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  • MBA - Consumer Behavior

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    Ankit Methi
    35 views112 pages
    This document provides an overview of the first chapter of a course on consumer behavior. The chapter introduces consumer behavior and its origins, discusses how digital technologies have impacted marketing strategies, and outlines some of the key concepts that will be covered, including the marketing concept, consumer decision-making models, consumer research methods, and ethics. It also lists the learning objectives of understanding changed consumer behavior due to digitalization, defining consumer behavior, explaining approaches to its study, and discussing the role of ethics in marketing.

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    MBA

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    MBA- Consumer Behavior

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    This document provides an overview of the first chapter of a course on consumer behavior. The chapter introduces consumer behavior and its origins, discusses how digital technologies have impacted marketing strategies, and outlines some of the key concepts that will be covered, including the marketing concept, consumer decision-making models, consumer research methods, and ethics. It also lists the learning objectives of understanding changed consumer behavior due to digitalization, defining consumer behavior, explaining approaches to its study, and discussing the role of ethics in marketing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    35 views112 pages

    MBA - Consumer Behavior

    Uploaded by

    Ankit Methi
    This document provides an overview of the first chapter of a course on consumer behavior. The chapter introduces consumer behavior and its origins, discusses how digital technologies have impacted marketing strategies, and outlines some of the key concepts that will be covered, including the marketing concept, consumer decision-making models, consumer research methods, and ethics. It also lists the learning objectives of understanding changed consumer behavior due to digitalization, defining consumer behavior, explaining approaches to its study, and discussing the role of ethics in marketing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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