Top 20 Digital Marketing Interview Questions and Answers Guide
Top 20 Digital Marketing Interview Questions and Answers Guide
Answers Guide
Knowledge-Based Digital Marketing Interview Questions and Answers
Here are some of the basic questions, an interviewer can ask in order to check your
knowledge about Digital Marketing:
Ans: Digital Marketing is about brand marketing tactics through the online mediums. It
includes various techniques like SEM, SEO, Email Marketing, link building and more.
Inbound Marketing
In this technique, one can take the help of social media, digital content in terms of
e-newsletter, webinars, or e-books to increase the number of clicks on links. This helps
them to learn about a company and the product offerings.
Outbound Marketing
This aspect includes reaching out prospective clients via digital platforms and placing
ads, emails, and calls.
Ans: Most of the people go for digital marketing nowadays because of various benefits.
The online cost for marketing is SEO, Hosting, and Web Development. The number of
prospects are extraordinary. One can reach many individuals online and you can set
your target as worldwide.
Whereas the number of people who prefer reading newspapers, watching television,
etc. Therefore, the target is within a specific area.
Ans: Responsive Website may refer to multiple things like a site created using
Responsive Web Design (RWD), and a fast website that responds that responds very
well to user interactions.
Responsive Web Design (RWD)
Ans: A website that adjusts its layout as per the viewport size and the orientation of the
device. The content presented on big screens and small screens are the same but with
a different layout to provide an optimal experience on that screen size.
Q5) What is the most effective way to increase traffic to your website?
Ans: To effectively increase traffic to your website focus on referring links and SEO. It
will not only help one gain visitors but will also help in brand recognition. However, the
most important factor is to focus on User Retention.
For instance, getting a link Moz and you receive 10k incoming visitors. Good work, but
in reality, there are a very few of these visitors that convert and become consistent
visitors of your website. But if one focusses on retaining users, you will exceed those
thousands of visits in a couple of months. By focusing on user retention, you can build a
site where people will keep coming back to it.
Q7) Do you know the difference between branding and direct marketing?
Ans: In branding
an advertiser needs the exposure of his brand on major applications and sites. The
most popular methods are custom ads, YouTube ads, remarketing, and display ads
target.
In direct marketing
the advertiser is interested in targeting the audience who are most relevant to the
business. Here most common campaigns are dynamic search ads, shopping ads,
Search Network Only etc.
Here are some Digital Marketing interview questions and answers that are common
across all job profiles:
Ans: Say what you like! Consider which tasks you are looking forward to in your day and
which all areas you enjoy working in the most.
Note: Don’t opt for ‘easy’ tasks only. Talk about challenges you would wish to take up.
Q3) How will your experience benefit our Digital Marketing business?
Ans: Don’t jitter! All you have to talk about is the personal experience, your past, and
how your skills will benefit the business overall. Talk about your Digital Marketing story
that helped you learn a lot of things and how this particular knowledge could help the
business.
Focus on your differentiating factor. Talk about how you are different from the rest of the
applicants, therefore, think in terms of skills, knowledge, and experience you have got
so far.
Q4) Where do you see yourself five years down in the Digital Marketing industry?
Ans: Now, that’s a cliched question. It is up to you how you answer this question. The
interviewer wants to know if you are worth the investment they are making in you or not.
Don’t talk about your personal aspirations. Instead talk about the following things:
1. Professional goals
2. Core strengths and how they can benefit the company
3. Interest in the profile you have applied for
Q5) How do you stay updated with news and latest Digital Marketing trends?
Ans: This question is asked most often. Since Digital Marketing is a dynamic field, it is
important to tell about the blogs, books, webinars, and podcasts to go for. Don’t just say
something that you haven’t done as a follow-up question can get you in trouble.
Personalized Digital Marketing Interview Questions and Answers
Here are some specialized questions with respect to the type of profile you have applied
for…
In the case of Digital Marketing Freshers, you will often encounter questions relating to
your theoretical knowledge. The interviewer will test the confidence you have on your
skills and knowledge, therefore, be prepared with the following questions:
Q1) How will you rate yourself on the scale of 1 to 10 on the basis of your Digital
Marketing knowledge?
