Professional Documents
Culture Documents
Template Business Plan
Template Business Plan
SECTION I
EXECUTIVE SUMMARY
The business HOPE Homemade Online Package Enthusiast’s will be a food package of
delicacies for any types of occasion. The proposed business vision is to become a local
competitive delicacies online business of all time attuned to less human efforts. The
business provide a good quality taste of foods and our specialty is making delicacies and the
product is lumbpump and Pumpcorn with a special ingredient powdered “moringa oleiferia”
and pumpkin flour which is also rich in fiber . Moringa Oleiferia is a popular plant known for
high nutritional value as well as an herbal medicine. The leaves have 7 times more vitamins C
than bananas. It also has calcium, protein, iron, and amino acids. The business ensures that
the customers will receive a satisfying goods that will ensures wellness makes them feel less
worries and hassle free during their events or even just a simple snack.
Homemade Online Package Enthusiast will be located at Brgy. Buntay Dulag Leyte and
it is in the heart of the municipality of Dulag. It is near where the market is located. The
seven entrepreneur students who wants to engage into business while they are still
studying.
The owners are Beverly L. Osmeña, she is a former class president and also engaged
in online business and she is the General Manager of Homemade Online Package
Enthusiast, Jesseca Albesa, she is an online retailer of a different brand of clothes and
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accessories and she is the Financial Manager, Juvilyn Cañas is the Sales Personnel, Gisselle
Cañas is the Production Personnel, Juvy Ann Vero is the Operation Unit, Richard Caores is the
Utilities, Darwin Cañas is the Auditor Personnel. They all came from BS Entrepreneur section
3B. A risk taker and with potential characteristics as an entrepreneur. The total equity
product type taking into consideration the purchasing power of buyers and competitors.
Profit and loss are to be distributed equally among the partners. All the partners have equal
SECTION II
COMPANY DESCRIPTION
COMPANY BACKGROUND
HOPE is the acronym of our company for as you can see it, we will give hope for
those who are in needs. It needs enthusiasm to build a business that will drive you to success
and hopefully, we are looking forward for a greater future for our chosen business.
Across Philippines, the most in demand business nowadays is the online delivery of
food packages. Our market research has shown that 75% of people prefer to order their food
online and just wait for it to be delivered so that they cannot consume their time being
hassled on preparing foods if ever they are having an event at the moment. Here in Dulag 6
out of 10 people prefer to order online than preparing at their own so we are considering
that our chosen business is just on a right track. As we establish our business through online,
we can make advertisement and disseminate information's about our business in our own
While there are a lot of businesses online here in Dulag, only few of them offers a
discount and freebies. We consider our customers as our assets and we tend to give them
the best experience of having us as their ally in preparing for their events and occasions. It’s
too often that they’ll find a service that will eventually help them minimize their budgets for
we are offering a fine budget food package of delicacies. We cannot deny the fact that most
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of the customer seeks for a budget friendly and cheaper prices offered during events but
with a good quality and we are gladly introducing them our business that both of us can
benefits.
delicacies with fine prices, hassle free and good services. Those who does not have time to
spend in preparation for delicacies at their events can run towards us for our business is
widely open to serve them. Aside from having a budget friendly prices we are going to give
them the best accommodations that we have for we are easy to chat with and discuss with
the details of what they want us to serve. Our customer is our king and queen and we treat
them like a royalty. First come first serve and we always prioritized customers’ needs, and
their satisfactions matters the most. We recognized their needs as we are also willing to lend
them the best services that we could offer them. We are not just a businessman and woman
with an intent to gain profits, but we are also a friendly business owner who seek to offer
good services of bringing up the goods to customers to the extent of their delights. We
serve as one family together with the co-owners of the Homemade Online Packages
Enthusiast.
A business plan has to be written in a manner that will convince potential customers,
investors, banks etc. It is not an essay or apiece of English Literature. The name of the
business is HOPE which stands for homemade online package enthusiast. The main product
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of our business is lumbpump and pumpcorn. The business will be located at Brgy. Buntay
We offer delicacies with cheaper prices but with good quality for we add it another
flavor of ingredients which is the most nutritional vegetables at this moment which is the
malunggay or what they call the moringa oleiferia or horseradish and the pumpkin. All our
products will be mixed with the extract of moringa. Adding moringa and pumpkin to our
product as an organic ingredient will add flavor with beneficial effects on it. Our business
Table 1
Business Model
Key Resources
The HOPE Homemade Online Package Enthusiasts the creator of delicacies, will have
the key partners that will supply the company the raw materials such as the flour, condense,
sugar, food colors and the materials for packaging that will be used for creating the finished
products.
