Jyrah Chapter 3 Only

Chapter III
Research Methodology
This chapter presents the description of the research methods to be use, the
respondents of the study, the instruments to be use, the procedures and sources of
data utilized in analyzing the data gathered.
Research Design
The researchers will use descriptive research design in this study. According to
Rebmann (2020), descriptive research design is a method in describing the
characteristics of the population that is being conducted in the study. This kind of
research method focuses on “what” of the research. It is scientific design that requires
observation and description of the subject without influencing it. This includes
recording, analysis, and interpretation of the current nature, processes of phenomenon.
This study will also utilize a quantitative way of collecting, analyzing and interpreting
data. In the quantitative phase of the study, structured questionnaires are given to
respondents, interviews will also be conducted for better understanding of the
quantitative results.
Setting/Locale
The research will be conducted only at Zamboanga City through a face-to-face
procedure as the form of communication of the researchers and the participant. Survey
questionnaire will be used for the interview.
Figure 1. Research Locale of the Study
Sampling
The target population for this study consisted of customers/clients of hospitality
management and also delimited to millennials born from 1981 - 1996. They were
purposively selected. The researchers went personally, to the respondents to explain to
them the content of the questionnaire to enable them to understand and answer the
questions given. The respondent of the study is composed of one hundred (100)
customers/clients of hospitality management at Zamboanga City. One of the vital
processes to keep this study successful. All of these participants were selected through
random sampling.
This sampling method is conducted where each member of a population has a
capability to become part of the sample. The chosen respondents are containing of one
hundred (100) respondents from selected customers/clients of hospitality management
at Zamboanga City. Those respondents were chosen by the researchers because they
are suitable and applicable to the study.
Table 1. Population Sample
RESPONDENTS
(1981 – 1996) NO. OF RESPONDENTS
Male 40
Female 60
Total 100
Instrumentation/Validity and Reliability
The researcher used the questionnaire tools to use an instrument that contains a series
of questions for the participants for the purpose of gathering information. The
questionnaire was the main instrument used in gathering of data. The questionnaire
was in form of checklist. In the formulation of questionnaire items, the researchers used
a simple and clear language to enable the respondents to understand and answer the
question adequately.
The respondents will be asked to rate each question in Service Quality using a four –
point scale as follows:
Likert’s Scale
Numerical Quantitative Weighted mean
Value Interpretation
4 Excellent (E) 4.20-5.00
3 Very Good (VG) 3.40-4.19
2 Good (G) 2.60-3.39
1 Poor (P) 1.00-2.59
The respondents will be asked to rate each question in Customer Loyalty using a four –
point scale as follows:
Likert’s Scale
Numerical Quantitative Weighted mean

Value Interpretation
4 Very High (VH) 4.20-5.00
3 High (H) 3.40-4.19
2 Low (L) 2.60-3.39
1 Very Low (VL) 1.00-2.59
Validity and Reliability
In testing the validity of the instruments, the questionnaire-checklist was presented to
the research professor of the school, the head teacher and thesis adviser for the
content validation. The panel of experts was consulted in revised of the thesis for the
improvement of the studies. The content of the questionnaire-checklist will be done
through the help of the experts, panel members, thesis adviser, dean, concerned
authorities.
Any revision in the final copy of the questionnaire will be based on the comments,
suggestions and recommendations. The instrument will be pretested to selected
respondents.
Ethical Considerations
In this study privacy will be ensured through asking respondents not to write their
names on the questionnaire and also will be identified individual respondents. The
researcher will inform respondents about the purpose of the study and the respondents
will be given freedom to choose to participate or not in the study as well as to
personally acknowledge the authors will be quoted in this study through citations and
referencing.
Data Gathering Procedure
The researcher first designed the questionnaire and asked our research adviser for his
remarks on the questionnaire for validation.
Upon its approval, the researcher was referred to the adviser to give certain assistance
in delivering the questionnaires. The researcher was permitted to administer the
questionnaires only during the free period of the respective respondents. Before giving
the questionnaires to the students the researcher explained clearly the purpose of
running the questionnaires and likewise the instruction was given and told the students
that they are free to ask questions if there are any vague and not comprehensible
ideas. The retrieval was done after answering the questions. The researcher then
analyzed and interprets the data gathered.
Statistical Treatment of Data
The statistic devices used in the study are employed as follows:
For Q1;
Frequency Count = wherein the number of the respondents’ responses were
determined. It was done through simple sampling.
Percent = this was used in the computation of the percentage equivalent to the
frequency count and in computing percentage as a measure of portion using this
formula:
P=X/N X 100
Where:
P= Percentage
N= Total number of Respondents
X= Number of Frequency
100= constant
For Q2 and Q3;

The statistical tool used in analyzing the data is the weighted mean. Below is the
formula.
Wx = ∑fx / N
Where; Wx = is the weighted mean
∑ = is the summation
X = is the number of samples
F = is the frequency
N = is the total number of respondents
For Q4;
Pearson R test is a statistical formula that measures the strength between variables and
relationships. To determine how strong the relationship is between two variables, you
need to find the coefficient value, which can range between -1.00 and 1.00.
Multiple regression generally explains the relationship between multiple independent or
predictor variables and one dependent or criterion variable. The multiple regression
equation explained takes the following formula:

y = b1x1 + b2x2 + … + bnxn + c

Jyrah Chapter 3 Only

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Jyrah Chapter 3 Only

Uploaded by

Copyright:

Available Formats

Chapter III

data utilized in analyzing the data gathered.

Rebmann (2020), descriptive research design is a method in describing the

recording, analysis, and interpretation of the current nature, processes of phenomenon.

respondents, interviews will also be conducted for better understanding of the

questionnaire will be used for the interview.

Figure 1. Research Locale of the Study

The target population for this study consisted of customers/clients of hospitality

purposively selected. The researchers went personally, to the respondents to explain to

This sampling method is conducted where each member of a population has a

hundred (100) respondents from selected customers/clients of hospitality management

are suitable and applicable to the study.

Table 1. Population Sample

(1981 – 1996) NO. OF RESPONDENTS

Instrumentation/Validity and Reliability

point scale as follows:

Numerical Quantitative Weighted mean

4 Excellent (E) 4.20-5.00

3 Very Good (VG) 3.40-4.19

2 Good (G) 2.60-3.39

1 Poor (P) 1.00-2.59

point scale as follows:

Numerical Quantitative Weighted mean

4 Very High (VH) 4.20-5.00

3 High (H) 3.40-4.19

2 Low (L) 2.60-3.39

1 Very Low (VL) 1.00-2.59

Validity and Reliability

In testing the validity of the instruments, the questionnaire-checklist was presented to

improvement of the studies. The content of the questionnaire-checklist will be done

suggestions and recommendations. The instrument will be pretested to selected

will be given freedom to choose to participate or not in the study as well as to

Data Gathering Procedure

remarks on the questionnaire for validation.

in delivering the questionnaires. The researcher was permitted to administer the

analyzed and interprets the data gathered.

Statistical Treatment of Data

The statistic devices used in the study are employed as follows:

Frequency Count = wherein the number of the respondents’ responses were

determined. It was done through simple sampling.

frequency count and in computing percentage as a measure of portion using this

N= Total number of Respondents

For Q2 and Q3;

Where; Wx = is the weighted mean

X = is the number of samples

N = is the total number of respondents

Multiple regression generally explains the relationship between multiple independent or

equation explained takes the following formula:

You might also like