Ans: Now, that’s a tricky one! If you are not exploring and curious enough, you would
never know social media is not all about the number of likes and follows. If those likes
and follows don’t convert into sales or boost your business, what’s the point? Therefore,
engagement is better than likes or follows. Any day.
Q1) We wish to engage more of our target audience through Facebook (or any
social media platform). How would you go about that?
Ans: Now that’s an important and tricky question. The interviewer wants to test if you
have mugged up answer or you actually know about their target audience.
You should not be talking about the tactical approach to marketing decisions rather take
the time to step back and analyze the situation before jumping to a solution. Ask the
interviewer few questions like ‘Are you trying to reach and what, specifically, are you
trying to achieve?’ to answer the question efficiently.
Q2) Is there anything we are doing wrong right now? How would you change it?
Ans: Here comes the question which demands you to know everything about the
company for which you have applied. Therefore, it is always better to do your research
and go through the company’s website, check their social media profiles, get a clear
idea about their clients and then you will easily know what wrong the company is doing.
It is perfect to point out their mistake but never end your answer without a proper
solution.
Here are 3 things to prove:
1. That you have assessed the current tactics and strategy of the company
2. That you are honest about the fail points you have identified
3. Offer something constructive strategies to prove you are beyond critics.
Here are some Digital Marketing interview questions and answers for experienced ones:
Q1) How would you setup, track, and analyze if a campaign was a success?
Ans: Talk about the determining goal of the campaign which could be to increase brand
awareness, generate leads, or boost social media followers. After that plan the
campaign around the desired goal.
You also have to talk about tracking via Google Analytics or any other monitoring tool to
get as much data as possible. Explain how you are going to track it. It is important that
you talk about actionable insights.
You are going for a digital marketing job, and you think this job is for you? No, your
interviewer is no godly figure to give you that job.
Make sure your LinkedIn profile has a profile descriptive headline to let the HR look for
talent easily.
4. Be a social bird
The world is social today. Being active on various networking sites will help you in the
long run. They showcase the people you follow, your views on various issues, and
about your personality. For instance, your Facebook account or Twitter account.
Even if you don’t have a personal blog, it is still important to post on blogs. Volunteer to
contribute to a blog related to your hobby. You can talk about this in your interview.
Keep yourself updated with the latest blog posts. Some of the useful blogs and
resources you should know are:
● HubSpot
● Moz
● Social Media Examiner
● Web Marketing Academy
● Search Engine Land
● Neil Patel Blog
Talk about how you would implement what you learn via these industry experts and
leaders in your current day to day job. Share how did you benefit from it and how did
you improvise. They will understand your attitude and mindset.
8. Get your hands on budgeting
The interviewer will definitely ask questions on budgeting and you have to be ready with
answers (logical one!). For instance, if you have a budget of $1000 for a small business
and wish to see immediate results, which all channels will you use for marketing and
why?
Note: Here you need to focus on what they are asking for. SEO will take time whereas
Google AdWords are instant.
Search engine optimization or SEO is a process of keep changing the position of a web
page or website in a search engine results by using keywords or phrases.
1. On Page Optimization
2. Off Page Optimization
The SEO tools that I use are Google analytic, keyword search, Alexa, open site
explorer, Google Webmaster.
The outbound links are our website links to other webpage or website.
To index a webpage Google uses the Googlebot software. Caching, Crawling and
indexing of a webpage are done through Googlebot by collecting details from that
webpage.
6) What is Cross linking and what are the function of Cross linking?
1. Cross linking is used to refer the process of linking one site to another site
and provide a way to allow the accessing to it.
2. It provides the users with reference sites that consists the content related to
the search.
3. It doesn’t need to be owned by the same person as it provides the methods
that have been built on the Internet.
4. It serves the purpose to display the page on the search engines using
search engine optimization techniques and methods.
5. The site ranking is calculated on the basis of the relevance of the sites and
then it is reflected on the search engine.
6. It uses SEO tools that provide reciprocal links and inbound links that can be
used as our SEO.
Keyword is a single word, and while a combination of those keywords makes phrases.
These keywords or phrases are used by the search engines to populate the subjects
over the internet. Search engine stores keywords in the database, and when search is
done, it will come up with the best possible match.
