the Far East, Siu – at the time, “the only
overnight, nor did he ever set out to create one. But back to Vienna. Siu was the only son of Asian in the firm” – ended up in Japan, Taiwan
And his journey, just like hers, also started as a classical musicians who’d escaped China’s and eventually in Hong Kong where he was able
child in Vienna. Cultural Revolution in the 1960s. He was also to claim residency because of his father.
I never realised it, but Siu, who now lives in being groomed for a musical career – “think
Hong Kong, was on my radar long before our of tiger parents and that was my mum and
conversation for this interview. As a bit of a crypto dad” – but, struggling with his compositions, he
fan myself, I remember being struck by something resorted to creating open-source programs on
Virtual real estate
mentioned in an article in the 2019 edition of his Atari computer to help him. functions in very
The Wealth Report exploring the synergies Other Compuserve users started paying for
much the same way as
between art and newly emerging blockchains. his software: “people were sending me cheques,
Almost jokingly, the article mentioned a game but I didn’t even have a bank account,” he says.
physical real estate –
called CryptoKitties where contestants breed When eventually Atari itself came knocking he location is key
TH E WEA LTH REPORT 2 0 2 2 10
that this data or knowledge dissemination is capacity as both an operator of and investor in are you buying? 99% of the value is the idea and
limited by the number of connections we can blockchain products allows us to glimpse an the power and the network effect of owning that
physically and mentally interact with. In the opportunity that goes far beyond just another designer and perhaps the rarity. It’s the same: why
metaverse this can be done at infinite scale. capitalist endeavour principally concerned with you buy it isn’t real, it’s the idea and the influence.”
This is why digital property rights matter; if you maximising profits. We believe that we have a Influence is something that Yat Siu is rapidly
own your data, then you’re in a position to benefit.” chance to develop the framework for a more accruing. The monthly value of the virtual assets
Some consider the whole concept of a sustainable, ethical and equitable capitalism.” being traded puts the blockchain gaming
metaverse as dystopian. But Siu, using the ecosystem of Animoca Brands ahead of the
popular gaming platform Roblox as an example, GDP of Djibouti and Bhutan, among others. And
argues that it is others taking advantage of our
VIRTUAL VALUE many more businesses are likely to be added
efforts and personal information, in effect making The idea of virtual assets even having a serious to the fold. A capital raising round for Animoca
us “digital slaves”, that is the real dystopia. “So if value (for more on this see page 46) can be hard Brands in January attracted almost US$360
kids make virtual assets and sell them in Roblox, to get your head around, but Siu, whose play-to- million from the likes of Soros Fund Management
which Roblox allows, they get 25 cents on the earn three-dimensional gaming metaverse and Winklevoss Capital.
dollar. That’s almost slave labour, I would say. The Sandbox – in 2018 one of his first major NFT Suddenly, my hour spent chatting to the
You would never live in a place where they charge gaming acquisitions – sees plots of virtual real softly spoken entrepreneur seems like a very
75% tax on anything you do, right? estate sell for hundreds of thousands of dollars, valuable commodity. If you haven’t heard of
“We now get to own our digital identities. If says it does make sense. Yat Siu, or wrapped your head around virtual
you create a digital property, using your talent and “Virtual real estate functions in very much the assets, DAOs, metaverses, Web3, decentralised
creativity, instead of selling it through a platform, same way as physical real estate – location is key. finance and NFTs, now is the time to start
or not receiving value, it’s direct. You know the For example, in The Sandbox property around getting up to speed.
purchaser and can receive a fee every time it Atari or Snoop Dogg is much more valuable.
transacts on the blockchain. We think this is the Places that have more influence have higher value.
true evolution.” It’s community and an embedded network effect.”
I ask if he sees himself as a moral campaigner The same applies to crypto art – Animoca
as well as a digital entrepreneur. “Well, it’s a Brands is an enthusiastic buyer of the likes of CONFUSED? HEAD
ONLINE FOR A
mission,” he replies. “With your capital being Bored Ape Yacht Club NFT editions – fashion, QUICK GUIDE TO
created by you and your data, you actually start and other digital assets, he insists. “In the real THE ABC OF NFTS
creating a form of universal basic equity. Our world when you’re buying a designer bag, what
CHAPTER ONE
Wealth
Discover why wealth populations grew
in almost all corners of the globe and what
UHNWIs should be considering for the future
TH E WEA LTH REPORT 2 0 2 2 13
A C C U M U L AT I O N , A S S E T S
A N D A C C E L E R AT I O N
14
The latest UHNWI numbers
from our Wealth Sizing Model
I N S I D E W E A LT H
18
Global wealth industry experts
on what to look out for in 2022
TA X I N G T I M E S
24
Meet the woman on a mission
to persuade the wealthy
to pay more tax
U N S U S TA I N A B L E L U X U R Y
26
Can luxury lifestyles be both
aspirational and sustainable?
THE FINAL
PROPERTY FRONTIER
30
Head out of this world
for a new view
WEA LTH 14
+9.3%
Russia & CIS
+11.2% UHNWI populations grow by the most and the five
to see the largest declines (in absolute terms)
233,590
154,008
6,542
10%
13%
10%
11%
8%
13%
6%
11%
8%
6%
2,240 9,717
169,889
US
UK
France
Japan
Chinese mainland
10,337
Africa 24,245
-0.8%
Middle East
+8.8% Asia
+7.2%
Latin America
+7.6% Australasia
South Africa
+9.8%
Tanzania
Malaysia
Vietnam
Kenya
Source: Knight Frank Wealth Sizing Model
0%
-1%
-2%
-2%
-7%
Accumulation, assets
and acceleration
If 2020 saw the fortunes of the wealthy remain resilient,
then 2021 saw them accumulate. Flora Harley unpicks the
latest numbers from the Knight Frank Wealth Sizing Model,
compiled by our data science lead James Culley, to assess
the extent of those gains
TH E WEA LTH REPORT 2 0 2 2 15
he world is still enduring a Asset price rises, from property markets to we forecast that the global UHNWI population
T
period of significant disruption. stock markets to luxury collectibles, have all will grow by a further 28%. Over the ten years
While the Covid-19 pandemic helped to boost the fortunes of those wealthy to 2026 that represents a more than doubling
has primarily been a health enough to hold investment portfolios. in the number of global UHNWIs – from 348,355
crisis, the knock-on effects The top five gainers for UHNWIs, in absolute to 783,671.
on economies, markets and terms, were the US, the UK, France, Japan and By 2026, Asia will surpass Europe as the
assets have been astounding in many ways. the Chinese mainland. Equity markets played a second largest regional wealth hub. During that
Globally, pandemic-related restrictions and big role with the French CAC 40 up around 30% time we predict, for example, that Singapore will
lifestyle shifts have led to amassed savings during 2021, the US S&P 500 rising over 25% have witnessed a 268% growth in its UHNWI
and an increase in levels of wealth that has not and the UK FTSE 250 around 15% higher. population to around 6,000. However, ten-
been seen for years. year growth is led by Australasia. The region’s
Our number crunching reveals that the UHNWI population, led by New Zealand
world’s population of UHNWIs (those with net Over the ten years to (from 1,249 to 4,618), is expected to more than
assets of US$30 million or more, including treble by 2026.
their primary residence) rose by 9.3% in 2021,
2026 the global UHNWI As mentioned before, the ease with which
following on from growth of 2.4% in 2020. population will have investments can now be made and the speed
This is reflected in the results of our Attitudes more than doubled of innovation will help to create new fortunes
Survey: 82% of respondents (wealth advisors globally. As the Hong Kong-based digital
and private bankers) said their clients’ entrepreneur Yat Siu points out in our interview
wealth had increased last year, with more on page 9, the metaverse offers the opportunity
than half describing the rise as “significant” Our Attitudes Survey reveals that, on average, for anybody connected to the internet to
(defined as more than 10%). just shy of two-thirds of UHNWI wealth is create wealth in ways that would have been
Over the past five years, the previous allocated to property. Just under a third of total unimaginable just a few years ago.
optimism peak was in 2017 when 72% of wealth is held in principal and second homes, Further opportunities are discussed by our
respondents to our Attitudes Survey said their while the remainder is invested directly or “Inside wealth” panellists over the following pages,
clients’ wealth had increased and we saw indirectly (through real estate investment trusts but we should perhaps temper our exuberance.
the world’s ultra-wealthy population grow by (REITs), for example) into investment property. As the aforementioned African wealth growth
10%, incubated by what were described as Our analysis of prime residential market numbers show, wealth creation among UHNWIs
“Goldilocks” economic conditions. The backdrop performance on page 50 highlights the has not been equal. But away from the ranks of
is vastly different today, but the story for contribution of rising house prices around the asset-rich, the disparity is even starker with
wealth and asset performance is not dissimilar. the globe, while for investment property global inequality levels, exacerbated by rising
The only world region to see a decline (-0.8%) the most recent data from the MSCI Global energy and food costs, increasing – even in the
in its UHNWI population was Africa. According Property Fund Index shows a total return of developed world.
to our Attitudes Survey, the continent’s wealth 10% for 2021. The Macrobond FTSE EPRA/ Some mutter ominously about revolution,
advisors were also the most pessimistic about NAREIT World Equity REITs Index saw a and a group of US millionaires is even calling
their clients’ wealth prospects. Indeed, three 33% return for the year. to be taxed more (see page 24) to help correct
out of the five nations to see their UHNWI the imbalance. Against this backdrop, it would
populations fall the most were in Africa. ACCELERATION be cognisant to recognise that wealth creation
cannot continue in a vacuum.
Few imagined at the start of the Covid-19
ACCUMULATION AND ASSETS crisis that we would experience the V- or “Nike
The savings amassed during 2020 have Swoosh”-shaped recovery that saw many
enabled significant investment upside over the economies back to pre-pandemic levels by the
past 12 months. Access to technology and end of 2021. This may explain why our Attitudes
the digital democratisation of investments, Survey respondents are so bullish – 83% expect
including private equity, have led to greater their clients’ wealth to increase in 2022. HEAD ONLINE
TO EXPLORE THE
levels of wealth creation and growth. This is The five-year forecasts generated by our
FULL RESULTS
something that will gain momentum over the Wealth Sizing Model have duly increased given BREAKDOWN BY
coming years and that we discuss in more the prospects for wealth growth and creation COUNTRY/TERRITORY
detail on page 18. in the coming years. Between 2021 and 2026,
WEA LTH 16
North Latin Europe Africa Middle East Asia Australasia Russia & CIS Global
America America
2020
3,878
192,426
138,739 6,843
55 12
2,146 12,028
2,489
4,452
225,391 2019
64 12
13,004
9,769
85,172
32,271 2018
Africa
+16% 67 7
10,696
Middle East % predicting an increase
+170% Asia
% predicting a decrease
Latin America +165%
+33% Australasia
+202% Note: Based on five years’ Attitudes Survey data
270% 268%
256%
228%
209%
194% 190% 189% 184% 183%
Top 10 risers
New
Zealand
Singapore
Chinese
mainland
Czech
Republic
Ireland
Australia
Poland
Israel
Sweden
Malaysia
Attitudes
Survey
What’s
Australasia 3,367 (14%)
Latin America 1,229 (12%)
next?
Middle East 1,879 (19%)
Russia & CIS 2,923 (45%)
Africa 552 (25%)
Using the results from our Wealth Sizing Model and Attitudes Survey,
Flora Harley looks at the size of the “next generation” of the world’s
UHNWI populations – and at what that could mean for property markets
G
lobally, we estimate that 129,557 This generation is more global, more tech Younger UHNWIs are global buyers who
UHNWIs are self-made and savvy and places greater emphasis on wellbeing want to hold assets across geographies, adds
under the age of 40; almost a – their own, that of their families and that of the Rory Penn, Head of Knight Frank’s Private Office.
fifth of the total population. environment. Our Attitudes Survey respondents “They put emphasis on service provision, open
North America, with 44,751, also told us that the next gen view real estate, space, amenities and room for entertaining, and
has the largest cohort, but Asia’s marginally lower be it for a home or investment, as more akin to are willing to refurbish and reimagine space.” They
total of 44,565 accounts for a higher proportion an investment portfolio – the economic case are also getting wealthier, he points out. “In
– 26% – of the region’s super-wealthy. Russia, has to stack up. London’s super-prime (£10 m+) market, there has
however, boasts the highest relative number of In Singapore, tech-savvy young UHNWIs been a fundamental shift towards younger buyers.”
next-gen wealth creators, with 45% (2,923) of its are looking beyond the traditionally sought-after As this cohort of wealth continues to grow,
UHNWIs falling into the category. Good Class Bungalows (the pinnacle of the property markets will adjust. For some insights into
So, what does this mean? Well, for starters, in city’s property ladder), often seen as exclusive the future of the home, see page 66. In addition,
the 2021 edition of The Wealth Report Attitudes and a long-term store of wealth, notes Nicholas we will likely see more tokenisation and digital
Survey we uncovered that 70% of UHNWIs Keong of Knight Frank’s Singapore Private Office. ownership of property emerging due to greater
under the age of 40 had different views to their “They want flexibility to build their own home adoption and understanding by this younger
parents when it came to property investing – one to suit their lifestyle. They often include smart generation – mortgages based on non-fungible
of the reasons that we decided to calculate their technology, a focus on energy efficiency and tokens are already being issued. See our “Inside
numbers this year. connectivity, both digital and physical.” wealth” article on the next page for more on this.
WEA LTH 18
Americas
EMEA
Alexander Chartes
AC
Investment Director at Ruffer LLP
Alexandre Tavazzi
AT
Global Strategist & Head of the CIO
Office, Pictet Wealth Management
Caspar Rock
CR
Chief Investment Officer,
Cazenove Capital
David Bailin
DB
Chief Investment Officer,
Citi Global Wealth Management Investments
Inside
James Wey
J W Head of Singapore and Southeast Asia,
Wealth Management,
JPMorgan Chase & Co
Julie Gauthier
wealth
JG
Investment Director,
Stonehage Fleming
Kunal Lakhani
KL
Director, Family Office &
Major Family Groups, NAB
Pierre-Yves Lombard
PY L
Deputy Head Private Clients,
Asia Ex-Japan, Lombard Odier
Flora Harley reveals the threats and opportunities to Piers Master
PM
UHNWI wealth creation and accumulation identified Partner and Head of Private Wealth,
Charles Russell Speechlys
by our Attitudes Survey, and quizzes a panel of ten
Sheldon Halcrow
leading wealth advisors from around the world for
SH
Executive Partner, Caleo Capital
their thoughts on the big issues facing their clients
high importance
citing issue as
Respondents
61%
Technological/
84%
digital adoption
43%
Private equity/
TH E WEA LTH REPORT 2 0 2 2
79%
venture capital
36%
Real estate
72%
36%
Equity markets
70%
35%
Blockchain
Opportunities
61%
technology
high im
citing
28%
Resp
ESG
52%
porta
Inflatio
n
issue
70%
onde
nce
as
Tax a
n
nts
d re g
23%
Wealth transfer to ulatio
n 41%
70%
49%
the next generation New
Covid
-19 va
r iants 40%
11%
Global financial Dome 66%
stic g
33%
Note: % of respondents who rated topic as an increasing threat or increasing opportunity, and % who rated it as of high importance
transparency overn
m ent p
olicy
65% 31%
8%
Deglobalisation Arme Intere
22%
d con st rate 37%
flicts s
(upris 60%
ings/c
iv il wars
6%
The lo /terro
nger-
term r ism, e
Interest rates tc.)
21%
impac 57% 24%
ts of t
he Co
vid-19
pand
em ic 56% 20%
Supp
ly cha 29%
ins
55%
Clima
te cha
nge
Threa
ts 53% 18%
Wealt 22%
h in equali
ty 41%
14%
WEA LTH 20
Political risk is AC Political risk is going to be much more CR From a tax point of view, levelling up or
going to be much significant in the years ahead. China common prosperity are not too different
more significant in is a particular concern with its attempt as political aspirations, but the delivery
to shift the growth model away from is different. Both are trying to address
the years ahead excessive real estate development inequality, and tax policy is an
Alexander Chartes towards more consumption and next instrument. Pandemic deficits need to
generation industries. be filled and other holes may emerge. In
the UK, the phasing out of petrol and
DB The slowdown in China’s economy; diesel will cost the Exchequer £30 billion
WHAT RISKS ARE YOU the Federal Reserve tightening too in fuel duty revenue so that gap will need
WATCHING OUT FOR? quickly (which would be a mistake); to be filled, too.
a misjudgment of inflation (we think it is
PYL If rates are raised aggressively then transitory); and a potentially destabilising
this could be a drag for long duration Russian invasion of Ukraine.
Digital real estate will
assets. China’s macro policy reforms –
in technology, finance, education and SH Ongoing Covid disruption and lockdowns become just as important
real estate – are part of a broader trend are particularly worrisome for the African as physical assets over
to watch and we expect more in the run continent. In South Africa the economy
up to the Party Congress in November. is so fragile it can’t afford or tolerate
the next decade
another full lockdown. Julie Gauthier
KL Because of the increase in inequality,
there will be greater pressure on higher
taxation for those with higher assets.
