SHS

Disciplines and Ideas in the

Applied Social Science
Module 20

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HUMMS – Disciplines and Ideas in the Applied Social Science
Module 20
First Edition, 2020

Copyright © 2020
La Union Schools Division
Region I

All rights reserved. No part of this module may be reproduced in any form
without written permission from the copyright owners.

Development Team of the Module

Author: Marinel S. Flora

Editor: SDO La Union, Learning Resource Quality Assurance Team

Illustrator: Ernesto F. Ramos, Jr., P II

Management Team:

ATTY. Donato D. Balderas, Jr.

Schools Division Superintendent

Vivian Luz S. Pagatpatan, Ph.D

Assistant Schools Division Superintendent

German E. Flora, Ph.D, CID Chief

Virgilio C. Boado, Ph.D, EPS in Charge of LRMS

Mario B. Paneda, Ed.D, EPS in Charge of Araling Panlipunan

Michael Jason D. Morales, PDO II

Claire P. Toluyen, Librarian II

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Disciplines and Ideas in
the Applied Social
Science
Module 20

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 Target

Communication is very important for the individual. It regulates and shapes

all human behavior. It is the mechanism through which human relations exist and
develop. It is better to have an understanding of communication in its wider sense.
Communication is the interchange of thoughts or ideas. It is viewed as the
transmission of information, consisting of discriminative stimuli, from a source to
the recipient.
In our everyday life, the communication is a system through which the
messages are sent, and feedback received. It is the transfer of information from the
sender to the receiver in the manner that the transferred information is being
understood by both the participants.
This learning material will provide you with knowledge regarding the goals
and scope of communication.

What do you expect to learn?

After studying this module, you are expected to:

 identify the goals and scope of communication
(HUMSS_DIASS12-Ih-28); and
 discuss the goals and scope of communication.

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 Jumpstart

For you to understand the lesson well, do the following activity.

Have fun!

Activity 1. Using the matrix below, list your ideas related to the goals and scope of
communication. Box number 1 and 2 for goals of communication, box 3 and 4 for
the scope of communication.

1. _________________________ 2. __________________________

Goals and Scope of

Communication

3. _________________________ 4. _________________________

After listing down your ideas, write a brief discussion about it.

1. _____________________________________________________________________

2. _____________________________________________________________________

3. _____________________________________________________________________

4. _____________________________________________________________________

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 Discover

The word communication is derived from the Latin noun communis and the
Latin verb communicare that means to make common. This word is much known
to the contemporary world. It is an all encompassing word which includes the
multitude of experiences, actions and events.

According to Kelly, Communication is a field of knowledge dealing with the

systematic application of symbols to acquire common information regarding an
object or event. According to Luther, it is the transmission of commonly meaningful
information. It is a process that involves the exchange of behaviors.

Alberts, Nakayama, and Martin (2007) defines communication as a

“transactional process in which people generate meaning through the exchange of
verbal messages in specific context, influenced by individual and societal forces
and embedded in culture”. The culture here is considered as the provider of
patterns of perceptions, values, and behavior that the group transmits and makes
a shared heritage. Context tends to be culturally defined so much that the
individual is made to discern from the given available to society; hence, culture
provides the strongest fabric to societal forces. Therefore, the role of culture cannot
be underestimated, “culture affects all or most all communication interaction”
(Alberts, Nakayama and Martin 2007).

In the next topic, we will discuss the four main goals of communication with
a brief discussion together with the scope of communication.

A. Goals of Communication

Communication involves acting on information, responding to the stimulus, a

creative act, making sense of the world, assigning meaning to experience and
feelings, and can also be intentional as well as unintentional. In this regard the
goals of communication are identified and discussed for better understanding. The
four main goals of communication are the following:

1. To inform – you are providing information for use in decision making, but
aren’t necessarily advocating a course of action.
2. To request – ask for specific action by the receiver.
3. To persuade – to reinforce or change a receiver’s belief about a topic and
possibility, act on the belief.
4. To build relationships – some messages you send may have the simple goal
of building good-will between you and the receiver.

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Why You Should Set Communication Goals?

We know there are different types of communication, (verbal, nonverbal,

written, and visual), that serve as a platform in delivering that type of
communication from person to person. But without strong communication
development, these communication platforms become ineffective.

You need communication goals.

Establishing communication goals, and working toward those goals, develops

communication strengths and skills. Merely wanting to communicate more
effectively certainly won’t get you anywhere without setting an end goal and actively
working toward that goal.

Goals can be structured using the proven S.M.A.R.T. method.

A S.M.A.R.T goal is more than just a catchy acronym. It’s a method of

explicitly planning and mapping out your goals, which is why it is one of the most
effective goal setting methods. S.M.A.R.T. goals are specific, measurable, attainable,
realistic, and time-based.

