0025 A (4) C Lawis ST Dela Paz Antipolo June 2, 2022: Business Plan Scallion (Spring Onion) Salads

BUSINESS PLAN
Scallion (spring onion) salads.
0025 A(4) c lawis st

dela Paz antipolo
June 2, 2022
Scallion(spring onion) salad is a simple scallion side dish that’s commonly served with
grilled meat dishes. So simple and delicious!
 COMPANY OBJECTIVES
 PRODUCT
 MARKET TRENDS AND POTENTIAL
 COMPETITION
 MARKETING STRATEGY
 PRICE
 OPERATIONS AND MANAGEMENT
 MANUFACTURING PROCESS
 SALES AND MANAGEMENT
 FINANCIAL PLAN
 OTHER TASKS AND OVERALL COORDINATING
 CRITICAL RISKS: COMPANY RESPONSE
COMPANY OBJECTIVES
The aim of scallion(spring onion) salads is to manufacture and market an innovative food
product: a fresh and ready-to-eat salad package.
The product Salad Ready will have wide appeal to a large variety of market segments
nationwide, from consumers to the hotel, restaurant, and institutional markets.
Profitability will be demonstrated in the first year of operation: cash flow will be generated in
amounts that will permit extension of existing operations, and new regional market entries, in
the first five projected years.
The firm's financial objective is to reach a point where stock can be offered publicly. The factors
that make this possible are the size of the market, lead time of the company over competitors.
PRODUCT
Product Description
Scallion( spring onion) salad, so simple to make but really adds a lot of flavor to whatever
it's served with. It requires only six ingredients and a few minutes of time to prepare, and
it's great to put together yourself at home. This salad is super easy to pull together at
home, yet tasty, fresh and sh arp.

Contents
 scallions, sliced lengthwise into fine strips
 teaspoons sesame oil
 tablespoons sugar
 tablespoons rice vinegar
 teaspoons chili powder
 Pinch salt
Product Potential
Scallion(spring onion) salad product experience in Asia shows that continuous product
development is a necessity to stay ahead of competition and grow.
The relative simplicity of the technology and its production capacity flexibility permit quick and
inexpensive adaptation of the process to new products. The product characteristics that could
be modified in the course of business are:
Packaging
 Dimensions
 Packaging material
 Graphics, labelling
Scallion ( spring onion) salad has a high capacity for adaptation to regional differences,
different market segmentation needs, and food consumption trends, because it can easily
accommodate variations around its basic two-fold concept of freshness and convenience.
MARKET TRENDS AND POTENTIAL
Consumer Market Overview

All indications are that the Asian market is poised for growth in the green onions category, and
that salads are increasingly important as a component of everyday Asian diet.
Most youths are now becoming vegetarians because they need to keep their weight and shape
in check.
Most of this scallions consumption takes place in the form of salads, although some is used as
garnish on sandwiches.
Overall Market Size for spring onions

We estimate that the overall lettuce market, Of this, Scallions (spring onions) comprise roughly
10% of the retail market on a weight and value basis.
Consumer and Demographic Trends

The major consumer and demographic trends which play a key role in selection of food
products are as follows:
 More women working outside of the home
 Smaller households requiring packaging of smaller portions
 Sophistication of consumers' eating habits (consumers are looking for high quality, more
adventurous flavors, and new eating sensations)
 Consumer concern about fitness and health
–Source: Facebook, Pinterest and YouTube.
We believe that these trends are favorable to the success of a high-quality, premium-priced,
convenience-based product like Scallion (spring onion) salads
Scallion(spring onion) Usage and Trends
Asian consumer consumers especially Korea are demanding a greater percentage of spring
onions in their diets. Research shows that 80% of Koreans use this spring onions in their day to
day life. Its almost like a lifestyle.
Demographics of Consumers and Purchasers

Ninety-eight percent of all homes in Korea and china serve a spring onion salads.
Women represent four out of five daily salad consumers, and three out of four people who
consume salad four to six times a week basis.
Usage Patterns in Regional Markets

