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    Quiz - Chapter 11 Introduction To BMC

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    Ayu Athirah Binti Nor Asrul C20A0943
    The document provides an overview of the business model canvas introduced by Osterwalder (2008), which is a framework for developing or analyzing a business model through nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It presents questions about the components of the business model canvas and their definitions.

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    Quiz - Chapter 11 Introduction To BMC

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    Ayu Athirah Binti Nor Asrul C20A0943
    208 views3 pages
    The document provides an overview of the business model canvas introduced by Osterwalder (2008), which is a framework for developing or analyzing a business model through nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It presents questions about the components of the business model canvas and their definitions.

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    Quiz - Chapter 11 Introduction to BMC

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    The document provides an overview of the business model canvas introduced by Osterwalder (2008), which is a framework for developing or analyzing a business model through nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It presents questions about the components of the business model canvas and their definitions.

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    © All Rights Reserved
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    Download as pdf or txt
    208 views3 pages

    Quiz - Chapter 11 Introduction To BMC

    Uploaded by

    Ayu Athirah Binti Nor Asrul C20A0943
    The document provides an overview of the business model canvas introduced by Osterwalder (2008), which is a framework for developing or analyzing a business model through nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It presents questions about the components of the business model canvas and their definitions.

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    © All Rights Reserved
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    of 3

    Chapter 11 Introduction to Business Model Canvas

    Subjective Questions
    1 List all nine elements of the business model canvas introduced by Osterwalder (2008).
    2 The diagram below shows the building blocks in a business model canvas. List the business
    areas according to the ranking of importance.

    5. 6. 2. 4. 1.

    7. 3.

    8. 9.

    True or False Questions


    1 The Business Model Canvas, introduced by Osterwalder (2008) is a method of analyzing,
    designing, strategizing and testing a business model based on nine business areas.
    2 Customer segments refer to the target people and/or organizations you are offering value
    proposition.
    3 Value is provided through various elements such as newness, performance, customization,
    reliability in ‘getting the job done’, design, brand, price, cost reduction, risk reduction,
    accessibility, and convenience.
    4 Effective channels will distribute a company’s value proposition in ways that are fast,
    efficient and cost-effective.
    5 Key partners are the network of suppliers and partners that make the business model work.
    Companies forge partnerships to optimize business models, reduce risk, and acquire resources.
    6 Key activities are activities that a company must do in order to make its business model work.
    7 Key resources are the most important assets needed to make a business model work. Every
    business model requires them, and it is only through them that companies generate value
    propositions and revenues.
    8 The entrepreneur should strategize the best and appropriate cost structure to suit the project
    concept.
    9 Revenue streams represent the cash a company generates from each customer/product
    segment.
    10 Customer relationships may be driven by one or more of these three motivations:
    • Customer acquisition
    • Customer retention
    • Increased sales (upscaling)
    11 Business implementation planning for marketing, operation and finance can be forgone by
    doing business model canvas.
    12 Business concept, models, objectives, strategies and a detailed project implementation plan
    for marketing, operation and finance can be developed through Business Model Canvas Chart.
    13 The quality of discussion and business strategies development for a business model canvas do
    not depend on the quality of input from participants.

    Multiple-choice Questions
    1 Which of the following statements about Osterwalder’s Business Model Canvas (2008) is
    incorrect?
    A The Business Model Canvas (Osterwalder, 2008) is a method of analyzing, designing,
    strategizing and testing a business model based on nine business areas.
    BCustomer segments refer to the target people and/or organizations you are offering value
    proposition.
    C Value is provided through various elements such as newness, performance,
    customization, reliability in ‘getting the job done’, design, brand, price, cost reduction, risk
    reduction, accessibility, and convenience.
    D Effective channels will distribute a company’s value proposition in ways that are fast,
    efficient and cost-effective.
    E Business implementation planning for marketing, operation and finance can be
    forgone by doing a business model canvas.

    2 Which of the following statements about Osterwalder’s Business Model Canvas (2008) is
    incorrect?
    A Key activities are activities that a company must do in order to make its business
    model work.
    B Customer relationship may be driven by the objectives of customer acquisition,
    customer retention and increased sales (upscaling).
    C Business concept, models, objectives, strategies and a detailed project
    implementation plan for marketing, operation and finance can be developed through
    Business Model Canvas Chart.
    D Key partners are the network of suppliers and partners that make the business model
    work. Companies forge partnerships to optimize business models, reduce risk, and acquire
    resources.
    E Key resources are the most important assets needed to make a business model work.
    Every business model requires them, and it is only through them that companies generate
    value propositions and revenues.

    3 Which of the following statements about Osterwalder’s Business Model Canvas (2008) is
    incorrect?
    A The entrepreneur should strategize the best and appropriate cost structure to suit the
    project concept.
    B Revenue streams represent the cash a company generates from each customer/product
    segment.
    C Using the Business Model Canvas Chart, an entrepreneur can discuss strategies that
    are put up on a board so that the entire model can be seen all at once. This will allow the
    entrepreneur to understand each of the strategies and relate it easily to the other strategies
    on display.
    D The Business Model Canvas enables participants to focus, discuss and develop
    business strategies in the nine identified critical business areas.
    E The quality of discussion and business strategies development for a business model
    canvas does not depend on the quality of input from participants.

    Answers:

    Subjective Questions
    1
    • Customer segments
    • Firm’s value propositions
    • Marketing channels
    • Customer relationships
    • Key partners
    • Key activities
    • Key resources
    • Cost structure
    • Revenue streams

    2
    1 Customer segments
    2 Firm’s value propositions
    3 Marketing channels
    4 Customer relationships
    5 Key partners
    6 Key activities
    7 Key resources
    8 Cost structure
    9 Revenue streams

    True or False Questions


    1 True
    2 True
    3 True
    4 True
    5 True
    6 True
    7 True
    8 True
    9 True
    10 True
    11 False
    12 False
    13 False

    Multiple-choice Questions
    1 E
    2 C
    3 E

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