Submitted To MS: Nechitu
Submitted To MS: Nechitu
Table of contents
Page
Executive summary................................................. 1
1. Introduction ......................................................1
3. Production/operation .......................................8
5. Financial plan...........................................................14
EXECUTIVE SUMMARY
DESCRIPTION
studio pictures are existing centre emerging today with new technologies across large cities
like Addis Ababa. It is the centre aimed at allocating services for weddings, birthdays,
ceremonies, etc... Now a days many people are perpetually getting finding with this type of
services. Odda pictures and studios will be established for are all society. It will be established
in Jimma, Oromia region. it will start it's service by january 2025 G.C.
PROJECT CONTRIBUTION
The establishment of Odaa studio picture is to contribute towards promoting its services and
safe hospitality for the people around us and maximize profitability and ultimately adding value
to the live of the owner of the centre.
Introduction
Odaa Digital Photo studio processing enterprise will be run as partnership. The enterprise
offers high quality of Photos and videos for customers. The price will be affordable and will not
annoy or exploit customers So that our customers are willing to get our services. Our Photo
providing enterprises will provide its services at local places by identifying and listing each type
of its services with our fair prices.
The centre will be able to host at least 5–10 customers at a time and 100–200 a day because
the number of our cameraman’s working under the company will be many. The main purpose
of this centre is to satisfy our customer’s want with best services, meaning making them excited
to the best extent or completely and at the same time our ultimate goal is to maximize profit.
The market characteristic of the studio is not very much competitive in the area, since other
studios in the area are not satisfying, ours will be extraordinary. Thus the demand of people
getting our services is very high. This implies indirectly Odaa pictures and studio center will be
the best satisfying center for those who will have met it hence It is centred in customer’s
satisfaction.
Around the place where we are going to start the business There are three experienced
competitors in the market, also there are small in capital amount less than birr 200,000. So the
information below is about the 3 more experienced competitors in their photo studios in Jimma
city.
No Name of Address
competitors
• All The above mentioned competitors are found around our business centre.
2.4 LOCATION
Odaa pictures and studio will be founded in the centre of the city, this enables many people to
get access easily. In other sense it will be nearby hotels and recreation areas so that it is a good
chance to get customers easily. What makes it different from other studios services is that it
gives its services in-door and out-door yet others are not multi directionally aimed to serve like
this.
A) PRODUCTION
The quality of pictures and videos offered to the customers will be more thorough than what is
currently being offered at most others studios in the area. Customers will get comprehensive
services depending on their condition or programs. This service includes: photo and video
shooting on weddings, birthdays, on special program videos such as church programs, on
publishing books video recording and editing music and whatever our customers want is our
services. By offering this complete service packages we will retain our customer’s base and gain
number of visitors. Scheduling of appointment occurs in thirty minute increment for initial visit
and fifteen increment for capturing. There will be no double booking on any times lots. This will
respect the customer's time minimization and waiting, and improve satisfaction. The centre will
be open on evening and weekends. These are additional hours when competition is closed. This
will attract customers who needs an emergency service and who need an immediate evening or
weekend service.
B) PLACE
As we mentioned the Odaa studios will be founded on main Street of hotels, around
Honeyland. This are is a good centre for business. There are many shops which are remarkable
directly or indirectly for the studio. Although Many vehicles along this street, which may be the
problem for the centre, in that it may get injured by vehicles. So far there is no traffic light; but
we hope by that time we intend there will be a traffic light.
C) PRICE
The centre's pricing strategy will be competitive for the area and take the recommended
provincial fee schedule in to consideration. It is important not to undercut the recommended
fees because we want to establish a reputation for a professional, and a high-quality centre.
The price of each service should be tentative and may vary from time to time. The price is
mainly determined by the number of customers, and amount of income. For most small and
new businesses, having the low price is not a good policy therefore we want to compete equal
price with other competitor. But in case, if there is high income the business will discount the
price of its services.
D) PROMOTION
Promotion and advertisement will take place within the guidelines set forth by the provincial
association. Internal promotion is the best method for generating new customers to the centre
because internal customers account above 60% of all visitors’ sources. It will be implemented
through Advertising and promotion and will occur in depth report of findings and by having
professional visitors that is available to the customers.
3. PRODUCTION / OPERATION
The primary services which this photo studio will give to its customers are described as follows:
Photo service
The following are major services provide by our photo house.
Colour photos
Wallet photos
This business centre will provide not only hard copy photos but also soft /electronic
copy
Photos for Facebook or Instagram or for twitter and etc.
Video shopping
➢ Odaa pictures and studios will also provide video service for clients, for instance in the time
of graduation, weeding, birthday, small conferences, holidays, celebrations as well as different
annual and special occasions.
High-Quality Camera
Wide-angle lens
A Tripod
Lens Filters
A Light meter
4. MANAGEMENT
Receiptionists serve in accordance with the centre. some of its operation will be greeting
customers or pre investigation, trying to know the case then presenting to us.The salary for
them will increases at each six year by 10%. We employ one during by its establishment.
5 FINANCIAL PLAN
When we see the financial plan of Odaa pictures and studio
Expenses
Expenses
Odaa pictures and studios plans to sell a piece of 30,000 packs of photo in the first two years of
establishment. each packets costs different amount. Generally odaa pictures and studios aims
at selling 1500 pack by ETB 450,000.
–Odaa studios centre gets a total revenue of ETB 2,190,438 and expandes a total COGS costs of
ETB 426,427 from this statement it profits a total gross profit of ETB 1,764,011.
–finally in the first two years the Odaa pictures and studios centre will get a net income of
ETB 1,81,667 birr. the following table depicts the flow of money during year1,year2
✓ Balance sheet show the firm’s financial position reports on a given data and ✓ It shows (tells)
about the three critical term
Cash 391,350
Supplies 50,000
Equipment 535,000
Total asset
Liability
Owners equity
Supplies: which indicate purchase of supplies on credit. Odaa Digital photo house service will
purchases for 50,000 birr from different supply company computer paper or photo paper, color
and other supplies expected to last four years. This transaction is a purchase on account (a
credit purchase). Assets increase because of the expected future benefits of using the paper
and supplies, and liabilities increase by the amount 50,000.
Appendix
• As mentioned earlier Odaa pictures and studio house service uses different equipment in
operating activities. Some of them are as follow:
Personal computers