BSBLDR601 Assessment Task 2 SIBN V1.0
BSBLDR601 Assessment Task 2 SIBN V1.0
Student ID IBN210057
Unit Code / Unit Name BSBLDR601 - Lead and manage organisational change
Assessment No. 2
Date of Submission 08/06/2022
Student Declaration:
I certify that:
I declare that the work submitted is my own, and has not been copied or plagiarised from any person
or source.
I have read the Assessment and Student Handbook and I understand all the rules and guidelines
for undertaking assessments.
I give permission for my assessment material to be used for continuous improvement purposes.
Student Declaration: I declare that I have been Trainer/Assessor Declaration: I declare that I have
assessed in this unit, and I have been advised of my conducted a fair, valid, reliable and flexible assessment with
result. I also am aware of my appeal rights. this student, and I have provided appropriate feedback
Name: Name:
Signature: Signature:
Date: / / Date: / /
• Project
This is the second (2) assessment task you must successfully complete to be deemed
competent in this unit of competency.
This assessment task requires you to complete a project.
You are required to lead and manage organisational change in this assessment task.
You will receive your feedback within two weeks, and you will be notified by your
trainer/assessor when results are available.
You must attempt all activities of the project for your trainer/assessor to assess your
competency in this assessment task.
Applicable conditions:
• This project is untimed and is conducted as an open book assessment (this means you are
able to refer to your textbook).
• You must read and respond to all the criteria of the project.
• You may handwrite/use computers to answer the criteria of the project.
• You must complete the task independently.
• No marks or grades are allocated for this assessment task. The outcome of the task will be
Satisfactory or Not Satisfactory.
• As you complete this assessment task, you are predominately demonstrating your practical
skills, techniques and knowledge to your trainer/assessor.
• The trainer/assessor may ask you relevant questions on this assessment task to ensure
that this is your own work.
• Where a student’s answers are deemed not satisfactory after the first attempt, a
resubmission attempt will be allowed.
• The student may speak to their trainer/assessor if they have any difficulty in completing
this task and require reasonable adjustments.
• For more information, please refer to the Training Organisation’s Student Handbook.
Location:
☐ a classroom
☐ learning management system (i.e. Moodle),
☐ workplace,
☐ or an independent learning environment.
• Your trainer/Assessor will provide further student information regarding the location for
completing this assessment task.
This assessment task is designed to evaluate your following skills and abilities:
Skills to develop and implement a change management plan to lead and manage
organisational change.
Skills to analyse and interpret information about the organisation’s internal and external
environment and consult with stakeholders to identify requirements and opportunities for
changes that support organisational objectives
Skills to prioritise opportunities for changes with input from relevant stakeholders
Skills to develop a change management project plan for the priority changes incorporating
resource requirements, risk management and timelines
Skills to develop strategies to communicate or educate the changes and embed them
Skills to obtain approvals and agree reporting protocols with relevant managers and
implement the plan including addressing barriers to change
Skills to review and evaluate the change management project plan and modify as needed
to achieve objectives.
Task instructions
Assessment environment
The business operates in the web service industry to offer superior and unique services to small
businesses and institutions (B2B business model). Our experience and expertise in web sales and e-
commerce give us the backing to provide solutions that are currently lacking in the market.
There is an all-time high demand for web development and marketing for small businesses with signs of
rising further. Interestingly, few web developers have taken advantage of this opportunity, leaving the
industry with no dominant participants.
The projects’ high costs and the focus on more prominent companies and institutions could contribute
to why this market remains untapped. We will have a system that will reduce the project costs
dramatically, allowing us to offer quality services at reduced costs.
Business plan
Company details:
Mission
Our vision
To provide best-in-class web design and development services in a simple, effective, and cost-
effective manner to the target audience.
Keys to Success
We will offer quality web services to small businesses and institutions at affordable prices.
Services
Graphics design
Website development
Video editing
Blog development
E-commerce
Values
Reliability
Quality
Innovation
Respect
The foundation team has 30 team members. The business has three (3) departments:
IT department
Marketing department
Sales department
All three (3) departments are managed by Managers who are experienced and experts in commercial
web development and business-to-business sales. Further, the team members are well-experienced
and have years of experience working for MNCs.
