OVERVIEW

Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

PARLE LEGACY -

History Parle Products fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and recognized by everyone. Over the years, Parles sweets and biscuits have become a household name. From kids to adults, everyone loves and cherishes these treats. It gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis. Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning of Parle would have been quite different. In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. Although, the company knew that it wouldnt be an easy task, they decided to take the brave step. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to manufacture biscuits as well. Since then, the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract.

Milestones - The Decades of Progress 1929:The first year of operation. Our only assets were hard work and hope. 1939:Ten years of determined effort brought results. Things began to take shape. And we tried even harder.
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1949:The formative years were over. We had come of age. 1974:Here was the first evidence of Parle as it is today.

QUALITY OUR PRIORITY Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits, confectioneries & snacks are thoroughly checked by expert staff, using the most modern equipment. This ensures consistent and perfect quality across the nation and abroad. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and confectionery plants in the country. The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle also has 10 manufacturing units for biscuits and 75 manufacturing units for confectioneries on contract.

CORE VALUES PARLE An in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing philosophy that reflects the needs of the Indian masses. With products created bearing in mind both health and taste, Parle products equally appeal to fun loving kids & youth. Even today, the great tradition of taste and nutrition is consistent in every pack on the store shelves. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.

AWARDS OUR ACHIEVEMENTS Since the first entry at the Monde Selection in 1971, Parle Products have been shining with golds and silvers consistently. Monde Selection is an international institute for assessing the

quality of foods. Currently, it is the oldest and most respected organization in the field of selecting quality foods worldwide.

CORPORATE SOCIAL RESPONSIBILITY Overview Citizenship in action Since 1929, Parle Products, with its wide platter of biscuits and sweets is also actively engaged in changing and uplifting the social face of India. As part of its Corporate Social Responsibility Policy, Parle is keenly involved in the overall development of the younger generation, with a focused endeavor to build the New Face of India and spread happiness and joy all over. Some of our best habits, as we said, are also our oldest. Many of them date back to the last decade of the 19th century. It was in the 1880s that the late Mohanlal Dayal came to Bombay from his village Pardi, in the district of Surat, to work as a dusting boy at a silk merchants. What a long way that bright little boy came! First, the hard apprenticeship and the graduation to Master Cutter, then the elite tailoring establishment that eventually developed into a wholesale business to finally, the new business in confections and biscuits. Always, the accent was on self-sufficiency. Mohanlal Dayal was not just a progressive and astute businessman. He never gave in to the sense of indifference that often comes with the commercial outlook. All through his life, he was deeply conscious of his duties towards society and the community. He built the Shri Mohanlal Dayal Prasuti Graha and General Hospital in Pardi, which is maintained through charity trusts set up by him. The Shri Mohanlal Dayal Sanatorium and Hostel at Matunga in Bombay is another such institution. In his memory and after his example, his sons have donated significant sums to set up the Chauhan Institute of Science at Vile Parle. Parle Centre of Excellence, as an institution, is dedicated to enriching the lives of people by conducting various cultural programs across all regions to facilitate the all round development of children. Every year, Parle organizes Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions. The involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. It provides all the members of a household a platform to showcase their creativity and be judged by eminent personalities. Thousands of families participate and celebrate the occasion on a grand scale. These events give us a chance to interact with children on a one-to-one basis, and promote our belief of fun and health for the whole family. 1. SARASWATI VANADANA ENRICHING PERSONALITIES

Dedi ted t enri ing t e li es of people across India, t e Parle Centre of Excellence has been keenl involved in the promotion of programmes to facilitate the allround development of children. Parle Saraswati Vandana, one of its initiatives, is an inter-school contest based on the Saraswati Puja celebrations. It gives the children an opportunit to exhibit their creative skills and makes the celebrations even more special in the process. Started in the year 2002 in Kolkatta, it has seen a tremendous increase in the number of schools participating each year, with entries coming from schools of West Bengal. Every year a grand programme is organi ed by Parle in Kolkotta to felicitate the winners. Here eminent personalities from the field of literature, education, art, films, media and politics grace the occasion. Performances by popular artistes make it a night to remember for every invitee present there. The awards and adulation makes it unforgettable for the winners. 2. GOLU GALATA REVIVING TRADITION

Parle Products is in the business of manufacturing and marketing biscuits and confectioneries since 1929. Over these years Parle has been active across regions conducting various social activities as part of our Corporate Social Responsibility policy. In Tamil Nadu, traditionally, women decorate various dolls made of clay during Navaratri celebrations by setting up 79 steps. This display is well decorated and friends and relatives are invited to witness the same. Through a detailed research, Parle found th due to time pressures, this tradition is slowly at dying and is getting restricted to a select few households. Thus, to revive the fading event, Parle introduced this novel promotion called Parle Golu Galata contest. Golu means Doll & Galata means Dhammal.

