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The 7 C’s of Communic

Prepared By-Aditi Singh


MBA2021-22
Semester-Ist
Content
Introduction
Clarity
Correctness
Conciseness
Courtesy
Concreteness
Consideration
Completeness
Conclusion
INTRODUCTION

• The 7 C’s of effective communication would help you to


attain your goal. These are certain principles of
communication.

These principles are for written and spoken


communications to ensure that they are.
Clarity

When writing or speaking to someone, be clear about your goal or message.If you’re
not sure, then your audience won’t be sure either.

To be clear, try to minimize the number of ideas in each sentence. Make sure that it’s
easy for your reader to understand your meaning.

People shouldn’t have to “read between the lines” and make assumptions on their
own to understand what you’re trying to say.

Information and actions required, must be clear so the reader has the information
they need to take action.
Correctness

When your communication is correct, it fits your audience. And correct


communication is also error-free communication.

Do the technical terms you use fit your audience’s level of education or knowledge?

Have you checked your writing for grammatical errors? Remember, spell checkers
won’t catch everything.

Are all names and titles spelled correctly?


Conciseness

When you’re concise in your communication, you stick to the point and keep it brief.
Your audience doesn’t want to read six sentences when you could communicate your
message in three.

Are there any adjectives or “filler words” that you can delete? You can often
eliminate words like “for instance,” “you see,” “definitely,” “kind of,” “literally,”
“basically,” or “I mean.”

Are there any unnecessary sentences?

Have you repeated the point several times, in different ways?


Courtesy
Courteous communication is friendly, open, and honest.

There are no hidden insults or passive-aggressive tones. You keep your reader’s
viewpoint in mind, and you’re empathetic to their needs.

It is an attitude that shows respect for others. It helps in building goodwill.

It is not enough to use polite expressions like“thank you”,“kindly”,“we appreciate ”,


“please” etc but the whole letter must have a courteous tone.
Concreteness

Communicating concretely means being specific,meaningful and clear.

When your message is concrete, then your audience has a clear picture of what
you're telling them.

Vague and general messages results in no response.

It helps the receiver to understand the exact idea. Concrete use of available facts and
figures adds to the authenticity of the message.
Consideration

Consideration is to put you in the place of the receiver.It means preparing every
message with the message receiver in mind.

This mode of consideration is called “your attitude ”.

When you are truly considerate, you try to show sincere regards for his intrest

sincere regard for his interests and benefits.


Completeness

A message should be complete to bring the desired result. A complete message


contains all the facts required by the receiver.

The receiver’s reaction to an incomplete message is often unfavorable.

An incomplete message shows negligence and carelessness of the writer.


Conclusion

Communication skills are important that plays an important role in


professional life from understanding your client to make a perfect
problem solving approach.

Use the 7 Cs of Communication as a checklist for all of your


communication. By doing this, you’ll stay clear, concise, concrete,
correct, coherent, complete, and courteous.

The seven C's of communication are a list of principles for written and
spoken communications to ensure that they are effective.

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