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DAILY LESSON PLAN

Date: _____________________
Content Standard:
I. Objectives
At the end of the lesson, the student should be able to;
1. Identify the different propaganda techniques
2. Realize the importance of propaganda techniques in consumer response
3. Apply propaganda techniques in promoting a product

II. Subject Matter


TOPIC: Propaganda Techniques
MATERIALS: Slide Presentation. pictures
REFERENCES: Recognize propaganda techniques used in a given text
EN8RC-IIIa-12.1 EN8RC-IIIb-12.1

III. Procedure/Strategies

Teacher's Activity Students Activity

PRELIMINARY ACTIVITY
A. Prayer
" Let's bow our head and feel the
"Everybody stands and let us start our day presence of the Lord.
with a prayer."
Heavenly Father, grant us each
day the desire to do our best. To
grow mentally and morally, as well
as physically. To be kind and
helpful to my classmates and
teachers, help me to be a good
sport and smile when I lose as well
as when I win, teach me the value
of true friendship. Help me always
to conduct myself so as to bring
credit to my school. Amen."
B. GREETINGS

" Good morning class! How are you today? " Good morning Ma'am. We're
" great."

C. CHECKING OF ATTENDANCE
" That's good to know. "

" Before taking your seats, I want you to None, Ma'am


look around and pick those pieces of
trashes under your chair, throw those in
the trash bin.

Arrange your chairs horizontally and


vertically aligned."
Yes, Ma'am
- Are everybody in their seats already?
None, Ma'am
Now look to your right and then to your
left.
Have you noticed someone missing?

- Well then that's great there are no


absentees for today
D. REVIEW
About bias/es
- For now let's have a review of what we
have tackled last meeting. What was that Biases usually described as unfair,
again? partial or discrimination.
And what is bias?
MOTIVATION/ ACTIVITY
ACTIVITY 1. YOUR TAGLINE SOUNDS GAME MECHANICS:
FAMILIAR 💠 The class will be divided into 3
" Class before we proceed to our groups
discussion, first let's have a game 💠 Each group will receive pieces
Read the Game Mechanics, Melany. of paper and a marker.
💠 The task of the group is to
guess the name of television
commercial based on the tagline
Thank you, Melany. that will be flashed on the screen.
Yes, Ma'am
Class are the Mechanics clear? ( The students will form three
Count 1,2,3 for your groupings groups)
Ok, let's start!
- Are you ready? Yes, Ma'am, we are ready.

TAGLINE TV
COMMERCIAL
S

" We Find Ways"


" The Milkiest
Ever"

" Batang May


Laban"

" Better Stain


Removal in 1
Wash"

" It's Finger


Lickin Good"

" Now what can you say about the Ma'am what we have done was
activity that we had?" guessing the product based on the
given taglines and those where
Correct, those were commercials. seen in television commercials.

I. ACTIVITY 2. LET'S WATCH AND


EVALUATE Students watch the video
Showing of Video

STUDENT'S ANSWER:
PROCESSING QUESTIONS I have observed the commercial is
1. What did you observe in the promoting a product.
presented commercial?
Detergent powder, Breeze
- Correct, very good and the product is?
Yes Ma'am. I was moved by the
2. Do the commercial affect you in video, in how they present the
different ways? commercial using mother and
child in school.

I think the purpose is to persuade


3. What do you think is the purpose of the buyers.
the video that you have watched?

4. Did the commercial persuade Yes Ma'am, because they have


/encourage you to buy or patronize presented a very catchy
their product? commercial

II. ANALYSIS Student's Answer:


"Based on your answer to the given Commercial
questions what do you think is our Marketing
topic for today? Propaganda

Great! Today we will be discussing about Propaganda is a dissemination of


Propaganda and Propaganda Techniques information - facts, arguments,
rumor, half-truths or lies to
influence public opinion.
Propaganda Techniques
💠 Bandwagon - you are attracted
and convinced to use a product or
join an activity because "everyone"
is doing it.
💠 Plain Folks - it uses ordinary
people as endorsers to show that
the product is being used by usual
persons.
💠 Testimonial - a famous person
or celebrity endorses a product to
give testimony and influence the
people
💠 Name Calling - a technique
that persuades you to avail the
product or service because of the
negative image it creates against
another
💠 Appeal to Fear - it scares or
III. ABSTRACTION frightens consumers so that they
ACTIVITY 3. TIKTOK BATTLE either patronize or avoid the
" Let's have an activity entitled" tiktok product or service
battle"

Instructions:
1. The students will be in the
same group
CRITERIA POINTS 2. Each group will pick from
the following products;
Presentation + 5 A. FACEMASK
Impact B. ALCOHOL
Cooperation 5 C. THERMAL SCANNER
TOTAL 10 3. The students will promote
points the product by a tiktok
presentation
4. They will use the tiktok
sound given
5. They will be given 5 minutes
to prepare
6. The group will be graded
based on the given criteria
below;

" As a consumer, it is very


important to know the propaganda
Processing techniques for us to be able to
Question/Generalization/Valuing: choose or buy wisely."
As a consumer, what do you think is the
importance of knowing propaganda
technique?

IV. APPLICATION

ACTIVITY 4
Students answer the questions.
Directions: Analyze each given situation
and answer the questions that follow.

1. Famous people give their personal


experiences using the product. What
propaganda technique is used?

A. Bandwagon B. Glittering Generalities C.


Testimonial D. Transfer

2. Your product is new in the market. You


want it to be endorsed by Ann Curtis so
that it will positively affect the buying
public. What possible technique is
applicable?

A. Transfer B. Name Calling/Stereotyping


C. Repetition D. Bandwagon

3. In your advertisement, you want to


show the customers that almost everybody
is using the product. In this case, what
technique should be used? A. Testimonial
B. Card Stacking C. Repetition D.
Bandwagon

4. Your teacher asked you to make an


advertisement using a jingle. What
technique will you employ?

A. Transfer C. Name-Calling/Stereotyping
B. Bandwagon D. Repetition

5. A politician wants to inspire people to


vote for him in the coming election. What
technique is appropriate?

A. Glitteing Generalities B. Bandwagon C.


Instructions :
Repetition D. Testimonial
1. The students will use the
ACTIVITY 4. #LOVE LOCAL same groupings in the first
"Let's have another activity entitled activity.
CRITERIA POINTS 2. Each group will think of a
Highlighting the 5 local product from their
propaganda respective barangay that
technique
you will promote
Presentation + 5
3. They will promote the
Impact
Cooperation 5 chosen local product based
TOTAL 15 Points on the propaganda
technique that they will
EVALUATION: pick.
Direction : Identify the type of propaganda 4. They will be given 5 minutes
technique used in the following pictures or to prepare and 2minutes to
images. Write the letter of your answer on
present their output.
1/4 sheet of paper.
5. They will be graded based
PICTURE/ IMAGE PROPAGANDA
TECHNIQUE on the given criteria below,
A. Name Calling
B. Bandwagon
C. Plain Folks

A. Bandwagon
B. Name Calling
C. Testimonial

A. Testimonial
B. Appeal to Fear
C. Bandwagon

A. Testimonial
B. Bandwagon
C. Plain Folks
A. Testimonial
B. Appeal to Fear
C. Bandwagon

Assignment :
With the things you have learned today,
write an essay why do we need not to buy
or to buy a product even though it is a
very famous one. Write it on a half sheet of
paper.

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