Syrategic Management Paper Format

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Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF TOURISM, HOSPITALITY AND
TRANSPORTATION MANAGEMENT
DEPARTMENT OF HOSPITALITY MANAGEMENT
Strategic Management for
In Partial
Fulfillment of the
requirements in the subject
Strategic Management and Total Quality Management
Presented by:
Faraon, Maila L.
Bedruz, Greinielle
Maniacop, Aaron Kim
Baldoza, Sofia Micah E.
Magtanong, Melson Joe
Presented to:
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Executive Summary (Arial)
Chapter 1 Introduction
Company Background
The Aristocrat is an iconic restaurant that grew from the inspirational rags to riches story of Doña
Engracia Cruz-Reyes. Aristocrat has been serving “Filipino food” for more than 84 years. Best known for
its chicken barbeque with java rice. It was opened by Engracia “Asiang” Cruz –Reyes, his grandmother,
to avoid losing their forks and spoons. Aling Asiang introduced chicken barbeque. The Aristocrat
Restaurant is a Filipino-owned family corporation. This restaurant is considered as casual dining because
casual dining restaurants have a very relaxed atmosphere but are a step up from fast-food and fast-casual
restaurants. A casual restaurant generally has table service, meaning a server takes your order while you're
seated at a table.
Historical Background
1928
Since Lola Asiang’s brood was growing, she decided that since she was cooking for a lot of people
already (the Reyes family had 13 children) might as well earn from all that effort.
Asiang quickly converted the ground floor of their house in Marquez de Comillas into an eatery that she
called Lapu-Lapu. Early on she decided that she would always cook and serve delicious and affordable
Filipino food.
Marquez de Comillas
Students from St. Theresa (across the street) would come in droves to sample Asiang’s specialties - pancit
luglog, dinuguan with puto, lumpiang ubod and arroz caldo.
1936
Adobo Sandwich
The Adobo Sandwich originated from the Reyes family habit of having picnics at Luneta. Because there
was always a need for meals-on-the-go, Asiang would pack easy to get food for her family to eat. She
observed that many of the stalls in Luneta were serving American fare like hotdogs and hamburgers, so
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she thought to make a Filipino version. She decided to use chicken adobo as her “palaman.” Soon her
native sandwiches became a hit that friends of her children and husband would intentionally stop by their
picnic spot just to get the taste of it.
1940
The Original Rolling Store
The popularity of her sandwiches in the park gave Asiang an idea for a “Rolling Food Store. “Much like
the food trucks of today, they converted an old Ford car into a mobile canteen. The rolling food store
would go around Luneta Park and the nearby areas serving the same food her family would eat during
their picnics. By force of circumstance, the rolling store moved from Luneta to Dewey Blvd, now known
as Roxas Blvd. Alex & Asiang decided to put up a restaurant in that same spot where it still stands today.
1945
The Chicken Barbeque
The Aristocrat survived wartime through Asiang’s resourcefulness and food innovations. All these made
Aristocrat the place to be, and soon there were new ventures including a branch in Cubao and Ermita and
a beach resort in Las Piñas. But the beach resort posed a new kind of problem for Asiang: her cutlery
rarely found their way back to her kitchen since diners would bring them to their beach huts. As a
solution, she began to serve food barbecue-style, lessening the use of utensils. This small problem-solving
experiment paved the way for one of Aristocrat’s beloved bestsellers - Chicken Barbecue, which is now
paired with java rice and java sauce.
1980
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Mother of Filipino Cooking
Lola Asiang was recognized as the mother of Filipino Cooking. Whenever Lola Asiang cooked for her
customers, she put in the same love and care as though she were cooking for her own children. She
believed that no matter the size of your budget, you can eat like an Aristocrat. That’s how Aristocrat has
come to be for Filipinos - a welcoming home where hearty appetites and modest wallets are rewarded
with quality food and good old feeling of family.
2016
An Icon in Cultural History
It is no easy feat to survive 80 years in the food industry. The success of Aristocrat is attributed to the
clear and simple vision of Asiang to serve quality Filipino comfort food. In recognition of the Aristocrat’s
contribution to Philippine culture, a historical marker was installed on July 4, 2013 by the National
Historical Commission of the Philippines (NHCP).
Products and Services
Chapter 2 Current Situation
Current Performance
Strategic Posture
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Chapter 3 Corporate Governance
Chapter 4 External Environment - Opportunities and Threats
Natural Physical Environment
Societal Environment
Task Environment
Competitive Profile Matrix
External Factor Analysis Summary (EFAS)
Chapter 5 Internal Environment – Strengths and Weaknesses
Corporate Structure
Corporate Culture
Corporate Resources
Internal Factor Analysis Summary (IFAS)
Chapter 6 Analysis of Strategic Factors
Situational Analysis
Strategic Factor Analysis Summary (SFAS)
Review of Vision and Mission
Identification of the Problem
Chapter 7 Strategic Alternatives and Recommended Strategy
Strategic Alternatives
TOWS Matrix
Objectives
Alternative Strategies
Recommended Strategy
Chapter 8 Implementation
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Programs
Chapter 9 Evaluation and Control
Feedback System
Chapter 10 Financial Projections
Assumptions of Financial Statements
Statement of Financial Position
Statement of Comprehensive Income
References
https://manila.gov.ph/manilarestaurantweek-thearistocrat/
https://businessmirror.com.ph/2017/09/11/aristocrat-restaurant-opens-in-founders-home-province-
of-bulacan/
https://aristocratph.com/our-history.html
Appendices

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Republic of the Philippines

Strategic Management for

Strategic Management and Total Quality Management

Maniacop, Aaron Kim

Baldoza, Sofia Micah E.

Magtanong, Melson Joe

Executive Summary (Arial)

The Original Rolling Store

The Chicken Barbeque

Mother of Filipino Cooking

An Icon in Cultural History

Products and Services

Chapter 2 Current Situation

Chapter 3 Corporate Governance

Chapter 4 External Environment - Opportunities and Threats

Natural Physical Environment

Competitive Profile Matrix

External Factor Analysis Summary (EFAS)

Chapter 5 Internal Environment – Strengths and Weaknesses

Internal Factor Analysis Summary (IFAS)

Chapter 6 Analysis of Strategic Factors

Strategic Factor Analysis Summary (SFAS)

Review of Vision and Mission

Identification of the Problem

Chapter 7 Strategic Alternatives and Recommended Strategy

Chapter 9 Evaluation and Control

Chapter 10 Financial Projections

Assumptions of Financial Statements

Statement of Financial Position

Statement of Comprehensive Income

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