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    Management Theory and Practice: Cpu College School of Graduate Studies Master of Project Management (MPM)

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    The document summarizes a research article about rising powers from emerging markets like China, India, and Brazil. It discusses how these countries are becoming major players in international business and challenging existing paradigms. It evaluates the literature review, methodology, results, and discussion sections of the research article. Finally, it synthesizes some of the key concepts about international market segmentation and target markets from the class materials.

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    Management Theory and Practice: Cpu College School of Graduate Studies Master of Project Management (MPM)

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    Bura Man
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    The document summarizes a research article about rising powers from emerging markets like China, India, and Brazil. It discusses how these countries are becoming major players in international business and challenging existing paradigms. It evaluates the literature review, methodology, results, and discussion sections of the research article. Finally, it synthesizes some of the key concepts about international market segmentation and target markets from the class materials.

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    The document summarizes a research article about rising powers from emerging markets like China, India, and Brazil. It discusses how these countries are becoming major players in international business and challenging existing paradigms. It evaluates the literature review, methodology, results, and discussion sections of the research article. Finally, it synthesizes some of the key concepts about international market segmentation and target markets from the class materials.

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    103 views6 pages

    Management Theory and Practice: Cpu College School of Graduate Studies Master of Project Management (MPM)

    Uploaded by

    Bura Man
    The document summarizes a research article about rising powers from emerging markets like China, India, and Brazil. It discusses how these countries are becoming major players in international business and challenging existing paradigms. It evaluates the literature review, methodology, results, and discussion sections of the research article. Finally, it synthesizes some of the key concepts about international market segmentation and target markets from the class materials.

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    of 6

    * *

    CPU COLLEGE
    SCHOOL OF GRADUATE STUDIES
    MASTER OF PROJECT MANAGEMENT (MPM)

    Management theory and practice

    Assignment

    Prepared By: ID/Numbers

    1,Yohannis Solomon ID/MPM/529/14

    SUBMITED TO: Dr. Ashenafi (PhD)

    JANUARY21, 2022,

    ADDIS ABEBA, ETHIOPIA

    1
    1. Citation

    Rudolf R. Sinkovicsa, Khalid Nadvi, Yingying Zhang, RISING POWERS FROM


    EMERGING MARKETS THE CHANGING FACE OF INTERNATIONAL BUSINESS.
    International Business Review 23 (2014) 675–679 www.els evier.com/locate/ibusrev

    Rudolf R. Sinkovicsa, a Centre for Comparative & International Business Research (CIBER),
    The University of Manchester, Manchester Business School, Boot Street West, Manchester M15
    6PB, UK b Lappeenranta University of Technology, Finland

    Khalid Nadvi, School of Environment, Education and Development, The University of


    Manchester, Oxford Road, Manchester M13 9PL, UK

    Yingying Zhang, Colegio Universidario de Estudio Financieros, Madrid, Spain

    2. Description of the study

    The article provides an insight on the issue of contemporary IB situation that known as “Rising
    powers from emerging markets” this are countries like china, India, and Brazil specifically
    attempts to explore the phenomenon of ‘rising’, what we actually mean by ‘rising powers’ and
    provides an overview of IB contributions to emerging country multinationals. In order to
    understand this phenomenon, the article study and examine related but different in prospect
    articles to give conclusion.

    The issue raise by the study is very much significant because of current change in overall set up
    of IB environment. This immerging powers are becoming major player and contributors to global
    IB and other strategic changes in terms of investment, bilateral interaction and other economic
    and political issue of the globe. So studying this help to understand:

    • Their contribution to IB
    • How to harvest this emerging power contribution for own country
    • How to accelerate economic growth and catchup with countries in near future

    2
    • Their success factors and filler for lesson learned

    2. Study Purpose

    The research question is clearly stated in the introduction part of the article “attempts to explore
    the phenomenon of ‘rising’, what we actually mean by ‘rising powers’ and provides an overview
    of IB contributions to emerging country multinationals.” By stating this the article try to ask and
    answer this question: “whether emerging country multinationals are actually ‘rising powers’ and
    pose the question whether they are indeed challenging the ‘rules of the game’ or (challenge
    existing paradigms regarding firm competitiveness and performance)”

    3. Literature review evaluation

    The use of recent literature review in the study was relatively most resent unlike the criteria of
    our evaluation the article use literatures between 1 to 8 years and try to use old one as needed.