The key activities the business will do is the making of the product. Second, in
marketing the finish product through advertising online in social media, facebook page,
In selling the finish product the business will create a good relationship to the
costumer. And in terms of distribution, the business will conduct a large-scale distribution
In costumer segmentation, the business will put the product in stall style shop. And we
aim to get an online customer and our products are also available for the health conscious.
The business cost structures will be in marketing the products through the
advertisement. In the production and distribution of the product, costs an ample amount.
business creating an innovative delicacy, its main purpose is to give delight to customers by
offering them a delicious and nutritious delicacies and snacks. Its main objective is to provide
goods that are not only affordable but also essentials to the health of the customers and
HOPE are made to offer goods like lumbpump and pumpcorn with a twist of
ingredient with so much nutrients in it and that is the moringa oleiferia or horseradish that
is rich in calcium, protein, iron, and amino acids. The leaves of moringa oleiferia have 7 times
more vitamins C than bananas. We, the entrepreneur student innovates our product from
simple into unique form by giving new twist to our products that will eventually make the
product special and extra ordinary. We relate our business HOPE because aside of it being an
acronym, its meaning stands for a fruitful future that will lead into success. Through hope we
could embrace new and source of income aside from being a student who pursue business
career in the midst of these pandemic and we all hope to surpass every circumstance during
Company Name
The business name is the first step in building a strong identity of a company, for it is
one that should last as long as you’re in a business. In creating our business name, we use
the HOPE as an acronym for Homemade Online Package Enthusiast for it is our will to be
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enthusiast in order to create a business that will uplift our being. From the real meaning
itself, HOPE gives hope for those who are dwelling to earn success in life. We fought hard for
this business that we come to think that we should proclaim the name HOPE. HOPE will
Aside from the good taste there is also vitamins in the special ingredient of our
product. HOPE uses the leaves of a miracle tree scientifically named moringa oleiferia and
pumpkin to create extra ordinary flavor and taste. Its main objective is to provide a healthy,
delicious and affordable goods to offer in the region. We also provide a good relationship to
Business Location
Our business will be located at Brgy. Buntay Dulag Leyte at Osmeña’s residence near
the Municipal Hall of Dulag and Police Station.
Figure 1
Business Location
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This figure illustrate the location of our business. This is an excellent location to serve
our target market. The location is accessible to customer because it is in Dulag proper area
and near the municipal hall, police station, plaza, church, school and in the market.
The picture shows the map of the barangay Buntay where the stall is located, it is in
Type of Business
that uses business components, parts of raw materials to make finished goods. These
finished goods are delivered or sold directly to consumer or to other manufacturing business
that uses them for making a different product. HOPE business process variety of ingredient
to produce delicacies with special leaves or juice of moringa oleiferia or miracle tree and
turned it into nutritious delicacies. Manufacturing business in today’s world are normally
comprised of machines, computers and human skills that all work out in a specific manner to
The proposed legal form of this business is general partnership where two or more
people shared ownership. This partnership is formed by Beverly L. Osmeña, Jesseca Albesa,
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Juvilyn Cañas, Gisselle Cañas, Juvy Ann Vero, Richard Caores, and Darwin Cañas. Each
partner contributes to all aspects of business including money, property, labor or skill. In
return, each partner shares in the profits and losses of the business.
there is seven proponents and each in a group considering themselves as a general partner.
This is an association of people carry on a business with a goal of earning profits. To make
Business Owners
Table 2
Business Owners
Beverly L. General Manager Brgy. Buntay Dulag Leyte/ Capital and Labor
Osmeña 09277009227
Jesseca Albesa Financial Manager Brgy. Bonifacio Mayorga Leyte/ Capital and Labor
09482315418
Juvilyn Cañas Sales Personnel Brgy. Highway Dulag Leyte/ Capital and Labor
O9062375208
Production
Gisselle Cañas Personnel Brgy. Buntay Dulag Leyte/ Capital and Labor
09773128248
Juvy Ann Vero Operation Unit Brgy. Lubi-Lubi Lapaz Leyte/ Capital and Labor
09665291119
Richard Caores Utilities Unit Brgy. Buntay Tanauan Leyte/ Capital and Labor
0961514861
Darwin Cañas Auditor Brgy. Combis Dulag Leyte/ Capital and Labor
09385015329
The table shows the business partners, type of engagement in the partnership, their
addresses, the corresponding roles and responsibilities together with their contribution.
