Cookie Works

Feasibility Plan

Founding Members
Kristen Agbuya | Alyanna Basabe | Dane Lacay | Mardi Montero

Contact information:
[email protected]
[email protected]
[email protected]
[email protected]
 I. Executive Summary

Cookie Works owned by KYMD ltd. is a business partnership between the 4 founders, operating
as the CEOs. It is a startup business that provides customers, uniquely flavored cookies of their own
design. The “Cookie Consumers” also have the option to choose from Cookie Work’s pre-made, ready
to go cookies from 3 series, namely: Global Cookies, Booze Cookies and The Classics which come in
singles or bundles. The custom cookie creations are freshly served at a physical store or delivered at
the customer's doorstep via third party couriers. Cookie Works is owned by KYMD ltd. a partnership
between the 4 founders, operating as the CEOs. It targets customers of all ages who are fond of
aesthetically pleasing atmosphere and packaging but importantly those who love to indulge and give
in to their sweet-cravings. The recipes, logo, and catchphrases are licensed and copyrighted by KYMD
ltd. As a startup business, the CEOs of Cookie Works set a capital for their business through personal
funds amounting to 1.8 million pesos split evenly. After the initial capital the venture is to be financed
through the revenues earned and be used to further improve the service and product offered.

II. The Business Concept

Cookie Works is a service-product venture, it provides customers with customizable-cookie

flavors served at a physical store. It is in its early development stages and is in its start-up phase.

The business targets people of all ages who have sweet cravings with a different twist in which
the consumers can customize the flavor of the cookie according to their preference. In addition, we
plan to sell affordable cookies which will be very beneficial to both the consumers and the economy of
the business. Moreover, it will be very beneficial to the consumer itself since they are able to
customize the flavor of the cookie according to their cravings/taste buds.

Our business has licensed and copyrighted multiple aspects of our venture, namely; our recipe
for the base of the cookies; our logo which encapsulates our core values which conveys our loyalty
and customer-oriented nature; lastly our catchphrase that will be embedded in our customers’
minds. The management will apply from the local government unit concerned pursuant to Executive
Order No. 71 and 72 for the approval of plans for cookie shop establishments of the following;
Department of Trade and Industry, Mayor and Business Permit, Barangay Clearance, Bureau of
Internal Revenue, Social Security System, Fire Permit and Sanitation Permit. Distribution of our
products and franchising will not be permitted as of the moment but will be possibly authorized later
in the future.

Figure 1

Figure 2

Figure 3
 III. Industry/Market Analysis
The cookie business has a substantial market pertaining to regular cookies and customizing
cookies locally and internationally. TOP Data looked into the American consumption of cookies during
the pandemic and reported that there is an increased consumption of cookies by 25%. The cookie
industry has been creative in making their products stand out. Examples of cookie trends are
incorporating different cookie bases and toppings. It would be beneficial to the cookie industry to look
further into making cookies that can be nutritional to babies and pets as this would widen the market.
The cookie industry can be sustained for a very long time, the reason being there are many ideas of
flavors to test and try out.

The market for the product or service may be obvious, yet the feasibility analysis must
validate its existence. In the venture feasibility analysis, it may be enough to prove that a sufficient
market exists for the venture and that no further in-depth research is warranted. However,
entrepreneurs should always study their competition in the marketplace. Lessons learned from
competitors provide opportunities for entrepreneurs to find the unique distinctions in their own
concept.
Swot Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Our business may be There is no guarantee Our products are There are a lot of local
one of the sought-after that our products will produced innovatively business competitors
cookie shops that sell be in demand and the which serves as an that provide similar
customizable cookies sources of materials opportunity to advertise products and services
perfect for people of all may also be limited them to foreigners and such as Scout’s Honor
ages and promote due to the pandemic. mainly to the Filipinos and Overdough. They
flavors from all around Another weakness is for them to get a chance also offer a wide
the world. We also that we will only be to taste cookie flavors selection of cookie
offer a wide range of accepting orders and that are further flavors with different
healthy options for our deliveries around NCR. improved and enhanced. toppings and sell them
ingredients and use Some alternative Consumers who are in a shop.
eco-friendly cookie products environmentally aware
materials/packaging. offered by other and conscious will
The location of our businesses in the same support Cookie Works as
shop is also accessible industry may also be it promotes less plastic
and convenient for the considered as a usage through its
customers. weakness. packaging.