IT Manager
Identifying and acting on opportunities to improve and update software and systems
Developing and implementing IT policy and best practice guides for the organisation
Running and sharing regular operation system reports with senior staff
Overseeing and determining timeframes for major IT projects, including system updates,
upgrades, migrations and outages
Sales Manager
Managing organisational sales by developing a business plan that covers sales, revenue and
expense controls.
Developing your sales team through motivation, counselling and product knowledge
education.
Understand our ideal customers and how they relate to our products.
Marketing Manager
Coordinating marketing strategies with the sales, financial, public relations, and production
departments.
Business model
“Online Media Solutions” is a full-service web solutions provider for businesses. The company offers
services through the mode of its B2B engagements.
B2B services:
“Online Media Solutions” service portfolio includes Web Design, Graphics design, Website
development, Domain and web hosting, 2d & 3d animation, Blog development, Search engine
optimisation and E-commerce. The project cost will be estimated by the appropriate number of hours
needed to complete the project.
The sales team will aggressively track prospective clients and sell the services provided for
businesses.
B2B engagements
Lead generation – Lead generation refers to creating and generating prospective consumer interest
or inquiry into a business’s products or services. This will be done by building a database of
prospective customers using social networks, business listings, internet search etc.
Sales pitch – A sales pitch is a line of talk that attempts to persuade someone or something with a
planned sales presentation strategy of a product or service designed to initiate and close a product
and service sale. Sales professionals prepare and give a sales pitch using the following methods:
The growth of the web and graphics design industry is huge. Over the last five years, it has grown
almost by 30%. The web has become a tool for communicating, interaction and the growth of
businesses.
Existing situation
‘Online Media Solutions’ has successfully established itself in the web development and marketing
industry with signs of rising further.
‘Online Media Solutions’ implemented a system for cost reduction that reduced the project costs
dramatically and helped us offer quality services at reduced costs.
We targeted the small businesses, assessed their needs and provided them with quality services at
reduced costs.
Existing customers
The company focuses on small businesses and institutions that are looking to develop or upgrade
their web presence.
Our service brings onboard any small business that needs an internet presence, but we concentrate
more on those that need more details about their operations online.
Such companies most likely go for all or some of the following services:
Market opportunity
Opportunity
‘Online Media Solutions’ has successfully ventured into B2B engagements. Based on the analysis
conducted, the organisation sees exponential growth in developing B2C products and selling them to
customers.
Web templates
CMS templates
Graphic templates
o Brochure
o Flyers
o Business cards
Logo templates
Solution
We will target the develop quality products specified above and sell them to the end-users at reduced
costs using the existing systems to reduce cost.
SWOT analysis
Strengths
Experience team
Market demand
Known market
Weaknesses
Low margin
Opportunity
Threats
Price wars
Competitor analysis
‘Online Media Solutions’ has an advantage over its competitors as there are not many competitors in
the market that provide the products at such a reasonable cost.
Further, the organisation has a very good reputation in the market and well-established links that will
help them venture into the B2C segment and successfully conduct its operations.
We will focus our marketing efforts on attracting end-users and small businesses. We reached this
decision after careful market analysis and identifying the needs of this market segment.
Marketing objectives
• To generate 20-30% revenue from the new market segment (B2C engagements)
Pricing Strategy
Online Media Solutions will establish a pricing system to guide our clients on the nature of the
services and the corresponding prices. Since we will be dealing with a market segment that tries to
reduce costs, we will charge our services on an hourly basis. It will make the clients understand the
services that will most likely cost them more.
As the organisational pricing strategy, Online Media Solutions will charge for its products and services
on an hourly basis.
Following are the expected costs associated with the production and delivery of its products and
services:
Based on the analysis of performance from the previous year, it was identified that the business has
been unable to achieve the sales target by 15% due to the current pandemic situation. To meet the
sales target for the upcoming years, the management wants to venture into a new market, i.e. B2C
engagements, by selling the products to the end-users.