We may see a shift to asset rather than
income taxing in more OECD countries.
AT
Blockchain,
Can Asian nations continue to have a
zero Covid policy? The initial part of the
recovery was based on manufacturing.
The second leg is services as economies
reopen and this is where you have the Bitcoin and
Betamax
big bulk of 2022 growth. If lockdowns
continue, this recovery scenario is at
risk with a double whammy of growth
going down and inflation going up.
Over 60% of Attitudes Survey respondents cited blockchain
technologies as an increasing opportunity. Here is a selection
of thoughts on cryptoassets and blockchains from our panel
pressure on higher
There are some interesting potential applications: for example, blockchains
taxation for those CR
could make real estate markets far more liquid. In the past, you couldn’t do a
with higher assets property tracker fund as you couldn’t buy a thousandth of every property –
but if they were on a blockchain, you could.
Kunal Lakhani
TH E WEA LTH REPORT 2 0 2 2 21
PM Tax is a traditional worry and we are now JG Digital real estate will become just as
seeing the possibility of taxes being important as physical assets over the
extended to jurisdictions which traditionally next decade. We’ve seen a big increase
haven’t had them. The Middle East, for in real estate developers looking at
example, is mulling over direct taxation in tokenising properties and allowing
OUTLOOK FOR RATES
the future. Privacy is another concern. investors to invest in those tokens.
UHNWIs worry that there is too much
The potential velocity of interest rises
information about them and their families. SH We always have a healthy allocation
poses one of the most perplexing
questions for investors. Of our to property. Our clients are starting
Attitudes Survey respondents, 60% to embrace a broader variety of
see rate rises as an increasing threat, HOW DO YOU VIEW REAL alternative ways of accessing property,
yet 21% view them as an opportunity. ESTATE WITHIN YOUR CLIENTS’ such as listed property. They are also
Linking to the inflation debate, we PORTFOLIOS? increasingly looking at homes overseas,
asked our panellists for their views a plan B and/or a second passport.
on how much higher the Federal PY L We are seeing increasing interest in (31% of South African UHNWIs plan
Reserve’s interest rate will be by the both indirect exposures, by way of real to apply for a second passport/
end of 2022. The average view was 75 estate investment trusts for example, citizenship, according to our Attitudes
basis points (bps), with a range from and direct investment in physical real Survey.) Traditionally they would look
25bps to a hawkish 225bps higher. estate, especially as a hedge against to the UK or Malta, but are increasingly
potential inflation. turning to the US and Portugal.
We are seeing a shift within the banking industry to accepting and managing
JG
cryptoassets, allowing them to be used as collateral and converting crypto The sooner we
into fiat. It is not a widely marketed service, but banks recognise that the embrace it [crypto] and
younger generation are going to be using crypto as a currency.
authorities understand
PM
From a legal and tax perspective cryptoassets are tricky as they are difficult how to regulate and tax
to define. A lot of people do not have a sufficient understanding of them for
it, the better
the comfort levels to be there – they are a risky choice. But I suspect they are
here to stay and will be more heavily regulated. Sheldon Halcrow
WEA LTH 22
Attitudes
Survey
1.
2.
3.
4.
WHAT IS YOUR BIGGEST AC Diversification. UHNWIs should ask JW Be nimble and alert. We must pay attention
PIECE OF ADVICE? whether they are genuinely diversified. to what goes on around us. To navigate
The conventional balanced portfolio the challenging and shifting landscape,
PYL Sustainability needs to be integrated of 60/40, for example, is on borrowed you must sometimes change tactics
into client portfolios. It is not just a “nice time. Many have sought diversification and deploy new strategies very quickly.
to have” – we think it will be one of the in illiquid assets such as private equity,
most important drivers of future returns. but locking up money only gives the CR Think about appetite and time horizon.
illusion of stability. Think about how much illiquidity your
DB Almost all UHNWIs have too much cash, assets can have. Your portfolio may even
typically 20%–30% of portfolios. For KL Take your time assessing opportunities need different pots with different liquidity
the past ten years they kept cash to “buy and be patient. A good PowerPoint profiles to build the overall portfolio.
the dip” – but didn’t do it. The best way deck doesn’t make a good investment –
to preserve wealth is to grow it and to understanding the business opportunity PM Think about what you want to do with
do the opposite is a significant mistake. is still critical. your life. UHNWIs are in a privileged
position and one with choices – use
JG Think long and hard about your goals SH Machine learning, artificial intelligence them to your advantage. You will never
for your wealth. Benchmarking is great, and big data will increasingly be a be truly happy if you move purely for
but people need to be honest with major theme. Gaming, virtual reality and tax reasons; there must be more to it.
themselves and understand what they streaming are still relatively new and
are really after. have taken off in a big way – there are
some great opportunities here.
AT
Spend time understanding the
Sustainability needs consequences of decisions. Asset HEAD ONLINE
to be integrated into allocations drive 90% of return so FOR MORE
INSIGHTS AND
before investing make sure to
client portfolios understand what is implied with
ADVICE FROM
OUR PANELLISTS
Pierre-Yves Lombard potential drawdowns and liquidity.
TH E WEA LTH REPORT 2 0 2 2 23
Mobile 36%
numbers The proportion of Attitudes Survey
respondents looking to acquire a
second passport or citizenship who
chose “safety and better quality of
living” as the driving factor. The next
The rise in global wealth mobility increasingly influences most popular reasons were “tax” (30%)
prime property market performance. Access to second and “ease of travel” (27%).
1
significantly in December 2021.
10,087
The proportion of UHNWIs planning
to apply for a second passport or
new citizenship, according to our
Attitudes Survey.
15%
The number of applications rejected by the
Vanuatu Citizenship by Investment Scheme
since it was launched in 2015. A concerned
£2m
EU is considering scrapping visa-free travel
from the island.
166
The gap in the number of visa-free or visa-
The year Zanzibar launched a new tax
and residency programme for expats to
live and invest in the Tanzanian island.
Real estate investors are now able to
acquire a residency permit as an investor,
The minimum sterling investment needed
to acquire UK residency, but only after
five years. £10 million shortens the wait
to two years – one of the most expensive
2021
with 192), compared with the lowest-ranking
1bn
(Afghanistan, on 26) according to the
Henley Passport Index, the biggest gap
in its 17-year history.
147k
down 72% on 2019. Every destination had
The number of passports provided
some level of restrictions in place in 2020
to date by the St Kitts and Nevis
with around three-quarters closing their
citizenship by investment scheme, the
borders completely to international tourism.
world’s first when it launched in 1984.
20,000
The minimum investment in US dollars
required to gain citizenship for a family
of four in Antigua and Barbuda.
Taxing
times
It’s not just headline-hungry politicians and socialists who
believe the wealthy should pay more tax: some millionaires
are also volunteering to do just that. Andrew Shirley meets
the woman who has helped convince them
E
rica Payne, unlike some who What also frustrates her is her fervent belief be taxed at a very high percentage.” Wealth
campaign for the wealthy to that the tax system in her country, and others, “trickles down” and creates a lot of employment:
pay more tax, doesn’t have is rigged in favour of the wealthiest. “I am happy “The people who create jobs for all the Apple
an existential problem with for them to be rich. We simply want them to do workers are all those who line up to buy a new
people being rich. In fact, she’s happy to admit what we ask every other person in the world to iPhone.” The wealthy give a lot to charity: “It’s
that she’d like to be richer herself. What the do. Be a part of our society, do your fair share, easy to raise millions of dollars to build a new
Washington DC resident does have a problem don’t try to skirt your responsibilities, and don’t concert hall, but we also need other things like
with is people with lots of money not paying spend a whole bunch of your money manipulating sewage treatment plants and schools.”
their “fair share”, especially when social issues the political system.” Despite her book’s provocative title – and it’s
are on the rise in the US. Examples she uses in the book Tax the Rich, an equally lively read – it’s certainly not a
“We’re in a situation right now, Andrew, which she co-authored with Morris Pearl, a socialist manifesto. For starters, Payne’s not
where we’re at historic levels of inequality,” she former BlackRock executive and an unashamed interested in anybody who earns less than
tells me. “That inequality has an unbelievable millionaire, include the treatment of returns from US$1 million a year and/or doesn’t own assets
human cost: 2.5 million people addicted to private equity investments, much lower rates of worth at least US$5 million.
opioids, life expectancy going down for segments tax on capital gains from investments than on And she doesn’t mind hanging out with
of our population, deaths of despair, deaths earned income and the ability to pass on wealth millionaires. So much so that after finding
due to alcohol, suicide and drugs at the untaxed via the inheritance tax system. herself “infuriated” with President Obama during
highest point they have ever been since There are plenty of economists who would his “lame duck” session of Congress in 2010,
people started recording them.” disagree with her case for higher taxes, but she when it “became clear that he was going to
and Pearl, who has also joined our Teams call, are cave in to Republican demands to extend the
battle hardened, neatly batting away the counter- Bush tax cuts”, she decided to form a group
They should embrace it. arguments as quickly as I can reel them off. called the Patriotic Millionaires that would,
instead, campaign to actually be taxed more.
They should be excited. People will move elsewhere if they are taxed
too much: “Millions of people live in New York How, I wonder, did she persuade the 200 or
They should be so City and make money here, even though we so members of the group to join? It does sound
thrilled to be champions have higher tax rates than almost any place else a bit like the proverbial cliché of asking turkeys
in the world.” The wealthy already pay the most to vote for Christmas. “It absolutely was a tough
of a rich world for them
tax: “When you have US$250 billion, for your sell – there were a lot of millionaires I talked with
to be rich in burden to feel similar to mine you need to who refused to join. Even a lot of the ‘progressive’
TH E WEA LTH REPORT 2 0 2 2 25
ones get significantly less progressive when it this due diligence meeting with lots of bankers. I really believe that if we don’t change course,
comes to actually asking them personally to pay I thought I was looking out at a parade, but it they’re not going to grow up in the kind of
more. But luckily there were enough that saw turned out to be a riot. country where I grew up.”
how important this issue is and got on board.” “I just decided then that I could do more for “Morris likes to say that he doesn’t do this
Pearl, who is the chair of Patriotic Millionaires, my children and grandchildren by advocating out of the kindness of his heart,” Payne adds.
says his epiphany came during a business trip for changing government policies than I could “He’s just as selfish as other millionaires – he’s
to Greece. “I walked over to the window during by making another few million dollars for them. just selfish for a different kind of country; one
that requires him to pay more in taxes.”
“I think everyone should be a millionaire.
It’s great, you should try it too. I just think that
those of us who have the good fortune to be
millionaires should pay the same tax rates as
people who get a paycheck every week with
tax deducted from it, that’s all,” agrees Pearl.
Joe Biden looks increasingly likely to lose
control of both Congress and the Senate in
November’s mid-term US elections, and his
prospects of winning another term in office
also hang in the balance. It seems unlikely,
therefore, that the Patriotic Millionaires’
proposals, which include a billionaire’s
income tax and equalising the tax rate on every
dollar of income over US$1 million, will come
to pass any time soon.
But Payne insists that politicians should
be wary of looking at the issue along party
lines. “Public polls have shown that the vast
majority of Americans believe that millionaires
and billionaires do not pay high enough taxes,
and 71% of them think the economy is rigged
against them.” For his part, Pearl warns
ominously of revolution.
Payne has to jump off our call for another
meeting, but says she’d love to take one last
question. Should the rich be worried about
what you are trying to achieve? She responds
without hesitation: “They should embrace it.
They should be excited. They should be so
thrilled to be champions of a rich world for
them to be rich in.”
US Congresswoman Alexandria
Ocasio-Cortez makes a statement at
the 2021 Met Gala in New York
WEA LTH 26
Unsustainable
luxury
The luxury industry is making big strides to meet the climate
challenge, but rising affluence and ambitious global emissions
targets leave governments with few choices but to step in to
curb consumption, warns Liam Bailey
A
bout 18 months ago, luxury other concerns in the wider housing market,
developer Mike Spink had an and for wealthy buyers who often own multiple
There is a growing,
unusual meeting with a wealthy properties, location, design and detailing are committed pool
young European client. “We the focus. Some developers, like Spink, have of buyers asking
spent the two hours discussing their project’s innovated and installed heat pumps and other
mechanical and electrical services specification, green infrastructure anyway, but there has
questions spanning
which they’d read cover to cover,” he says been little push from purchasers until now. The energy efficiency,
during a recent phone call. “They were incredibly government’s confusion over how to approach
embodied carbon
engaged in the detail, and from the outset the issue means there’s been little regulatory
had demanded that sustainability was the top impetus either.
and the sustainability
priority. The issue of cost wasn’t even raised.” Yet a reckoning may be coming, at least if of materials
The meeting was unusual because for the the Paris Agreement climate goals are to be taken
past 25 years Spink’s clients have rarely shown seriously. A 2021 report from the Hot or Cool
much interest in the sustainability credentials Institute confirmed that high-income countries
of their homes. On the odd occasion when must reduce lifestyle carbon footprints by 93%
they did mention it, the steer would be to do by 2050, with even middle-income countries into recycling and upcycling. After spending
something sustainable provided the cost was needing cuts of up to 80% to meet targets. It’s years burning unsold goods to protect their
paid back in lower energy bills. Yet in the past impossible to square this with the current rate rarity, leading brands are in a race to carbon-
two years, Spink has noticed more of his of change, and the implications extend well neutral status. Ultimately, the industry is moving
clients seeking to ensure their homes have a beyond property to every industry that towards a future of fewer collections, designed
significantly reduced impact on the environment. commands a slice of luxury spending. to be owned for longer.
Anecdotes don’t make for data, but in recent For consumers in the luxury travel sector,
weeks during conversations with close to a dozen LUXURY HAS A you might think that flying to distant locations
of the world’s top architects and developers SUSTAINABILITY PLAN for holidays is a bad thing to do, but even here
I’ve heard similar stories. There is a growing, the industry has a plan: travel less frequently
committed pool of buyers asking questions The fashion and travel sectors were proactive but stay for longer. Dial down the weekend
spanning energy efficiency, embodied carbon in anticipating the issue as a systemic threat to breaks and enjoy two-week stints in the sun or
and the sustainability of materials. their business models, and their journeys provide snow with an easier conscience.
This is welcome, but the timing demonstrates clues as to where real estate is likely heading. The read across to real estate is clear.
how slow luxury residential property has been Both remain serious emitters but have been Forward-thinking developers are already taking
on the uptake. Commercial developers have pushed to understand how they can help to strides in the technical aspects of energy
been under intense pressure for years now from save the planet and, in doing so, guarantee efficiency and the sustainability of materials,
investors, occupiers and regulators to embed their own survival. and increasing numbers are placing these as
environmental standards into the bricks and Fashion houses have made sweeping central tenets in their marketing strategies.
mortar product as part of wider environmental, changes to their operations including swapping Challenging as these changes are, they are
social and governance (ESG) investment criteria. planes for ships to move goods, investing in low-hanging fruit compared with the next problem
The residential world has not come under virtual showrooms, supporting certification – longevity. Like fashion’s drift towards fewer
the same pressure. Affordability trumps all to set environmental standards, and moving collections, or travel’s move towards fewer flights,
TH E WEA LTH REPORT 2 0 2 2 27
WEA LTH 28
the next phase in the industry’s green nice things, but many more people want the
evolution will centre on how to encourage less same opportunity. The global economy has a
Right now only some
consumption altogether. It is pointless ensuring good track record of turning this desire into people get to live in big
properties are packed with sustainable reality (for more on this, turn to page 14). houses, travel widely and
materials if each subsequent homeowner The numbers demonstrate quite how
tears out the interiors to match the latest unsustainable luxury lifestyles are becoming,
buy nice things, but many
design trend. and housing is a central part of the problem. more want the same.
Homes of wealthy Americans are responsible
The global economy
THE PROBLEM WITH for nearly 25% more greenhouse gas emissions
has a good track record
EXPONENTIAL GROWTH than those in lower income brackets, according
to a 2020 study published by the US National of turning this desire
Let’s assume the industry finds answers to Academy of Sciences (NAS). Some of the
into reality
these questions. The newly eco-aware wealthy richest suburbs in the United States have
consumer can fill their large, environmentally carbon footprints 15 times the size of less
friendly first and second-home portfolios with affluent neighbouring districts.
lots of beautiful things, while knowing that the The problem is bigger than housing. The The aviation industry is a standout example.
environmental impacts of their choices have world’s richest 1% are responsible for more Stefan Gössling of Lund University notes that
been kept to a minimum. Is that enough? CO2 emissions than the poorest 50% of the almost 90% of people globally never fly; so
Not when you consider emissions targets, world’s population, according to the 2022 World if you do, you are part of a global elite. Even if
because even these improvements are just Inequality Report from the World Inequality the elite were to follow the advice of the luxury
tweaks to the model. After all, you’re still flying to Lab. Unfortunately, the trajectory is going in travel industry to travel less frequently and stay
Gstaad, even if you are staying for longer when the wrong direction: a 2020 report from Oxfam for longer, say, halving their flights, aviation
you get there. and the Stockholm Environment Institute emissions would still rise five-fold if the rest of
The kicker here is that demand for luxury confirmed that, over the past 25 years, emissions the world were to enjoy this more “limited”
isn’t static. Right now only some people get to from the richest 1% have grown three times freedom to fly.
live in big houses, travel widely and buy lots of faster than emissions from the poorest 50%. A similar pattern has already played out in
the car market. The International Energy Agency
confirmed in January that sales of aspirational
sports utility vehicles (SUVs) rose 10% in 2021,
accounting for more than 45% of all global
car sales and setting a record in terms of both
volume and market share. The clamour to own
one means SUVs rank among the top causes
of CO2 emissions growth over the last decade.