Higher spring onion salad consumption in Asia occurs in korea,
Percentage of Households Using spring onions - Annual Average
 Northeast–68.5%
 North Central–66.5%
 South–55.1%
 West–75.4%
 Total Asia 65.1%
–Source: Facts in Food Consumption, Pinterest, YouTube mukbang shows and Facebook
mugbang shows.
COMPETITION
Cucumber and Spring Onion Salad

The salad is light and bright and off ers a great contrast to spicy, salty or heavy fl avors.
Strengths Against Competition scallion(spring onion salads)

Scallion(spring onions salads) will have the following advantages against competition:
 flexibility to make a quick start
 attention to continuous quality control
 a fresh start: every Thing is organic.
MARKETING STRATEGY
Product Characteristics and Product Mix
The initial products offered.
Content
 Spring onions
 Rice
Package Size
 8 oz. consumer pack
 4 oz. consumer pack
 Institutional packs in sizes from 16 oz. to 5 lb.
All products will share the following characteristics:
 High eye appeal
 Pieces sized to consumer preference
 Long shelf-life (5-20 days)
 Branded
 Competitively priced with bulk, but with a value added price premium for convenience
PRICE
FOB prices will be set with three objectives in mind:
1. The price will be right in order to penetrate the market
2. The price should always cover the costs of production
3. The price should allow for profitability
Price will be adjusted every week in order to take into account daily variations in the price of
the raw material
MARKET SELECTION AND ROLL-OUT FOR SALAD READY PRODUCTS
Geographic Market Selection

The market entry strategy is to enter regional markets progressive Antipolo rizal is seen as the
first entry market due to its closeness to produce suppliers.
Other Markets — Export

Scallion (spring onion salads) intends to explore the possibility of export to Asian markets,
particularly Korea since this is where most people consume spring onion salads in large
quantities .
Promotional Programs and Costs
We intends to begin with an initial promotional budget of under 2% . We will use Facebook,
Pinterest and YouTube to advertise our products for free.
OPERATIONS AND MANAGEMENT
Location
The location is Antipolo rizal which is close to simbahan that means every Sunday we can
really target sales to people coming in and out of the church.
MANUFACTURING PROCESS
Production Line
One production line consists of the following items:
 1 preparation table with conveyors (operated by 2 people): raw spring onions trimmed and
finely chopped by hand.
 1 automatic cutter: selected raw material is cut to required size.
 1 strainer to wash the onions before and after chopping
 10 zip lock bags to keep the spring onions fresh in the freezer once washed and chopped.
 20 clear sampler plastic container to pack the salads once ready.
 1 sales person to sale the products on the streets especially on Sunday since it’s a family day
out meaning lots of people will be out.
Total acquisition cost for the equipment is p200 or less
Labor
Most work will be done by my sister and I
Raw Materials
Raw materials used in the manufacturing process comprise:
 Spring onions for which cost is won’t be incurred because its already available at home.
 Food Zip lock bags , for which the cost of is around p50 -p60 per 20 pieces.
 Plastic containers at an estimated cost of p50 per 10 pieces pack.
SALES AND MANAGEMENT
Sales
Sales will be managed by my sister and I. Which means we will have to be the one to prepare
and then take the salad out to sale.
Sales expenses, including promotion, and administration, are estimated at the rate of 0% of
sales.
Inception Team
Founders of scallion (spring onion)salads is;
Cherono caroline.

0025 A (4) C Lawis ST Dela Paz Antipolo June 2, 2022: Business Plan Scallion (Spring Onion) Salads

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BUSINESS PLAN

Scallion (spring onion) salads.

0025 A(4) c lawis st

grilled meat dishes. So simple and delicious!

MARKET TRENDS AND POTENTIAL

Consumer Market Overview

Overall Market Size for spring onions

Consumer and Demographic Trends

Demographics of Consumers and Purchasers

Usage Patterns in Regional Markets

Cucumber and Spring Onion Salad

Strengths Against Competition scallion(spring onion salads)

MARKET SELECTION AND ROLL-OUT FOR SALAD READY PRODUCTS

Geographic Market Selection

Other Markets — Export

OPERATIONS AND MANAGEMENT

SALES AND MANAGEMENT

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