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Hubspot Social Media Marketing Certification Exam Answers 2022
Hubspot Social Media Marketing Certification Exam Answers 2022
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00
to target an ad at the exact same audience. How much will Facebook make you pay to win
the bid?
▪ $2.99
▪ $3.00
▪ $3.01
HubSpot Social Media Marketing
Certification Exam Answers 2022
▪ $5.00
A(n) ________ outlines guidelines and best practices for employees to follow on social
media.
▪ crisis plan
▪ advocacy plan
▪ social media policy
If you don’t have your _____________ in mind as you’re developing content and social
campaigns, then you probably aren’t using social as effectively as you could be.
▪ competitors
▪ revenue targets
▪ business goals and buyer personas
▪ budget
True or false? It’s always better to target your ads towards as broad a group of people
as possible.
▪ True
▪ False
True or false? It’s necessary to conduct a social media audit every 2-3 years.
▪ True
▪ False
True or false? Canned messages are a quick and easy way to reach a wide audience in
social media to find the right prospects.
▪ True
▪ False
True or false? Curating content means publishing someone else’s content as if it were
your own.
▪ True
▪ False
True or false? The best way to choose the right social media tool is to think about your
business goals, then narrow down your choices based on that goal criteria.
▪ True
▪ False
True or False? In social media, a service level agreement (SLA) refers to how much
time passes between when a customer reaches out and when the company responds.
▪ True
▪ False
True or False? The Holistic model is the most common social team structure used by
organizations today.
▪ True
▪ False
True or false? Commissions for celebrity influencers are generally 5% of the sale.
▪ True
▪ False
True or false? It’s not a good policy to delete all negative comments.
▪ True
▪ False
True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or
promotions.
▪ True
▪ False
True or false? Asking for reviews is something you should never do in social media.
▪ True
▪ False
True or false? If you’re posting the same content across different channels, make sure
you post them simultaneously—on the same days and at the same times.
▪ True
▪ False
True or false? When measuring your social media ROI, you calculate the effectiveness
of an action by dividing the net income by the cost of this action and multiplying it by 100.
▪ True
▪ False
True or False? To implement an effective social media strategy, you have to be aware
of the legal challenges, not ethical ones.
▪ True
▪ False
True or false? Social media helps people feel INFORMED by helping them learn new
things, stay up to date on topics that matter to them, and discover new ideas and trends.
▪ True
▪ False
True or false? Social Content is only used during the attract and delight stages of the
inbound methodology.
▪ True
▪ False
True or false? The longer your social posts, the more likely that content will be seen
and re-shared.
▪ True
▪ False
True or false? You should make sure experimentation is ingrained in your strategic
plan.
▪ True
▪ False
True or false? A channel takeover, such as letting an influencer run your Instagram or
Twitter handle for a day, is a good idea for brands.
▪ True
▪ False
True or false? When you use language in your social responses that is too casual, you
lose the respect of your audience.
▪ True
▪ False
True or false? Your campaign should also help the influencer build authority and
further their own content or reach.
▪ True
▪ False
True or false? The world has changed and so has how we think about inbound, which
is why advertising should be considered part of your marketing playbook.
▪ True
▪ False
HubSpot Social Media Marketing
Certification Exam Answers 2022
True or false? Evaluating the team dynamics and how each member did in the crisis
along with analyzing the reactions, KPIs, and overall response to the crisis happens during
the response stage.
▪ True
▪ False
True or false? Simon Sinek says that people want to buy what you have. They don’t
care about what you believe.
▪ True
▪ False
True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And Photo,
Often With Fun Filters And “Stickers” That Disappear After A Short Period Of Time (1-24
Hours).
▪ True
▪ False
Which of the following is NOT an example of active language you should use on a call-
to-action?
▪ “Subscribe here”
▪ “Donate”
▪ “More here”
▪ “Watch”
What do senior leaders care about when it comes to your social media plan? Choose all
that apply.
▪ Sentiment
HubSpot Social Media Marketing
Certification Exam Answers 2022
▪ Competitive advantage
▪ Click-through rates
▪ Customer satisfaction
▪ Number of social followers
What should you do to secure executive buy-in if you’re starting a social media project
and don’t have a past campaign to use as a benchmark?
▪ Research the costs of agencies that can do the work.
▪ Consider industry research to back up your plan.
▪ Position your program as an experiment or pilot.
▪ Create a robust PowerPoint with statistics to back up your plan
When it comes to social listening, how do you know which social networks to start
with?
▪ Start with the social networks your buyer personas use to learn about and
interact with brands.
▪ Facebook has over two billion monthly active users, so start there.
▪ Create an account on all of them, and see which ones your audience gravitates
towards.
▪ If you haven’t started your social presence by now, unfortunately it’s too late.
How can social media monitoring inform your sales and product teams?
▪ Your competitors’ marketing material can be copied and used for your own
product or service.
HubSpot Social Media Marketing
Certification Exam Answers 2022
▪ Your product team can explain to customers exactly why they built that feature a
certain way.
▪ Your sales team can listen to their closed/won deals and find great upsell
opportunities via social listening.
▪ Customer feedback, whether positive or negative, can help sales people and
product teams better solve for the customer’s needs.
Why do you need to develop a business case for a new social monitoring technology?
▪ It’s an important skill for professionals to be able to analyze and communicate
the return on investment expected from their requested budget.
▪ So that after the investment is made, you can go back and see whether it has
lived up to expectations.
▪ To clearly outline the expected value gained from a software investment
and set the expectation with your manager of how you’ll realize that value.
▪ Social monitoring technology is particularly expensive and difficult to determine
a return on investment.