If these trends continue, all the impressive
improvements made by the luxury industry
become irrelevant as far as climate goals are
concerned, leaving policy intervention as the
inevitable route for legislators.
Fast forward:
The final
property
frontier
In 2021, Richard Branson became the first billionaire to
reach the edge of space, followed 11 days later by Jeff Bezos,
reigniting the Space Race. But what does this renewed
interest in the final frontier mean for property and
the planet? Flora Harley finds out
TH E WEA LTH REPORT 2 0 2 2 31
T
he concept of space tourism
ROOM ON THE MOON…
took a giant leap towards
becoming reality in 2021. So what are the implications for real estate?
Its potential, however, is Will we see hotels and other buildings in space
currently limited not only and on the Moon? Perhaps not for a while.
by cost – tickets on a Virgin Galactic flight “It costs billions of dollars to build an orbital
start at US$450,000 – but also by the necessity space station and hotel, and would cost many
to embrace an element of danger and to more to construct a hotel on the Moon,” says
tolerate high g-forces. Overcoming such Poynter. “The full value of that real estate is
challenges will open up opportunities for still to be realised, and we cannot yet imagine
investment, real estate and the planet. the enormous opportunities.”
We won’t be booking a room in space for
A MATTER OF TIME some time yet, agrees Szumilo. “On average it
takes five years to develop a satellite. A hotel
“Space is dangerous,” says Dr Nikodem
might take ten to develop and five to launch.
Szumilo of the Bartlett Real Estate Institute,
I think it will be 30 years until we see hotels
one of the first academics using data to
in space and at least 50 years for the Moon.”
explore the economics of space. “Yet it’s just
a matter of time before more take on
the challenge of this risky, high-octane VALUING SPACE
destination. After all, people dive with sharks.”
How does one value space in space?
“When the Antarctic first opened up
“There have already been some high value
to the public, people flocked there. Space
transactions – including the US$683 million
is no different. More private citizens flew
paid in 1996 for a specific satellite broadcast
to space in 2021 than in the whole of previous
location for five years – but currently real
spaceflight history,” affirms Jane Poynter
estate in space is not what people think,”
of Space Perspective.
says Szumilo, whose research has focused
The business aims to make space more
on the space occupied by satellites, a sector
accessible by offering what it describes as
dominated by TV companies in the past.
“a gentle flight in a pressurized capsule
“The real challenge is understanding
propelled by a spaceballoon”, as well as
where value will be created and where demand
pitching prices at a more affordable level.
will concentrate. Currently the density of
satellites is dictated by the density of the
A NEW PERSPECTIVE population on the planet.” Looking ahead,
Szumilo believes that it is likely that human
The billionaire space race has garnered some
and economic activity on Earth will determine
criticism from those who believe resources
the footprint in space in the same way.
would be better targeted at solving problems
A NEW VIEW: Space Perspective’s
on Earth – but mass space exploration could
Spaceship Neptune
help save the planet, believes Poynter.
Space Perspective will take eight explorers and
“The opportunity to view the world from
a pilot above 99.9% of the Earth’s atmosphere
using a balloon the size of an American football space enables one to connect intensely with
stadium. The first flight is scheduled for late O UR F UT UR E VI EW…
our planet and the singular human family
2024 and tickets currently cost US$125,000.
that inhabits it,” she says. “It broadens We were slightly ahead of the curve when
perspectives and creates a deep commitment we predicted commercial space flights by
to social and environmental causes.” 2015 in the 2014 edition of The Wealth Report,
Her words were echoed by Amazon’s as well as measuring the value of asteroids,
Jeff Bezos, the second billionaire in space. but in 2021 we are edging closer to the
Speaking at last year’s COP26 climate change possibilities. Our timeline now looks like this:
conference in Glasgow, he proclaimed:
2025 Commercial space tourism begins
“Looking back at Earth from up there, the
2075 First hotel room on the Moon
HEAD ONLINE TO DISCOVER MORE
atmosphere seems so thin, the world so finite
ABOUT WHO OWNS SPACE AND 2117 The UAE’s city on Mars opens –
WHAT THE OPPORTUNITIES ARE and so fragile. We must all stand together to
see page 81 for more
protect our world.”
WEA LTH 32
CHAPTER TWO
Investing
B U I L D I N G B LO C KS FLEXI TIME
34 42
UHNWI perspectives on the How the pandemic is
investment trends shaping 2022 reshaping the world of work
36 44
Private capital is driving real estate How Prince William’s Earthshot
investment. We share the numbers Prize could save the world
40 46
Our global team shares their property High street and metaverse
investment picks retailing form a new hybrid
IN VEST ING 34
Building blocks
To kick off the Investing chapter of The Wealth Report, Flora Harley delves
into the latest results from the Attitudes Survey to discover what UHNWIs
are currently thinking when it comes to crypto, private equity and real estate
18%
of UHNWIs now
own some kind of
cryptocurrency
CRYPTOMANIA
It would be tempting to say, given the constant
slew of media headlines, that 2021 was the year
that crypto investments went mainstream.
The sector’s growth was certainly eye-
watering. According to The Economist
magazine, the global value of cryptoassets was
US$2.4 trillion at the end of 2021, a 12-fold
increase since early 2020. There are now more
than 8,000 cryptocurrencies in circulation for
investors to choose from, as well as myriad
non-fungible tokens (NFTs) available to buy.
Despite a rollercoaster 12 months, Bitcoin
saw its value increase by 60% in 2021 – not to
mention becoming legal tender in El Salvador,
the first, and so far only, country to adopt it – but
that pales into insignificance compared with the
performance of other less known currencies.
Anybody, for instance, taking a punt on the
so-called “Dogecoin Killer” Shiba Inu coin at
the beginning of the year would have seen a
return of 43,000,000%. It sounds like a joke,
but 12 months later it had accumulated a
market cap of US$40 billion.
It all seems a far cry from 2018, when
The Wealth Report first explored the potential
of blockchains, the building blocks of
cryptocurrencies and NFTs. Back then, more
than a third of Attitudes Survey respondents
TH E WEA LTH REPORT 2 0 2 2 35
11%
PRIVATE PROPERTY when the reality is that only certain assets will
act as a true inflationary hedge, with the
Another dominant investment theme is the appropriate research it is still possible to
growing role of private capital in markets. This identify sectors – and individual buildings – that
looks set to continue, with 79% of our Attitudes can provide protection against the ravages of
Survey respondents viewing private equity/ rapidly rising prices.”
have invested
venture capital as an increasing opportunity for UHNWI real estate investors have tended to
in NFTs
wealth growth and preservation. invest directly into bricks and mortar, but this is
The private capital industry reached US$7.4 changing with 20% planning to make indirect
trillion by the end of 2020, according to Morgan investments via the likes of funds and real estate
doubted their clients had even heard of them Stanley, and is expected to hit US$13 trillion by investment trusts (REITs) in 2022, according to
and just 14% reckoned blockchains would 2025. Global venture investment, which covers the Attitudes Survey.
significantly influence how wealth was managed. everything from early “seed” funding to more “Investing by way of funds and/or REITs
This year, according to the Attitudes mature start-ups, hit an all-time high of US$643 allows for exposure with greater diversification
Survey, 18% of UHNWIs now own some kind of billion in 2021, according to investment data and reduces the need for direct management,”
cryptocurrency or token, and 11% have invested analyst Crunchbase. That’s nearly 100% more says Ian Whittock, Chief Investment Officer at
in NFTs (see page 86 for more). That, however, is than was invested in 2020, and about 20 times Knight Frank Investment Management. “In
still far from the ubiquitous levels that real estate more than in 2002. Special-purpose acquisition addition, indirect investing can improve liquidity
and equity investments enjoy. Mainstream? companies (SPACs) in particular grabbed the but is dependent on both the scale of the fund
Perhaps not quite yet. headlines last year, not always for the right reasons. and the timing,” he adds.
A third of survey respondents said security “The price for liquidity comes in the form of
concerns were behind their reluctance to a discount or premium to net asset value. When
79%
invest: unsurprising perhaps, given the record the prospects for the market are strong, shares
US$14 billion of crypto crime committed in usually trade at a premium and when weak, at a
2021, according to blockchain analytics firm discount. The discount will invariably be larger
Chainalysis. But the biggest stumbling block – when the liquidity is needed. This pricing of the
cited by over 60% – is that UHNWIs still don’t paper asset can therefore introduce more short-
understand the market sufficiently well to feel view private equity/ term volatility, although over the long term the
confident enough to jump in. venture capital as an returns from directly owned property and indirect
Volatility is also a significant concern, increasing opportunity investments are not dissimilar.”
although for many traders that is the main The one question we should perhaps have
attraction. However, to focus too specifically on asked in the Attitudes Survey was what role
the often crazy worlds of cryptocurrencies and respondents believe the emerging metaverse will
NFTs risks missing the more substantive potential Real estate remains a cornerstone of many play in their clients’ investment strategies. It is,
emerging opportunities offered by the digital UHNWI investment portfolios accounting, on after all, a place where, as we discuss at the end
revolution, such as decentralised finance and average, for 27% of investable wealth, according of this chapter, private capital, digital investments
Web3 (a decentralised version of the worldwide to the Attitudes Survey. As William Matthews, and real estate can collide spectacularly.
web based around blockchains). Knight Frank’s Head of Commercial Research, Are you ready?
Indeed, some 61% of our Attitudes Survey points out, property occupies a unique position
respondents now see blockchain technology as somewhere between bonds and equities.
an increasing opportunity for their clients. “It enjoys the upside of rising rents and
values in times of economic expansion, but
27%
also security of income during times of volatility.
These dual attributes will be particularly desirable
61%
over the medium term, in which we expect to see
a continuation of the current global economic
recovery coupled with the unknown impact of
monetary policy normalisation running at different of investable wealth is
speeds around the world.” directly allocated to
Real estate, says Matthews, also offers a real estate
believe that blockchain
benefit of specific relevance today – the potential
technology is an
to act as an inflation hedge, partly through the
increasing opportunity
ability to raise rents. “Although this argument TURN TO PAGE 40 FOR A LOOK AT REAL ESTATE
is sometimes lazily applied to all real estate, INVESTMENT OPPORTUNITIES GLOBALLY
IN VEST ING 36
Power to
the people
UHNWIs set the pace in the world of real estate investment
last year. Antonia Haralambous of Knight Frank’s commercial
research team reveals the latest numbers and shares
our forecasts for cross-border flows in 2022
L
ast year was a record 12 months meaning that an inflationary environment is likely to
for private capital investment into boost investment demand.
commercial real estate. Despite the Lastly, asset rotation – when investors sell buildings
pandemic and continued economic and deploy the proceeds elsewhere – could be a
uncertainty, private investors spent significant driver behind assets coming to the market
close to US$405 billion, a 52% increase on 2020 in 2022. Assuming a typical five-year hold period,
and 38% above the pre-pandemic five-year average. properties purchased in 2017 could begin to be
This far outweighed the rebound in volumes recorded marketed this year. Transactions were 11% above the
by institutional investors, which collectively increased long-term average that year, meaning that we could
investment by 29%, just 6% above the five-year pre- expect a higher volume coming to the market in 2022.
pandemic average. The level of asset rotation is likely to be elevated
Despite the impressive levels witnessed in 2021, even further as some assets purchased in 2016 or
we expect 2022 to reach even greater heights. Close earlier could have been held back from sale due to
to a quarter of our Attitudes Survey respondents the pandemic, boosting the likely volume of supply.
say their clients are planning to invest directly in
commercial real estate this year, while 20% of
respondents are expecting them to invest indirectly,
through real estate investment trust (REITs) or debt
funding. Eco-investing, inflation and asset rotation,
Eco-investing, inflation and
we believe, will be the key investment drivers this year. asset rotation, we believe,
will be the key investment
DRIVING ACTIVITY drivers this year
The need to address the “E” in environmental, social
and governance (ESG) will drive capital flows towards
green-rated buildings and those assets with the
FORWARD THINKING
potential to be repurposed and refurbished to become
“green” (see page 43 for more on this trend). We are therefore confident that investor sentiment
Meanwhile, inflation is currently at decade highs is largely positive towards commercial property for
across the UK, US and the eurozone. While many the year ahead. However, we also have the ability
believe that higher inflation should be transitory, some to isolate and forecast where we think private
investors view real estate as an inflation hedge, investors will spend their money in 2022 and beyond.
TH E WEA LTH REPORT 2 0 2 2 37
Global investments
Total volume invested in global real estate in 2021, by investor type
US$493bn
US$405bn
2021 saw record
levels of private
investment
US$176bn
Private
Public
User/other
Unknown
29% 52% 54% 1% 42% % increase vs 2020
Hotel (62%)
US$
US$
45b
68b
72b
24b
n
n
Going private
Total investment volumes from private capital since 2008
2021 US$404.9bn
2014 US$228.8bn
2016 US$269.4bn
2015 US$248.6bn
2017 US$289.2bn
2008 US$118.3bn
2009 US$68.2bn
2012 US$155.2bn
2013 US$186.3bn
2019 US$348.1bn
2011 US$125.9bn
2018 US$316.1bn
2010 US$97.8bn
Source: RCA
IN VEST ING 38
Top 10s
rces of private
Destinations and sou
investment in 2021
capital real estate ME
OUTBOUND VOLU
20)
(% CHANGE vs 20
E
INBOUND VOLUM
20)
(% CHANGE vs 20
US US$254bn (+76%)
US$276bn (+76%) US
US$16bn (+71%)
Inbound
Outbound
US$24.0bn
US$1.7bn
US$1.8bn
US$2.0bn
US$2.3bn
US$2.7bn
US$3.7bn
US$3.8bn
US$6.6bn
US$7.3bn
US$0.4bn
US$0.5bn
US$0.6bn
US$0.6bn
US$1.3bn
US$1.7bn
US$2.1bn
US$2.9bn
US$4.8bn
Italy
Poland
India
Japan
Netherlands
France
Spain
Germany
US
UK
Finland
Sweden
Singapore
Austria
Israel
Spain
Switzerland
Canada
UK
US
Sources: RCA, Knight Frank Research Note: Based on largest flows only and may not represent all flows into or out of each market
TH E WEA LTH REPORT 2 0 2 2 39
Around the
world in
25 themes
With 23% of UHNWIs planning to invest directly in
commercial property in 2022, according to our Attitudes
Survey, The Wealth Report asked Knight Frank’s global
network to identify some options for private capital in
their markets. From salmon farms to pubs, and everything
in between, here’s a round-up of their suggestions
SINGAPORE
LEONARD TAY, HEAD OF RESEARCH,
KNIGHT FRANK SINGAPORE
In urbanised Singapore, many real estate
opportunities take the form of city-type buildings
with high-intensity use. As such, private investors
might be drawn instead to the historical charm of
the city’s limited inventory of low-rise conservation
shophouses. These unique properties can be
used for family office space, or leased to
businesses including retail and food & beverage
for recurring income in areas that have been
gentrified or are undergoing gentrification.
Strata office units (where individual office
space within a building can be bought and owned)
in the CBD could also be popular. These units,
totalling only about 17% of total office stock, will
be useful in the post-pandemic office era where
smaller and more flexible office space will feature.
AUSTRALIA 262,000 sq km of coastal land suitable for Pubs provide strong lease covenants and
BEN BURSTON, CHIEF ECONOMIST, hydrogen production, more than enough to reliable income streams, and those located in
KNIGHT FRANK AUSTRALIA
meet the Hydrogen Council’s predicted global attractive lifestyle destinations are underpinned
Green hydrogen production, supported by demand for 2050. by high land values with substantial upside
federal and state investment, has the potential Growing government support for the sector, potential, given the positive outlook for domestic
to make a substantial contribution to the clean including through federal funding to make childcare tourism post-lockdown. The market is highly
energy transition while underpinning a new more affordable, has increased the attractiveness fragmented with limited institutional involvement,
export industry. Australia has identified of childcare centres as an asset class. so is more accessible for private capital.
