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Boat Headset Project
Boat Headset Project
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transmit the audio signal by radio waves from source devices like cellphones
and digital players. As a result of the Walkman effect, beginning in the 1980s,
headphones started to be used in public places such as sidewalks, grocery stores,
and public transit. Headphones are also used by people in various professional
contexts, such as audio engineers mixing sound for live concerts or sound
recordings and DJs, who use headphones to cue up the next song without the
audience hearing, aircraft pilots and call center employees. The latter two types
of employees use headphones with an integrated microphone.
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basis of “sound-powered” telephones or phones that required no electricity,
which were used during World War II.
Headphones originated from the telephone receiver earpiece, and were
the only way to listen to electrical audio signals before amplifiers were
developed.
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In 1958, John C. Koss, an audiophile and jazz musician from Milwaukee,
produced the first stereo headphones. Previously, headphones were used only by
the US navy, telephone and radio operators, and individuals in similar
industries.
Smaller earbud type earpieces, which plugged into the user's ear canal,
were first developed for hearing aids. They became widely used with transistor
radios, which commercially appeared in 1954 with the introduction of
the Regency TR-1. The most popular audio device in history, the transistor
radio changed listening habits, allowing people to listen to radio anywhere. The
earbud uses either a moving iron driver or a piezoelectric crystal to produce
sound. The 3.5 mm radio and phone connector, which is the most commonly
used in portable application today, has been used at least since the Boat EFM-
117J transistor radio, which was released in 1964. Its popularity was reinforced
with its use on the Walkman portable tape player in 1979.
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COMPANY PROFILE
It was founded by Aman Gupta who used to work at JBL and Sameer
Mehta who was in the computer gaming peripheral distribution business.
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In January 2022, the company filed IPO of ₹2,000
crore (US$280 million) at company valuation of ₹11,250
crore (US$1.6 billion)-₹15,000 crore (US$2.1 billion) at SEBI.
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PRODUCT PROFILE
Wireless earbuds
BoAt distributes a line of wireless earbuds under the brand name
Airdopes. As of mid-2020, the manufacturers suggested retail price (MSRP) for
BoAt's Airdopes line ranges from ₹3,999 (approx. $53) to ₹6,999 (~$92).
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Like truly wireless earbuds, tethered earbuds do not connect directly to an
audio source (like the audio-out port on a mobile phone, computer, or stereo).
However, tethered wireless earbuds are connected to one another via a wire, or
are connected to a band which houses the batteries, controls, and onboard
processors which drive the speakers in the earbuds. Depending on the model,
the connecting wire or band is worn behind the head or around the neck of the
wearer, as if it was a lanyard.
Wireless headphones
BoAt also distributes a line of wireless headphones in both on-ear and
over-ear form factors. Its headphones are marketed under the company's BoAt,
Rockerz, and Nirvana brands and undiscounted prices range betwen ₹2,990
(~$39) and ₹7,990 (~$105) depending on the model and its features.
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Like other wireless headphones, BoAt's devices do not connect to an
audio source via wire or cable. Its devices feature Bluetooth connectivity to play
audio from the audio source (such as a mobile phone, computer, or stereo
system). In wireless playback mode over Bluetooth, BoAt's headphones draw
power from lithium ion batteries which are integrated into the headphones.
Many of BoAt's wireless headphones come with an auxiliary audio cable that
can plug into standard headphone jacks (or other audio jacks using adapters,
which aren't included). On many models, connecting headphones to an audio
source using the auxiliary audio cable does not draw down battery charge.
Like with most wired headphones and earbuds, BoAt's devices connect to
a standard headphone jack on mobile devices, computers, stereo systems, and
other audio-outputting devices. BoAt's devices draw power from the audio
source into which they're plugged in and do not require power from a dedicated
amplifier. The company's over-ear and on-ear headphones, as well as its in-ear
earbuds offer a degree of passive noise cancellation by partially occluding the
wearer's ear canals from external sound.
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OBJECTIVES OF THE STUDY
Primary objective
Secondary Objectives
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RESEARCH METHODOLOGY
Research Design
It gives details about, the exploratory, explanatory or descriptive or
experimental nature of the research work. Why particular design is used
and hat is its importance is also put in this section. According to David
Luck a research design is defined as,
"A series of advanced decisions that taken together, comprise a
master plan or model for the conduct of an investigation".
Primary Data
Primary data are obtained by a study specifically designed to fulfill
the data needs of the problem at first hand, such data are original in
character and are generated in large number of surveys conducted mostly
by the government, and also by some individual, institutions and research
bodies.
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Secondary Data
Data that are not originally collected but rather obtained from
published or unpublished sources are known as secondary data. The
secondary data constitute the chief materials on the basis of which
statistical work is carry out in many investigations. Secondary data are
collected from magazine.
