Professional Documents
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Tourism, Anagement Mid
Tourism, Anagement Mid
WEEK 3
Competitive Advantage and Competitiveness
• A competitive advantage is an advantage over competitors gained by
offering consumers greater value, either by means of lower prices and
value for money or by providing greater benefits and service that
justifies higher prices.
• Competitiveness is the capacity of a business or a business group to
create, strengthen and increase over time the competitive advantages
that position it favorably in a market.