TH E WEA LTH REPORT 2 0 2 2 41
Flexi time
As the world of work changes,
T
he way we work has undergone As Ben Burston, Chief Economist at Knight Frank
profound change since the onset Australia, notes, “some large organisations have
the wants and needs of office
of the Covid-19 pandemic. While found that the binary choice of working from home
occupiers are transforming some of this is undoubtedly or at head office is insufficient. These companies
too. Lee Elliott presents the temporary and will be reversed are turning to service providers to support flexibility
as restrictions are lifted, there remains a clear with network membership solutions or smaller
opportunities ahead for those
desire for greater flexibility. private suites to provide options to their staff.”
private investors willing We are witnessing the rising popularity of Insights from colleagues point to a similar
to understand and respond hybrid working – whereby work is undertaken in picture across the globe. In Singapore,
a range of settings including (but not restricted Leonard Tay confirms that “more corporates
to these changing demands to) the office and employees’ homes. Indeed, in are adopting hybrid forms of working that
a late 2021 survey of almost 2,000 global C-suite sometimes include the adoption of access
leaders, KPMG found that 73% anticipated hybrid to co-working spaces for employees.”
working styles emerging within their business; yet Of course, changing workstyles tend to be
only a third had actually implemented a change. reflected in the workplace. Despite stories calling
Clearly, there is some road to run and hybrid into question the very survival of the office,
working will be a consistent theme during 2022. occupiers have not taken a knife to their portfolios.
Instead, they are focused on shaping their offices
to reflect emerging wants and norms. “Hot-desking
is becoming more popular in Hong Kong, but is
Five key implications outside the asset to consider the not expected to lead to a drop in demand for
for private investors: richness of amenity in the immediate traditional office space,” points out Martin Wong.
surroundings. With foresight, private “When the pandemic first hit Kenya, the
1. The flight to quality will generate more investors have an opportunity to spot serviced office sector was hit hardest due to
polarised market conditions. Quality emerging, amenity-rich submarkets. short-term licences, so occupiers simply opted
assets will be competitive, and private to work from home,” notes Ben Woodhams.
4. As working styles become more
investors may benefit from being more “Now, as the sector recovers, it is that flexibility
flexible, so too do offices and office
innovative and visionary in recognising that occupiers want, and so we are seeing a
leases. In an uncertain post-pandemic
the opportunity to bring older, off-prime huge growth in occupation by serviced offices.”
period this quest for flexibility will
pitch assets to a higher standard. Market activity – although still below pre-Covid
intensify and the experiences of
benchmarks – is on the up. Our Active Capital
2. Offices are increasingly becoming an the global co-working phenomenon
research anticipates offices to be the most
operational asset class. This may play to will also ensure flexible product is
heavily invested property asset class globally in
many private investors who have a history available. Private investors need to be
2022, building on strong momentum in 2021.
and understanding of operational real comfortable with more operational
However, this does not mean that things will
estate, such as hotels. As offices become elements within the office itself, but
stay the same. The sector will see structural
as much about the experience they also have to recognise that long-term,
change as occupiers take flight to quality, seeking
present to users as they are about the stable income from entire offices is
spaces that are compelling to a workforce that has
environment they offer, greater investment much more difficult to achieve.
greater choice in where they work.
will need to be made into the service layer
5. Private investors will need to become Amenity-rich offerings will be a focus. The
and amenities on offer.
more customer-centric and build office will become a centre for collaboration
3. The growing occupier focus on service relationships and rapport with their and innovation and this will be reflected in the
leaves many investors worried about customers to a greater extent than has configuration and utilisation of space. There is
their ability to deliver an amenity-rich historically been the case. Customer fledgling evidence of these changes already,
environment without impacting on understanding and responsiveness with much more to come as we move from
net lettable, and therefore incoming- will be key to securing income over pandemic to endemic and occupiers lift the
producing, space. Investors are looking the longer term. brakes on their property decisions accordingly.
TH E WEA LTH REPORT 2 0 2 2 43
UK: Our latest Active Capital research found that prime central
London offices rated “Excellent” by BREEAM enjoy a 10.5%
premium on sales prices compared with equivalent
unrated buildings. The Wealth Report has been following the growing
Australia: While the focus on ESG provides opportunities, importance of ESG – environmental, social and
it also presents risks – private investors who take a
passive approach and delay necessary upgrades to meet
governance – to UHNWIs, with this year’s Attitudes
evolving environmental standards may find this impacting Survey revealing that four out of five are interested in
on asset performance.
ESG-related property investments. Flora Harley looks
Indonesia: Interest is growing among investors in water
and energy efficiency, with increasing recognition that more
at the motivating factors and the barriers to entry
efficient buildings tend to stay in use for longer, without the
need for renewal.
Attitudes
Survey
16%
ESG attitudes
Driving factors
Key drivers for ESG-related
g
ct
r re for
uta e/
ir p ofin
io
n
pa
rep ssur
property investments
tur
tio
ate ity
fol
im
the -pro
gre rtun
ort
re
lp
e
po
tur
na
Op
Fu
ter
De
Ex
1 2 3 4
Stumbling blocks
Proportion of respondents citing each of the following
as a barrier to ESG-related property investment
42% 45%
34%
24%
10%
Access to Concerns over being Lack of Access to reliable and Finding the right
green financing “greenwashed” understanding of ESG comparable information opportunity
IN VEST ING 44
The
ultimate
investment
Hannah Jones, CEO of the The Earthshot Prize, tells The first round of
Andrew Shirley why Prince William’s ambitious clarion lockdowns gave me
call to the globe’s green innovators could help to save time to think about
how I wanted to
us all from environmental catastrophe
spend the rest of
my life
S
olving environmental, It seems obvious that innovation on a huge
social and governance scale is key to tackling climate change and many
(ESG)-related problems of the other environmental issues affecting the
is nothing new for world, but progress wasn’t being made quickly
Hannah Jones. She enough for the UK’s future monarch and ardent
spent more than 20 years working for Nike, conservationist Prince William. The Earthshot
including a stint as the leisurewear giant’s first Prize was his solution, and Jones’ experience
Chief Sustainability Officer, before taking up her made her the obvious choice to lead it.
new role last year. “It was honestly a no brainer,” she says,
“Nike was one of the first companies to get when I ask why she decided to jump on board.
into sustainability. As we went on the journey, “The first round of lockdowns gave me time to
one of the things that became very clear was think about how I wanted to spend the rest of
that it wasn’t going to just be about trying to my life. I felt very clear that I wanted to spend EARTHSHOT
make the business less bad,” says Jones who, it working to help the world become more CATEGORIES
when we speak, is just back from both the sustainable in whatever way I could.”
inaugural Earthshot ceremony and the COP26 But how, I wonder, will Earthshot, which • Protect and
climate change talks in Glasgow. invites entrepreneurs, NGOs, companies, cities restore nature
“We were going to need new ways of and even governments to submit ideas to • Clean our air
thinking and new business models, as well as solve five environmental issues (see panel),
innovations across supply chains, processes and make a difference? • Revive our oceans
materials. Everything would need to be rethought “We have less than a decade to make • Build a waste-free world
in terms of sustainability. That’s when I fell decisive changes to how we live our lives, run
• Fix our climate
passionately in love with the role of innovation as our economies and build communities and
an agent of change,” she explains. sustainable livelihoods. What we collectively
TH E WEA LTH REPORT 2 0 2 2 45
Born on a climate-change affected South Pacific Globally, US$120 billion of agricultural waste is Nearly 40% of the world’s population is on
island, Vaitea Cowan co-founded Enapter, which generated every year. What farmers cannot sell track to experience “water stress” by 2050.
now has bases in Germany, Thailand and Italy, to they often burn, with catastrophic consequences: WOTA, a Japanese start-up, wants to improve
turn back the tide. Just three years on, its green in some areas, air pollution has cut life expectancy water security by helping people reuse
hydrogen technology could change the way we by a decade. Takachar, a social enterprise set wastewater. Founded in 2014, the company’s
power our world. Enapter’s AEM Electrolyser up by New Delhi resident Vidyut Mohan, has first product, WOTA BOX, converts more than
technology turns renewable electricity into developed a cheap, small-scale, portable 98% of water waste into clean, fresh water.
emission-free hydrogen gas. Developed quicker technology that attaches to tractors in remote Fifty times more efficient than conventional
and cheaper than once thought possible, the farms. The machine converts crop residues into water treatment plants and far smaller, it
technology is already fuelling cars and planes, sellable bio-products like fuel and fertiliser, can be delivered at scale and requires no
powering industry and heating homes. reducing smoke emissions by up to 98%. existing infrastructure.
have to do is understand how to support pivotal role in connecting the dots and creating
innovations that have real potential as solutions.” what is almost like a marketplace of potentially
We have less than a
Jones says almost 800 projects around the hundreds of eco-innovations, all of which will decade to make decisive
world were put forward for the 2021 prize, and go through our vetting process.” changes to how we live
while the prize money – £1 million per category Key, of course, to Earthshot’s long-term
– grabbed the headlines, the support that success is the enthusiasm and unrivalled
our lives
winners will receive from business experts and access of its Royal patron, but Jones’ skill at
potential investors, such as Michael Bloomberg, incubating, accelerating and scaling innovation
is arguably the bigger win. “Often innovators will play a vital role in a decade that she says is
face a lonely challenge to get their ideas off crucial to the future of the Earth and everything
the ground. We are creating support networks that lives on it.
for eco-innovators around the world.” “Obviously policy matters, but taking those
She also hopes the initiative will help investors innovations to scale is going to tip whether or not MEET THE
WOMAN SAVING
and companies, who often complain it is hard to we face waking up on 1st January 2030 facing INDONESIA’S
access genuinely green opportunities or supply disasters and crisis, or whether we are actually CORAL REEFS
chains. “We think that we can play a really on a pathway to change.”
IN VEST ING 46
Fast forward:
US$4.3m US$2.4m
(618,000 MANA in November
(November 2021) Republic
2021) Metaverse Group, a
Realm purchased 92 parcels
subsidiary of Tokens.com,
of land in The Sandbox (see
bought the “116 parcel
Yat Siu interview, page 9)
estate in the heart of the
representing over 7.9 million
Fashion Street district”
sq m of game
of Decentraland
area, from Atari SA
THE
SPIRALLING US$2 .3m
C O ST OF PRIME (500 ether in November
METAVERSE 2021) Price achieved for
PROPERT Y the Genesis land plot on
Axie Infinity, a play-to-earn
platform
US$515k US$913k
(288 ether in March 2021)
Selling price of Mars House, (1.3 million MANA in June
the world’s first digital 2021) The digital real estate
NFT house investment firm Republic
Realm was the buyer of a
non-fungible token (NFT),
referred to as a LAND token
in Decentraland
“The metaverse will increasingly offer value in digital assets. While this will depend stresses Springham. “They should be part of
luxury brands the opportunity for innovation on how much value consumers ascribe to their integrated thinking and are not binary, all
and trialling new ideas or items,” points out digital identities, Baron highlights an example adding to the brand.”
Stephen Springham, Head of Retail Research of a digital Gucci bag selling for 162% more Baron agrees: “We’re already so far into
at Knight Frank. “It opens them up to new than its “real-world” price in the fashion the phygital (physical, digital and social
audiences and creates a more versatile and brand’s Gucci Garden centenary exhibition media domains) era that thinking in terms of
valuable brand. In addition the metaverse partnership with Roblox. separate entities is untenable.”
offers huge opportunities to collect and “Brands can create entirely fictional spaces So it seems those investors concerned
analyse shopper data, which will increase as a secondary revenue stream,” adds Baron. that the metaverse might spell the end of
brand value.” physical retail assets can rest somewhat
In future, shoppers will increasingly easier. As Springham notes, even Meta won’t
SEAMLESS
interact with brands virtually. Consumers be retreating solely into a digital world.
EXPERIENTIAL BLEND
anywhere will be able to visit digital flagship “Facebook has announced its intention
stores and, by creating their own styles, even Retail in the digital space has long been part to have stores showcasing its virtual reality
make brands aware of new trends. of our lives, yet during the Covid-19 pandemic technology. Post-pandemic, people enjoy
However, the metaverse opportunities online shopping became standard and brands getting out and not being stuck at home,
with the greatest potential for entrepreneurs increasingly, and some might say belatedly, but we have definitely seen a shift to the
and investors are not necessarily added embraced an omnichannel presence. “The experiential. Perhaps we will see larger stores
sales channels for physical goods but, as we online, metaverse and physical stores need that offer both elements – or a bigger and
discussed earlier with Yat Siu, the immense to be seamless and complement each other,” better experience,” he says.
HOME A RT IC LE T IT LE 48
CHAPTER THREE
Home
Uncover the latest insights and analysis
on prime global residential property
performance now and in the future
TH E WEA LTH REPORT 2 0 2 2 49
T H E H E AT I S O N HOME HOTSPOTS
50 60
Prime house prices post Handpicked neighbourhoods
record global growth with set to outperform over the
Dubai out in front next five years
58 66
We ponder where next for the Marrying functionality with
world’s luxury residential markets sustainability… and fuzziness
HOME 50
The heat is on
Luxury residential markets around the world enjoyed a red hot
2021. Kate Everett-Allen takes the temperature of our unique
Prime International Residential Index, which tracks price
performance in 100 key city, sun and ski locations
S
o, what was all the fuss FEELING WARM
about last year? Simply put,
What’s driving
luxury homes became the It wasn’t just the temperature that sizzled in
demand?
asset class of choice for Dubai last year. Prime prices accelerated
UHNWIs. In 2020, housing 44.4%, sending the Emirate, where the mercury • Low interest rates and the
markets ceased trading for months at a time, regularly hits 40 degrees in the summer, to the availability of cheap finance
freezing like a deer in the headlights. But come top of our PIRI rankings. See our deep dive on • A shortage of prime stock
2021 they started to race away as vaccine page 52 for an explanation as to why.
• Rising wages and accrued savings
rollouts gathered momentum and the uncertain With growth of 42.4%, Moscow wasn’t too
in lockdowns
global economic climate started to recede. far behind, with Russia’s mortgage subsidy
The value of the Knight Frank Prime programme and tight supply fuelling price • Strong equity market performance
and record bonuses
International Residential Index (PIRI 100) growth, albeit temporarily. San Diego (+28.3%),
increased by 8.4% in 2021, up from just under Miami (+28.2%) and The Hamptons (+21.3%) • A reassessment of housing needs
2% in 2020 and its highest annual increase make up the rest of the top five. and lifestyles
since the index was launched in 2008. Overall, the Americas were the regional • More flexible working patterns
Of the 100 luxury residential markets top performer, accounting for six of the top
• Wealth creation – 5 million new
tracked, only seven saw prices decline in ten rankings and posting average growth of
millionaires in 2021 globally
2021 while a staggering 35% of locations almost 13%. Although Asia-Pacific (+7.5%)
saw them increase by 10% or more, outpaced EMEA (+7.2%), this was largely • The appeal of property as an
underlining the strength of the sellers’ market driven by Australasia (+12.3%). Asia alone inflation hedge
+8.4% TOP 5
Dubai +10.2% TOP 5
Dubai +7.2% TOP 5
Aspen
Moscow San Diego St Moritz
San Diego Miami Verbier
Miami The Hamptons Chamonix
Seoul San Francisco Megève
Source: See bottom right
TH E WEA LTH REPORT 2 0 2 2 51
Prime International
Residential Index
(PIRI 100)
Annual change in luxury residential
+44.4%
+42.4%
+28.2%
+28.3%
+21.3%
prices in 2021
Top 5
Dubai Moscow San Diego Miami The Hamptons
44.4 Dubai 15.0 Mustique 8.9 Beijing 4.9 Rio de Janeiro 2.0 Barcelona
42.4 Moscow 15.0 St Barts 8.8 Houston 4.7 Berlin 2.0 Brussels
28.3 San Diego 13.8 Riyadh 8.6 Edinburgh 4.7 Megève 1.7 Lisbon
28.2 Miami 12.0 Wellington 8.0 Chamonix 4.5 Frankfurt 1.6 Dublin
21.3 The Hamptons 12.0 Algarve 8.0 Provence 4.3 Shenzhen 1.3 Courchevel
21.0 Seoul 12.0 Mallorca 7.2 Hong Kong 4.1 Cannes 1.3 London
20.3 Toronto 11.7 Vancouver 7.2 Porto 4.0 Lake Como 1.2 Bucharest
18.9 Taipei 11.4 Guangzhou 6.5 Jeddah 4.0 Milan 1.0 Méribel
18.6 San Francisco 11.2 Brisbane 6.3 Paris 3.8 Gstaad 1.0 Sardinia
18.5 Los Angeles 10.8 Stockholm 6.3 Tokyo 3.5 Singapore 1.0 Phuket
18.0 Jersey 10.5 Perth 6.2 St Tropez 3.3 Vienna 0.3 Bengaluru
17.1 Gold Coast 10.2 Verbier 6.0 Lucca 3.0 Florence 0.3 Mumbai
17.0 Cayman Islands 10.0 Ibiza 6.0 Lausanne 3.0 Madrid 0.0 Delhi
16.7 Aspen 10.0 Monaco 5.8 St Petersburg 3.0 Rome -0.2 Cape Town
16.5 St Moritz 10.0 Zurich 5.6 Saint-Jean-Cap-Ferrat 3.0 Val d’Isère -0.4 Jakarta
16.5 Shanghai 9.8 Athens 5.5 São Paulo 3.0 Mexico City -0.9 Kuala Lumpur
16.2 Sydney 9.8 Auckland 5.0 Barbados 2.6 New York -1.5 Manila
15.5 Boston 9.5 Oslo 5.0 British Virgin Islands 2.6 Oxford -3.6 Bangkok
15.2 Amsterdam 9.4 Melbourne 5.0 Marbella 2.4 Nairobi -8.0 Marrakesh
15.0 Bahamas 9.0 Geneva 5.0 Venice 2.1 Cyprus -8.2 Buenos Aires
Sources: All data comes from Knight Frank’s global network with the exception of Berlin and Frankfurt (Ziegert Research & ImmobilienScout 24); Tokyo (Ken Corporation); New York (StreetEasy); Boston,
Los Angeles, Miami, San Diego, San Francisco (S&P CoreLogic Case-Shiller); Jersey (States of Jersey); Toronto (Toronto Real Estate Board); Vancouver (Vancouver Real Estate Board); Mexico (Sociedad
Hipotecaria Federal); São Paulo and Rio de Janeiro (Fundação Instituto de Pesquisas Econômicas); Stockholm (Svensk Mäklarstatistik AB) Notes: Price changes are measured in local currency and
correspond to the period between 31st December 2020 and 31st December 2021 unless otherwise stated. Aspen, Auckland, Berlin, Cyprus, Frankfurt, Hong Kong, Houston, Jersey, Mexico City, Riyadh,
Taipei, The Hamptons, Tokyo and Wellington to Q3 2021. Boston, Los Angeles, Miami, Porto, San Diego and San Francisco to October 2021. New York, Rio de Janeiro and São Paulo to November 2021.