Porter’s 5 Forces
 The evaluation of the threat of new entrants is high since entering the food and beverage sector
is a distinct possibility, particularly in the Philippines, where it is continuously expanding. As for the
evaluation of rivalry among competitors is high due to the fact that food and beverages in business are
well-known and established in the Philippines, that’s why there is fierce competition among current
companies. In terms of the evaluation of bargaining power of buyers is high since Cookie Works is a
start-up company. There is no guarantee that our products will be marketable and be in demand. It is
also important to be flexible since the business is still unestablished. Therefore, it is necessary for us to
ensure that the customers are able to check the price-range of our products for them to compare and
have a wide selection of cookie flavors they can choose from. The evaluation of bargaining power of
suppliers is low since Cookie Works belong to the food industry, finding suppliers for ingredients is
available widely. Therefore the power of suppliers is low. As for the evaluation of the threat of
substitutes is high because the cookies industry in the Philippines continuously thrives. As a result,
cookie products continue to offer different flavors for consumers. The market can easily switch and find
alternatives as the industry offers a wide variety of biscuits and they are widely spread which can be
located easily. Additionally, other than the cookies, consumers can find alternative products through
other brands/bakery shops.

IV. Management Team

 Our team

Cookie Works is a partnership formed by Kristen Agbuya, Alyanna Basabe, Dane Lacay and
Mardi Montero. The said partners are Co-CEOs of Cookie Works and all partners are involved in the
operation and management of the business. All liabilities and profits are divided equally to all
partners.

Our team comprises professionals that are qualified with proven skills and with expertise in
baking. Our goal as a team is to satisfy the cravings of our customers by providing quality products at
a competitive price and creative products that are unique in the cookie industry.

Team Members

A Chief Executive Officer is the highest-ranking executive in a company. They are responsible
for the overall success of the business entity and for making top-level managerial decisions.They may
ask for input on major decisions, but they are the ultimate authority in making the final decisions.
They also plan, develop, implement and direct the organization's operational and fiscal function and
performance. They partner with high-level officers to grow the company, strengthen it, and ensure its
sustainability. CEO’s manages the overall operations and resources of the company, and acts as the
main point of communication between the team members. They make sure to lead the whole team
by incorporating the company’s mission and vision through their services and the products that they
sell.

Qualifications:

● Highly developed and demonstrated teamwork skills

● Strong communication and leadership skills
● Computation and budgeting skills
● Time management
● Analytical skills

An Operations Manager is the one in charge of managing the productivity, quality control,
and overall daily store operations. They ensure the supplies are ordered and delivered on time,
correct accounting, sufficient inventory, store cleanliness, and making sure that all the personnel are
on time. They also create and submit reports regularly, and other management-related
responsibilities.

Qualifications:

● Bachelor’s degree
● Managerial skills
● Good communication skills
● Undergone training
● Influencing and leading the whole team
● Can work under pressure
● Time management
● Critical thinking and problem-solving skills
● Strong ability to work in flexible hours including weekends

A Finance Manager is responsible for the strategic management of a company’s financial

resources. They are responsible for providing accurate financial reports and information, developing
cash flow statements, creating plans and strategies for the long-term financial benefit of the business
entity and helping the company in regard to financial decisions.

Qualifications:

● Bachelor’s degree holder in any financial field

● Negotiation skills
● Ability to develop strong working relationships
● Good communication skills
● Budgeting skills
● Mathematical proficiency
● Time management
● A keen eye for detail and desire to probe further into data
● Ability to stick to time constraints

A Marketing Manager is responsible for developing, implementing, and executing strategic

marketing plans for the company in order to attract potential customers and retain existing ones.
They manage and coordinate with marketing and creative staff, leading market research efforts, and
cooperating with media organizations and advertising agencies. They also raise brand awareness
through the creation of marketing campaigns to engage customers. A Marketing Manager oversees
the allocation of resources to marketing activities and evaluates the products for necessary
alterations and modifications in the marketing plan.

Qualifications:

● Marketing or Accounting graduate

● Time management
● Innovative and creative thinker
● Good written communication skills
● Budget management skills
● Professional judgment
● Updated with the social media trends and advertising platforms

A Purchasing Officer is the one in charge of buying products and materials that are essential
for the company’s daily operations. They are responsible for reviewing prices and choose high-quality
products/materials and ensure optimal stock levels, creating and maintaining good relationships with
key suppliers to ensure merchandise is high quality and delivered on time, organizing and updating
databases of suppliers, delivery times, invoices, and quantity of supplies, and developing future
purchasing plans and sources of potential relationships with vendors.

Qualifications:

● Bachelor's degree in any business-related course

● Time management
● Negotiation skills
● Solid knowledge and understanding of purchasing processes, policies, and systems.
● Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and
Excel)
● Good written and verbal communication skills

A Recipe Developer creates original recipes from scratch. He/she works for food brands to
produce authentic recipes using their products and create new recipes to be added to the menu
(subject to the CEO’s approval). He/she prepares standardized recipes which include the exact,
measurable amount of ingredients and the method of preparation needed to consistently produce a
high-quality product customized for the target consumers. A Recipe Developer also ensures the
accuracy of recipe changes such as the temperature, quantity of ingredients, and types of equipment
used.