9) What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It is a
software program that follows, or “Crawls” different links throughout the internet, and
then grabs the content from the sites and adds to the search engine indexes.
10) What does it mean if nothing appears on doing search on the domain?
On doing search on your domain and if nothing appears then there are three
possibilities.
The process of finding out the root word from the search query is referred as keywords
stemming.
1. Jimboykins
2. Search Engine Land
3. SEOSmarty
4. MOZ
5. Search Engine Journal
14) How many types of Meta Tags are there in SEO and what are their characters
limits?
Google sandbox is an imaginary area where new websites and their search rating are
put on hold until they prove worthy for ranking. In other words, it checks the standard of
the website.
In order to get a high ranking in search engine result page, websites go for various
methods and techniques which are characterized by two categories. One method that is
acceptable by search engine guidelines is known as White Hat SEO, while the other
method which is not acceptable by search engine guidelines is known as Black Hat
SEO.
1. Link Farming
2. Hidden text, etc.
3. Gateway or Doorway pages
4. Cloaking
5. Keyword Stuffing
Nofollow links are not passed by search engines bot and therefore cannot be cached or
indexed. Dofollow link is a kind of hyperlink and it passes through all search engines
and it puts an impact over Page Rank.
20) What is the difference between PR (Page Rank) and SERP (Search Engine
Result Page)?
Page rank is calculated on the basis of quality inbound links from other website or
webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages
which is returned by the search engine after a search query or attribute.
21) Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web page.
Through title tags only the search engine will tell the user, what is there in the page.
Both are necessary, creating quality content is equally important to building backlinks.
Although, building backlinks are useful in building authority to a site and for ranking as
well, quality content is the first element that is considered to be more responsible for
ranking.
23) Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through Search
Engine Result Page (SERP) , while to optimize the search result of your webpage or
website SEO (Search Engine Optimization) is used.
LSI stands for Latent Semantic Indexing. This technique is established to obtain the
data by relating the word to its closest counterparts or to its similar context. For
example, if you are searching something with a keyword “CAR” it will show all the
related things like classic cars, car auctions, Bentley car, car race etc.
25) How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to check
the websites statistics, which tells you about the origin of traffic. The other way of
checking is to make a search based on the relevant keywords and key phrases and look
for the search result. The number of search result will tell you whether your SEO
campaign is working or not.
Competitive analysis does the comparison, between the website I am optimizing, and
the website that is ranked highly in search results.
27) What will be your next steps if your SEO methods or technique does not
work?
My first attempt would to try analysis the problem and resolve them step by step
1. Firstly I would try to see whether it is a new project, and then like to re-check
the keywords.
2. Also, I would look for relevant keywords that can be helpful.
3. Even though the webpage and website has been indexed well and still not
appearing on the first 10 pages of search engine result page, then I would
make some changes in page text, titles and description.
4. If website is not indexed well or dropped from the index, than it might
comprises serious issues and re-work might be required.
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It
is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand
impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the
advert, only then the advertiser will be charged.
301: It is a method by which the user is redirected to new page url from old page url . It
is a permanent redirect and it is also useful in directing link juice to new url from old url .
Webmaster tool is a service provided by Google from where you can get backlink
information, crawl errors, search queries, Indexing data, CTR etc.
31) What is keyword density and what is the formula for knowing keyword
density?
From SEO point of view, keyword density will definitely help to stand out your content
from others. The formula to know the keyword density is ( Total number of keyword/
total number of words in your article) multiply by 100.
33) What will you do, for the company website you are working for, decides to
move all the contents to new domain?
The first step would be to update the previous site with a permanent redirect to new
page for all the pages. After that, I will remove the previous content from search engine
in order to avoid duplicate content issues.
34) Can you optimize the website which has pages in millions?
From SEO point of view, for dynamic website, special additional SEO stuffs have to be
implemented.
1. Panda
2. Penguin
Panda is to improve the search in Google. The latest version has focused on quality
content, proper design, proper speed, proper use of images and many more.
Penguin is the code name for Google algorithm. Its main target is to decrease the
ranking of that website that are violating the Google Webmaster guidelines. These
guidelines are violated by using black hat techniques like cloaking and stuffing.