Tokyo – relates to all properties above ¥100m. Data for Dublin, Moscow, Singapore and St Petersburg is provisional
HOME 52
Singapore’s was the only substantive move. including Shanghai and Chongqing as part
Despite higher rates of stamp duty for those of President Xi Jinping’s push for “common
purchasing second homes, the absence of prosperity”, the property sector, which accounts
capital gains tax and any wealth tax in the for around one-fifth of the economy, is considered
city-state will continue to act as a draw. to be under too much pressure following the
China is expected to delay its nationwide crackdown on risky lending practices.
property tax due to its real estate-led economic
Why does the price downturn. Although trialled in several cities
performance of luxury 2021
homes matter? The impact of the pandemic on prime prices
Average annual % change
8.4%
Despite economies turning increasingly
-0.2% 2008
2020 1.9%
2014 2.2%
2012 0.3%
2021 8.4%
2013 2.8%
2010 1.0%
2016 1.4%
2015 1.8%
2018 1.3%
2019 1.8%
2017 2.1%
2011 0.1%
Bonnieux, Provence
HOME 54
Relative values
Top of
100 sq m
the homes
US$1m buys in selected cities
P
Location sq m/US$1m is only half the story. Our
PIRI “Pagoda” provides an
Monaco 14.6 annual guide to how much
space your money will buy
Hong Kong 21.3 you around the world when
it comes to prime residential property. This
London 30.6
year we’ve added a new take to our analysis of
Sydney 41.4
RELATIVE VALUES
Shanghai 42.0 Monaco remains the world’s most expensive
enclave: US$1 million buys just 15 sq m.
Los Angeles 42.2
Strong price growth in Singapore (35 sq m)
means the city-state is narrowing the gap with
Paris 42.3
New York, while in Europe, Berlin (73 sq m) and
Beijing 55.8 Madrid (106 sq m) continue to offer a lower
market entry point than Paris (42 sq m).
Tokyo 64.3 For those seeking real value, the emerging
market destinations are the go-to options. Your
Berlin 73.0 US$1 million buys almost three times as much
space in Dubai (137 sq m) than in Singapore,
Miami 77.4
while in Cape Town (220 sq m) you get ten
Mumbai 108.1
Dubai 136.5
HEAD ONLINE TO
EXPLORE OUR
Source: Knight Frank Research, Douglas Elliman, Ken Corporation INTERACTIVE PIRI
Note: Currency calculation as at 31st December 2021 DATA TOOL
ly buy you a small
et in various cities
ey crunched the
mbai to Monaco to
er the rarefied 1%
Monaco makes it a clean sweep and tops our 1%
rankings as well. To enter the rarefied 1% zone
nd US$34 million.
in the principality, homebuyers need to spend
US$34 million.
only oneBeijing,
of which
ourregistered prime price growth of
nearly 9% in 2021 (see page 51) comes in second
hold exceeds ourfollowed by Singapore at US$7.3
at US$7.6 million,
er-primemillion.
property.
Los Angeles and Sydney complete the top
five, both with a US$6.3 million entry point. The 1% zone
prime price growth
Mumbai and São Paulo sit at the bottom of
The entry point for the top 1% of
our list, at US$410,000 and US$440,000
mes in second
respectively; at
both figures, rather poetically, at homes by value across 15 markets
around 1% of the threshold seen in Monaco.
gapore atThe
US$7.3
values not only reflect market pricing, but
activity across the whole marketplace. With higher
complete theoftop
volumes sales we can expect to see lower
thresholds, even when markets such as New York
(US$5 million) have enjoyed a record number of
sales in Manhattan’s prime neighbourhoods.
Beijing 7.6m
Singapore 7.3m
London 4.4m
Berlin 3.1m
Miami 3.0m
Bright
lights
While the number of UHNWIs living
in a country or city may indicate the
potential depth of that location’s
prime property pool, we know that the
wealthy own multiple homes globally.
With the help of Thusal Bennett from
Knight Frank’s Analytics team, we have
utilised geospatial techniques to identify
Europe’s prime property hotspots and
discover who owns homes in each
Source: Selected online holiday rental platforms. Findings are based on all properties with an average daily rental rate above US$250
THTHE
E WEA
WEALTH
LTH
REPORT
REPO RT
2 022022 2 57 57
Prime hotspots
Norway
The ten European PIRI locations with the
greatest diversity of overseas property owners
Sweden
United Kingdom
London 45**
n US
n Canada Belgium
n France
n Chinese mainland
n Spain
Paris 36*
n US Germany
n UK
n Spain
n Italy
France Switzerland
n Switzerland
Cannes
30*
Provence 53*
n UK
St Tropez
n Belgium 22*
n US
n Switzerland
n Germany
Italy
Portugal
Spain
Sardinia 32*
n UK
33*
Mallorca n Switzerland
Algarve
Marbella
n UK
29* n France
n Germany
30*
n France
n Norway
n Belgium
* Total number of overseas homeowner nationalities (with the top five nationalities shown for the highest ranking)
HOME 58
Prime predictions
Undeterred by one of the biggest black swan events in history, our global
research teams set out their prime residential market predictions for 2022,
while Kate Everett-Allen casts an eye back at how we did last year
T
his year we will see the luxury housing boom endure. Asian cities are expected to trail slightly in 2022, but with cities such
Across the 28 prime residential markets forecast for as Singapore (+2%) already announcing higher rates of stamp duty, some
2022, we expect prices to increase by 5.7%. In normal investors may take heart that any significant move in terms of cooling
times, this outlook would be considered robust; measures may now be in the rear-view mirror.
against the backdrop of 2021 it looks at best subdued.
But then 2021 was something of an anomaly.
A period of recalibration is likely in 2022 as housing markets regain some
of their usual seasonality and borders reopen, with Covid-19 suppressors
– rather than eliminators – winning out. This will enable cross-border
transactions to slowly recover; a key component of demand that has been
How did we do in 2021?
largely absent from prime markets since the start of the pandemic. In the interest of full disclosure and transparency we look back at
Dubai, Miami and Zurich lead the way, with prime prices expected to end what we got right – and wrong – in 2021.
2022 between 10% and 12% higher. Healthy rises but, compared with 2021, Twelve months ago, we said that 2021 would be a year of
growth will moderate for these and other top performers, including “steady and sustainable growth” for the world’s top residential
Seoul (+9%), Sydney (+9%), Los Angeles (+8%) and Auckland (+7%). markets. In fact, it was more like stellar and spectacular.
London (+7%) and Moscow (+7%) enter the top of our rankings table for We expected a flurry of activity as the vaccination rollout
the first time in several years while New York’s forecast of +5% will signal gathered pace, travel started to normalise and Zoom meetings
a marked turnaround following four years of negative annual price growth. became less prolific, but nothing on the scale that transpired.
Europe’s top cities may sit mid-table, but growth of 4%–10% is buoyant Of the 28 markets we provided forecasts for last year, we
by historic standards. Debt will remain cheap, with the European Central Bank expected the top performer to reach the heady heights of 7%
likely to be among the last to tighten monetary policy. growth; the actual figure was more than six times higher at 44%.
ON THE MONEY
Attitudes Without blowing our own trumpet, we largely nailed which cities
Survey
were going to enjoy the strongest growth – Seoul, Shanghai and
Most popular locations for new Miami all outperformed the rest of the pack in 2021, albeit we
UHNWI home purchases needed to add another 10%–20% to their annual increases.
(% of respondents) Thirteen cities saw us come within 5% of the actual 2021 result.
Europe was our forte: we were on the money with Madrid and
Barcelona, and less than 2% out on Berlin, Vienna, London and Dublin.
France
Spain
1 2 3 4 5
TH E WEA LTH REPORT 2 0 2 2 59
Dubai 12
-2 44
Miami 10
4 28
Zurich 10
4 10
Seoul 9
7 21
Sydney 9
3 16
Los Angeles 8
3 19
Auckland 7
4 10
London 7
1 3
Melbourne 7
1 9
Moscow 7
6 42
Dublin 6.5
2 3
Geneva 6
3 9
Madrid 6
3 3
Shanghai 6
5 17
Lisbon 5.5
2 4
Berlin 5
Edinburgh
3
5
5
The big
2 9 five in 2022
Hong Kong 5
0 7 K E Y T R E ND S TO M O NI TOR
Monaco 5
3 10
Buenos Aires -6
Sources: Knight Frank Research, Douglas Elliman
-8 -8
HOME 60
Home
hotspots
The Wealth Report’s international property guru Kate Everett-Allen
curates a handpicked selection of the neighbourhoods where
Knight Frank’s global teams of residential experts expect
prices to outperform over the coming years
T
apping into the local I have split the entries this year into the
knowledge and expertise of various categories that we consider will be
our global teams to discover among the biggest property drivers in a world
which neighbourhoods are continuing to adapt to Covid-19. These range
set to be the world’s newest from locations promoting health and wellbeing
residential hotspots and deciding which ones to cities on the cusp of large-scale regeneration
to feature in The Wealth Report is a fascinating projects, and from markets offering significant
way to end each year. Covid-19 may have income growth potential to those that now
upended housing markets, but opportunities offer relative value.
abound, even in a pandemic-ravaged world. The line-up also includes neighbourhoods
This edition includes more than 40 that have been living for too long in the shadow
neighbourhoods our teams are confident will of their neighbours as well as some that may
see stronger-than-average capital growth over have previously been overlooked due to their FOR THE FULL
SUITE OF
the next five years. Twelve feature over the stock of smaller apartments.
HOTSPOTS
following pages, but you can explore another Now sit back, and enjoy our whistle-stop HEAD ONLINE
30-plus online. tour of this year’s top picks.
Byron Bay, Australia
TH E WEA LTH REPORT 2 0 2 2 61
tanning, distilling and brewing – most notably, Michelle Ciesielski, Knight Frank Australia
HOME 62
78704, AUSTIN, TEXAS RELATIVE VALUE A two-bedroom flat will cost around £2 million,
rising to £3.5 million for an in-demand property
20%–30% on a garden square. Family houses will set you
KNIGHTSBRIDGE, LONDON
back between £5 million and £7 million, rising to
The 78704 zipcode comprises the most 25%–30% between £10 million and £15 million in the most
eclectic, soulful and desirable locations in desirable areas. In the high-end developments,
central Austin. Directly adjacent to Downtown The home of Harrods is located to the south of one-bedroom flats range from £2.5 million to £7
across the banks of Lady Bird Lake, the area Hyde Park and contains some of London’s most million, with larger apartments selling for more
is home to South Congress Avenue, the Butler exclusive shops, hotels, museums and Michelin- than £20 million.
Hike and Bike Trail, Zilker Park, the iconic starred restaurants. Its 275 listed buildings
Barton Springs Pool and Barton Creek Greenbelt. include grand Victorian terraces and mansion Tom Bill, Knight Frank Research
blocks. The district is identified in the London Plan
Why is it primed for growth? as one of two “international centres” in the capital.
CAP D’ANTIBES, FRANCE
Austin generally offers a low cost of living
and a business-friendly tax and regulatory Why is it primed for growth? 15%–25%
environment. On top of that, the 78704 zipcode Despite the presence of luxury developments,
is filled with hip hangouts and award-winning Knightsbridge has become slightly less Home to ports and harbours including the Port
restaurants interspersed with tree-lined streets fashionable than Mayfair in recent years. Gallice, the Cap d’Antibes peninsula extends
featuring a mix of classic bungalows and modern Overlooked during the Covid-19 pandemic due from the French Riviera coastline between the
masterpieces. The balanced lifestyle the area to the high proportion of flats in the area, it is neighbouring towns of Juan les Pins and Antibes.
offers every demographic is hard to beat, with looking like good value again. The Cap is renowned for its unspoiled nature with
both peaceful natural surroundings and vibrant beautiful sandy beaches including La Garoupe,
urban settings available within mere minutes of Where do the locals like to go?
each other. Pavilion Road, which runs from Sloane Square
through Knightsbridge, has been redeveloped
Where do the locals like to go? by Cadogan Estates and offers a wide choice of
Locals are a friendly bunch and will willingly share artisan food, beauty and fashion retailers. It is also
HEAD ONLINE FOR MORE
where to find their favourite queso or brisket, so home to KXU, a fashionable gym with treatment LOCATIONS THAT OFFER RELATIVE
grab a cold beer or bottle of champagne and play rooms and snack bar where the locals like to hang VALUE INCLUDING:
a round at Peter Pan mini-golf before heading to out. The most surprising thing about the area, • Megève, French Alps
happy hour at Uchi – you will have made at least though, is the quality of its schools.
three new friends by then. Or go big and book a
suite at the Hotel Saint Cecilia where you can The Royal Albert Hall, Knightsbridge, London
Matthew Ditlow,
Douglas Elliman
• Conches, Switzerland
• Lingang, Shanghai
• Versilia Hills, Tuscany
TH E WEA LTH REPORT 2 0 2 2 65
What will my money buy me? Where do the locals like to go? of greenery just a few minutes by foot from the
Prices for two-bedroom apartments with rental While the thoroughfare is best known for its retail city centre.
potential start from approximately €1.1 million. A offerings, it is also tree-lined and interspersed
four-bedroom villa with private swimming pool with green open spaces. At the boundaries of the Where do the locals like to go?
will start from around €3 million, with sea views area lie the Singapore Botanic Gardens, a World Head to the 200-year-old opera house on Place
commanding a premium. Heritage Site. de L’Horloge or try a cooking class at the famous
Le Marmiton restaurant. Music fans can chill out
Jack Harris, Knight Frank International What will my money buy me? at the blues festival in early autumn.
For investors seeking a foothold, a 635 sq ft one-
bedroom apartment at Scotts Square, around What will my money buy me?
INFRASTRUCTURE the corner from the iconic ION Orchard shopping A stunning 14th-century townhouse is available at
mall, is available for just over S$2.1 million. €2.15 million, while a beautifully presented triplex
apartment has an asking price of €1.19 million. An
ORCHARD ROAD, SINGAPORE Leonard Tay, Knight Frank Singapore architect-designed house with pool and garage is
currently on the market for €720,000.
10%–15%
Fast forward:
Homes of
the future
Jindal Villa, Mumbai, India: HBA Residential led on the design of this 100-year home
A
The way the places we recently created a video about increasingly popular idea of the 15-minute
call home are designed what Singapore could look city: an urban community where everything
like in 2100. His motivation? you need – groceries, leisure, work – is within
and constructed is set To show what the 15-minute a 15-minute walk of your home.
to change radically over city concept could look like in high-density “We need to change the way we think
Asian cities in decades to come. about a street,” says Wong, co-founder of
the coming decades. His vision is a bold one. Green walkways Singapore-based architectural practice
So would we recognise are paved with photovoltaic panels that WOHA, renowned for its buildings lined and
generate solar energy, while on-demand topped with lush foliage. “While in Europe
the houses of 2122? autonomous vehicles transport people the 15-minute city makes sense on one
Anna Ward investigates both above and below ground, and building level, in a high-density environment
even underwater. we must create multiple ground levels higher
Buildings encompass a far broader range up. We want to create streets in the sky.”
of uses than today, combining green public WOHA’s recent projects include designing
spaces with office and retail space, food the masterplan for Singapore’s Punggol Digital
and energy production and residences on District, which aims to provide residents with
multiple levels. greener, smarter homes within easy reach of
TH E WEA LTH REPORT 2 0 2 2 67
CHAPTER FOUR
Cities
With cities booming back into life, find out which
are attracting UHNWIs – and where’s next
TH E WEA LTH REPORT 2 0 2 2 69
70
Find out which urban power
tops our City Wealth Index
in 2022
72
Focus on Singapore as the wealth
hub turns sustainability leader
F LY I N G H I G H
78
Private jet travel took off in
2021, but which cities saw
the greatest activity?
80
We explore four new cities – anyone
for Mars?