The business will be operated by the (7) proponents starting with the position of
Operation Unit, Utilities Unit, and Auditor. The role of the General Manager is to plan and
manage the whole business operation. Financial Manager is the responsible for budgeting
and managing activities. Sales Personnel will be responsible for sales talk and encouraging
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customers to buy. Production Personnel will be responsible to perform quality control of the
finished product. Operation Unit personnel is responsible for the operation of goods. Utilities
Unit is personnel who are responsible in the operating system of utilities. Auditor is the
Legal Documents
Figure 2
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Figure 3
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3. Mayor’s business permit - for getting the license to operate in the day or
Figure 4
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4. BIR registration – for getting TIN , official receipts and invoices, registering your books
of accounts, and paying your national internal revenue taxes (Income tax, VAT or Percentage
Figure 5
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5. Ownership Certificate- This is to certify that the business clearly owned by the mentioned
identity.
Figure 6
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SECTION III
Vision Statement
“We aim to be the leading local competitive delicacies online business of all time
attuned to less human efforts that guarantees 99.99% customer satisfaction and will
maintain the environmental standards and protocols while making the products”.
To create a product where individuals become our top priority, we will shoulder their
burdens in preparing delicacies during their occasions for we offer them convenience and we
consider their health. We rest assured them the best quality and accommodations they all
deserve.
“The business has a mission to provide best nutritious delicacies that is easily
We are striving to innovate our products as possible as we can in order for us to come
up with the best food quality that could be consider as one of the best in the local region.
Goals:
1. To make every individual learned to patronize the local delicacies and to value its
Our business aim to prosper the development of old delicacies to a new unique
To conduct our business with environmental awareness and applying the dwell to
Objectives:
Marketing
Filipinos are fond of buying in cheapest price that fits with their standard, so they
Production
Consumers tend to buy new products with trends but with local delicacies that we are
going to make, we make sure that the innovativeness will ensure their satisfaction and lead
Management
In terms of management aspect, the head of the business will be the one to manage the
business by developing strategic plans and with the team efforts to maintain the good
production of delicacies.
Financial
Our business aims to receive immediate return of capitals. We the HOPE Homemade
Online Package Enthusiast will make sure to have a big amount of profit within a year of
operation.
Socio-Corporate
The management conducted the business in a way that is ethical, and it means taking
justification of the social, economic and environmental impact and consideration of human
rights. It can involve a variety of activities such as working in partnership with local
communities. Socially responsible and develop a relationship with partners, employees and
customers. As the business goes on, we’ll try to minimize the negative impact on society and
environment.
We do deliveries in a wide range of areas and it is our great honor to lift up the
Since management are considering the statuses of the customers, the business assure
that the prices is budget friendly and will gradually meet their standards when it
comes to pricing.
The business pursuit practicalities that’s why it uses natural resources to produce the
product to improve the environment through the help of planting raw materials such
The business aims to promote local delicacies with a new kind of twists that will add
SECTION IV
Economic Environment
Fresh vegetables has been always welcomed from day-to-day. From breakfast, lunch,
snacks or dinner they can be put in the tables over meals. The variety of vegetables, flavors,
and textures make it versatile. Our products are in into any occasions nowadays. Some of
the customers are demanding of the qualities on how it is formed. Our business is very
optimistic because we aim to completely satisfy their needs. The term economic
environment refers to all the external economic factors that influences buying habits of
consumers and business and therefore affect the performance if the company.
The above statement only implies that consumer nowadays are increasingly becoming
health conscious about what they should eat. Today, the public is eager to experience more
complex flavor and different but irresistible tastes. They also demand for convenience and
affordability with high quality of satisfaction. The kind of product that we are going to offer
will meet their expectation and will surely go beyond the extent of their satisfaction.
Hence, the Dulag has a high demand for vegetables. Any variety of vegetables are sold
during market days. It is because the people here in Dulag really need to eat healthy and
something with the vegetables that is in high demand at the market. We should create a
product that could satisfy customers in different taste and twist of vegetables. As we have
observed in the Super Market specially the Malls of Robinsons, Gaisano Central and Capital,
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and SM Super Market, the cakes are now more patronized by the people than the other
Technology Environment
recognizes the use of applied science to construct homes to achieve goals. Based on both
better and more technology. Technological progress is essential to economic growth and
development, and the more advanced the technology available, the more s quickly the local
Technological development simply change the way people do business. Through the
uses of internet, social media has been the versatile way of introducing and dealing business.