Sampling Plan
Who is to be surveyed, how many are to be surveyed, how are they
selected and how are they reached. All these details are to be given in this
section. According to Blalock and Blalock define a sample thus. "It is a
small piece of the population obtained by a probability process that
mirrors, with known precision, the various patterns and bob-classes of the
population".
Sample Size: The sample size taken for the survey is 50 respondents.
Tools Used for Analysis : The collected data were interpreted using
percentage analysis method.
Field Work
This section deals with the details of the fieldwork to be carried out,
and methodology for administering the questionnaire or collection of
secondary data. Not-al-horns refusal to co-operate respondents bias, and
interviewer's bias are also highlighted.
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Limitations
Various constraints facing the researcher which defer his/her in
detailed analysis of the problem may be pinpointed. Also various
limitations or demerits associated with the research problem must be
pointed out in their section.
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DATA ANALYSIS AND INTERPRETATION
Data Analysis
No. Of Respondents
Percentage = ———————————— x 100
Total respondents
Research design
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TABLE-1
No. of
S.No. Particulars Percentage
Respondents
1. Yes 80 80
2. No 20 20
15
CHART-1
100
90 80
80
70
Percentage
60
50
40
30 20
20
10
0
Yes No
Particulars
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TABLE-2
No. of
S.No. Particulars Percentage
Respondents
1 Boat 50 63
2 Samsung 20 25
3 LG 5 6
4 Philips 5 6
Total 80 100
Among 80 Respondents
63% of respondents prefer in Boat headset.
25% of respondents prefer in Samsung headset.
6% of respondents prefer in LG headset.
6% of respondents prefer in Philips headset.
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CHART-2
100
90
80
70 63
Percentage
60
50
40
30 25
20
6 6
10
0
Sony Samsung LG Philips
Particulars
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TABLE - 3
No. of
S. No Particulars Percentage
Respondents
1 Quality 20 40
2 Price 10 20
3 Effect 5 10
4 Sound System 15 30
Total 50 100
19
CHART - 3
100
90
80
70
Percentage
60
50
40
40
30
30
20
20
10
10
0
Quality Price Effect Sound System
Particulars
20
TABLE - 4
BOAT HEADSET
No. of
S. No Particulars Percentage
Respondents
1 Excellent 30 60
2 Good 15 30
3 Better 5 10
4 Bad 0 0
Total 50 100
21
CHART - 4
BOAT HEADSET
100
90
80
70
Percentage
60
60
50
40
30
30
20
10
10
0
Excellent Good Better
Particulars
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TABLE - 5
BOAT HEADSET
No. of
S. No Particulars Percentage
Respondents
1 Moderate 30 60
2 Costly 15 30
3 Low 5 10
Total 50 100
23
CHART - 5
BOAT HEADSET
100
90
80
70
60
Percentage
60
50
40
30
30
20
10
10
0
Moderate Costly Low
Particulars
24
TABLE-6
2 No 10 20
Total 50 100
Among 50 Respondents
80% of respondents expecting offer from Boat headset.
20% of respondents expecting offer from Boat headset.
25
CHART-6
100
90
80
80
70
Percentage
60
50
40
30
20
20
10
0
Yes No
Particulars
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TABLE-7
2 Cash Discount 15 30
3 Quality Offer 5 10
Total 50 100
Among 50 Respondents
60% of respondents expecting price reduction offer from Boat headset.
30% of respondents expecting cash discount offer from Boat headset.
10% of respondents expecting quality offer from Boat headset.
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CHART-7
100
90
80
70
60
Percentage
60
50
40
30
30
20
10
10
0
Price Reduction Cash Discount Quality Offer
Particulars
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TABLE-8
2 Wholesale 5 10
3 Online Shopping 15 30
Total 50 100
Among 50 Respondents
60% of respondents purchasing Boat headset from retail shop.
10% of respondents purchasing Boat headset from wholesale.
30% of respondents purchasing Boat headset from online shopping.