“Online Media Solutions” is a full-service web solutions provider for businesses. The company offers
services through the mode of its B2B engagements.
“Online Media Solutions” further want to venture into B2C engagement by selling its products to the
end-users. The products that the business will develop and sell to the end-users include:
Web templates
CMS templates
Graphic templates
o Brochure
o Flyers
o Business cards
Logo templates
B2C Products
“Online Media Solutions” product portfolio includes Web Templates, CMS Templates, Graphics
Templates, Brochures, Flyers, Business cards and Animated logo templates. The prices are typically
listed on the online shop where customers can either take monthly subscription or pay per download
as per need.
The business will have a database that will act as the repository for all the products.
Start-up expenses
Legal $2500
Stationery $1500
Insurance $2000
Recruitment $10000
Start-up assets
B2C engagements
The B2C engagement is primarily done through a dedicated online shop where customers can browse
through the repository, select designs or templates or download. The steps in the process are as
follow:
Sign up
Browse Select Sign up Pay/Subscri Download
be
Price
Quality
Network
Service
Relationship
Customer-centric goals
Strategic initiatives
Attractive portfolio
Aggressive marketing
Excellent service
Service
Relationship
Customer-centric goals
Policies and procedures for operational change
‘Online Media Solutions’ has a risk management plan in place to manage risks associated with
operational change.
The organisation’s risk management plan is prepared in accordance with the ISO 31000 risk
management framework.
The purpose of the risk management plan is to allow Online Media Solutions to identify and record
potential risks.
Risk strategy
‘In order to ensure that risks are identified in a consistent manner across the organisation, a “Risk
Assessment Model” will be applied. This will rank the risks in priority order, and those risks
considered important to track will be recorded on the “Summary of Risks”. Mitigation strategies will
be developed, recorded and monitored on a monthly basis by the Operations Manager. If new major
risks are identified, these shall be recorded. The “Summary of Risks” will be reported to the board on
a weekly monthly basis.
The following risk matrix should be used to determine the priority of risks.
You are working as Operations Manager in ‘Online Media Solutions’. You report to the General Manager
of the organisation.
The General Manager wants you to develop and implement a change management plan to lead and
manage organisational change.
Analyse and interpret information about the organisation’s internal and external environment
Consult with stakeholders to identify requirements and opportunities for changes that support
organisational objectives
Develop a change management project plan for the priority changes incorporating resource
requirements, risk management and timelines
Obtain approvals and agree on reporting protocols with relevant managers and implement the
plan, including addressing barriers to change
Review and evaluate the change management project plan and modify as needed to achieve
objectives
Skills Test:
This assessment task requires you to demonstrate skills to develop and implement a change
management plan to lead and manage organisational change for ‘Online Meda Solutions’.
In the course of the above, you must:
Analyse and interpret information about the organisation’s internal and external environment
and consult with stakeholders to identify requirements and opportunities for changes that
support organisational objectives
Develop a change management project plan for the priority changes incorporating resource
requirements, risk management and timelines
Obtain approvals and agree on reporting protocols with relevant managers and implement the
plan, including addressing barriers to change
Review and evaluate the change management project plan and modify as needed to achieve
objectives.
Activity 4: Review and evaluate the change management project plan and modify as needed to
achieve objectives
The roles and their responsibilities: Relationships with stakeholders such as staff members
and General manager
The assessment task requires you to communicate with a number of organisational stakeholders. The
main roles applicable to the assessment task includes:
Role number 1: General Manager: The General Manager is the individual who supervises or is in
charge of the organisation. They belong to a higher rank or status. Their job role and responsibilities
are:
Role number 2: Departmental Managers: The departmental managers (IT Manager, Marketing
Manager and Sales Manager) are the student’s co-worker or workfellow. They are associates that the
candidate works with. Their job role and responsibilities are:
Note:
The trainer/assessor will assign the roles of team members for each activity.
Task requirements
You will be assessed on your technical knowledge and skills to complete this project
You will be assessed on working in a team environment and meeting your job role and
responsibilities
All individuals must complete their role and assigned responsibilities and meet the specified
deadlines
This part of the activity requires you to analyse and interpret information about the organisation’s
internal and external environment and consult with stakeholders to identify requirements and
opportunities for changes that support organisational objectives.