Through Backlink Quality Checker you can know who links to your website. Now, you
have to go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your
websites. If there is any link in ‘ Toxic link report’ that matches with the link on your
website, then you can remove it by using ‘Google Disavov tool’.
39) Mention how can you check if someone is not building or re-directing a
low-quality backlink to your site?
To prevent someone from building or re-directing a low-quality links to your site, you can
use tools like,
● Ahrefs
● Open Site Explorer
On regular intervals. You can either request the webmaster to remove the bad link or
disavow them.
Backlink tools runs a series of tests to tell you how many backlinks are pointing to the
weblink you entered. Additional information is also being collected like anchor text
used, Domain Authority & Trust of the backlink source, and any potential flags or
warnings for each individual link.
A link audit may be tedious and complicated process. If you have just started on
building links you can do audit quite often. But a complete link audit should be done
approximately once a year.
42) Mention which is the most important area to include your keywords?
● Page title
● Body text
43) What if your website is banned by the search engines for black hat practices?
If your website is banned by the search engines for black hat practices, you can apply
for re-inclusion after correcting your wrong doings.
44) Mention what will be your approach if your SEO method don’t work?
Adwords is the system that Google has designed to assist in marketing product or
services in Google search engine and its affiliated sites. It will place a text ad that
appears when people search for phrases associated to your offering.
Adwords work on bidding system if the bidding price is higher your ad will appear on top
of the Google page. Adwords works on “pay per click” that means you only pay the
amount you have bid if someone taps on your ad as a result of a web search.
Google Adwords behave differently to traffic that comes from Google Adwords or “Pay
Per Click”. The traffic that comes through surfing often visits the website for information,
whereas the traffic via pay per click knows what they are clicking on and what they want
to buy. So few visitors through Adwords might be more valuable than million visitors.
Ad rank determines your ad position on Google page, and it is determined by your bid
for that keyword and quality score.
Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay,
when someone clicks on their ads. Your CPC can be calculated by following way
Your Price = The ad rank of the person below you/ your quality score + $0.01
Once the advertisers determine the keywords that they want to bid on, Google will enter
a keyword from your account which is most related into the auction with the maximum
bid specified as well as the associated ad.
Google’s quality score determines how beneficial and relevant your ad is to the user,
based primarily on your ad’s CTR, quality of your landing page and keyword relevance.
Higher quality score keywords will save your money and earn better ad ranking.
Conversion Optimizer is a tool used by Google Adwords for bid manipulation and
decides which clicks on the ad will be valuable. It can help you to return maximum on
your investment.
Different ad extension can enhance the increase in traffic. Some of the common Ad
extensions used in adwords are
● Sitelinks
● Call Extensions
● Location Extensions
● Social Annotations
● Seller ratings
● Mobile app extensions
● Offer ads
● Communication Ad
● Review extension
● Image and drop down navigation Ad extension
12) Mention in google Adwords that options can’t be changed after creating an
account?
By creating ads that match properly with keywords and create tightly themed ad groups,
you can target users to the campaign that helps in conversions.
14) Mention what is the limit set for the number or characters for Adwords ad?
● Headline 1: 30 Characters
● Headline 2: 30 characters
● Description Line 1: 80 characters
● Description Line 2: Google is planning to rollout this feature by the end of this
year.
● Destination URL: 1024 characters
● Display URL: www.example.com/15characters/15characters/
15) Explain what is the meaning of CTR and how you can calculate?
CTR stands for Click through rate that tells the number of visitors visited on your ad on
the web page. The formula for calculating CTR is
These will give you an answer in percentage like what percentage of customers have
viewed your ad.
There are no specific types for Keywords however they are classified on the basis of
how likely is going to be clicked by visitors
Google Ad API is designed for representing large, tech savvy advertisers and third
parties. It allows developers build an application that directly interacts with Google
Adwords server.
18) Mention what all things can be done using Google Ad API?
With Google Ad API, you can build an application that can do following things
20) Explain what are the other two options for bidding other than C-P-C?
Other than CPC the other two options are CPM (Cost per Thousand Impression) and
CPA ( Cost Per Action ).
