Public Relation: According To Edward Bernays
Public Relation: According To Edward Bernays
‘Public Relations’ is basically the art and science of managing relationship with ‘public’.
are the people, group or institutions upon which success of the entities depends. These
According to Edward Bernays, one of the founders of PR, “The three main elements
of public relations are practically as old as society: informing people, persuading people,
relationship with others in the society. The role of PR is to develop and manage this
One of the major functions of public relations is shaping the image. It generates positive
The Government uses Public Relations to keep the public informed about the activity
shapes its image. In consultation with the management, it crafts an overview of how the
trends that can affect an organization. It also develops strategy and executes programme
to deal with the issues. Research, study of public policy matters and business
which if left unchecked might negatively affect organisation. PR not only establishes
policies and procedure to face an emergency affecting the public, but also responds to
beneficial relationships with those publics. Through various techniques, PR earns trust
the organization develop sound policies that are in the best interests of the public as
well as the organization. It integrates the concerns and attitudes of key publics into the
♦ Creating and sustaining awareness about the Company, its goals, products
and services.
acceptance
♦ Responding to criticism of the organisation
objectives
an Organisation?
Public Relation
professionals use a variety of tools and strategies, depending upon the stakeholder,
situation, budget and desired outcome.
Companies use a variety of tools for their public relations purposes, including annual
reports, brochures and magazines for both employees and the public, Web sites to
show good things they’re doing, speeches, blogs, and podcasts. Tools used by PR
generate a lot of positive PR. Let us discuss below some of popular and effective PR
tools.
Oral Communication:
This is similar to interpersonal communication and effective in sharing of information,
Media relations:
Mass media has significant influence on public perception building. It can shape public
opinion through sharing the information as well as interpreting the interpretation. Public
through media channels— TV and Radio, newspaper, magazine, newsletter Internet and
social media. This is done through building a trustworthy relationship with the journalist and
stakeholders and keep them informed about updates about organisation, new products
and services. It helps in strengthening connection with the stakeholders. It supports the
Public Relations efforts by sharing message promoting new ideas and educating the
Community Relations:
Community Relations is often said as ‘public relations at the local level’. It is about
how the organisation interacts with the people constituting the environment it operates
in and draws resources from. An effective Community Relations programme helps the
acceptance. It is crucial for the organisation to gain the social licence to operate and to
manage crisis.
Social Media:
The advent of social media has changed the way we communicate. Now that social
media like twitter, facebook, instagram, blogs, google+ and others has risen in popularity,
people get another platform to talk about an organisation, brand or product and services.
Conversation in social media spreads very quickly and easily. The viral nature of this platform
Print media includes those media of communication which are controlled by space rather than
time.It can be read at any available time and can be kept for record.
Following are the major print media of mass communication.
Newspapers
Magazines
Newspaper
communication.
Its valuable services to the community like information, education, entertainment, persuasion
A Newspaper provide information to people about various events, issues and occurrences the
world-wide. It also interprets and explains matters which will be otherwise difficult to
understand for readers.
.
Opinion Building :-
Besides reflection of public opinion a newspaper helps its readers to build opinion about various
national and international issues, events and policies through its editorials and opinion columns.
iii. Education :-
A Newspaper is a great public educator. It discusses every topic ranging from news to literature;
supplies the readers up-to- date information about science about science and technology and
also promotes civilization in the society.
A Newspaper also entertains its readers through special Features, stories of human interest and
cartoons etc.
Advertising :-
It serves as an agent between seller and buyer. It increases sale of various goods and services
through its advertisements. Besides the above mentioned functions, a newspaper also provides
a forum to the minorities, serves as a watchdog of the government, and is used as a source for
record and background information etc.
Magazine
Darshan the first English, Urdu, Persian and Bengali languages papers respectively were all
Magazines can be classified in terms of the regular intervals of their publication and appeal-
wise. The first category includes Weekly, fortnightly, Monthly, Bimonthly, Quarterly, Annually and
Biennially etc.,
Functions of a magazine
Information :
Unlike newspapers a magazine does not provide hard news. However, it satiates its readers
thirst for information with in-depth coverage of various stories. These may be about politics,
Entertainment :
Magazine is a comparatively more entertaining print media. Besides other uses it gratifies
readers urge for entertainment. It contains features, comics, sports, showbiz, current affairs etc.,
-Guglielmo Marconi
- Sky writing
its True
### How do you create a Google Form explain with key steps.
Go to forms.google.com.
Click Blank .
A new form will open.
When you are ready, you can send your form to others and collect their responses.
Magazines are visually pleasing, fun to read, and provide an ideal platform to sell goods and
services. You can design a great-looking print or digital magazine by following these steps.
You can't have a magazine without a subject. Think about your area of expertise and the
audience you are aiming for. Whether you're putting together a catalog showcasing handmade
jewelry or knit caps, or a glossy magazine with lush photography for the tourism board, you
need a clear, unifying topic.
2. Choose a title
I've decided to create a travel magazine. Your title should be succinct and to the point.
Remember that your title will represent your brand over time (in the case of some magazines,
hundreds of years) and across platforms.
Every magazine has a cover article which receives the bulk of attention, both in design and
content. In a celebrity-focused magazine, this will be an in-depth interview with the star on the
cover.
Your eye is drawn to the top and center of the page, so your cover image should have its most
interesting elements there.
Make sure you are using a high-quality image. A minimum of 300 ppi is necessary for print
magazines
The brand of a magazine is defined by its masthead. Time, Vogue, and National Geographic all
have iconic mastheads.
You need to match the font, color scheme, and design with the feel of your magazine.
A magazine's articles are often its biggest draw. Decide whether you will draft all the pieces in-
house, or whether you will rely on freelance authors or other outside contributors.
7. Incorporate graphics
Just having a great cover image is not enough—your magazine needs to have interesting photos
and graphics throughout. In a visual medium, you will draw your readers in by having high-
quality images accompany your articles.
8. Decide on feature articles
Decide on feature articles; besides the cover article, you should choose two or three articles to
highlight on the cover. These should be articles of top interest to your readers.
9. Place thumbnails
When placing thumbnails, make sure the images complement the background while still
standing out.
Once you've assembled all of your articles and their accompanying images, build a table of
contents. Lucidpress makes it easy to align elements on your page.
Among wide-circulation magazines, the back page will often be a full-page advertisement.
This template is designed for print magazines. There are several things to keep in mind if you
print your magazine. Here are a few:
Magazines are entertaining, drive sales, and are fun to peruse both on paper and on screen.