Professional Documents
Culture Documents
Assessment Criteria CUEGIS
Assessment Criteria CUEGIS
A: Knowledge and conceptual understanding
This criterion addresses the extent to which the student demonstrates knowledge and understanding of the
given concepts and relevant business management content (theories, techniques or tools, depending on the
requirements of the question).
Marks Level descriptor
0 The work does not reach a standard described by the descriptors below.
1 Superficial knowledge of the given concepts is demonstrated. Business management content
is not selected or the content selected is irrelevant.
2 Satisfactory understanding of one or both of the given concepts is demonstrated. Some
business management content selected is relevant. The relevant content is satisfactorily
explained.
3 Good understanding of one or both of the given concepts is demonstrated. The business
management content selected is relevant, though it may not be sufficient. The relevant
content is generally well explained, though the explanation may lack some depth or breadth.
4 Good understanding of both of the given concepts is demonstrated. The business
management content selected is relevant, sufficient and well explained.
Criterion B: Application
This criterion addresses the extent to which the student is able to apply the given concepts and the relevant
business management content (theories, techniques or tools, depending on the requirements of the
question) to his or her chosen realworld organization(s). The realworld organization(s) must not be the
organization featured in the prescribed case study for paper 1.
Marks Level descriptor
0 The work does not reach a standard described by the descriptors below.
1 The given concepts and/or any relevant business management content are connected to the
realworld organization(s), but this connection is inappropriate or superficial.
2 The given concepts and/or relevant business management content are connected
appropriately to the realworld organization(s), but this connection is not developed.
3 The given concepts and relevant business management content are generally well applied to
explain the situation and issues of the realworld organization(s), though the explanation may
lack some depth or breadth. Examples are provided.
4 The given concepts and relevant business management content are well applied to explain
the situation and issues of the realworld organization(s). Examples are appropriate and
illustrative.
Criterion C: Reasoned arguments
This criterion assesses the extent to which the student makes reasoned arguments. This includes making
relevant and balanced arguments by, for example, exploring different practices, weighing up their strengths
and weaknesses, comparing and contrasting them or considering their implications, depending on the
requirements of the question. It also includes justifying the arguments by presenting reasonable evidence or
other support for the claims made.
Marks Level descriptor
0 The work does not reach a standard described by the descriptors below.
1 Statements are made but these are superficial.
2 Relevant arguments are made but these are mostly unjustified.
3 Relevant arguments are made and these are mostly justified.
4 Relevant, balanced arguments are made and these are well justified.
Criterion D: Structure
This criterion assesses the extent to which the student organizes his or her ideas with clarity, and presents
a structured piece of writing comprised of:
● an introduction
● a body
● a conclusion
● fitforpurpose paragraphs.
Marks Level descriptor
0 The work does not reach a standard described by the descriptors below.
1 Two or fewer of the structural elements are present, and few ideas are clearly organized.
2 Three of the structural elements are present, or most ideas are clearly organized.
3 Three or four of the structural elements are present, and most ideas are clearly organized.
4 All of the structural elements are present, and ideas are clearly organized.
Criterion E: Individuals and societies
This criterion assesses the extent to which the student is able to give balanced consideration to the
perspectives of a range of relevant stakeholders, including individuals and groups internal and external to the
organization.
Marks Level descriptor
0 The work does not reach a standard described by the descriptors below.
1 One individual or group perspective is considered superficially or inappropriately.
2 One relevant individual or group perspective is considered appropriately, or two relevant
individual or group perspectives are considered superficially or inappropriately.
3 At least two relevant individual or group perspectives are considered appropriately.
4 Balanced consideration is given to relevant individual and group perspectives.