Albandia, Ken Joshua - Chapter 1
Albandia, Ken Joshua - Chapter 1
PURCHASING BEHAVIOR”
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
This chapter includes the introduction, statement of the problem, scope and
INTRODUCTION
The COVID-19 pandemic that took place worldwide became a severe threat not
only to public health but also to most economies (Donthu & Gustafsson, 2020). Our
government, rightly so, has been cautioning citizens about the potential impacts of Covid-
19 on all aspects of our economy in the months and years to come. Jobs will be lost and
many companies will close their doors, temporarily or permanently. The current situation
has altered many of our daily activities as consumers and restricted how organizations do
business. For individuals, the stay-at-home order requires all but those in essential
services to work from home. Social distancing and limited trips outside the house only
for essential groceries or health appointments have altered our consumer behaviors.
Consumer behavior was influenced both by the COVID-19 pandemic itself and by
government restrictions. Consumers of all generations during the COVID-19 crisis were
more likely to buy goods and services digitally. Overall, there was a significant shift
toward e-commerce spending. The frequency of shopping also increased. Factors that
drive online consumer behavior during the COVID-19 pandemic include strong and
sustained growth in the number of Internet users and increased awareness of online
shopping, increasingly active online product releases, low prices due to bulk purchases,
etc. The pandemic, social distancing, and staying at home are expected to push
consumers to shop online. However, uncertain consumer demand and supply chain issues
could affect the e-commerce industry. The COVID-19 pandemic issue may also affect
large merchants, who are experiencing a decrease in casual shopping, supply chain
The pandemic sparked a meteoric rise in online sales. As visits to physical stores
were restricted, and many were running low on money, consumers went online to shop,
causing online purchases to grow higher and higher. Consumers were generally mindful
shoppers even before the pandemic. Because of this, some shopping categories such as
a. Age
b. Gender
c. Barangay
2. What are the factors that affect online consumer purchasing behavior during
pandemic?
4. What changes in online consumer buying behavior are typical in the COVID-
19 pandemic?
For e-commerce/online sellers, they will benefit in this study because they will be
behavior. With this information, they will provide time to create ideas on how they will
For future researchers, they will find this study relevant in their courses because it
could serve as a tool that they could use as reference for similar studies.
SCOPE AND DELIMITATION
Purchasing Behavior”. The respondents of the study were composed of 399 randomly
selected residence of City Sto. Tomas Batangas. The result of the study is applicable only