Product Listing Ads are cost per click (CPC) ads which online merchants purchase
through AdWords. These ads appear on Google Search pages on the top of the results.
23) Where to upload the data / product details for your PLA / Shopping ad
campaign?
Create a merchant center account > Go to Products > Feeds > Create Feed (Through
Google Sheet, Fetch from Website, Upload Data).
Remarketing campaigns are used to show ads to people who have visited your website
or used your app. These campaigns provide you with extra settings and reports
specifically for reaching previous visitors and users. The first time you set up a
remarketing campaign, you'll also complete a 2-step process to create your remarketing
tag and lists. More info: https://support.google.com/adwords/answer/3210317?hl=en
All the targeting options available in Dynamic Search Ads is called Auto Targeting.
Social media manager implements the company’s social media marketing. The Job role
includes-
The role Social media manager may also be called Social Media Specialist/ Strategist /
Analyst / Executive or Intern. Irrespective of the name, the job profile will remain the
same.
Use various tools to check the site optimization, the parameters to check the success of
social media success are
To measure the ROI that you invested in social media, you can consider using tools like
the Conversation Measurement Tool on Facebook and optimized CPM. You can also
use Google Analytics or LinkedIn, which have their own analytics. The criteria remain
same to track the traffic like clicks, shares, purchases, number of likes, etc. ROI metric
may also include
● e-mail subscription
● Website blog traffic
● Webinar registration
● Registration for content downloads,etc.
Facebook tracks conversion for adverts that happens within 1 day, 7 days and 28 days
after a person click on advert and also for viewing an advert
7) Mention some tricks that can drive more traffic to your blog posts?
Few tricks that can drive more traffic to your blog posts are
● About 96% of fans don’t return to Brand’s Facebook Page after initial
engagement
● Your post is more likely to reach your fans in the newsfeed than your page
● About 27% of all time spent on Facebook is spent looking at news feed
To improve your Facebook EdgeRank you have to follow the following tips
● Keep it short -> Posts between 100-250 characters are more likely to get
more likes, comments and shares
● Be Visual -> Use Photos and Videos it can attract more users
● Ask for what you want -> Always ask for opinion or questions related to your
content and how to improve it
● Post Daily -> 96% of your Fans aren’t coming back to your page, so
frequently posting is the only way to consistently reaching them
● Be Relevant and Not Pushy -> Post related to your service and product, but
it should not address directly to your service or product
● Be Timely -> Find the best times for your audience and then stick with them
● Improve your Facebook EdgeRank -> It determines which of your post get
most visibility in your fans newsfeed
● Stop using third-party tools -> Don’t use any third party tools for scheduling
posts and posting to social media
● Get your likes up -> Use like-gating in which likes are given in exchange for
access to content such as free download
● Buy some Ads -> Buying some ads can be a smart move
● Keep building your own Email list and Website -> Make direct contact to
fans by building your own email list and website.
11) Besides Social Site how you can optimize your content?
Besides social sites, there are a number of other communities like Social Buzz Club,
Viral Content Buzz, Triberr, etc. that brings together content creators and enhance their
social media promotion.
12) Explain how would you deal with a negative comments or a social media
crisis?
To deal with a negative or heated comments over social media sites you can use
following steps
● Respond Quickly: The first 24 hours for any post on the social media site is
crucial for any negative comments made. Justify your brand or content if it is
legitimate or else apologize if you are wrong. Don’t use an approach of tit for
tat
● Create crisis FAQs: Create a web page and put all the information about the
crisis in one place so that it can help you to respond the crisis when it really
occurs the FAQs should include
● Acknowledgment of crisis
● Details about the occurrence
● If available, photos or videos
● How company found out
● Specific action takes in response,
● Document every facet: Once you hit by the social media crisis record each
bit of it like tweets, blog comments, status updates,
● Never send third reply: A third reply is an argument and not a justification,
on third reply you take it offline
● Seek help from experienced community manager: Community manager is
aware of the in and out of the product and knows well how to handle
disgruntled customers
13) List out the tips to promote your blog or content on social media sites?
You can promote your blog or content on the social media site using Co-Schedule.
14) Explain how would you assess the social media presence of a company?