CI TIES 70
Long live
the city
As we predicted last year, he resilience of cities in the their wealthy populations increase in 2021,
T
face of the Covid-19 pandemic up by 11%, 9% and 8.5% respectively.
cities came roaring back to has been striking. Talk of a Given rising climate concerns and a lack
life in 2021 and still have mass exodus in 2020 turned of environmental, social and governance
to “boomerang residents” as (ESG) metrics (see page 43) cited as a barrier
further to go. Flora Harley many new exiles realised the to investment, we have included green and
analyses the latest results grass was not always greener away from the climate scores within our index this year. Using
hustle and bustle of urban life. data from our sister publication Active Capital’s
from our City Wealth Index, Cities have an unwavering draw as economic, Sustainably Led Cities research we highlight
a staple of The Wealth cultural and societal hubs. That is why each year those cities with an established market for
we assess 100 of them around the world against investable green real estate assets and those
Report, assessing where a number of criteria, from their wealthy populations with characteristics that support ESG real
the wealthy prefer to live, and global connectivity to this year’s addition of estate benchmarking. The highest scorers here
real estate sustainability metrics. are London, New York and Shanghai.
spend time and invest Overall, following a tie in last year’s index, We also include a climate resilience score,
London edges the top spot ahead of New which shows no city is immune to the impact
York and Paris, which take joint second place. of rising temperatures. Those with the greatest
Los Angeles and Asia’s highest ranking city, resilience are Istanbul, Dubai and Moscow.
Tokyo, complete the top five. Putting aside So, where next for cities? In 2022 we will see
New York’s demotion, North American cities even more life breathed back into them as we
claim dominance this year. Seven of them enter the next stage of the pandemic recovery.
feature in our top 20, followed by six from But for some real future gazing, flip to page 80 for
Europe and Asia’s five. Sydney, Australasia’s a selection of new hi-tech urban centres that
highest entry, comes in 14th. could emerge over the coming decades,
London saw the largest volume of cross- including one that is literally out of this world.
border private capital (US$3 billion) invested
into real estate during 2021, as well as attracting
the most diverse investor base. But when you
add home-grown private capital into the mix,
Los Angeles saw a staggering US$17.8 billion
of private real estate investment last year.
HEAD ONLINE
New York retains its crown as the world’s FOR THE FULL
wealth capital, with more UHNWIs choosing METHODOLOGY
AND TO SEE MORE
to reside there than in any other city. Tokyo CITY WEALTH DATA
and Paris are runners up and all three saw
TH E WEA LTH REPORT 2 0 2 2 71
City shapes
The Knight Frank City Wealth Index 2022
1 3 2 5 7
10 8 4 17 6
9 16 24 20 17
30 19 44 31 12
The lion
goes green
In this special city focus, Patrick Gower discusses the tax
incentives, financial innovation, political stability, sustainability
initiatives and lifestyle advantages that have positioned
Singapore as a pre-eminent destination for entrepreneurial
UHNWIs and family offices from Asia and beyond
A
t the core of Citigroup’s new “Singapore appeals as a wealth hub for When you look at the numbers, it’s easy
wealth hub at 268 Orchard its conducive environment for growth for to see why. The number of individuals with at
Road, carefully choreographed wealth management providers, especially asset least US$1 million of net assets (HNWIs) soared
shrubs and trees sit under management players and family offices,” says 126% to 526,370 between 2016 and 2021, and
an expansive glass atrium. Money K, Global Head of Global Client Service will expand another 13% by 2026, according
“Garden pods” nestle among the trees in what at Citi Private Bank. “Incentive schemes by to the Knight Frank Wealth Sizing Model. The
the building’s architect Ministry of Design dubs the regulators have also been a boost to cohort of UHNWIs is expanding at an even
a “banking conservatory”. Singapore’s appeal.” faster clip. The number of individuals worth at
The space is a prime example of the Citi plans to hire 1,500 people in the city- least US$30 million swelled 158% to 4,206
biophilic design that is becoming increasingly state as part of its wealth ramp-up. In August, over the same period. That group will expand
common in Singapore, blurring the lines between HSBC acquired French insurer Axa’s Singapore another 43% by 2026.
the city and nature. It is also on the frontline of a assets as part of its plan to scale up its “Singapore has some of the best corporate
new battle among global banking powerhouses wealth management business. In November, UBS governance, it has a triple-A credit rating, it has a
for the largest slice of business generated by opened what is now its largest office in the region robust legal system, but I think most importantly,
a rapidly expanding cohort of UHNWIs. – a 400,000 sq ft prime space at 9 Penang Road. people feel safe putting their money into the
banking system,” says Matthew Song, Senior
Vice President at Singapore Exchange (SGX).
Image credit: Citi
PANDEMIC RESPONSE
Singapore stepped up its targeting of wealthy
individuals in 2019 when it introduced the 13R
and 13X tax schemes giving exemptions on a
raft of investments. In January 2020, regulators
launched a legal structure called the Variable
Capital Company, designed to lure fund
managers and family offices from rival low-tax
jurisdictions. The structure is designed both for
TH E WEA LTH REPORT 2 0 2 2 73
traditional and alternative investment funds and management system,” says Xu. “Family offices billionaire behind Haidilao International Holding,
can be used either as a standalone entity or can make good use of its financial platforms to the world’s biggest chain of hotpot restaurants,
as an umbrella for multiple funds. establish customised investment strategies that and Ray Dalio, the billionaire founder of
Since the onset of the pandemic, Singapore institutionalise individual investors by creating Bridgewater Associates, have both set up family
has been a beacon of stability. The nation’s active rather than passive investments.” offices in Singapore during the past two years.
pandemic response drew praise from the “The family office has flourished in
International Monetary Fund due to its “robust Singapore because the structure keeps things
economic policy framework [that] enabled simple, particularly as families get larger with
the authorities to mount a co-ordinated, more mouths to feed, and facilitates discussions Singapore appeals
comprehensive, and sizable policy response, on succession planning, inheritance and risk
as a wealth hub for its
with fiscal policy acting as a first line of management, while helping the younger
defence”. Wealth flowed in as a result and the generation learn about investing,” says Nicholas conducive environment
number of family offices doubled to 400 in Keong, Head of Knight Frank’s Singapore for growth for wealth
the 12 months to December 2020, according Private Office. “But to build an ecosystem
management providers,
to the most recent available data from the you must provide the infrastructure, the
Wealth Management Institute. human capital, the connectivity and the tax especially asset
Franklin Medici multi-family office was efficiencies to make it work, and Singapore has management players and
founded by Augustus Xu in late 2019 and already done just that.”
works with 100 Singaporean family offices. The incentives have drawn some of the
family offices
“Singapore has the complete wealth and asset biggest names in tech and finance. The Money K
CI TIES 74
wealth and support their initiatives in areas REITs hit an all-time high of 61 last year with a
US$
such as philanthropy.” total value of US$12.3 billion, also more than
WMI set up the Global-Asia Family Office double compared with the previous year,
12.3bn
Circle (GFO Circle), an initiative aimed at according to data compiled by Bloomberg.
supporting the growth of the family office
sector. Community building in a trusted
SPACTACULAR
environment is at the core of the platform,
Foreign acquisitions by but it also includes education programmes Special purpose acquisition companies (SPACs)
Singapore REITs in 2021 and research forums aimed both at family are the hottest new investing trend among
members and their advisors, Foo adds. Singapore’s wealthy. The companies raise
As the family office ecosystem has grown money in public offerings, put it in a trust, then
more sophisticated, participants have sought aim to merge with a private company, thereby
out innovative new products and sustainable taking it public. SGX last year began offering
investments. SGX has been “engaging with a regulatory framework similar to the system
multi- and single-family offices to see what offered in the US, requiring sponsors while
kind of capital markets products we can allowing the participation of retail investors.
Last year, Sergey Brin, co-founder of Google, said create for them”, says SGX’s Song. Vertex Technology Acquisition Corporation
his family office Bayshore Global Management A typical family office will allocate about became Singapore’s second SPAC in January,
would open a branch in town. 50% to 60% to fixed income, another with sponsors that included Financière
20% to the equity market and another 20% to Agache, a holding company of Bernard Arnault,
real assets, he adds. Real estate exposure Chairman and CEO of LVMH. A third SPAC
COMMUNITY BUILDING
through real estate investment trusts (REITs) called Novo Tellus Alpha Acquisition had filed
“The family office sector has been growing has soared in popularity – according to our its prospectus at the time of writing.
rapidly in Singapore, with added momentum Attitudes Survey, indirect exposure to real “Clearly there is demand from the private
in recent years,” says Foo Mee Har, CEO of estate accounts for an average 16% of banking and family office space – particularly
Singapore’s Wealth Management Institute (WMI). Singaporean UHNWI’s investable wealth – for given what we’ve already seen in the US,”
“We have increasingly seen business families the dividend yields that typically range from 4% Song adds. “We definitely see a lot of growth
looking to formalise how they manage their family to 8%. Foreign acquisitions by Singaporean in this area.”
SGX will soon launch Climate Impact X,
a global carbon exchange enabling trading
of carbon credit offsets and renewable
Scaling new heights energy certificates. The exchange is aimed
Singapore’s expanding wealth populations
x3.7 at mostly multinational corporations and
institutional investors, but taps into a broader
increase to
pool of demand aiming to put money towards
6,007 UHNWIs
HNWIs (US$1m+) causes that promote green or social issues.
UHNWIs (US$30m+) WMI’s GFO Circle has worked with the
Gates Foundation and other local foundations
to educate Singapore’s family offices as to how
x2.5
they can make the biggest impact. Many family
offices are run by the next generation and are
increase to increasingly looking to put purpose alongside
592,104 HNWIs
returns in their list of priorities, for example
through impact investing, according to Foo.
“Family offices are a fantastic source of
patient, long-term capital that fills a gap in
the market. They have the flexibility to take
on investments and risks that may be more
difficult for regular, institutional capital,”
she adds. “It’s an increasingly important
2016 alternative source of capital that is positive
for the country as a whole, and can help
2026
Source: Knight Frank Wealth Sizing Model spur entrepreneurship, sustainability and
philanthropy in the region.”
TH E WEA LTH REPORT 2 0 2 2 75
Green
growth
Singapore’s push to grow
at least 30% of its own food
by 2030 is the latest in a long
history of innovations seeking
to offset the limits of geography
and make the city a more
sustainable and desirable
place to live, work and invest
D
eep inside a nondescript
white office building in
an industrial district near
Singapore’s northern border,
neat rows of Tuscan and
curly kale sit on shelves stacked from floor to
ceiling, bathing in a cool purple glow.
The kale belongs to Sustenir, a Singapore-
based pioneer of urban, vertical farming. The
One of Sustenir’s kale production facilities
purple light is a mixture of the blue and red LEDs
that encourage photosynthesis, an integral part land from the sea to support its expansion since
POCKETS OF FARMING
of the formula that enables Sustenir to produce the early 19th century and has been battling
a tonne of kale every month for every 580 sq ft it Singapore imports about 90% of its total food rising temperatures and the impacts of rapidly
occupies – about the size of a standard size room. consumption and urban farming techniques increasing population density since long before
Across Singapore, Hong Kong and Malaysia, the like Sustenir’s could be pivotal in the city-state’s the rest of the world started to get serious about
company occupies 90,000 sq ft. efforts to be more self-sufficient. The government climate change. That makes it a petri dish for
“We compete with produce that comes from wants to meet 30% of the nation’s nutritional the latest ideas in sustainable innovation, a
abroad or long distances, that’s how we play to needs through locally produced food by 2030 reputation the government is seeking to burnish
win,” says founder Benjamin Swan. – a big ask for a country of 5.7 million that, at by luring entrepreneurs seeking answers to the
Kale is a cool season crop, thriving in 729 sq km, occupies a smaller space than climate’s toughest questions.
temperatures of between 15ºC and 20ºC, cooler New York City.
than Singapore’s coldest winter days. The Pockets of farming are popping up in the
30%
snap of a fresh stem of home-grown kale had most unlikely places. Go to the roof of the Raffles
rarely been heard in Singapore until Sustenir City Shopping Centre in the Downtown Core, for
began operating in 2015. The produce is fresher, example, and you’ll find a garden of more than
cheaper, fully traceable, creates jobs locally 1,600 organic herbs and plants used for food
and has a tiny carbon footprint relative to and skincare ingredients.
imported food, according to Swan. The drive to grow more food domestically is The government’s target
“Our model serves people, the planet a recent move in a much longer Singaporean for locally produced
and prosperity,” he adds. “It’s a triple bottom tradition of innovating to offset the limits of food by 2030
line business.” geography. The nation has been reclaiming
Image credit: Daniel Welsh, Unsplash CI TIES 76
“Singapore has really embraced the digital world when Swan concluded the model was
and knowledge economies. It has opened too inefficient.
foreign educational institutions and really wants “The industry was so fragmented,” he says.
to be viewed as a living laboratory for new “Components were being developed in silos
ideas and innovation,” says Jason Pomeroy, a so they weren’t working together efficiently. We
specialist in sustainable urbanism and founding weren’t getting the results we needed to survive
principal of consultancy Pomeroy Studio. “That using off the shelf products, especially here in
means trying to attract technology companies, Singapore, where costs are very high.”
young entrepreneurs and start-ups, while having Swan took the problem to the Singaporean
the impetus in the government’s economic government, telling them he believed he could
development boards and other agencies to create better technology than was currently
issue incentives that make sense.” available. “They backed us,” he adds. “R&D is
1m
expensive and as a start-up, we couldn’t take
the risk of attempting the development without
GOVERNMENT INVESTMENT
backing. Sustenir might not have achieved the
In 2019, the Singapore Food Agency set up a success it has today without their support.”
S$144 million fund to increase domestic capabilities The various branches of Singapore’s
in sustainable urban food production, future foods sustainability push come under its Green Plan
New trees to be planted and food safety science. For entrepreneurs like 2030, published in February 2021. Positioning
by 2030 Swan, government investment has been vital. Singapore as “a city in nature”, the plan harks
In 2018, Sustenir was manufacturing its systems back to a speech made in the 1960s by the then
in partnerships with companies all over the Prime Minister Lee Kuan Yew, who wanted to
TH E WEA LTH REPORT 2 0 2 2 77
Flying high
Global private jet activity took off again last year, surpassing even pre-Covid
levels. Richard Koe of our aviation data partner WINGX tracks the flight paths
across the world’s leading regional city hubs
B
usiness aviation activity a 50% uptick on 2020. This contrasts starkly Many customers were new to the business
hit some all-time highs with scheduled passenger airline activity, which aviation sector as the convenience and bubble-
in 2021 with a spectacular last year remained 35% below 2019 levels. hygiene of flying privately drew travellers away
rebound in business jet The US was the key market for business jet from the depleted airline networks.
demand in the second half activity, with its charter and fractional fleets Demand was especially evident for leisure
of the year as Covid-19 restrictions were flying at maximum capacity. Leading operators travel, with surges during weekends and public
lightened in the US and Europe. undertook a flurry of fleet acquisitions in order holidays as well as around popular sports and
Globally, there were 7% more business to meet significant demand from their growing lifestyle events. Sunny, seaside and remote
jet flights operated in 2021 than in 2019, and customer base. getaway destinations attracted most attention.
PR I VAT E A V I A T I ON
Global
rank for % change
flight Total flights in 2020 to 2019 to Number of Most
Regional hub numbers 2021 2020 2019 2021 2021 route pairs popular pair
GLOBAL 3 . 3m 2 . 3m 3 . 1 m 4 7% 7% 5 . 3m SANFRAN - L A
TH E WEA LTH REPORT 2 0 2 2 79
The main metro hubs saw a more Moscow metro hub was unusually busy in during 2021 as lockdown policies were
modest recovery, losing much of their pre- 2021, with Vnukovo business terminal ranking in reimposed. Sydney ended the year slightly up
pandemic activity due to stringent Covid travel the top five European airports for departures. on 2019, whereas the likes of Beijing, Singapore
restrictions, reintroduced during the winter Business jet departures were way up on pre- and Hong Kong were behind. New Delhi
wave of early 2021. pandemic levels, 23% higher than in 2019. business jet traffic, however, was buoyant.