PARLE

ALATA CONTE T 2008

The price distribution to felicitate the winners of Parle Golu Galatta 2008 was conducted at

Kamaraj Arangam on the 17th of November 2008. Some of the most eminent personalities of Chennais social, entertainment and lifestlye circuits were present to make this a star-studded grand event. Famous movie actress Poornima Bhagyaraj, Venkatesh and Nisha, of the popular dance show Jodi No.1, the versatile television actor Preeti Srinivas, eminent star gazer Kaliyan Narayana, Selvhi from Kumudham Bhakti and the dynamic social activist Daksha Raghunathan were the chief guests for the show. The melodious playback singer Ms. Vinaya conducted the program for the evening with more than a 1000 people attending the function. The Kalakapovathu Yarr finalist Siva Karthikeyan, Arjun and Vadivel Balaji ensured that the audiences were kept in splits with their rib-tickling stories, jokes and anecdotes. Champion little-league singer Ms. Oviya wowed all the adults present with her vocal histrionics and singing talent with Avigna giving a breathtakingly choreographed contemporary dance performance. An AV of all the prize-winning Golus and their proud winners was also played at the show, with the children from the 3 winning schools ensuring that there was never a dull moment throughout the evening. 3. MY GREEN PLANET EMPOWERING YOU TO MAKE A GREENER PLANET

Imagine a world that's clean and fresh as the way we inherited it. Imagine a world full of trees, birds and animals. The fact that we have to imagine it, speaks volumes about the state of our planet. The world is a home not just to human beings but also to a wide variety of animals and plants. All of them are dependent on each other for survival. When we take these natural resources for granted or disturb the natural harmony of things, we face consequences like global warming. Parle's products have been trusted by mothers and children across age groups as a nutritious snack that has helped them grow healthy and strong. It is but natural that Parle Products would like to return the favour to a generation that has helped it grow. Parle Products feels this is the best gift that we can give our kids. A cleaner, greener planet that they can treasure for generations to come. My Green Planet is an initiative that takes definitive steps towards conserving our eco-system. Parle Products is contributing in its own way by taking up various initiatives like planting more trees around India, conserving water, power and recycling waste. My Green Planet works across levels from school students to environmentalists to media professionals and through them educate and empower everyone about the cause of environment conservation.

PARLE BRANDS

B SCUITS KREAMS Finally a biscuit that s perfect for every occasion and for everybody's preferences. Parle's Cream biscuits come in different shapes, si es and flavours giving you the freedom to , choose, based on your needs. For a tangy delight, choose the Orange cream or try the perfect tropical treat with the Pineapple flavour. No longer will you need to wait for the whole year for a taste of the summer thanks to delicious Mango cream; and indulge your taste buds with the goodness of Elaichi with mouth-watering Elaichi cream biscuits. And last but not the least, the chocolate lovers can find solace in the delightful Chocolate cream biscuits , or the sugar coated chocolate cream centre biscuit Parle Kreams Bourbon. MRPKreams : Chocol : 2/-, 5/- and 10/-, Orange, Pineapple, Elaichi and ango: 5/- and 10/-

and Bourbon: 10/- and 18/-

Kreams Gold : Orange, Pineapple, Elaichi, Mango and Chocolate : 5/- and 10/-

SWEETS MELODY CHOCOLATY Caramel meets chocolate to yield an outcome nothing less than delectable. Parle Melody comes with an irresistible layer of caramel on the outside and a delightful chocolate filling within. Pop it in your mouth and relish the unique experience. It wont be too long before you find yourself asking the age old question Melody itni chocolaty kyon hai?' MRP - 1/2- IN CLAIR Its a creamy, delicious bargain! Savour the delicious cream filling overflowing from a golden caramel shell. Delight your taste buds with rich taste of cream and caramel. Its Eclairs 2 in 1, a sweet delight to double your pleasure and treble the fun! And remember, twos always better than one. MRP - 50 Paise KISMI TOFFEE Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the distinct flavour of elaichi (cardamom) this toffee is sure to send your sweet tooth on a joyride. MRP 25 Paise KISMI GOLD With a perfect blend of Caramel & Elaichi, the new Parle Kismi Gold is bound to take romance to an entirely different level and make it more irresistible than ever before. Have one to experience romance at its best. MRP - 50 Paise

KISMI TOFFEE BAR Now the yummy toffee and elaichi taste of Kismi Toffee comes specially packaged in its maha-avatar. Now when you study or play, bring your appetites and more for this fantastically big bite of Kismi Toffee Bar. Making it one of the most popular toffee bars in India. After all everyone knows, when it comes to toffee, big is best. MRP 2 /-