Specific: send the team a weekly report via email detailing the completed tasks and
upcoming tasks, as well as assignments for the employee’s future jobs.

Measurable: run report which will detail any duplicated tasks completed. Each
week should show a decline in duplicate tasks completed.

Attainable: require an email response from employees to confirm the information

was received, as well as proven they have accepted their task assignments.

Realistic: all team members have access to email and the task report.

Time-based: implement immediately and execute effective Monday.

Vague or ambiguous goals have no direction. Only wanting to communicate

more effectively won’t naturally drive you in that direction alone. Action and
specificity are required to reach goals.

Following a detailed goal plan or map (and continuously checking in on

progress) has been scientifically proven to lead to success. Alternatively, those who
don’t follow a specific, well-thought-out plan have proven to be the least likely to
succeed in reaching their goals.

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 B. Scope of Communication
Communication is essential in every part of our human life. The scope of
communication is wide and pervasive. Human being are somehow engaged in
communication. The scope of communication is as follows:

1. Communication in business
In this modern age, we cannot think of business without communication.
Communication is the lifeblood of business. It provides necessary information in
formulating business plans and policies. Communication is directly related to the
production of goods and services, purchasing and selling, warehousing,
distribution and other business activities.

2. Communication in Industrial relations

Industrial relation refers to the management of labor relationship in the
industry or in an organization. The good industrial relations mean the relationship
of owner and employee. It is necessary to bring success in business. Employees are
the mainspring of an organization and their cooperation is must to operate
business activities. Free flow of information lessens doubt, confusion, and
controversies between workers and management. As a result, the harmonious
relationship develops in the organization.

3. Communication in International affairs:

The communication is not merely confined within the national boundary, in
this age of globalization. All the countries are exchanging their cultural, economic,
social, political, educational, technological affairs with each other. Various regional
and international organizations such as the United Nations, World Bank, etc. have
been formed which facilitate cooperation and communication among countries.

4. Communication in management
Management is the means of achieving organizational goals. The effective
communication with the various internal and external parties leads to efficiency
and effectiveness of management. The level of management like planning,
organizing, recruiting, leading, motivation, coordination, and control depend on
sound communication method. Every function of management depends on
communication.

5. Communication in personal life

Communication is closely related to every part of human life. We depend on
communication for doing our various activities from dawn to dusk. Nobody can
pass his/her daily life without the application of communication. It is an important
part and parcel of our personal life. Everybody needs to communicate with different
people and organizations daily.

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 6. Communication in social life
Humans are social beings and everybody in the society are related to each
other. Business communication has played the vital role in this social freedom of
human beings. The presence of communication helps the people to share their
sorrows, happiness, etc. we are living in an integrated society because we are on
the human civilization. In social life, people need to develop social bondage.
Communication helps us in creating and strengthening this social bondage.

7. Communication in the state affairs

The life of state cannot run without the flow of communication. Business
communication plays a vital role for different ministries, departments, divisions
and offices of the state in performing the activities. The government maintains the
functions of the state by the different modes of communication. Without
communication, the state neither can administer its various wings nor can
maintain relationships with the other part of the world. The whole world has turned
into a global village due to revolutionary change in communication.

8. Communication in Religion
Communication is also present in spreading and circulating various religion
doctrines. Prophets and saints have preached the verses of almighty to their
followers. Even now, many religious thinkers are performing the duty of preaching
and circulating religious verses.

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 Explore

Here are some enrichment activities for you to work on to master and strengthen
the basic concepts you have learned from this lesson.

Activity 1: Word Search.

Directions: Circle the 8 SCOPE OF COMMUNICATION listed below. Words appear

straight across, backward straight across, up and down, down and up, and
diagonally. (8 Points)

A B X V B S S A W E R T Y U I I I U I R
C V N F G A A S E R T Y B V J N J I S E
D F A D B Y A H Y U I D S F G T V B N L
S T A T E A F F A I R S Z D R E B A D I
N T C V B A N A C B N F D E T R I O G G
O V B M V B B S A B L I O P Y N Y O Y I
I I N H G H U M B J M I N E T A A R E O
T U M D T T B U S I N E S S I T W I N N
A Y F E Y Y I I F Q V I G I L I A R T S
L O R D U O O K G Q A P P L E O F D T I
E P T R S O C I A L L I F E C N A A I G
R Q Y U J S A F A E A S F A R A R R N N
L W H I K C C G T T C I W E S L E E E S
A E J O D G V A G I L V D V G A D D D D
I R D K H T B D J L E T S D O F A S T E
R T F L Y Y N N A L B U I S Y F A S T E
T U G G R I O N O N E A R T H A A R T S
S I U S I O O O P J P A L M T I M I N E
U O A S D S O R T Y U I O P R R F T D S
D P A X R R G E W T S R T I O S M K Y U
N L W E F E T A B C D E F R D G H N M U
I K P A T G Y M A N A G E M E N T T E N