London and New York, situated in the eye Elsewhere, South America saw a pronounced
of the pandemic storm, suffered most, with increase in the use of business aviation aircraft,
leading business aviation airports like Teterboro with on-demand services filling gaps in cratered
and Farnborough only recovering in Q4 2021. airline networks. São Paulo was the key regional
For the full year, business jet traffic was hub, with business jet flights up nearly 50%
down by 26% and 16% respectively compared on 2019.
with pre-pandemic 2019 across the airports in Dubai saw a spectacular rise in business
these two hubs. jet activity in 2021, more than doubling activity
The next busiest European hub, Paris, rallied compared with 2019. Dubai World Central was FLY ONLINE TO
EXPERIENCE THE
more strongly, with activity back to within 5% of the key hub. The Nigerian capital, Abuja, also
NEW WINGX/
2019 levels by the end of the year. Connections saw very strong growth in 2021. WEALTH REPORT
with Mediterranean resorts, notably Nice, sped Cities in Asia saw more resilient business jet DATA WIDGET
up the recovery at Le Bourget. traffic during 2020 but this recovery relapsed
SCHEDU L ED A V I A T I ON
% change
Fastest Total flights in 2020 to 2019 to
growing pair* 2021 2020 2019 2021 2021
*Excluding “most popular” pair
N EWYOR K - BOS T ON 386200 288883 6508 1 3 3 4% - 4 1%
Source: All data provided by WINGX
LA - LAS V EGAS 2 2 . 1m 1 7 . 8m 34 . 1m 2 5% - 3 5%
CI TIES 80
Fast forward:
Cities of
the future
We look at plans for four new cities of varying ambition
that could be welcoming their first residents at some
point in the near – or slightly more distant – future
T
he allure of creating a new city is strong. To the visionary, they are blank canvases
that offer up the tantalising prospect of economic regeneration, investment
opportunities, social engineering, technological advancement, low-carbon
master planning, legacy building, and even the fulfilment of political or
ideological aspirations. Dr Sarah Moser of the New Cities Lab at McGill University
in Canada estimates that 150 new urban hubs (albeit some less likely to ever be delivered than
others) in 40 countries are on the drawing board, with Bitcoin City, located at the foot of a volcano
in El Salvador and funded by Bitcoin bonds, the latest to join the list. Our four picks shine a
light on this brave new urban world...
RESIDENTIAL COST LAND AREA JOBS TARGET COST SIZE POPULATION FIRST
UNITS US$5BN 2M SQ M CREATED COMPLETION US$435+ BN (BY 2040) (BY 2040) RESIDENTS
50,000+ 40,000+ DATE 600+ SQ KM 5M 2030
2030
TH E WEA LTH REPORT 2 0 2 2 81
CHAPTER FIVE
Passions
PA S S I O N P L AY
84
The hottest luxury
investment sectors in 2021
BEST SELLERS
88
Last year’s weird and wonderful
auction house winners
S AV I N G N E M O
90
One woman’s quest to
protect a unique coral
archipelago
SAILING INTO
T H E M E TAWAV E S
94
Fast forward: superyachts
of the future
PA S SI O NS 84
Passion play
We reveal the results of the unique Knight Frank Luxury Investment Index,
while the experts who share their data with us offer their thoughts on a
selection of the asset classes covered. Plus an in-depth look at the latest
burgeoning art world sector: NFTs
SCOTCH WHISKY
Andy Simpson,
Rare Whisky 101
Who was buying? expecting this to be reversed through 2022 for about rising inflation going forward. Hence the
We’re seeing a good blend of demographics older, discontinued bottles rather than the more focus on collectibles.
buying whisky as an investment. However, voluminous “limited” releases of late.
anecdotally, the average age of the typical What sales really stood out?
whisky collector looks to be getting lower. The 1995 McLaren F1 three-seater sports car,
CLASSIC CARS chassis 029, made almost US$20.5 million in
Dietrich Hatlapa,
What sales really stood out? Gooding & Company’s Monterey auction. The car
HAGI
From a value and rarity perspective, the stand- had covered just 390km from new. The Monterey
out auction of the year was the Distillers’ One of How did your market perform in 2021? auctions in August were outstanding overall.
One auction held by the Worshipful Company Our main index, the HAGI Top, rose by 3% in 2021,
of Distillers in early December for charity. Of the well below the long-term annual average. That What trends will we see in 2022?
unique lots on offer the most expensive was said, some sectors performed better: the HAGI I personally think early supercars
Glenfiddich’s The 1950s Collection – four bottles LPS Index for classic Lamborghinis managed or motorsport homologation road
of rare spirit, all distilled in the 1950s – which sold almost 15% for the year followed by Porsche with versions such as the Mercedes-Benz
for just over £1 million. 8% (HAGI P) and Ferrari on 6% (HAGI F). 190 Evo II, Lamborghini Countach,
Bugatti EB 110, Porsche 959, Ferrari
What trends will we see in 2022? Who was buying? 288 GTO and BMW E30 M3 will
Throughout 2021 we saw a number of brand Knowledgeable enthusiasts who felt more do well. We are noticing a
owners start to experiment with NFTs as a way comfortable in their asset allocation towards younger generation of emerging
of reaching a broader base of customers. We collectors’ cars post-Covid. Having made money collectors gaining importance in
expect this to become more of a trend in 2022 on the stock market or in tech, wealthy players the market. But examples need
and beyond. Following some recent declines from across the globe (but mostly the US and to be in perfect condition with
in investment values for The Macallan, we’re Europe) are now also somewhat concerned the lowest mileage.
Objects of desire
The Knight Frank Luxury Investment Index Q4 2021*
9 (12-month % change) 16 16 13 9 9
7 3 2 2 1
*KFLII is a weighted average of individual asset performance. Contact [email protected] for more information
Sources: Compiled by Knight Frank Research using data from Art Market Research (art, coins, furniture, handbags, jewellery and watches), Fancy Color Research Foundation (coloured diamonds), HAGI
(cars), Rare Whisky 101 and Wine Owners
PA S SI O NS 86
COLOURED DIAMONDS
Miri Chen, Fancy Color Research Foundation
US$235m
Sales at auction*
US$25bn
Total sales**
as inflation worries – with wine being seen as a hedge – but also
more localised factors such as supply shortages due to weather
conditions, particularly frost, and supply chain issues.
NFT
sales What sales really stood out?
in 20
21
9.2m
There have been all sorts of new records set, particularly for rare
ple $US4 Burgundy. On the flip side, there have also been issues at the
Bee auction houses with fake trophy wines, particularly in the US.
Through shows combining physical art and digital works from Phillips, the premier auction house for watches, nearly doubled
their collections, both believe this kind of dialogue might, in the previous total for their autumnal Geneva sale. With an auction
future, confer on NFTs the kind of cultural capital only blue- total of Sfr24 million, the November sale was packed with 400
$4.6m
chip artists enjoy. enthusiasts and a further 2,300 online. Among the 12 lots to break
k US$2.7
m Independent watchmakers stole the headlines in 2021, with
Best sellers
Alongside the rise of the NFT, 2021 saw some stellar –
and even interstellar – luxury investments from an ever
wider range of categories go under the hammer with
the world’s leading auction houses. The Wealth Report
presents a selection of the year’s most expensive
and intriguing sales
A necklace featuring an
octagonal step-cut
56.87-carat emerald and 120
Literally out of this world, diamonds totalling 65.75
Christie’s achieved a carats set a new world auction
meteorite auction record record for a Zambian emerald
with the £525,000 sale of when Phillips sold it for
a slice of the 4.5 billion- HK$8.1 million (US$1 million).
year-old Fukang
meteorite discovered
in Xinjiang province,
China, in 2000.
Images courtesy of Bonhams, Christie’s, Gooding & Company, Phillips and Sotheby’s
PA S SI O NS 90
TH E WEA LTH REPORT 2 0 2 2 91
Saving
Nemo
The world’s most delicate ecosystems are under threat.
Andrew Shirley meets a woman determined to protect
a unique marine habitat in a remote corner of Indonesia
C
hatting about animated the steward of one of these oases – the
children’s feature films isn’t 315,000-hectare Widi Reserve, part of the
generally the way I kick off Maluku Islands, in eastern Indonesia, that she
interviews for The Wealth helped to create.
Report, but just a few minutes “It is an extraordinarily unique spot on the
after meeting Bali-based Natália Perry over planet,” she explains. “We’ve got blue whales,
Zoom we are already talking about Nemo, the sperm whales, humpbacks, minkes, pilots. In
plucky little clownfish who is swept around the fact, we’ve counted about 16 different species
world’s oceans on a series of crazy adventures. of whale so far, 14 species of dolphin and we’re
As it turns out, the idea behind Nemo’s story on about 15, and counting, species of shark. We
is actually not that far-fetched. As Perry explains, have a higher biodiversity and higher biomass
underwater nutrient-laden super highways do of shark than anywhere else in Indonesia.”
indeed snake around the planet, their surging But what makes Widi even more special,
currents propelling marine life of all shapes and and differentiates it from other tropical paradises
sizes vast distances from one side of the world such as the Maldives, is what’s happening
to the other. When they eventually run out of above the water. The archipelago’s 100 or so
steam, those passengers still hitching a ride coral islands are the remnants of the rim of two
are discharged into astonishingly species-rich extinct volcanoes shooting half a kilometre up
oceanic oases. from the ocean floor. Between them they are
As part of a journey that sounds almost as home to 1,650 hectares of virgin rainforest
challenging as Nemo’s, Perry just happens to be whose canopy soars as high as 70 metres.
The Widi Reserve’s many islands contain a rare mix of pristine coral reef, beaches, mangrove and rainforest
“It feels like a mix of Avatar and Jurassic Park and challenging work that equipped her with a economy – simply “fencing off” the islands as
when you get there,” says Perry. “Some of our special kind of determination and grit that she some environmentalists urged wasn’t an option
trees are two-and-a-half metres wide and about now brings to all her projects. – hasn’t been easy, stresses Perry, a purpose-
300 years old, which is undocumented on any While working in Indonesia she discovered driven businesswoman who says she tires of
other coral atoll anywhere on the planet. We the archipelago in 2014 – becoming only the the assumption that addressing human or
have recorded 600 species so far, many of them second non-local in living memory to visit, ecological matters is hobby philanthropy.
marine – but all the naturalists who have visited according to mainland fishermen. Realising its “It took 35,000 dedicated hours of my time,
agree that these forests, without a doubt, have ecological significance – and, frankly, in need of a total of 150,000 working hours from my team,
many new species waiting to be discovered; some time away from the ugly and often more than 150 government meetings and 180-
mostly insects, but also many new subspecies dangerous world she’d immersed herself in for odd technical experts, conservationists and
of birds.” two decades – she set out to protect it from government officials to achieve the suite of 32
Perry’s unusual guardianship of the Widi the ever-increasing threats of illegal fishing, licences and permits we now have in place.”
Reserve stems from another of the transformative deforestation and mass tourism. In 2018, after much lobbying, the Indonesian
initiatives that she continues to pursue. Prior to Creating a sustainable conservation plan government issued a first-of-its-kind licence
creating the Widi Reserve, Natalia worked on that satisfied the local government’s desire giving Perry’s company, Leadership Islands
combating crimes against children; harrowing to create employment and boost the local Indonesia, the exclusive rights to steward the
TH E WEA LTH REPORT 2 0 2 2 93
islands of the Widi Reserve. This includes Perry believes there is the possibility for the
permits for the development of up to 1% of reserve to become a Special Economic Zone
the archipelago which, given that it covers (SEZ). When I sound surprised she quickly
10,000 hectares reef to reef, is still enough to clarifies: “Normally, SEZs are industry heavy,
develop 350 keys and 75,000 hectares of the very polluting, very costly to the environment
surrounding ocean. and to the local people for that matter. But
what’s interesting is that there’s now a rise in
UNTOUCHED green SEZs.
MEET MORE
VISIONARIES
FIGHTING
TO SAVE THE
NATURAL WORLD
PA S SI O NS 94
Fast forward:
Sailing into
the metawaves
The pandemic-induced “race for space”
has extended to the high seas with new
superyacht orders up by 6% in 2021 on
what was already a bumper year in 2020.
But what do the coming decades hold for
a sector whose sustainability credentials
are often questioned? Max Stott of
Superyacht Intelligence shares his views
T
he superyacht industry is in the Mediterranean any more. The giants and 2018. Similarly, it seems absolutely
currently in the middle of a of the superyacht industry, such as Lürssen, clear that the Middle East and North Africa
feeding frenzy. Over the past Feadship and Oceanco, have upped the ante region (that is, the Red Sea and the Gulf ) will
couple of years, shipbuilders in a big way in the past two years. They are be the world’s next major superyacht hub by
around the globe have building and designing superyachts that 2050. The area has seen a rise in superyacht
had their order books filled and the refit and are not only marvels of naval architecture, migration of 47% since the winter of 2015/16.
repair sector is almost overheating from the but that also boast incredible utility and Moreover, roughly 60% of the 30m+ new-build
influx of work. While the market is currently engineering. The most audacious superyacht vessels delivered since 2008 are owned by
in a very good place, that momentum will designs on the drawing boards of today will those with UAE nationality.
only be maintained if the industry continues be made for cruising around the Galapagos However, on a more cynical note, the
to mature and appeal to the next generation of Islands and sightseeing in the Arctic Circle in industry is only recently waking up to the
potential clients. ten years’ time. benefits of hybrid propulsion and future fuels.
At a glance, it would be easy to say that Remote locations aren’t the only places You could probably state with some confidence
the fleet of private 30m+ vessels is simply seeing more superyachts along their shores. that superyachts will be sailing in the metaverse
getting bigger and even more ostentatious. Migration numbers increased by almost before they are all running on nuclear energy
But it’s not all about having a big white yacht 50% in the Pacific North-West between 2015 and hydrogen in the real world.
TH E WEA LTH REPORT 2 0 2 2 95
Despite the cynicism, there has been a lot outside world don’t necessarily correlate to time will most likely only be possible in the
of innovation in the naval engineering sector bad business in the superyacht industry. virtual world. And that is why the seemingly
recently which can offer some clarity and The allure of being able to escape reality and inevitable transition of life into the metaverse
inspiration for any future-thinkers. German venture into new regions from a perspective will almost definitely work to the superyacht
shipbuilder Lürssen released arguably the most that very few get to experience is, and will industry’s advantage come 2050.
impressive superyacht concept last year in the always be, a superyacht’s strongest unique
form of “Alice”. If one wishes to have a glimpse selling point.
at what the industry is looking to achieve That said, the superyacht of 2050 will
in the next eight years, this 98m methanol- certainly need to be completely carbon neutral.
powered motoryacht is a good place to start Ideally, it will require absolutely no crew
any ambitious yet conceptual forecasting. and will likely never need to undergo refit or
FOR MORE
Without sounding too much like the repair work. It will be able to fly over
LUXURY TRAVEL
harbinger of doom, from a human perspective, mountains and submerge itself deep into TRENDS SEE
if the past couple of years are anything to the depths of the ocean. The current pace of OUR FLYING
go by then the future looks relatively bleak. evolution in the superyacht industry means HIGH ARTICLE
But as we’ve seen, unfortunate events in the the requests of potential owners in 30 years’
96
CHAPTER SIX
Databank
The numbers behind The Wealth Report
WEALTH TRENDS
On average, how did your clients’ total wealth change in 2021? (% respondents)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Increased 74% 77% 97% 94% 80% 64% 90% 75% 90% 82%
Remained the same 9% 10% 2% 5% 20% 14% 5% 6% 6% 9%
Decreased 17% 13% 1% 1% 0% 21% 5% 19% 4% 9%
On average, how do you expect your clients’ total wealth to change in 2022? (% respondents)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Increase 85% 85% 91% 85% 80% 86% 95% 60% 80% 83%
Remain the same 11% 13% 8% 14% 10% 14% 5% 33% 18% 14%
Decrease 4% 1% 1% 1% 10% 0% 0% 7% 2% 3%
How do your clients think the following issues will influence their ability to create and preserve wealth? Top five opportunities (% respondents)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Technological/
89% 85% 93% 77% 90% 71% 90% 81% 76% 84%
digital adoption
Private equity/
87% 73% 74% 84% 90% 86% 80% 69% 72% 79%
venture capital
Real estate 64% 64% 67% 54% 90% 86% 90% 63% 70% 72%
Equity markets 79% 72% 65% 57% 70% 71% 70% 81% 61% 70%
Blockchain technology 61% 64% 41% 53% 90% 64% 70% 63% 40% 61%
How do your clients think the following issues will influence their ability to create and preserve wealth? Top five threats (% respondents)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Inflation 82% 53% 72% 80% 80% 43% 85% 56% 81% 70%
Tax and regulation 79% 68% 62% 81% 60% 71% 75% 56% 78% 70%
New Covid-19 variants 80% 67% 71% 66% 60% 57% 65% 75% 52% 66%
Domestic government
74% 53% 71% 61% 60% 50% 75% 75% 69% 65%
policy
Interest rates 58% 51% 64% 58% 60% 64% 75% 50% 61% 60%
What % of your clients are planning to apply for a second passport or new citizenship?
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK REGI ONA L AVE RAGE
Cryptocurrencies/
15% 18% 19% 15% 15% 25% 20% 22% 11% 18%
tokens/coins
Non-fungible tokens (NFTs) 9% 13% 13% 8% 11% 11% 12% 9% 9% 11%
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Total wealth is allocated to
the principal and second
37% 32% 39% 27% 23% 16% 27% 32% 31% 29%
homes where they and their
families spend time?
Investable wealth is allocated…
Directly to commercial
property (including rental 39% 27% 29% 24% 18% 32% 28% 29% 20% 27%
property, offices, etc)?
Indirectly to commercial
property (includes REITs, 24% 23% 17% 17% 19% 15% 22% 21% 17% 19%
funds, etc)?
TH E WEA LTH REPORT 2 0 2 2 97
RESIDENTIAL PROPERTY
On average, how many homes do your clients own?