Qualifications:

● Culinary Arts or Food Science graduate

● Creativity and innovative skills
● Can create a full cohesive menu
● Knowledgeable about different baking techniques
● Can work under pressure
● Time management

The Head Baker is the one in charge of baking and managing the overall kitchen operations.
He/she will also provide instructions to the Assistant Baker. Their role is to follow and recreate the
exact recipe made by the Recipe Developer, follow proper handling and right temperature of all food
products, and supervise daily kitchen operations. Their responsibility is to determine how food should
be presented and create decorative food displays.

Qualifications:

● Culinary Arts graduate

● Knowledgeable about different baking techniques
● Creativity and innovative skills
● Can work under pressure
● Time management

The Assistant Baker helps and assists the Head Baker in baking and in managing the kitchen
operations. They provide support to the Head Baker and assists in determining how food should be
presented and creates decorative food displays. They also take instructions from the Head Baker in
regards to the daily kitchen operations.
Qualifications:

● Culinary Arts graduate

● Knowledgeable about different baking techniques
● Creativity and innovative skills
● Can work under pressure
● Time management

A Cashier operates the cash register, communicates with customers, and assists other staff as
needed. They must provide a positive customer experience with fair, friendly, and courteous service.
They register sales on a cash register by scanning items, itemizing, and totaling customers’ purchases.
Their responsibility is also to process credit card payments, accept cash payments and make changes,
and use a point of sale (POS) system for transactions. They also balance the cash drawer by counting
cash at the beginning and end of the work shift. A Cashier must also be knowledgeable about the
products on the menu.

Qualifications:

● College graduate
● Computation skills
● Time management
● Can work under pressure
● Good communication skills
● Customer service skills
● Basic (PC) computer knowledge

The Service Crew will interact and provide service to the customers. They will follow and do
the assigned tasks given to them. They also must follow instructions given by the Head Baker and
Store Manager. Their responsibility is also to explain the products in the menu clearly and politely to
the customers and take and deliver orders to them. They should also answer telephone orders,
ensure customer satisfaction and ensure cleanliness of the store.

Qualifications:
 ● High school graduate
● Good communication skills
● Ability to maintain a clean environment
● Ability to manage time efficiently
● Can work under pressure
● Able to work safely with a variety of cleaning supplies

The Security Guard ensures that the store and all of its customers remain safe and
undisturbed. Not only do they keep a close eye on anyone who tries to enter the store, but they also
supervise activities that go on inside as well. Their responsibility is to detect, deter, observe and
report, protect the company's property and staff by maintaining a safe and secure environment,
prevents all illegal or inappropriate actions, and observe for signs of crime or disorder and investigate
disturbances.

Qualifications:

● High school graduate

● Undergone basic security guard course and seminar
● Must have adequate training
● Physically and mentally fit

V. Product/Service Development Plan

Cookie Works is a cookie shop wherein customers are able to make their own customized
cookie with regards to flavor, ingredient preferences, vegan and gluten-free options, etc. Each cookie
preset is customizable with the choice of additional toppings.To start an order a customer must first
choose between a base cookie which will serve as the foundation of the dessert. I.e. it may come in a
base flavor of “ube” and then the customer can add toppings, fillings, and finishing syrups. Once the
cookie has been baked and cooled, it is served immediately in under 20 minutes to ensure the
freshness and warmth of the cookie.

Cookie Works also has preset cookies that come from the different cookie lines; Global Cookies
which exhibit and incorporate different flavors of the world, i.e. the famous “dalgona” flavor from
South Korea. Booze Cookies which incorporate low alcohol content into the cookies, and The Classics
which are chocolate chip cookies that come in vegan, non-gluten, dairy-free, and sugar-free variants.
As for delivery of the cookies, the customers have the option to pick-up their order or request for a
same day delivery via Grab delivery or Toktok delivery to ensure that the cookies are delivered fresh.

Cookie works business is still in development stages wherein it needs in-depth market research
if the business could thrive in the long run. A timeline is made to guide and lead us to the full
development of the product before introduction to the marketplace.

Timeline
 Cookie Works have developed a unique cookie dough that serves as the base of all the cookies
on the menu and for custom cookies. The recipe used for the cookie dough is secret and is an
intellectual property of Cookie Works. Additionally, Cookie Works have trademarked the catchphrase
“Cookie like no other”. The said intellectual property is owned by Cookie and is protected under the
Republic Act No. 82930.

Since Cookie works requires machines such as a mixing machine and oven. There is a possibility
that these machines may malfunction in the process of making the cookies. Additionally, the kitchen
should be kept clean and free from any debris that might contaminate the cookies as this would
intoxicate the customer and receive a poor rating in sanitation.

VI. Bibliography

Day, B. (2021, May 4). Creative flavors trending in cookie innovation | 2021-05-04. Food
Business News. Retrieved November 17, 2021, from
https://www.foodbusinessnews.net/articles/18540-creative-flavors-trending-in-cookie-innovation

Barnett, J. (2021, July 30). Top category trends in cookies. Supermarket Perimeter.
Retrieved November 17, 2021, from
https://www.supermarketperimeter.com/articles/6933-top-category-trends-in-cookies