FM Tadka

5 Fm Tadka, one of the most popular radio stations of Rajasthan, has now entered Raipur, Chattisgarh with a resounding
bang. February 28th, 2009 marked the launch of Tadka in Raipur, the capital city of Chattisgarh with a potential of 30 lakh listeners. It is the 4th radio station of Tadka after successful launches in Jaipur, Kota and Udaipur. Honble Chief Minister of Chattisgargh Mr. Raman Singh inaugurated the station and had its services broadcasted on-air. Giving a complete local touch, the song of 'Gainda Phool'- Delhi-6 fame, was played as the first song, as the song belongs to Chattisgarh folk. Tadka created a buzz in Raipur using various innovative BTL activites like teaser and launch hoardings all across the city, banners, stepney covers, no parking boards etc, it has also tied up with a leading Daily Newspaper for several activities, and has also tied up with multiplexes as a part of its promotional activity. CM Mr. Singh congratulated Group head of 95 FM Tadka Mr. Vikas Tiwari and affirmed that 95 FM Tadka will provide the people with healthy entertainment. Unlike other players who used centralized program, Tadka in Raipur has given a local flavor so that one can feel connected, which has been one of the USPs of Tadka. For this Tadka has aired a program for its evening prime time i.e. 5-9 pm called Tadka Chowpati, to keep the flavor of chowpati alive forever in the heart of localities, as Chowpati was a famous place in Raipur where family and youths use to come to enjoy their evenings and which was very recently demolished. 95 FM Tadka is a part of renowned Patrika group which is one of the fastest growing multi media houses in India. It is the no. 2 radio station in Jaipur after Radio Mirchi. Tadka was launched on 15th August 2006 in Jaipur, which was endorsed by famous singers from the bollywood like Abhijeet, Kailash Kher, Sunidhi Chauhan, and Shaan. Tadka has also got its stations in Kota and Udaipur. The Shows on Tadka are interactive and presented in innovative style, which makes Tadka among the top choice of masses. The captivating programs of Tadka are Solid Breakfast, Thadi.com, RPM, BBC ek Mulakat etc. Press Contact:
MediaGuru Consultants - Client Case Study The Making of Radio Tadka The Beginnings Since 1956, Rajasthan Patrika has been the eyes, ears and voice of the people of Rajasthan. Ever since its inception 53 years ago, it has stood firmly as the no. 1 choice of the Hindi readers of Rajasthan, Gujarat, Karnataka and Tamil Nadu. Today it is an established media house and is among the fastest growing multi media conglomerates in India. With an entry in radio, the group wanted to expand its media wing as well as to bank on its strength in Jaipur. The Group Has a Vision The group wants to establish a Solid Radio; solid in terms of its policy, music, shows, philosophy and ethics. The station aims at catering to the local taste with a local flavor in a way which complements the traditions, culture, language and psychology of the public. Need for a Consultant The group understood Print well but now looking at a new medium wanted to be guided on every facet for operationalizing and meaningfully utilizing the technical and economic resources committed in a time bound efficient manner. MediaGuru stepped in to offer the full service from strategic planning to launch. The Solution MediaGuru began by estimating the need gap including monitoring research and understanding the radio listening pattern across the state of Rajasthan with focus on Jaipur. The idea was to create a value proposition to operationalize the station in a better more effective manner than the competition. 1. Strategy: The idea was to go Local special programming was conceptualized keeping in mind the citys aesthetics such as royalty, tradition and craft Radio 95 FM Tadka was conceptualized keeping in mind the synergy with the print network 2. Operations: Operational mapping was done keeping in mind the strategy and resources to be committed. This involved mapping the technology, with the talent, and the content objectives to develop the most effective operational plan. And then to make it happen -3. Staffing and recruitments: Based on detailed manpower models and devised KRAs, over 150 people recruited from over 2000 applicants. 4. Technology: The technical involvement started from the mapping of the operational objective and involved every facet including Site location, requirements and facilities planning. Reach and distribution
Identification, selection and transparent value based negotiations Procurements of modern, scalable technology including many firsts for a regional radio station set up 5. Content: Created the stations concept and developed content plan. Plan was to try and cater to a diverse audience and create a balance of appointment listening and mass appeal shows. The station was regionalized in terms of language, programmes, activities and song selection. 6. Training: Skill sets recognized and capacities developed through a comprehensive training programme, with international trainers on site specialized for every editorial team member. 7. Dry Runs and Launch: From the training stage, expert consultants from MediaGuru assisted in the operationalizing of the channel in every facet including people, content and technology. Monitored the dry runs and developed strategies for launch distribution, ad-sales, marketing and branding.The Result A Radio Station with Local Flavor August 2006 saw the launch of 95 FM Tadka, a regional radio station that boasts of superior content and dynamic technology The radio station has incorporated a local flavor in its programming so that one can feel connected. This has turned out to be its biggest strength. Tadka has been well received by viewers and advertisers and has become one of the leading Radio Station of Jaipur.

FM Tadka

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5 Fm Tadka, one of the most popular radio stations of Rajasthan, has now entered Raipur, Chattisgarh with a resounding

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