Professional Documents
Culture Documents
Assessment Dates
Assessment Dates
Group 1
Question 12
Explain Rogers Diffusion of Innovation framework and illustrate how it assists marketers
desirous of launching new products in foreign markets. How can Hofstede’s cultural typologies
help Western marketers better understand Asian culture.
1. Abigail Sawyers
2. Amoy Adair
3. Amoy Bowlah
4. Ashleigh McDonald
Group 2
Question 7:
Explain how a country’s Global Competitive Index (GCI) is determined. Highlight five factors
that may account for Jamaica’s latest ranking (#79 in 2018). Discuss the relevance of this
ranking to opportunities for national economic development.
1. Bipin Chandiramani
2. Daniel Mitchell
3. Farrell Lowe
4. Genel McFarlane
Group 3
Question 31
Coach has been described as “a textbook lesson on how to revitalize a brand”. The same could
be said for Burberry, the British fashion-goods retailer. Locate some articles about Burberry and
read about the research its management has conducted and the formula it used to polish the
brand. Are the approaches evident at the Burberry and Coach similar? Are they competitors?
Explain.
1. Jevon Roberts
2. Kareece Reid
3. Kay-Ann Johnson
4. Kemeisha Clarke
Group 4
Question 27
Jamaican manufacturers are seriously challenged by high production costs and intense global
competition. Discuss the resulting importance of outsourcing. What are some likely implications
of this strategy? Identify companies that have used this strategy successfully and outline how
they were able to do so.
1. Kevine Turner
2. Krisana Howell
3. Nadalia Bernard
4. Owen Morrison
Group 5
Question 16
Explain the differences between Local Culture Consumer Positioning (LCCP), Foreign Culture
Consumer Positioning (FCCP) and Global Culture Consumer Positioning (GCCP). Illustrate
how each of these positioning strategies may be applied in Jamaica.
1. Patrice Anderson
2. Rochena Murray
3. Shanea Williams
4. Shanice Ludford
Group 6
Question 23
Your company plans to expand into other countries, and you are charged with planning and
executing the entry. Describe to the company’s president your strategies for expansion and the
five global product planning strategic alternatives you may use to position your products. Outline
the circumstances, under which each strategy is applicable.
1. Teneicia Reid
2. Toni-Ann Vassell
3. Twain Wallace
4. Zoe-Ann Willians