    In the attempt to explore and answer the rising powers and their challenge to the rules of the
    game in IB the article uses different references and empirical evidence that stated by recent
    study’s that make a strong point in supporting his research question significance.

    The literature review is directly related and contemporary issue in IB.

    4. Methodology

    Conceptual Framework

    The conceptual framework of the study starts from understanding of the concept of the term
    rising power from emerging economy. It clarifies and define the term rising power that is what is
    rising emerging economy (which is strictly economic sense) while power in emerging economy
    (‘‘These powers have significant populations, make increasingly important contributions to the
    global economy and have a potential for greater security capability. Their emergence challenges
    the preexisting dominance of the OECD countries and will lead to a change in competitive
    conditions, global governance and international relations.’’)

    3
    It also sees the contribution of IB for rise in power of emerging economy

    Sample

    The samples in the study are three major emerging economies of the world who are not only
    economically growing but also becoming world super powers that influence IB of the globe.
    Their inclusion criteria are global rising power emerging economies which are differed from
    other rising emerging economies like Mexico, Indonesia, and Turkey.

    5. Result

    The result show that however this rising powers are competitive in the IB lack of globally
    recognized brand and lack of investment on branding affect them. This is because of lack of
    originality which make them copycats in the IB.

    Currently they are have developed the capabilities that ‘match the requirement of the new global
    environment’ that make them the rising power of IB. this is backed by development of property
    right in china and rise of domestic market innovations in India are examples.

    The growing size of the low and middle income segment in the emerging economies is proving a
    significant counterweight to the ‘rules of the game’, i.e. strategies that invariably aim for the
    ‘top’.

    6. Discussion and suggestion for future research

    The article implies:

    First: EMNEs may face challenges in terms of technological endowment, they still have
    relatively more positive socio-economic impacts than their AMNEs, even in advanced country
    contexts such as Italy and Germany. Hence, their study poses questions regarding the influence
    of the technological superiority of MNEs as a key factor shaping the formation of innovative ties
    at the local level.

    4
    Second: suggests that business model innovation is a key capability that is particularly salient for
    emerging country firms.

    Third: large Asian manufacturers are taking on roles a coleader in global value chains in the
    Apparel industry. They are strategic players in coordinating and exploiting geographically
    dispersed production linkages.
    8. Synthesis with class material

    1 from international market segmentation

    Segmenting international markets on the bases of the aforementioned factors assumes that
    segments should consist of clusters of countries. However, many companies use a different
    approach called inter-market segmentation. Using this approach, they form segments of
    consumers who have similar needs and buying behavior even though they are located in different
    countries.

    The predetermined country characteristics of cultural, economic, geographic, technological, etc.


    are inadequate for segmentation when considered without behavioral bases like buyers’
    responsiveness to the global marketing program.

    World markets can also be segmented on the basis of economic factors. For example, countries
    might be grouped by their level of economic development and by population income levels. A
    country’s economic structure shapes its population’s product needs and therefore, the marketing
    opportunities it offers.

    In domestic markets, customer characteristics such as age, sex, social class, personality, brand
    loyalty, product usage and attitudes toward the given brand are often used as bases for
    segmentation.

    2. International target market in concentration of market

    Market concentration is used when smaller firms account for large percentage of the total market.
    It measures the extent of domination of sales by one or more firms in a particular market.

    5
    Target market is the group of people you want to sell your product or service to. In ecommerce,
    target markets are extensive. With over 220 countries to choose from, to find out which countries
    have the target market that will be the most profitable.

    Finding target markets for international ecommerce

    If you haven't already done this for your domestic audience, start by defining target demographic.
    Think about your target customer in terms of the following:

    Age, Location, Gender, Income level, Education level, Marital or family status, Occupation, and
    ethnic background of your customers

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