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CHART-8
100
90
80
70
60
60
Percentage
50
40
30
30
20
10
10
0
Retail Shop Wholesale Online Shopping
Particulars
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TABLE - 9
BOAT HEADSET
No. of
S. No Particulars Percentage
Respondents
1 Home 20 40
2 Office 10 20
3 Mall 10 20
Total 50 100
31
CHART - 9
BOAT HEADSET
100
90
80
70
Percentage
60
50
40
40
30
20 20 20
20
10
0
Home Office Mall School & College
Particulars
32
TABLE - 10
BOAT HEADSET
No. of
S. No Particulars Percentage
Respondents
1 Daily 20 40
3 Whenever Required 10 20
4 None 0 0
Total 50 100
33
CHART - 10
BOAT HEADSET
100
90
80
70
Percentage
60
50
40 40
40
30
20
20
10
0
0
Daily Only Festival Times Whenever Required None
Particulars
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TABLE - 11
BOAT HEADSET
No. of
S. No Particulars Percentage
Respondents
1 Below 2 Years 15 30
3 Below 4 Years 15 30
4 Above 5 Years 10 20
Total 50 100
35
CHART - 11
BOAT HEADSET
100
90
80
70
Percentage
60
50
40
30 30
30
20 20
20
10
0
Below 2 Years Between 2-4 Years Below 4 Years Above 5 Years
Particulars
36
TABLE - 12
BOAT HEADSET
No. of
S. No Particulars Percentage
Respondents
1 Philips 20 40
2 LG 5 10
3 Target 15 30
4 Panasonic 10 20
Total 50 100
37
CHART - 12
BOAT HEADSET
100
90
80
70
Percentage
60
50
40
40
30
30
20
20
10
10
0
Philips LG Target Panasonic
Particulars
38
TABLE - 13
BOAT HEADSET
No. of
S. No Particulars Percentage
Respondents
1 Television 15 30
2 Neighbour 5 10
3 Newspaper 20 40
4 Online 10 20
Total 50 100
39
CHART - 13
BOAT HEADSET
100
90
80
70
Percentage
60
50
40
40
30
30
20
20
10
10
0
Television Neighbour Newspaper Online
Particulars
40
TABLE - 14
BOAT HEADSET
No. of
S. No Particulars Percentage
Respondents
1 Yes 40 80
2 No 10 20
Total 50 100
41
CHART - 14
BOAT HEADSET
100
90
80
80
70
Percentage
60
50
40
30
20
20
10
0
Yes No
Particulars
42
TABLE - 15
BOAT HEADSET
No. of
S. No Particulars Percentage
Respondents
1 Yes 10 20
2 No 40 80
Total 50 100
43
CHART - 15
BOAT HEADSET
100
90
80
80
70
Percentage
60
50
40
30
20
20
10
0
Yes No
Particulars
44
TABLE-16
2 Rarely available 5 10
3 Frequently available 15 30
Total 50 100
45
CHART-16
100
90
80
70 60
60
Percentage
50
40
30
30
20 10
10
0
Easily available Rarely available Frequently available
Particulars
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TABLE-17
BOAT HEADSET
1. Satisfied 30 60
2. Fully satisfied 20 40
Total 50 100
Among 50 Respondents
60% of the respondents are satisfied in this Boat headset.
40% of the respondents are fully satisfied in this Boat headset.
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CHART – 17
BOAT HEADSET
100
90
80
70 60
60
Percentage
50 40
40
30
20
10
0
Satisfied Fully satisfied
Particulars
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FINDINGS
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SUGGESTIONS
Improving the quality and also giving more brands can attract more
customers.
The company can improve their brand image.
The companies any give more offer and discount to increase sales.
If the company gives more advertisements, it may increase the sales
volume.
It is necessary to assess the merger and acquisition decision as a unique
decision always as far as its immediate and long run impacts are concern.
It is observed that the synergies can be achieved in the long run period of
time. So short-term impacts should be tackled strategically.
It is advisable for the group to control on the operating cost of the
company so that the profit margin can be improved.
It is suggested that cost benefit initiatives, well-specified market
segmentation, and value additions to the product should also be focused
in conjunction with the restructuring decisions.
Divestment of certain units those which are not forming the core part of
business is again a solution to improve the revenue of the business and
resulting into increased group revenue.
Strategic planning - pre acquisition, and post acquisition implementation
or executions of the strategies is equally vital for the success of any
merger and acquisition decision.
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LIMITATIONS
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CONCLUSION
Although other electronic firms are taking market share and profits from
Boat by being copycats, the heart of Boat's success, the innovative spirit and
quest of excellence and perfection cannot be copied.
Boat's main task is to integrate its talent by placing common goals and
priority for this increasing competitive market. Boat also has the potential to
innovate into a company with international operations as well as culture since it
was one of the first Japanese companies to set up a main branch in the United
States.
With strategy and luck, Boat could become a great firm as it was and will
be.
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BIBLIOGRAPHY
Website:
www.google.com
www.wikipedia.com
www.boat-lifestyle.com
www.shodhganga.inflibnet.ac.in
https://www.slideshare.net/briandsouzabd89/project-reportonBoat
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A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION
REGARDING BOAT HEADSET IN CUMBUM TOWN
Name: Age:
Address: Mob.:
QUESTIONNAIRE
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11. How long do you use the Boat headset?
a) Below 2 years b) Below 2-4 years
c) Below 4 years d) Below 5 years
12. What was your Previous Brand before using Boat headset?
a) Philips b) LG c) Target d) Panosonic
13. Which media attract you to know about the Boat headset?
a) Television b) Neighbour c) Newspaper d) Online
14. Do You Recommend the Boat headset to others?
a) Yes b) No
15. Do you expect any changes in the Boat headset?
a) Yes b) No
16. Whether all Models are available in Boat headset?
a) Easily Available b) Rarely Available c) Frequently Available
17. What is your Opinion about satisfaction about Boat headset?
a) Satisfied b) Fully Satisfied
18. Give Any Valuable Suggestions......
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