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
3.3 3.3 2.4 2.6 3.4 3.2 2.4 2.7 2.6 2.9
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Own second homes that
32% 41% 32% 31% 31% 46% 21% 27% 27% 32%
they rent out?
Bought a home in 2021? 18% 24% 23% 16% 18% 19% 20% 15% 19% 19%
Are planning to buy a
22% 23% 21% 17% 21% 28% 20% 16% 18% 21%
home in 2022?
If purchasing a new home, where is it most likely to be located? (1 = most likely, weighted by number of times chosen)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
4 South Africa Canada UK Czech Republic Chile France Other Spain Portugal FRANCE
Which of the following are increasingly important considerations for your clients when purchasing a home? (% respondents)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Broadband speed 45% 30% 49% 44% 40% 57% 35% 38% 58% 44%
Energy source (solar,
fossil fuel, air source 59% 38% 22% 48% 10% 36% 25% 38% 42% 35%
heat pumps, etc)
Flood risk 28% 23% 29% 23% 0% 21% 25% 31% 24% 23%
Rising sea levels 12% 24% 34% 16% 0% 7% 25% 25% 16% 18%
What proportion of your clients are considering refinancing options in the next 12 months to capitalise on low interest rates?
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
27% 27% 31% 21% 35% 39% 22% 19% 29% 28%
PASSION INVESTMENTS
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Philanthropic activities
38% 41% 43% 32% 38% 29% 50% 25% 36% 37%
increased in 2021
Spending on investments
11% 30% 39% 15% 38% 29% 21% 17% 25% 25%
of passion increased in 2021
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Joy of ownership 1 2 1 1 1 1 1 1 1 1
Investment return 2 1 3 3 3 3 2= 3 3 3
What are the most popular investments of passion* collected by your clients (1 = most popular)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Art 2 1 1 1 1 2 1 2 1 1
Classic cars 1 4 2 2 3 1 2 3 2 2
Jewellery 3 3 4 5 4 4 3 1 5 3
Wine 5 5 3 3= 2 5 4 5 3 4
Watches 4 2 5 3= 5 3 5 4 4 5
Rare whisky 6 6 6 6 7 8 6 8 6 6
Coloured diamonds 7 7 7 7 8 6 7 6= 7 7
Coins 8 9 9 8 9= 7 8= 6= 8 8
Furniture 9 10 8 9 6 10 8= 9 9 9
Handbags 10 8 10 10 9= 9 10 10 10 10
*Assets included in the Knight Frank Luxury Investment Index (page 85)
DATA BA NK 98
INVESTMENT PROPERTY
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
26% 29% 23% 29% 46% 46% 28% 32% 28% 32%
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Directly in commercial
23% 23% 30% 21% 16% 36% 23% 14% 23% 23%
property in 2022?
Indirectly (eg through
REITs or debt funding)
17% 25% 25% 14% 20% 22% 25% 13% 21% 20%
in commercial property
in 2022?
Which real estate sectors do your clients currently invest in? Top five (% respondents)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Offices 37% 49% 52% 52% 40% 86% 45% 38% 45% 49%
Hotels and leisure 34% 30% 32% 33% 50% 71% 35% 25% 34% 38%
Retail 38% 24% 42% 32% 30% 86% 30% 31% 30% 38%
Logistics 25% 25% 48% 48% 30% 29% 50% 19% 37% 35%
Industrial 25% 22% 66% 24% 0% 29% 50% 38% 24% 31%
Are your clients becoming more or less interested in the following sectors? Top five (% net balance: respondents saying more minus those saying less)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Logistics 28% 20% 55% 43% 40% 71% 45% 38% 37% 42%
Healthcare 49% 36% 51% 28% 40% 43% 40% 19% 28% 37%
Industrial 20% 12% 54% 13% 30% 36% 25% 31% 27% 27%
Development land 28% 2% 29% 5% 40% 14% 35% 13% 19% 21%
What, if anything, is driving your clients to focus on ESG-related property investments? (% respondents)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK RE GI ONA L AVE RAGE
Futureproofing their portfolio 34% 40% 39% 49% 50% 36% 30% 31% 40% 39%
Opportunity for greater returns 39% 41% 38% 38% 50% 21% 20% 13% 24% 32%
Desire for impact 39% 24% 36% 42% 10% 21% 35% 6% 43% 29%
They aren’t interested in
16% 10% 18% 18% 10% 43% 20% 25% 19% 20%
ESG-related property
External pressure/reputation 24% 16% 23% 25% 10% 7% 5% 6% 25% 16%
What barriers to ESG-related investments do your clients find most challenging? (% respondents)
AFRICA ASIA AUSTRALASIA EUROPE (EX UK) LATIN AMERICA MIDDLE EAST NORTH AMERICA RUSSIA & CIS UK REGI ONA L AVE RAGE
Finding the right opportunity 57% 45% 48% 44% 50% 57% 45% 25% 37% 45%
Access to reliable and
37% 48% 51% 48% 40% 43% 40% 25% 43% 42%
comparable information
Lack of understanding
37% 35% 33% 29% 30% 43% 30% 31% 40% 34%
of ESG
Concerns over being
22% 18% 32% 47% 0% 21% 25% 19% 28% 24%
“greenwashed”
Access to green financing 24% 10% 8% 14% 10% 14% 0% 0% 12% 10%
•T he full Attitudes The Attitudes Survey is based on responses from more than 600 private bankers, wealth advisors and family
Survey results offices representing combined wealth of more than US$3.5 trillion. The survey was taken during October/
• Methodology
November 2021. For selected country-level data please email [email protected]
• Billionaire populations
• City-level data If you’d like to participate in next year’s survey do please get in touch. All respondents receive the full
country-level dataset.
TH E WEA LTH REPORT 2 0 2 2 99
Region/country/territory 2016 2020 2021 2026 2020–21 2016–21 2021-26 2016 2020 2021 2026 2020–21 2016–21 2021–26
World 43,137,511 64,703,169 69,750,472 106,263,114 7.8% 61.7% 52.3% 348,355 558,828 610,569 783,671 9.3% 75.3% 28.4%
Africa 113,412 124,811 135,068 165,485 8.2% 19.1% 22.5% 2,146 2,257 2,240 2,489 -0.8% 4.4% 11.1%
Asia 10,547,192 16,074,153 17,545,940 28,233,662 9.2% 66.4% 60.9% 85,172 158,455 169,889 225,391 7.2% 99.5% 32.7%
Australasia 1,525,594 2,839,034 3,033,213 4,643,820 6.8% 98.8% 53.1% 10,696 22,077 24,245 32,271 9.8% 126.7% 33.1%
Europe 11,785,873 18,066,763 19,935,567 29,088,397 10.3% 69.1% 45.9% 93,502 143,437 154,008 192,426 7.4% 64.7% 24.9%
Latin America 804,568 679,504 743,205 1,078,287 9.4% -7.6% 45.1% 9,769 9,611 10,337 13,004 7.6% 5.8% 25.8%
Middle East 574,973 980,897 1,068,538 1,594,805 8.9% 85.8% 49.3% 4,452 8,927 9,717 12,028 8.8% 118.2% 23.8%
North America 17,568,294 25,623,401 26,955,051 41,070,555 5.2% 53.4% 52.4% 138,739 208,177 233,590 299,220 12.2% 68.4% 28.1%
Russia & CIS 217,604 314,607 333,890 388,101 6.1% 53.4% 16.2% 3,878 5,885 6,542 6,843 11.2% 68.7% 4.6%
Argentina 107,643 52,773 56,481 90,161 7% -48% 60% 1,329 778 829 1,143 7% -38% 38%
Australia 1,327,701 2,438,709 2,612,249 3,933,489 7% 97% 51% 9,306 18,958 20,874 27,330 10% 124% 31%
Brazil 331,363 294,010 324,236 420,521 10% -2% 30% 4,092 4,334 4,759 5,333 10% 16% 12%
Canada 1,538,914 2,619,301 2,681,511 4,192,285 2% 74% 56% 12,153 21,281 23,238 30,543 9% 91% 31%
Chinese mainland 4,499,709 8,200,731 9,256,622 17,138,050 13% 106% 85% 37,527 88,358 93,854 133,471 6% 150% 42%
Czech Republic 35,273 69,905 78,450 139,302 12% 122% 78% 276 546 597 906 9% 116% 52%
Denmark 201,461 349,319 384,092 538,740 10% 91% 40% 1,578 2,730 2,921 3,505 7% 85% 20%
Egypt 12,808 14,437 15,740 18,278 9% 23% 16% 235 240 253 264 5% 8% 4%
Finland 99,324 145,894 153,665 201,052 5% 55% 31% 778 1,140 1,168 1,308 2% 50% 12%
France 2,066,703 3,577,080 4,040,555 5,501,048 13% 96% 36% 16,191 27,958 30,724 35,790 10% 90% 16%
Germany 2,126,500 3,513,730 3,728,349 5,309,808 6% 75% 42% 16,660 27,463 28,350 34,545 3% 70% 22%
Greece 48,647 57,988 63,637 94,780 10% 31% 49% 381 453 484 617 7% 27% 27%
Hong Kong SAR 459,407 701,780 757,086 940,866 8% 65% 24% 3,220 5,455 6,050 7,593 11% 88% 26%
Hungary 16,754 27,469 30,948 47,741 13% 85% 54% 131 215 235 311 10% 79% 32%
India 486,519 765,929 796,961 1,407,287 4% 64% 77% 7,401 12,287 13,637 19,006 11% 84% 39%
Indonesia 54,719 86,651 82,012 134,015 -5% 50% 63% 832 1,390 1,403 1,810 1% 69% 29%
Ireland 146,505 284,733 326,050 545,474 15% 123% 67% 1,148 2,225 2,479 3,549 11% 116% 43%
Israel 97,085 183,620 197,542 283,041 8% 103% 43% 680 1,427 1,579 1,967 11% 132% 25%
Italy 1,709,171 2,179,960 2,282,937 3,032,538 5% 34% 33% 13,390 17,038 17,359 19,730 2% 30% 14%
Japan 3,577,670 3,740,562 3,944,073 4,651,963 5% 10% 18% 25,075 29,078 31,516 32,322 8% 26% 3%
Kenya 2,605 3,323 3,362 4,274 1% 29% 27% 78 90 88 100 -2% 13% 14%
Malaysia 43,091 66,350 70,238 130,750 6% 63% 86% 359 715 712 1,018 0% 98% 43%
Mexico 164,110 157,935 161,354 250,932 2% -2% 56% 2,027 2,328 2,368 3,182 2% 17% 34%
Monaco 19,269 25,405 27,303 39,168 7% 42% 43% 151 199 208 255 5% 38% 23%
New Zealand 178,194 371,172 390,258 664,722 5% 119% 70% 1,249 2,885 3,118 4,618 8% 150% 48%
Nigeria 21,312 27,928 28,996 34,895 4% 36% 20% 391 465 467 505 0% 19% 8%
Norway 132,040 139,024 164,569 290,719 18% 25% 77% 1,034 1,087 1,251 1,891 15% 21% 51%
Philippines 10,826 19,154 18,273 32,685 -5% 69% 79% 165 307 313 441 2% 90% 41%
Poland 77,991 125,589 140,275 272,116 12% 80% 94% 611 982 1,067 1,770 9% 75% 66%
Portugal 74,259 101,794 106,486 160,061 5% 43% 50% 582 796 810 1,041 2% 39% 29%
Qatar 62,378 104,597 104,491 168,219 0% 68% 61% 437 813 835 1,169 3% 91% 40%
Romania 49,643 92,918 91,426 136,514 -2% 84% 49% 904 1,772 1,828 2,501 3% 102% 37%
Russia 203,735 293,155 311,904 353,490 6% 53% 13% 3,712 5,591 6,238 6,477 12% 68% 4%
Saudi Arabia 76,525 135,865 133,003 163,843 -2% 74% 23% 536 1,056 1,063 1,138 1% 98% 7%
Singapore 232,846 498,396 526,370 592,104 6% 126% 12% 1,632 3,874 4,206 6,007 9% 158% 43%
South Africa 26,649 28,043 31,852 34,064 14% 20% 7% 541 603 561 559 -7% 4% 0%
South Korea 481,030 812,064 830,284 1,353,197 2% 73% 63% 3,371 6,313 6,635 9,402 5% 97% 42%
Spain 896,165 1,337,307 1,536,785 2,864,336 15% 71% 86% 7,021 10,452 11,685 18,635 12% 66% 59%
Sweden 287,780 495,219 573,210 983,457 16% 99% 72% 2,255 3,871 4,359 6,398 13% 93% 47%
Switzerland 151,655 226,302 234,716 278,501 4% 55% 19% 1,188 1,769 1,785 1,812 1% 50% 2%
Taiwan 544,442 911,620 983,325 1,429,828 8% 81% 45% 3,816 7,087 7,857 9,934 11% 106% 26%
Tanzania 2,049 2,554 2,599 3,770 2% 27% 45% 38 43 42 55 -2% 11% 30%
Thailand 57,717 115,284 125,406 162,497 9% 117% 30% 481 1,242 1,272 1,266 2% 164% 0%
Turkey 103,293 112,329 135,350 203,776 20% 31% 51% 861 1,210 1,372 1,587 13% 59% 16%
Uganda 1,291 1,571 1,704 1,947 9% 32% 14% 24 26 27 28 5% 16% 3%
UAE 118,972 146,986 163,837 228,369 11% 38% 39% 834 1,143 1,309 1,587 15% 57% 21%
UK 2,197,264 2,962,458 3,389,253 4,939,827 14% 54% 46% 17,214 23,154 25,771 32,138 11% 50% 25%
US 16,029,380 23,004,100 24,273,540 36,878,270 6% 51% 52% 126,586 186,897 210,353 268,678 13% 66% 28%
Vietnam 38,703 77,738 72,135 114,807 -7% 86% 59% 589 1,247 1,234 1,551 -1% 110% 26%
Zambia 346 266 285 260 7% -18% -9% 6 4 5 4 4% -28% -18%
Note: Our model is dynamic and these numbers are subject to change and may not be identical to those in the hard copy of the report or previous editions
TH E WEA LTH REPORT 2 0 2 2 1 00
n March last year, just – my son, barely into his teenage years, has
I
after The Wealth Report his own range of NFT art – are tokenising
was published, the world anything that moves and creating virtual
gasped when somebody products such as clothes, guns, cars and
paid the equivalent of handbags that can be worn or used by
almost US$70 million in buyers’ online avatars in the hope of
the cryptocurrency ether for the digital making a quick buck.
artwork you can see on page 84. Cynics say few of them will make
It was sold as a non-fungible token, serious money; most of the cash, or should
or NFT – not something to hang on the I say crypto, will flow via commissions
Final
wall, but a chunk of digital data on a and fees to the platforms hosting these
blockchain. It was far from a one-off. By the digital marketplaces.
end of 2021, billions of dollars of crypto art That’s probably why big tech is so keen
word
had been sold. Collins English Dictionary to persuade us that we are desperate to
even made NFT its word of the year. live our lives in the metaverse, sometimes
A sceptic at first, I’ve slowly come to described as a hypothetical iteration of the
terms with the fact that a different internet as a single, universal virtual world.
generation can value the virtual as highly as It sounds dystopian to me, although one of
Andrew Shirley – Editor the tangible. Millions of young entrepreneurs our interviewees (page 9) does hold out hope
for digital worlds where users are rewarded
for sharing their data or playing games.
What isn’t hypothetical though, as we
discuss on page 46, is the amount of money
– hundreds of thousands of dollars in many
cases – that people are paying for building
plots in this embryonic digital ecosystem.
Virtual real estate may sound like a
contradiction in terms but, along with
NFTs and the metaverse, it’s something I’m
sure we’ll be writing a lot more about in
future editions of The Wealth Report.
HEAD ONLINE
TO FIND
OUT MORE
TH E WEA LTH REPORT 2 0 2 2 101
146 offices
N E W YO R K
SAN
FRANCISCO
SHANGHAI 9,625 people
DUBAI
HONG KONG
21 offices MUMBAI
A S I A – PA C I F I C
Australia, Cambodia,
655 people Chinese mainland,
SINGAPORE Fiji, Hong Kong SAR, India,
AFRICA NAIROBI
Indonesia, Japan, Malaysia,
Botswana, Kenya, 3 offices
New Zealand, Philippines,
G AT E WAY C I T I E S Malawi, Nigeria,
72 people Singapore, South Korea,
South Africa,
Taiwan, Thailand
Tanzania, Uganda,
MIDDLE EAST
Zambia, Zimbabwe
Abu Dhabi, Dubai, SYDNEY
Saudi Arabia
RESIDENTIAL SERVICES
Affordable Housing Knight Frank Finance
Rory Penn Thomas van Sarah May-Brown Hugh Dixon
Straubenzee Agricultural Consultancy Planning
Building Consultancy Property Management
Singapore Middle East Development Consultancy Sales & Leasing
Contacts
For all property enquiries For all research enquiries
please contact please contact
Rory Penn Liam Bailey
+44 20 7861 1150 +44 20 7861 5133
Nicholas Keong Wendy Tang Karishma Baghel Henry Faun [email protected] [email protected]
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