To do so, you are required to complete the following two (2) parts:
Part A: Analyse and interpret information about the organisation’s internal and external
environment.
Part B: Consult with stakeholders to identify requirements and opportunities for changes.
Part A: Analyse and interpret information about the organisation’s internal and external environment.
This part of the activity requires you to analyse and interpret information about Online Media Solutions’s
internal and external environment.
Conduct the SWOT analysis considering the organisation’s internal environment using
‘Template 1’.
Conduct a PESTLE analysis of the organisation’s external environment using ‘Template 2’.
Identify risks based on the outcomes of SWOT analysis and PESTLE analysis conducted and
document using ‘Template 3’.
Template 1: SWOT analysis
Strengths Weaknesses
Opportunities Threats
Economic
Sociological
Legal
Risks based on the outcomes of SWOT analysis and PESTLE analysis (Any four)
TRADEMARK INFRINGEMENT
Trademark infringement is a concern for digital marketers. With so much emphasis on
branding, every brand wishes to protect their ideas and any concepts that are or could be an
asset to their portfolio. These have several forms like words, logo or taglines and it is highly
possible that a particular firm has been unknowingly using registered trademarks from
another company.
Digital marketing is used by almost all businesses and if your firm keeps the above in mind
while implementing a communication strategy online and ensuring a stronger ROI. These
mistakes and risks can easily be avoided to build a strong brand
Part B: Consult with stakeholders to identify requirements and opportunities for changes.
This part of the activity requires you to consult with the following stakeholders, specialists and experts
to identify and confirm change management requirements and opportunities that support the
organisation’s objectives and the change management process to be followed.
IT Manager
Marketing Manager
General Manager
To do so, you are required to arrange a meeting with the above-given stakeholders.
Stakeholders, specialists and experts (IT Manager, Marketing Manager, Sales Manager General
Manager and External change management specialist)
The trainer/assessor will allocate the role of the other above-given stakeholders to the
students/staff members.
The participants of the meeting will collaborate with the student to identify and confirm
change requirements and opportunities.
The participants will provide feedback, opinions or views on change requirements and
opportunities.
IT Manager, Marketing Manager and Sales Manager will agree with the change requirements.
External change management specialist will discuss the change management process to be
followed.
Clarify the change management requirements and opportunities and the change management
process to be followed.
Discuss and seek information using appropriate structure and language for the audience
• Create an agenda for the meeting that encourage the participants to discuss the change
requirements and opportunities.
Analyse the outcomes of Activity 1.
• Summarise the agreed outcomes using the meeting minutes template provided.
Notetaker IT Manager
Timekeeper Sales Manager
Attendees IT Manager, Marketing Manager, General Manager, External
change management specialist
This activity requires you to develop a change management project plan for the priority changes (Based
on outcomes of Activity 1), incorporating resource requirements, risk management and timelines.
Project Team/Stakeholders
The change management project plan must be prepared using ‘Template 4’ and must be 1000-1200
words in length.
To develop the change management project plan, you are required to:
Analyse the information given in the case study and the outcomes of Activity 1.
Assess risks and opportunities presented by operational change requirements based on the
outcomes of Activity 1.
Prepare the change management project plan using ‘Template 4’ and include the following
details:
o Introduction
o Resource requirements
o Risk management
o Timelines.
Template 4: Change management project plan
Introduction
The Change Management Plan was created for the Inventory Services (IS) Project in order to set
expectations on how the approach to changes will be managed, what defines a change, the
purpose and role of the change control board, and the overall change management process. All
stakeholders will be expected to submit or request changes to the IS Project in accordance with
this Change Management Plan and all requests and submissions will follow the process detailed
herein.
There are several types of changes which may be requested and considered for the IS Project.
