Study of An Effectiveness of Swachh Bharat Mission of The Government of India in Malasa, Kanpur DEHAT
Study of An Effectiveness of Swachh Bharat Mission of The Government of India in Malasa, Kanpur DEHAT
ISSN No:-2456-2165
Fig 1:- A Government appointed painter writing awareness message on village wall
Swachh Bharat Mission Promotion building 90 million toilets in rural India at cost Rs 1.96 lakh
“Mann Ki Baat”, Prime Minister Narendra Modi crore ($30 billion) project. The mission also contributes to the
frequently discuss the Swachh Bharat Abhiyan on the achievement of sustainable development goals. Swachh
national radio channel, through which he spreads awareness Bharat Abhiyan was officially launched by Prime Minister
among the population. Narendra Modi in Rajghat, New Delhi. In 2015, 965 million
people worldwide were forced to practice open defecation
“Through Brand Ambassadors”, the Swachh Bharat (OD). The consequences of open defecation are many, such
Abhiyan has been endorsed by many of the well-known as acute intestinal infections, diarrhoea due to poor water
faces- Amitabh Bacchan, Anushka Sharma, Virat Kohli, supply, adverse pregnancy outcomes, and life-threatening
Sachin Tendulkar, etc. violence against women and girls. . Chronic effects include
soil-transmitted helminth infections, anaemia, giardiasis,
Promotion And Execution environmental enteropathy, and more. Open defecation is a
“Swachh Bharat Summer Internship”, the internship global health problem. Open defecation and wastewater
was organized by 3 ministries, HRD, Sports and Sanitation. contamination in drinking water are a common problem in
Objective is to engage the youth and develop the skill towards India. In 2017, India was the country with the largest number
sanitation. of open defecations, about 525 million people. Sanitation is
an investment with high economic returns. Lack of sanitation
SWACHH BHARAT SUMMER INTERNSHIP – 100 is a major public health problem in India. Poor sanitation has
Hours of Swachhata been shown to be a major cause of intestinal infections in
Following the Prime Minister’s clarion call on 2nd young children. One-third of the world's 2.5 billion people
October 2014 for each individual to devote at least 100 hours without access to improved sanitation live in India, as do two-
of Swachhata through the year. The aim of the program is to thirds of the 1.1 billion people who defecate in the open and
bring youth across the country, an opportunity to make 1/ 4 out of 1.5 million people die each year from diarrheal
significant contribution to the Swachhata revolution, diseases. Most people in rural areas are not aware of the link
integration them in community service and to develop their between cleanliness and health. In most villages, defecation
skills. In SWACHH BHARAT SUMMER INTERTNSHIP is the “way of life”. This practice is the most dangerous health
50,314 Swachh Bharat pledges has been taken, 11,121 and environmental problem. The mission consists of two sub-
Swachh Bharat challenges taken, 26,564 Swachh Bharat missions: Swachh Bharat Abhiyan “Gramin” under the
activities have been done, 37,685 are the active participation Ministry of Drinking Water and Sanitation; and Swachh
of the youth, 1,310,075 hours have been contributed and Bharat Abhiyan "Urban", under the Ministry of Housing and
4,405 Swachh Bharat pakhwada activities have been done. Urban Affairs. In Swachh Bharat Abhiyan (Gramin), 38.7%
of rural households have private latrines as of October 2,
II. LITERATURE REVIEW 2014, the date Swachh Bharat Abhiyan was introduced.
249,811 defecation-free villages in 2017, of which 157,935
Swachh Bharat Abhiyan or Clean India Mission is a (63%) were officially verified and 207 districts did not
campaign in India that aims to clean the streets, roads and defecate as of 2017. Where there was no feces and each
infrastructure in cities, towns and rural areas of India. Swachh household and public facility /communities use safe
Bharat Abhiyan was launched by the Government of India on technology to dispose of manure in a way that is free from
2 October 2014 as a tribute to Mahatma Gandhi on his 150th surface soil, ground or surface water contamination, flies and
birthday. Swachh Bharat Abhiyan's goals include eliminating inaccessible animals, and no human handling of fresh
open defecation through the construction of community and manure, then This village is said to be defecation free (ODF).
household owned latrines and the establishment of a In Swachh Bharat Abhiyan (municipality), as of September
responsible mechanism for monitoring toilet usage. . Abhiyan 29, 2017, 44,650 wards have collected 100% door-to-door
is government run and mission aims to achieve Open waste, 12,526 community toilets built in three years, and
Diabetes Free (ODF) Project by 2nd October 2019, by 11,806 public toilets plus is built. In India, about 117,000
Challenges In Malasa
Fig 4. Dumping of garbage in a trolley Fig 5. Pond where most of the garbage is dumped
Fig. 4 and fig. 5 above shows how the garbage is ill-treated in the village.
People are having old habit of defecating out in fields. They Most of the literate people think that being a part of
are not aware of importance of sanitation in one’s life. Swachhata Abhiyan and initiating is huge opportunity for the
society. This could be, because people are having better
They have to face different kinds of problems like: - understanding now and are aware of environmental hygiene.
Difficulties faced by girls out there, the distance they Majority of the people thinks that this Swachhata Abhiyan
have to travel is very long sometimes, hospital is 5kms away has been started for the political benefit only.
from the village, financial crisis is a major problem there,
people are having no space for building of toilets, they are not Perception of Malasa People
habitual of using toilets, availing water is not an easy task for People of Malasa, Kanpur Dehat have an incredibly
them. positive perception regarding the Swachh Bharat Abhiyan
initiated by Prime Minister Shri Narendra Modi. People there
General Perception are actively participating in the activities regarding
Study found that people felt that Swachh Bharat cleanliness. According to them the government is doing very
Abhiyan is a useful programme for the community. Pradhan well in this field. The schemes which are now a day’s
stated that Swachh Bharat Abhiyan helps in the development introduced are in their welfare and they are very happily and
of the country and also agreed that it has brought changes on actively participating. They do believe in the government and
the ground level. These findings reflect the positive are ready to coordinate with them. They believe that Swachh
perception of the community towards Swachh Bharat Bharat Abhiyan invites women safety and is very useful and
Abhiyan. Current study revealed that all the people must beneficial. But as a coin has two faces, similarly their
actively participate in cleanliness and sanitation activities. perceptions are also different. According to few of them this