To assess the social media presence of a company following parameters can be used
● Whether company is registered with all the social media sites Pinterest,
Facebook, LinkeIn, etc
● Frequency of content publication on social sites
● Type of content- imagery based/text etc.
● Level of audience engagement posts enjoy
● Is the description in social media aligned with the company’s goals
● Is the company’s information on social sites are updated and current
● Does your social media profiles include relevant links to your website, blog
and other social media presence
● Does Company follows the right metrics to get more attention from social
sites,
● Company’s employees from all other division or franchises have created their
own profile on social networks
● Is company’s brand consistent on each network like- same logo, company
description, etc.
● Whether a presence on social sites are used only for pushing out messages
or used as a platform to create conversation
Google Analytics
1-What do you mean by Analytics?
2- What is meant by conversions and how will you track conversions through
GA?
Conversions happens when any predefined goals are accomplished thereby generating
ROI to the business. Proper goal URL's needs to be specified before GA can start
tracking conversions. We need to define a goal URL through the Conversion section in
GA and whenever the visitor reaches the predefined goal URL, a successful conversion
gets tracked.
As per the current standards, sessions and visits are the same thing, there is no
difference. Whenever a visitor enters the site, a session starts and lasts for 30 minutes.
This counts to 1 visit and 1 session.
On most of the cases, conversions do not happen using a single channel. often, more
than one channel is included in a successful conversion. Assisted conversions helps us
to get a clear idea as to which channels are involved in contributing a conversion. This
is shown in the Multi Channel Funnel reporting tab in GA. Common channels
contributing to conversions are direct, organic search, referral, not set, social network
and email.
5- I want to track how many organic visits I am getting on a weekly basis for a
predefined set of keywords. What is the best way to check that on a regular basis
investing the least possible time?
We can create a custom dashboard and specify all the metrics and dimensions there.
Creating a custom dashboard will save our time and allow us to check the status at any
point of time during the week, month or day without applying filters every time.
6- How can I identify the keywords that are sending paid traffic to any site?
The keyword column displays traffic divided under paid and organic. We can easily
identify the paid keywords by moving to the keywords section.
The popular pages on the site are the top landing pages of my site. I can identify the top
landing pages of my site by moving to the behavior section. This will display the top
landing pages that are giving us the maximum visits.
Google puts a time stamp whenever any user lands on a specific page then it compares
the time stamp of one page with the other. For example, any visitor enters the site on
Page A and moves to Page B then lands to Page C and finally leaves the site. In this
case, a time stamp is put on Page A suppose its 10:10, when the user moves to Page
B, another time stamp is placed on Page B, suppose its 10:20 and then when the user
lands on Page C, another time stamp is placed, lets say 10:30. Now to calculate time on
Page A, Google will subtract the time stamp on Page B with that of A. In this case,
10:20-10:10 which will come to 10 minutes for Page A.
9- How can I identify where the visitors are clicking the most?
The Universal Analytics tracking code can be found in the admin section of the web
property.
Yes, we can set custom session timings by moving to the admin section and clicking on
the session settings.
12- What do you analysis most often in Google Analytics? OR what is the most
important things in Google Analytics you will want to analysis?
Google Analytics gives a heaps of information and bits of knowledge and each
information example is vital yet at the same time there are a few ranges where we can
concentrate more like: – Traffic Sources – Bounce and Exit Rate – Top Performing
Pages/Landing Pages – Unique Vs. Returning Visitors – Funnel and Goal Conversions .
Event tracking involves includes the Google Analytics code customization and is utilized
to track a specific occasion/action on a site like a tick, document download or some
other change.
Both are similarly imperative yet relies on upon the quantity of components like a high
leave rate of a contact page/thanks page or a channel’s end page is characteristic.
Users- In Google Analytics the clients are, that have had no less than one session
inside choose date
Pageviews- In Google Analytics the site hits is the aggregate number of pages saw.
Counting the rehashed perspectives of a solitary page.
16- What are Google Analytics ‘Goals’ and why should I use them?
In Google Analytics the site hits is the aggregate number of pages saw. Counting the
rehashed After introducing Google Analytics’ following code, your next step is to
recognize what key site guest activities you need to screen. Google Analytics alludes to
these as Goals, which you ought to use to gauge which sorts of substance pattern well
with guests and which don’t.