Depending on the extent and type of proposed changes, changes project documentation and the
communication of these changes will be required to include any approved changes into the
project plan and ensure all stakeholders are notified. Types of changes include:
• Scheduling Changes: changes which will impact the approved project schedule. These
changes may require fast tracking, crashing, or re-baselining the schedule depending
• Budget Changes: changes which will impact the approved project budget. These
changes may require requesting additional funding, releasing funding which would no
• Scope Changes: changes which are necessary and impact the project’s scope which
may be the result of unforeseen requirements which were not initially planned for. These
changes may also impact budget and schedule. These changes may require revision to
The project manager must ensure that any approved changes are communicated to the project
stakeholders. Additionally, as changes are approved, the project manager must ensure that the
changes are captured in the project documentation where necessary. These document updates
The Change Management approach for the IS Project will ensure that all proposed changes are
defined, reviewed, and agreed upon so they can be properly implemented and communicated
to all stakeholders. This approach will also ensure that only changes within the scope of this
The Change Management approach is not to be confused with the Change Management Process
which will be detailed later in this plan. The Change Management approach consists of three
areas:
The Change Management process has been designed to make sure this approach is followed for
all changes. By using this approach methodology, the IS Project Team will prevent unnecessary
change from occurring and focus its resources only on beneficial changes within the project
scope.
The Change Control Board (CCB) is the approval authority for all proposed change requests
pertaining to the IS Project. The purpose of the CCB is to review all change requests, determine their
impacts on the project risk, scope, cost, and schedule, and to approve or deny each change request.
The following chart provides a list of the CCB members for the IS Project:
As change requests are submitted to the IS Project Manager by the project team/stakeholders, the
Project Manager will log the requests in the change log and the CCB will convene every other Friday
to review all change requests. For a change request to be approved, all CCB members must vote in
favor. In the event more information is needed for a particular change request, the request will be
deferred and sent back to the requestor for more information or clarification. If a change is deemed
critical, an ad hoc CCB meeting can be called in order to review the change prior to the next
scheduled bi-weekly CCB meeting.
The following are the roles and responsibilities for all change management efforts related to the
IS Project:
Project Sponsor:
Project Manager:
• Conduct preliminary risk, cost, schedule, scope analysis of change prior to CCB
• Participate on CCB
Project Team/Stakeholders:
The Change Control Process for the IS Project will follow the organizational standard change process
for all projects. The project manager has overall responsibility for executing the change management
process for each change request.
1) Identify the need for a change (Stakeholders) – Change requestor will submit a completed change
request form to the project manager.
2) Log change in the change request register (Project Manager) – The project manager will keep a log
of all submitted change requests throughout the project’s lifecycle.
3) Evaluate the change (Project Manager, Team, Requestor) – The project manager will conduct a
preliminary analysis on the impact of the change to risk, cost, schedule, and scope and seek
clarification from team members and the change requestor.
4) Submit change request to CCB (Project Manager) – The project manager will submit the change
request, as well as the preliminary analysis, to the CCB for review.
5) Obtain Decision on change request (CCB) – The CCB will discuss the proposed change and decide
whether or not it will be approved based on all submitted information.
6) Implement change (Project Manager) – If a change is approved by the CCB, the project manager
will update and re-baseline project documentation as necessary.
Resource requirements
• Flowcharts/ Process Maps.
• ADKAR Analysis.
• Culture Mapping.
• Force Field Analysis.
• Stakeholder Analysis.
• Kotter's 8 Step Change Model.
• Lewin's Change Model.
• Gantt Charts.
Risk management
Risks are any factor that may contribute to failure. Instead of pointing out what may trigger failure,
an alternative is identifying what is necessary for the outcomes to be successful.
Success factors are what is needed for a solution to be accepted or adopted – so what is needed to
achieve the desired outcomes.
This positive outlook achieves the same purpose as identifying the risks, and it has notable benefits
for leaders and change practitioners. Use success factors in your risk assessment to:
Add credibility to change management: Instead of pointing out the negatives, success factors
illustrate the big picture and what is crucial for success.
Reduce barriers with positive language: It is understandable that people may become defensive
when negative feedback is attributed to them or their work. Success factors express how leaders and
employees contribute to success – instead of failure.
Compare outcomes and evaluate success: Identifying the success factors creates a clear definition of
success so outcomes can be evaluated.
