Data Science 1A
Data Science 1A
Introduction to
Data Science
Chapter 1
Introduction (Part A)
Course Learning Outcome
Assignment:
Report = 48 marks
Presentation = 12 marks
Continuous Assessment
Assignment 60% + Test 40%
Data Science Using Python and R Data Science: Concepts and Practice
Author(s): Chantal D. Larose Daniel T. Larose Author(s): Vijay Kotu and Bala Deshpande
First published:29 March 2019 Second Edition • 2019
Course Content Outline
Nikalus
Lim Khai Yin
Swee Shu Luing
[email protected] [email protected]
Course Content Outline
Lecture Tutorial Practical
• Online tutorial
• Google Docs
• Students take turn to present tutorial answers
and tutors give feedback to the presented
answers
• Appreciate that you complete the answer
before the tutorial class.
• Online Practical
• Software: R platform
• Please refer to folder in Google classroom
(practical) and follow instructions in
installation guide to install the software in
your desktop/laptop
01 02 03 04
Important of Types of Data
History Data Science Big data Scientists
1.1 History
(Data Science & BigData)
next…
X Y
44,000,000,000,000 GB
Z Data = Potential !
X
X
Internet
- 4.39 billion connected to the Internet
Y
Social Media (every 1 min)
- Around 1 mill logins to FB
- Google – 4.39 process 4.5 million searches/ sec
- 4,500,000 vids are streamed over Youtube
Z
- 55,140 photos are shared on Instagram
X
Communication (every 1 min)
- Around188,000,000 emails
- 231,840 calls are made through Skype
- 4.8 million GIF sent
X Y
Data Science?
Z X
Data Science is the science which uses
computer science, statistics and machine
learning, visualization and human-computer
interactions to collect, clean, integrate,
analyze, visualize, interact with data to create
data products.
X Y
Goal of Data Science
X
Turn Data into Data Product (1)
https://towardsdatascience.com/understanding-data-analysis-step-by-step
Turn Data into Data Product (2)
Turn Data into Data Product (3)
Turn Data into Data Product (4)
Forecasting
In a nutshell…
extraction,
“Data Science is about
preparation, analysis,
visualization, and maintenance of
information. It is a cross-disciplinary field which uses scientific
methods and processes to draw insights from data. ”
In a nutshell…
extraction,
“Data Science is about
preparation, analysis,
visualization, and maintenance of
information. It is a cross-disciplinary field which uses scientific
methods and processes to draw insights from data. ”
DATA?
DATA?
next…
Why Data Science?
Problem of
Fuel of 21st A lucrative
demand &
century career
supply
Data Science is
changing the Our future
word
Purpose of Data
Science
● The principal purpose of Data Science
is to find patterns within data.
● Better Marketing
● Customer Acquisition
● Innovation
● Enriching lives
Importance of DS in
Business
Business Intelligence for Making
Smarter Decisions
optimizing
Detecting improving reducing
marketing
fraud operation risk
campaigns
Leveraging Data for Business
Decisions
01 02 03 04
Important of Types of Data
History Data Science Big data Scientists
Coming up next…
1.5 Types of analytics
1.6 Analytics process model
1.7 Related Software/Tools
1.8 Data science applications