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  • Assessment Dates

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    Debbie Debz
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    The document outlines the assessment dates for various assignments and presentations for a marketing class. It then provides the group assignments for tutorial sheet presentations that will take place on March 2nd. There are 6 groups that will present on various marketing questions. The groups are listed along with the students in each group. The major group project is due on April 13th.

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    global marketing plan

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    The document outlines the assessment dates for various assignments and presentations for a marketing class. It then provides the group assignments for tutorial sheet presentations that will take place on March 2nd. There are 6 groups that will present on various marketing questions. The groups are listed along with the students in each group. The major group project is due on April 13th.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    33 views3 pages

    Assessment Dates

    Uploaded by

    Debbie Debz
    The document outlines the assessment dates for various assignments and presentations for a marketing class. It then provides the group assignments for tutorial sheet presentations that will take place on March 2nd. There are 6 groups that will present on various marketing questions. The groups are listed along with the students in each group. The major group project is due on April 13th.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 3

    Assessment Dates:

    Tutorial Sheet Presentation – March 02, 2022

    Article Review Presentation - March 16. 2022

    Major Group Project – April 13, 2022

    Tutorial Sheet Presentations

    Group 1

    Question 12

    Explain Rogers Diffusion of Innovation framework and illustrate how it assists marketers
    desirous of launching new products in foreign markets. How can Hofstede’s cultural typologies
    help Western marketers better understand Asian culture.
    1. Abigail Sawyers
    2. Amoy Adair
    3. Amoy Bowlah
    4. Ashleigh McDonald

    Group 2

    Question 7:

    Explain how a country’s Global Competitive Index (GCI) is determined. Highlight five factors
    that may account for Jamaica’s latest ranking (#79 in 2018). Discuss the relevance of this
    ranking to opportunities for national economic development.
    1. Bipin Chandiramani
    2. Daniel Mitchell
    3. Farrell Lowe
    4. Genel McFarlane
    Group 3

    Question 31

    Coach has been described as “a textbook lesson on how to revitalize a brand”. The same could
    be said for Burberry, the British fashion-goods retailer. Locate some articles about Burberry and
    read about the research its management has conducted and the formula it used to polish the
    brand. Are the approaches evident at the Burberry and Coach similar? Are they competitors?
    Explain.
    1. Jevon Roberts
    2. Kareece Reid
    3. Kay-Ann Johnson
    4. Kemeisha Clarke

    Group 4

    Question 27

    Jamaican manufacturers are seriously challenged by high production costs and intense global
    competition. Discuss the resulting importance of outsourcing. What are some likely implications
    of this strategy? Identify companies that have used this strategy successfully and outline how
    they were able to do so.
    1. Kevine Turner
    2. Krisana Howell
    3. Nadalia Bernard
    4. Owen Morrison

    Group 5

    Question 16

    Explain the differences between Local Culture Consumer Positioning (LCCP), Foreign Culture
    Consumer Positioning (FCCP) and Global Culture Consumer Positioning (GCCP). Illustrate
    how each of these positioning strategies may be applied in Jamaica.
    1. Patrice Anderson
    2. Rochena Murray
    3. Shanea Williams
    4. Shanice Ludford

    Group 6

    Question 23

    Your company plans to expand into other countries, and you are charged with planning and
    executing the entry. Describe to the company’s president your strategies for expansion and the
    five global product planning strategic alternatives you may use to position your products. Outline
    the circumstances, under which each strategy is applicable.
    1. Teneicia Reid
    2. Toni-Ann Vassell 
    3. Twain Wallace
    4. Zoe-Ann Willians

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