You can utilize Google Analytics’ helpful however fairly in fact propelled Goal Funnel
highlight to investigate the general accomplishment of your e-business endeavors –
directly down to individual shopping basket exchanges, on the off chance that you like.
19- What is meant by conversions and how will you track conversions through
GA?
Changes happens when any predefined objectives are refined consequently producing
ROI to the business. Legitimate objective URL’s should be indicated before GA can
begin following transformations. We have to characterize an objective URL through the
Conversion segment in GA and at whatever point the guest comes to the predefined
objective URL, a fruitful change gets followed.
On the greater part of the cases, changes don’t happen utilizing a solitary channel.
regularly, more than one divert is incorporated into an effective change. Helped
transformations helps us to get a reasonable thought as to which diverts are included in
contributing a change. This is appeared in the Multi Channel Funnel reporting tab in GA.
Normal channels adding to changes are immediate, natural hunt, referral, not set,
informal organization and email.
21- How can I identify the keywords that are sending paid traffic to any site?
The keyword column displays traffic divided under paid and organic. We can easily
identify the paid keywords by moving to the keywords section
22- How can I identify where the visitors are clicking the most?
The Universal Analytics tracking code can be found in the admin section of the web
property.
25-If Channel X equally initiates and assists in conversions, what would its
Assisted/Last Interaction Conversion value be?
It would be exactly 1.
You can look all the more carefully at movement to one subdomain, you can look all the
more carefully at activity to one catalog or segment of a site, and you can confine
access to some portions of data.
27- How can you track user engagement on websites that use Flash or AJAX and
are located on one HTML page?
Ans: You can use Event Tracking, or track interactions as Pageviews and set goals.
At the end of 2014 the Treemaps report was discharged inside Google Analytics. The
report imagines AdWords information by using settled rectangles and a red to green
shading scale. The treemap permits to us to rapidly recognize the solid and feeble
ranges of our records, helping us drive our regard for the right places.
A funnel conversion expect a particular way before the objective. For example, suppose
you run a campaign for Widget An utilizing a presentation page with focused activity.
You want to see the funnel conversion rate for that landing page, add to cart, then thank
you page (in that specific order) to gauge the effectiveness of your campaign. You see
that specific funnel conversion rate is 2%.
For a goal conversion rate, all you care about is maximizing a conversion rate overall,
all you think about is augmenting a transformation rate generally speaking. Suppose
that objective is basically to build Widget A’s transformation rate (on your web
properties) paying little heed to whether clients enter by means of that point of arrival or
go to your general site
Step 1: Enable app install tracking in your account for android and iOS.
For all steps visit at ->> Set up install tracking for mobile apps
In-Page Analytics allows to see what users are clicking on within each page.
RPC stands for Revenue Per Click is a great metric available in Google Analytics for
use E-Commerce tracking.
Google keep a time stamp whatever any visitor comes on a particular page then it
compares the time stamp of one page with the other page.
For instance, any user enters the site on Page 1 and moves to Page 2 then move to
Page 3 lastly leaves the site. For this situation, a period stamp is put on Page 1 assume
its 10:00, when the client moves to Page 2, some other time stamp is set on Page 2,
assume its 10:10 and afterward when the visitor comes on Page 3, some other time
stamp is set, lets say 10:15. Presently to compute time on Page 1, Google will subtract
the time stamp on Page 2 with that of 1. For this situation, 10:10-10:00 which will come
to 10 minutes for Page 1.
The top landing pages visits by users are popular pages on site. We can see top
landing pages using Google analytic moving to the behavior section.
Google switched to a secure server (https) in 2011 which encrypts search results. When
you’re logged into Google (i.e. Gmail, Calendar or YouTube) that time your searches
become protected so all keyword data show as (not provided) in Google Analytics.
This can be a little more complicated, but basically refers to a catch-all for facts Google
Analytics wasn’t capable to identify.
Example : if you see landing page = (not set), it probably means that period didn’t have
a web page or screen view.
Handling Google Analytics is not an easy task, Should have proper knowledge about
how and why to use it.