Group 6 MKTG280 Assignment 3
Group 6 MKTG280 Assignment 3
Assignment 3
Submitted to:
Ma’am Shamaila Gull
Submitted by:
Group 6
Arfa Akram – F19BB011
Mehreen Mehboob – F19BB023
Mahnoor Arif – F19BB007
Rabia Javed – F19BB021
Section:
Morning – B
PRINCIPLES OF MARKETING
Service-Profit Chain
Principles of Marketing
Q. Anmol Cancer Institute has been a leading hospital providing care for cancer patients and
their families. Describe how the service-profit chain is essential for this organization
success.
To make Anmol Cancer Institute work successful, the service-profit chain is described below:
Internal service quality of Anmol Cancer hospital contributes to employee satisfaction. Feelings of
hospital staff towards their job, colleagues, hospital etc. measures internal service quality. Providing
internal quality on these factors, inspires employees to stay and make external quality.
2.Employee Satisfaction:
Employee Satisfaction will arise due to the policies of Anmol Cancer Hospital that empower the staff to
deliver quality service and products to their patients and customers. So, the patient loyalty- at its heart
depend on happy staff.
High to low level, all the employees must feel that the hospital are supportive to them.
4.Patient Satisfaction:
Providing a positive patient expertise could usually appear elusive or maybe hard to realize. If the staff of
Anmol Cancer Institute establish specifically what a patient desires and supply them a positive expertise,
they will start establishing an enduring patient satisfaction. The following measures should be considered
to improve Anmol Cancer Institute:
5.Patient Loyalty:
6.Profitability:
Patient loyalty drives growth and profitability. If this institute keep giving service and product to the
employees, they will be happy. And if the employees of the hospital are happy and satisfied, they will
continue to work with their hearts and honestly which will create a positive relation with patients and
patients will be satisfied. The happy and satisfied patients will now prefer this institute which will help in
more revenue and profitability to make the organization successful.
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