Socio-Cultural Environment
The socio-cultural environment refers to trends and development. With the help of
sociocultural development, these tools develops human intelligence and cognition. Social
environment are the social level of individual learning through interaction in society. It
involves in the social and cultural aspects. It also have an impact to number of customers, it
also needs major concerns nowadays as most food items are rich in sugar and
carbohydrates. But as much as possible we are going to lessen the worries of customers for
Political/Legal Environment
which represents the popular opinion of the citizens of the region. Business owners pay
close attention to the political environment to see how government actions will affect to the
company. The rules and regulations created by the politicians have significant influence on
the cost of running a business and the way it can make products and services. There are
many laws and regulations in force for the food industry. The fast food shops have to
maintain a minimum level of proper hygiene, number of staffs, customer service, salary of
staffs and proper storage and proper waste disposal. Different governments are focus on
separate laws enforcing it will also differ to each other. At present, the enforcement on
excessive use of plastic bags is affecting the fast food industry. Shops now have to spend
Natural Environment
That part of the films external marketing environment which legal and political
forces act to change regulations which affect the marketing effort, regulation changes can
rise threats or present opportunities. The regulatory environment exists to set the guards
rails for our industry to prevent those not blessed with an overabundance of scruples from
engaging in unfair of unsavory business (partially successful using the goods and services in
questions.
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Competition Status
Our biggest competition is the trends of engaging into online business for there are a
lot of online businesses uprising in the community. We are not looking forward to following
others or pull them down. We’re planning to test our own boundaries. Competition is always
a good thing for it forces us to do the best that we can. A monopoly renders people
compliment and satisfied with mediocrity. Our proposed business will be the
implementation of products that will eventually provide a satisfactory level of that could
SECTION V
We have two kinds of product which is lumbpump from the combination of lumbia
and pumpkin and pumpcorn because it is made from pumpkin and sweetcorn. Lumbpump
has a great texture, color and taste that customer would love to eat. The pumpcorn has also
a great texture, variety of colors and unique taste for its slight sweet and flavor. Our product
contains both its sweet and delicious taste and besides it has health benefits, Pumpkin
offers vitamin C, vitamin E, iron and folate which strengthen immune system. More pumpkin
in diet can help immune cells work better to ward off germs and speed healing when you get
a wound. On the other hand, moringa oleiferia help strengthen the immune system, help
restore skin, condition, controls broad pressure and relieves headache and migraine,
specially to those persons who are health conscious and health seekers.
The proponent conducted a research in order to provide and meet the demands of the
potential consumer. The proponents had agreed to have its innovative product. The concept
of the product is to innovate the old delicacies they called arasep into something new and we
give it a new name lumbpump and the other product is pumpcorn and this product suit to all
The HOPE company conducted a dry run for free taste which they delivered it for free.
In that way, they can get an ideas and opinions from the consumers in order to improve their
product and to provide customer satisfaction and gather data and the.
Our product is healthy because of its ingredients and raw materials which is Moringa
Oleiferia, Pumpkin and Sweetcorn. They used safe materials and it is also well cleaned before
using it in the production of products. They used some easiest method on production to
Table 2
Product 1(Lumbpump)
PRODUCT DESCRIPTION
Taste sweet
Product 2(PumpCorn)
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PRODUCT DESCRIPTION
Size (Height and weight) -The Puto molder we use for our product
piece.
Shape Circle
Color assorted
Smell fragrant
oleiferia.
Product Packaging
The picture below is the sample of the product packaging. The product packaging of
HOPE Homemade Online Package Enthusiast is made of paper. The design we used for the
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packaging represents the name of the business, through the abstract design they use it to
Figure 1
Finish Product
The picture below is a sample of HOPE finished products in which this is the kind of
packaging that the business will use. The abstract design in the packaging to make the product
Figure 2
Figure 3
Product Line
Delicacies
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The business offers Lumbpump and Pumpcorn. The customer will decide the amount
or pieces of the Lumbpump and Pumpcorn that they want to put into the bilao tampered
with clean wrap. We also offer the mixed package of lumbpump and pumpcorn with its
special ingredients Pumpkin, Sweetcorn and Moringa Oleiferia. We accept order online and
walk in.
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SECTION VI
MARKETING RESEARCH
Marketing research has an involvement of collecting, recording and making all the
available information make sense for it will help a unit of business become understandable
towards its market. This research will basically help our chosen business to go further than
to just anticipate on guessing. The questioners are easy to understand by the respondents
answering it.