INDUSTRIAL RELATIONS STATE AFFAIRS

MANAGEMENT RELIGION
INTERNATIONAL AFFAIRS PERSONAL LIFE
SOCIAL LIFE BUSINESS

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Activity 2:

Directions: As learners, briefly discuss in your own the importance of the four
main goals of communication. Be in paragraph form. Use the space provided for
your answer. (10 points)

10 points Rubrics

 Introduction ------------------------------------- 2 points

 Body ---------------------------------------------- 4 points
 Conclusion ---------------------------------------4 points
10 points

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 Deepen

Activity 1: Test your knowledge

A. Name the four (4) main goals of communication.

1. ____________________________________________

2. ____________________________________________

3. ____________________________________________

4. ____________________________________________

B. Enumerate the eight (8) Scope of Communication.

1. ____________________________________________

2. ____________________________________________

3. ____________________________________________

4. ____________________________________________

5. ____________________________________________

6. ____________________________________________

7. ____________________________________________

8. ____________________________________________

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Activity 2:

Directions: Cite a situation or scenario using the SMART goal. Write your answer
in the space provided. (10 points)

10 points Rubrics

 Introduction ------------------------------------- 2 points

 Body ---------------------------------------------- 4 points
 Conclusion ---------------------------------------4 points
10 points

__________________________________________________________________________________
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__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
_________________________________________________________________________________.

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Activity 3: Poster Making

Direction: Create a poster about the Scope of Communication.

 The poster must be relevant to the topic.

 Originality must observe.
 Make it unique and eye catching.

Rubrics for Poster Making

 Relevance --------------------------------------------20%
 Originality ------------------------------------------- 30%
 Attractiveness ---------------------------------------35%
 Overall impact --------------------------------------15 %

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 Gauge

MULTIPLE CHOICE: Read carefully the questions. Use a separate sheet of paper
for your answers. Write only the letter of the best answer.
1. It is the transfer of information from the sender to the receiver in the manner
that the transferred information is being understood by both the
participants.
A. Communication C. Roles of Communication
B. Goal of Communication D. Scope of Communication

2. This is one of the goals of communication that ask for specific action by the
receiver.
A. To build relationship C. To persuade
B. To inform D. To request

3. This is the ability to reinforce or change a receiver’s belief about a topic and
possibility, act on the belief.
A. To build relationship C. To persuade
B. To inform D. To request

4. The scope of communication is __________________and ____________________.

A. Broad range, pervasive C. Wide, pervasive
B. Limited, unidentified D. Wide, unlimited

5. It provides necessary information in formulating business plans and policies.

A. Communication in Business
B. Communication in Management
C. Communication in Personal Life
D. Communication in the State Affairs

6. It refers to the management of labor relationship in the organization.

A. Communication in Business
B. Communication in Industrial relations
C. Communication in Management
D. Communication in Personal Life

7. These scopes of communication helps the people to share their sorrows,

happiness and the like and we are living in an integrated society because we
are on the human civilization.
A. Communication in the state affairs
B. Communication in personal life
C. Communication in Religion
D. Communication in social life

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8. What scope of communication has been formed which facilitate cooperation
and communication among countries?
A. Communication in management
B. Communication in international affairs
C. Communication in social life.
D. Communication in the state affairs

9. What goal of communication provides information to use in decision making,

but aren’t necessarily advocating a course of action?
A. To build relationship C. To persuade
B. To inform D. To request

10. What is the reason why you should set communication goals?
A. It is essential in every part of our human life
B. Involves the exchange of behaviors.
C. Provides necessary information in formulating plans.
D. To develop communication strength and skills.

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Key answers:
 Deepen
ACTIVITY 1: Test your knowledge
A. Name the Four (4) main goals of communication.
1. To inform
2. To request
3. To persuade
4. To build relationship
B. Enumerate the Eight (8) Scope of Communication.
1. Communication in business:
2. Communication in Industrial relations
3. Communication in International affairs
4. Communication in management
5. Communication in personal life
6. Communication in social life
7. Communication in the state affairs
8. Communication in Religion
 Gauge
MULTIPLE CHOICE:
1. A
2. D
3. C
4. C
5. A
6. B
7. D
8. B
9. B
10. D
References
Printed Materials:
Elias M. Sampa, (2017) “Disciplines and Ideas in the Applied Social Sciences”,
Rex Bookstore, First Edition.

Websites:
1. https://www.slideshare.net/jwishart/communication-1736050
2. https://www.korbyt.com/blog/preview/30/Setting_SMART_Goals_for_Your_
Internal_Communication_Strategy

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