Professional Documents
Culture Documents
0025 A (4) C Lawis ST Dela Paz Antipolo June 2, 2022: Business Plan Scallion (Spring Onion) Salads
0025 A (4) C Lawis ST Dela Paz Antipolo June 2, 2022: Business Plan Scallion (Spring Onion) Salads
Scallion(spring onion) salad is a simple scallion side dish that’s commonly served with
COMPANY OBJECTIVES
PRODUCT
MARKET TRENDS AND POTENTIAL
COMPETITION
MARKETING STRATEGY
PRICE
OPERATIONS AND MANAGEMENT
MANUFACTURING PROCESS
SALES AND MANAGEMENT
FINANCIAL PLAN
OTHER TASKS AND OVERALL COORDINATING
CRITICAL RISKS: COMPANY RESPONSE
COMPANY OBJECTIVES
The aim of scallion(spring onion) salads is to manufacture and market an innovative food
product: a fresh and ready-to-eat salad package.
The product Salad Ready will have wide appeal to a large variety of market segments
nationwide, from consumers to the hotel, restaurant, and institutional markets.
Profitability will be demonstrated in the first year of operation: cash flow will be generated in
amounts that will permit extension of existing operations, and new regional market entries, in
the first five projected years.
The firm's financial objective is to reach a point where stock can be offered publicly. The factors
that make this possible are the size of the market, lead time of the company over competitors.
PRODUCT
Product Description
Scallion( spring onion) salad, so simple to make but really adds a lot of flavor to whatever
it's served with. It requires only six ingredients and a few minutes of time to prepare, and
it's great to put together yourself at home. This salad is super easy to pull together at
home, yet tasty, fresh and sh arp.
Contents
scallions, sliced lengthwise into fine strips
teaspoons sesame oil
tablespoons sugar
tablespoons rice vinegar
teaspoons chili powder
Pinch salt
Product Potential
Scallion(spring onion) salad product experience in Asia shows that continuous product
development is a necessity to stay ahead of competition and grow.
The relative simplicity of the technology and its production capacity flexibility permit quick and
inexpensive adaptation of the process to new products. The product characteristics that could
be modified in the course of business are:
Packaging
Dimensions
Packaging material
Graphics, labelling
Scallion ( spring onion) salad has a high capacity for adaptation to regional differences,
different market segmentation needs, and food consumption trends, because it can easily
accommodate variations around its basic two-fold concept of freshness and convenience.
COMPETITION
MARKETING STRATEGY
Product Characteristics and Product Mix
The initial products offered.
Content
Spring onions
Rice
Package Size
8 oz. consumer pack
4 oz. consumer pack
Institutional packs in sizes from 16 oz. to 5 lb.
All products will share the following characteristics:
High eye appeal
Pieces sized to consumer preference
Long shelf-life (5-20 days)
Branded
Competitively priced with bulk, but with a value added price premium for convenience
PRICE
FOB prices will be set with three objectives in mind:
1. The price will be right in order to penetrate the market
2. The price should always cover the costs of production
3. The price should allow for profitability
Price will be adjusted every week in order to take into account daily variations in the price of
the raw material
Location
The location is Antipolo rizal which is close to simbahan that means every Sunday we can
really target sales to people coming in and out of the church.
MANUFACTURING PROCESS
Production Line
One production line consists of the following items:
1 preparation table with conveyors (operated by 2 people): raw spring onions trimmed and
finely chopped by hand.
1 automatic cutter: selected raw material is cut to required size.
1 strainer to wash the onions before and after chopping
10 zip lock bags to keep the spring onions fresh in the freezer once washed and chopped.
20 clear sampler plastic container to pack the salads once ready.
1 sales person to sale the products on the streets especially on Sunday since it’s a family day
out meaning lots of people will be out.
Total acquisition cost for the equipment is p200 or less
Labor
Most work will be done by my sister and I
Raw Materials
Raw materials used in the manufacturing process comprise:
Spring onions for which cost is won’t be incurred because its already available at home.
Food Zip lock bags , for which the cost of is around p50 -p60 per 20 pieces.
Plastic containers at an estimated cost of p50 per 10 pieces pack.
Sales
Sales will be managed by my sister and I. Which means we will have to be the one to prepare
and then take the salad out to sale.
Sales expenses, including promotion, and administration, are estimated at the rate of 0% of
sales.
Inception Team
Founders of scallion (spring onion)salads is;
Cherono caroline.