Jyrah Chapter 3 Only
Jyrah Chapter 3 Only
Research Methodology
This chapter presents the description of the research methods to be use, the
respondents of the study, the instruments to be use, the procedures and sources of
Research Design
The researchers will use descriptive research design in this study. According to
characteristics of the population that is being conducted in the study. This kind of
research method focuses on “what” of the research. It is scientific design that requires
observation and description of the subject without influencing it. This includes
This study will also utilize a quantitative way of collecting, analyzing and interpreting
data. In the quantitative phase of the study, structured questionnaires are given to
quantitative results.
Setting/Locale
The research will be conducted only at Zamboanga City through a face-to-face
procedure as the form of communication of the researchers and the participant. Survey
Sampling
management and also delimited to millennials born from 1981 - 1996. They were
them the content of the questionnaire to enable them to understand and answer the
questions given. The respondent of the study is composed of one hundred (100)
customers/clients of hospitality management at Zamboanga City. One of the vital
processes to keep this study successful. All of these participants were selected through
random sampling.
capability to become part of the sample. The chosen respondents are containing of one
at Zamboanga City. Those respondents were chosen by the researchers because they
RESPONDENTS
Male 40
Female 60
Total 100
The researcher used the questionnaire tools to use an instrument that contains a series
of questions for the participants for the purpose of gathering information. The
questionnaire was the main instrument used in gathering of data. The questionnaire
was in form of checklist. In the formulation of questionnaire items, the researchers used
a simple and clear language to enable the respondents to understand and answer the
question adequately.
The respondents will be asked to rate each question in Service Quality using a four –
Likert’s Scale
Value Interpretation
The respondents will be asked to rate each question in Customer Loyalty using a four –
Likert’s Scale
the research professor of the school, the head teacher and thesis adviser for the
content validation. The panel of experts was consulted in revised of the thesis for the
through the help of the experts, panel members, thesis adviser, dean, concerned
authorities.
Any revision in the final copy of the questionnaire will be based on the comments,
respondents.
Ethical Considerations
In this study privacy will be ensured through asking respondents not to write their
names on the questionnaire and also will be identified individual respondents. The
researcher will inform respondents about the purpose of the study and the respondents
personally acknowledge the authors will be quoted in this study through citations and
referencing.
The researcher first designed the questionnaire and asked our research adviser for his
Upon its approval, the researcher was referred to the adviser to give certain assistance
questionnaires only during the free period of the respective respondents. Before giving
the questionnaires to the students the researcher explained clearly the purpose of
running the questionnaires and likewise the instruction was given and told the students
that they are free to ask questions if there are any vague and not comprehensible
ideas. The retrieval was done after answering the questions. The researcher then
For Q1;
Percent = this was used in the computation of the percentage equivalent to the
formula:
P=X/N X 100
Where:
P= Percentage
X= Number of Frequency
100= constant
formula.
Wx = ∑fx / N
∑ = is the summation
F = is the frequency
For Q4;
Pearson R test is a statistical formula that measures the strength between variables and
relationships. To determine how strong the relationship is between two variables, you
need to find the coefficient value, which can range between -1.00 and 1.00.
predictor variables and one dependent or criterion variable. The multiple regression