Market research simply the result and analysis that can surprisingly provide a
detailed information. The conducted market research will help to reduce any uncertainties,
but on the other hand, it will never remove the though at the best. The market research will
also increase the probability that whether the decision of the management that will takes
Methodology
In this part, it focuses on the research methodology used during the conduct of the
study which includes the following: research design, research locale, research instrument,
Research Design
interview conversation and survey questionnaire in order to gather and understand their
Research Locale
The study was conducted inside the campus of Eastern Visayas State University
Dulag Extension Campus, under the College of Business Entrepreneurship Department and
also conducted the survey outside of the school premises which is Brgy. Buntay Dulag Leyte.
the researchers have taken to hold the study for the students, faculty and people living in
Brgy. Buntay and near barangays where the location of the business to be established.
Research Instruments
The method involved in this study was the open interview and the questionnaire with
premade questions. Open interview was used to know the idea of the potential consumer
and to get the exact information about the purchasing power of the respondents.
Part I.
This constitutes the profile of the respondents who had given permission to share their
knowledge of our innovative product which is lumbpump and pumpcorn with the business
Part II.
In this part where the proponents presume to identify the potential consumer’s
reaction towards the goods they had availed and expected products they want to avail.
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Part III.
This part focuses on the response of the respondents on the affordability of the
product the business is offering. On how much they can afford to buy the certain product
Part IV.
This part talks about the consumer’s feedback towards HOPE Homemade Online
Part V.
In this part it focuses on how the consumer build their awareness as to the
what are the promotional tools that best capture the consumer’s attention.
Sampling Technique
The sampling used in this study was a purposive sampling which primarily relies on
features of the sample and generalizing the nature of each sample. Subsequently, the
sample of this study are the students and faculty of Eastern Visayas State University Dulag
Brgy. Buntay Dulag, Leyte. To the extent that they are more aware on their taste and
preference.
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survey questionnaire and give a free taste of the product to the available respondents in
Eastern Visayas State University and in Brgy. Buntay Dulag Leyte. Subsequently, the data
gathered were assembled, counted manually and organized to pave way for its
awareness on trends and also to their taste and preference in the product that will be
offered to them.
Questionnaire is divided into five parts and the data gathered is treated primarily
Part 2 request respondents to give their idea about the product that will be offered.
product.
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Part 4 request respondents to answer on their opinion about the location of the
business.
P=fXx100
Where:
P = percentage of frequency
intentionally and correctly selected the choices provided in the survey questionnaire. Thus,
the percentage of respondents is taken through dividing the frequency of the respondents
who selected the option given in the survey and the total number of cases or respondents
then multiply the quotient to one hundred or 100% so to obtain the total and percentage of
respondents who selected such option provided in the item in the survey questionnaire
The researchers conducted a survey inside the Eastern Visayas State University
Dulag Leyte Campus. There were 50 respondents who were given the survey questionnaires
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and they were from College of Business and Entrepreneurship Department and Brgy. Buntay
Many factors that affects the willingness and capacity of the respondents to
purchase the product. The following factors that the researchers learned: the price
expectation, the location, the expectation in the effectiveness and affordability of the
product.
In the gathered data it shows that there were 50 respondents, in which were 36
females and 14 were males. Among the respondents, 30 of the respondents are from College
of Business and Entrepreneurship and faculty and also 20 respondents are from Brgy. Buntay
Dulag Leyte. Furthermore, the results shows that the majority of the respondents likes to
Table 2
Male 14 %
Female 36 %
In a survey that we conducted, Female has a large number of respondents. Female got the
number of 36 out of 50 respondents with the percent of 75%, while the male respondents got
the number of 25 out of 100 respondents in Dulag, Leyte, based on the table and figures shows
Table 3
The above table shows the age of the respondents. 15-20 years old has a number of 18
(18%), 21-30 years old has 39 (39%), 31-50 years old has 26 (26%) and 51 years old and has a
number of 17 (17%). It implies that the higher number of age of respondents is 21 to 30 years
old.