This is the approach we use in our Managed Change methodology. It starts by understanding what is
necessary for a change project to be successful, and then initiates an iterative process to identify and
manage weak or missing success factors at every stage.
Timelines
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Activities
Request for ●
change
Scope the key
reasons for ● ●
changes
Identifying
reasons for ● ● ●
change
Impact analysis ● ● ● ●
Review KPIs ●
Perform gap ●
analysis
Sponsor Acceptance
Date:
<Project Sponsor>
This activity is a continuation of Activity 3. This activity requires you to implement the change
management project plan, including addressing barriers to change.
Part E: Arrange and manage activities for the delivery of communication or education plans
This part of the activity requires you to assign resources to the project to implement the operational
change requirements.
To do so, you are required to prepare a resource management plan using ‘Template 5’.
Resource plan
Resources required Tasks for which the How to obtain Timeframe for which
to implement the resources are resources? the resources are
change (Any five) required required
This part of the activity requires you to agree on reporting protocols with the following managers:
IT Manager
Marketing Manager
General Manager
Note: The trainer/assessor will provide the e-mail addresses of the managers specified above.
Develop reporting protocols using ‘Template 6’ for communicating the status of change, such as
hierarchy updates for reporting lines.
E-mail the reporting protocols to the Managers. Follow the e-mail guideline provided:
o Ensure the text written in the e-mail is grammatically correct and free of errors.
generalmanager@onlinemediasolutions
Respected Sir,
We are writing this email to discuss the reporting protocols required for the change
management plan.
This part of the activity requires you to prepare an implementation plan using ‘Template 6’ for
implementing the change in the organisation.
To prepare the implementation plan, you are required to:
Evaluation criteria/KPIs
Person responsible
Template 6: Implementation plan
Implementation plan
Identify changes and Change management plan Reduction in the number of Project Manager
perform an impact assessment unauthorized changes
Project performance
metrics
Tracking of change
management activities
Establishing
Evaluation of the changes Implementation plan training costs Project Manager
Assess the results
Estimating
impacts for due
diligence
Planning impact
through strategy
Monitoring impact
to improve
program
Evaluating impact
to prove value
Context:
The management wants you to develop strategies to communicate or educate the change and embed
them. This is to ensure that the employees are taken into confidence to ensure effective
implementation of the change management project plan.
Description:
This part of the activity requires you to prepare a communication or education plan using ‘Template 7’
to address the barriers to change (Barriers given in the ‘Context’).
Resources required
Evaluation criteria/KPIs
Person responsible
Template 6: Develop communication or education plan
Strategies to communicate or educate the Resources required Evaluation Timelines Person responsible
changes and embed them (Any four) criteria/KPIs
Context:
As per the communication or eduction plans developed, during the initial month of the
implementation plan, the Operations Manager need to arrange and manger the following
activities for the delivery of communication or education plans:
Description:
This part of the activity requires you to arrange and manage activities for the delivery of
communication or education plans.
To do so, you are required to complete the following two (2) parts:
This part of the activity requires you to prepare a presentation to educate and embed the
change. The presentation will be delivered in part B of this activity.
Set out your presentation in a clean, simple and not too fussy way.
Presentation guidelines:
This part of the activity requires you to deliver a presentation to educate the change. The
audience of the presentation will be the staff members.
The trainer/assessor will allocate the role of the staff members to the students in the
class.
You need to deliver the presentation in front of the staff members. The purpose of the
presentation is to educate the change and embed them.
Smile and act relaxed. It will make you look and feel more confident.
Make eye contact with your audience instead of reading off your notes the entire
time.
Take time to think during your presentation. Make an effort to slow your pace and
include pauses.
Pay attention to your volume. Think about projecting your so that everyone can
hear what you have to say.
Try to speak clearly so that your audience can easily understand your words.
Activity context:
The change is in its implementation phase. During the initial month of the
implementation, the following were the outcomes:
Barriers to change:
This activity requires you to review and evaluate the change management project plan
and modify it as needed to achieve objectives.
Identify and respond to barriers to the change given in the ‘Activity context’
according to risk management plans and organisational objectives.