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Table 4
Self-Employed 20 20%
Private Employee 8 8%
Student 30 30%
The table above shows the number and percentage of Occupation of the respondents in
the survey. In a survey that we conducted in Dulag, Leyte, self-employed has 20 (20%) number
has 8 (8%), and students has 30 (30%) number of respondents. It implies that the respondents
in a survey, the self employed, government employee and students are more available to
answer the survey questionnaires and most of the government employees are the consumer
Product strategy is the process of defining what we want to achieve and how we
plan to get there. It also helps us to understand the context of the market that we operate in
and guide in the large themes of work that will helps us to accomplish our goals. Our product
strategy is to have a free taste on the first day of opening of our business for able the tasters
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to taste our delicious products which is the Puto Kutsinta, Puto cheese, Creamy baked
Cassava, Leche Flan with cheese with Moringa Oleiferia Extract, so in that way customers
patronize our product. We will also gather some feedbacks from the testers so that the online
price in this kind of product will completely satisfy customer. Our product is essential for it
has a health benefit. A minimum price in this kind of product will completely satisfy the
customer. Considering that the majority of our target market are students, we consider the
Table 4
REGULAR PROMO
PRODUCTS PRICE PRICES DESCRIPTION
Puto kutsinta
Small Php 3.00 Php 30.00 In every 1 pack of
Large Php 5.00 Php 50.00 puto kutsinta, and
Small Bilao Php 135.00 Php 125.00 a purchase of by
Medium Bilao Php 300.00 Php 285.00 bilao they will get
Large Bilao Php 500.00 Php 475.00 a 5% discount.
Puto kutsinta
Small Php 3.00 Php 30.00 In every 1 pack of
Large Php 5.00 Php 50.00 puto cheese, and
Small Bilao Php 135.00 Php 125.00 a purchase of by
Medium Bilao Php 300.00 Php 285.00 bilao they will get
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The promotion strategy is the plan and tactics we implement in our marketing plan
to increase our product of service demand. The promotion strategy we plan is to have
tarpaulin outside of our business place, posters and online commercial. We also promote
our business by posting product in social media using Facebook/Messenger, and Instagram.
Table 5
PROMOTION STRATEGIES
IMPLEMENTATION
Figure 11
Posters
Figure 12
Tarpaulin
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Figure 13
Logo
The place where we are going to implement a business is at the Brgy. Buntay Dulag,
Leyte. Is it because Buntay is one of the biggest populations in Dulag and it is very near to
the proper of Dulag. Where there are many near establishments’ like Police Station,
Municipality of Dulag, Dulag Town Plaza, Dulag National High School, and Etc. They are one
of our Potential Customers because they are busy to their job, so they prefer to orders
snacks or food online. It is a kind of simple strategy where we think it will click for our
business, the reason why our business was known as the delicacies that remind us a simpler
time.
A people strategy is our business prioritized people plan. In this way we think about and
set into motion ways to attract, develop, retain, and generally inspire our place. The first thing
we do is to hire a stuff or member of the workplace that has a good character and pleasing
personality because personality influences how a person communicates, reacts to change and
interacts with our customers. Second, we keep always building a healthy work relationship of
with our stuffs, because it will make one job enjoyable and successful.
The strategy we make is for our profit and sales but besides of an expensive way to
retain them we also do the best way to make them happy with our business by prioritize
work environment.
The employees are the principal factor to the success of our business. They are the
ones who helps in creating and improving our products and services. They deliver products
and interact with customers. They work to provide ideas and protect our assets. Without
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their productive contributions and willingness to offer their services and skills, the business
The method for descriptive survey is inclusive so these means that descriptive
research will gather a quantifiable reference for the target audience according to data
research. This type of research will limit its ability to provide unique insight. However, when
it is properly used, it can help an organization to define and measure the importance of
something to a group of respondents and the population they are about to represent.
certain group and area ( gender, age, occupation, and so on ). This kind of information is
studied as measuring trends over time, face value, and for more advanced data analysis like
drawing correlations, segmentation, bench marking and other statistical techniques. At first,
we define the characteristics of our respondents. Second, we measure the trends in our data
gathered and lastly, we compare group of respondents and their issues. That is the following
The proposed business location is in the town proper of Dulag, Leyte specifically at
Osmeña’s Residence in 559 Capt. Emilio Jacinto Street Brgy. Buntay Dulag Leyte. Hence, the
market research will be conducted at Brgy. Buntay and any other areas just at the proper of
Dulag which includes the following Brgy. of Sungi, Catmonan, Serrano, Highway, Market Site,
and Candao. This group of area of the market research is chosen because it is very
accessible, and the proponent choose this group as the primary target market of the
business.
Dear Respondents,
Greetings!
collecting data for your cooperation to answer our Market Research Questionnaire entitled
“HOPE or Hyper online package enthusiast” your knowledge, concerns and response are very
Rest assured that all the information what we would gather will be treated with
We are hoping that this request would merit your positive response. Thank you very
Respectfully yours,
The Researchers